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MEDIA P A C KEMEA
We specialise in cost-per-lead content marketing, syndicating the most
up-to-date and relevant whitepapers, guides, eBooks and other thought
leadership features to generate leads, demand and brand awareness on
behalf of our clients.
We pride ourselves on being able to accommodate each of our
advertisers’ needs and will endeavour to design a marketing campaign
based around your organisation’s specific target regions, audiences, lead
criteria, budgets, tactics, timescales and messaging.
Campaign costs are formulated on a client-by-client basis and our Media
Consultants are always on hand to answer any questions you have.
Please call 01962 835950 or email [email protected] for a quote.
With more than 1 million subscribers across Europe, Inbox Insight publish highly targeted content-driven email bulletins that offer access to key EMEA markets. We offer a range of solutions to fit your marketing requirements including lead generation, display, intent based targeting and nurturing solutions.
01962 835950 [email protected] www.inboxinsight.co.uk
EMEA Regions
UKIUK
Ireland
BENELUXBelgium
Netherlands
Luxembourg
NORDICSSweden
Denmark
Finland
Norway
DACHGermany
Austria
Switzerland
WESTERN EUROPEFrance
Spain
Italy
Portugal
OTHER EUROPERussia
Ukraine
Poland
Czech Republic
Croatia
Slovakia
Romania
Greece
Iceland
MIDDLE EASTUAE
Saudi Arabia
Jordan
Israel
Turkey
AFRICAAlgeria
Egypt
Tunisia
Morocco
South Africa
01962 835950 [email protected] www.inboxinsight.co.uk
01962 835950 [email protected] www.inboxinsight.co.uk
Our highly targeted
content-driven email
bulletins now incorporate
almost all regions across
Europe, engaging subscribers
with local language content,
offering a wide selection
of lead generation, display,
intent based targeting
and retargeting
marketing solutions.
EMEA Regions
IT
• Big Data Focus
• Cloud Focus
• eCrime Focus
• Infrastructure Focus
• Mobile Devices Focus
• Network Focus
• Tech Leaders Focus
• IT Management Insight
• IT Strategy Insight
• Education Technology Insight
• Business Advisor Technology
Bulletin Titles
MARKETING
• Customer Experience Focus
• Digital Marketing Focus
• eCommerce Focus
• Marketing Leaders Focus
• Marketing Trends Focus
• Marketing Management Insight
• Marketing Strategy Insight
• Business Advisor Marketing
• Ad:Tech Advisor
Our wide variety of
B2B email bulletins
offer our subscribers the
opportunity to instantly
request informative
eBooks, guides and
whitepapers from global
thought leaders.
01962 835950 [email protected] www.inboxinsight.co.uk
Bulletin Titles
01962 835950 [email protected] www.inboxinsight.co.uk
HR
• Employee Benefits Focus
• HR Leaders Focus
• L&D Focus
• Talent Focus
• HR Management Insight
• HR Strategy Insight
• Business Advisor HR
FINANCE
• FD Focus
• Finance Leaders Focus
• Business Finance Insight
• Business Advisor Finance
SENIOR DECISION MAKERS
• Business Leaders Focus
• Business Strategy Focus
• CEO Focus
• Company Policy Focus
• Business Management Insight
• MD Insight
Bulletin Titles
GENERAL MANAGEMENT
• Logistics Focus
• Supply Chain Focus
• Fleet Management Insight
• Operations Management Insight
• Health & Safety Insight
• Facilities Management Insight
• Project Management Insight
• Project Leaders Insight
• Sales Management Insight
SMALL BUSINESS
• Business Advisor Sole Trader
• Business Advisor Micro Business
• Business Advisor Small Business
• Business Advisor Tradesmen
• Automotive Sector Bulletin
• Construction Sector Bulletin
• Education Technology Bulletin
• Finance Sector Bulletin
• Head Teachers Bulletin
• Healthcare Sector Bulletin
• IT Sector Bulletin
• Legal Sector Bulletin
• Manufacturing Sector Bulletin
• Professional Services Bulletin
• Retail Sector Bulletin
• Transport Sector Bulletin
• Wholesale Sector Bulletin
01962 835950 [email protected] www.inboxinsight.co.uk
Demand Generation
CONTENT DOWNLOAD
Inbox Insight specialise in syndicating
content using a bespoke platform. This
software monitors intent, interactions
and interest while placing our clients’
content in front of our subscribers during
their purchasing journey.
For every lead we generate, we
currently track:
• First and last name
• Email address
• Job title
• Telephone number
• Company address
• Answers to landing page questions
• Company size
• Industry
• Interactions with client content
Our in-house content marketing
professionals are available to provide
recommendations on how to improve
campaigns, so we maintain a very high
level of publication quality. This ensures
our open rates and CTRs remain above
industry standards, whilst retaining a
highly engaged subscriber base.
LEAD PROFILING AND QUALIFICATION
By leveraging responsive design, our
landing pages present the perfect
opportunity for advertisers to understand
more about their leads and enhance their
lead quality by asking a series of questions.
These questions can be used in 2 ways:
1. Lead ProfilingOur clients use the answers to profiling
questions to create a more targeted,
relevant follow process, either through
outbound telesales or lead nurture. These
questions do not aim to exclude leads but
to enhance them through the gathering of
additional intelligence.
2. Lead QualificationIn the same way as lead profiling, lead
qualification is used by clients to ensure
the follow up is more relevant, but in
addition to profiling, these types of
questions enable clients to remove leads
from their updates through a process of
qualification. This cleans the lead update
of any leads that cannot purchase the
solutions the demand generation program
is built around.
Advanced demand
generation programs
typically rely on some
form of proactive lead
generation activities.
Our weekly email
bulletins support
demand generation
activities by driving
leads at each stage of
purchasing journey.
01962 835950 [email protected] www.inboxinsight.co.uk
Demand Generation
1. Response EmailOur response emails offer clients the
perfect opportunity to send each prospect
an immediate nurturing email following
up from the advertorial they have just
responded to, to introduce additional
information such as:
• Company background
• Company website
• Additional marketing collateral
• Links to demonstrations
• Contact details
2. RetouchRetouch is an Inbox Insight product
designed to send a secondary marketing
message out to each and every prospect
who engaged with your campaign:
• After a specific amount of days since the
first engagement, or…
• On a specific date in the future
Retouch is perfect for following up with
each prospect with middle-of-the-funnel
content, such as success stories or case
studies; or if they are timed well, a webinar
or event invite for a certain day to try and
generate extra registrations from already
engaged prospects.
LEAD NURTURING
Driving top of the funnel sales leads is a fantastic tactic for garnering initial interest
areas and identifying a level of engagement with certain topics of business related to
your products and/or services. But nurturing programs are crucial for pushing those leads
further down the buying cycle and introducing each prospect to your company on a more
‘personal’ level. Inbox Insight currently offer two options for lead nurturing:
01962 835950 [email protected] www.inboxinsight.co.uk
01962 835950 [email protected] www.inboxinsight.co.uk
API & CRM INTEGRATION
With marketing campaigns, there can often be risks
associated with administration and manual data input.
Further to that, a slow lead nurturing process can mean
ROI is jeopardised.
Inbox Insight are pleased to offer the option to post
leads from our lead generation campaigns directly into
your CRM or marketing automation software and have
successfully implemented this on platforms such as
Eloqua, Hubspot, Salesforce and Marketo.
This added campaign extra ensures that our clients
receive their leads in real-time and are able to be both
proactive and reactive in following each prospect up, or
initiating a marketing automation process.
CONTENT CREATION
Content marketing is an established trend in today’s digital
world. Having the ability to generate prospects and close
sales through the content your company produces can give
you a significant advantage over the competition.
Based on our experience of what resonates with our B2B
audiences, Inbox Insight can provide the full service of
content creation, from:
• Idea generation and consultation
• Planning the creation of content
• Copywriting via a network of skilled journalists
• Design to fit into your brand guidelines
• Final approval and production
We can help create a variety of different content for
you and your company, including whitepapers, eBooks,
infographics, guides, research reports, benchmark reports
and thought leadership features, depending on your
requirements and budgets.
Please contact us on 01962 835950 for more information.
Demand Generation
SPONSORSHIP
Sponsorship campaigns allow your brand to take top
positioning in one (or more) of our bulletins.
By securing top advertising position, you are in the premium
slot for achieving not only impressions but clicks. Vertical
and horizontal banners can be added to your campaign to
significantly improve the volume of traffic you receive too.
Clients are able to use tracked links, which can be embedded
in to most campaigns, allowing you real-time visibility over
your activity. We can also provide you with a full click report
of your activity (including CTRs and open rates).
B2B Brand Engagement
01962 835950 [email protected] www.inboxinsight.co.uk
01962 835950 [email protected] www.inboxinsight.co.uk
B2B Brand Engagement
HTMLs
HTML campaigns are charged on a CPM (cost per thousand) basis, where we launch a
specific promotion, message or piece of creative on your behalf, to any of our pre-selected
B2B audiences. HTML campaigns can be used alongside lead generation campaigns and
sponsorship activity to enhance the amount of impressions you achieve. Tracked links can
be embedded into all HTML campaigns, allowing marketers real-time visibility over the
activity and our in-house creative team can put forward recommendations for subject lines
to maximise performance.
Our clients include Volkswagen, Vodafone, Funding Circle, Google and The Economist.
Please contact us on 01962 835950 to discuss your requirements.
Creative Specifications
1 Title 68 characters including spaces.
2 Body Text 70-100 words.
3 Company Logo Max 200px x 200px, Min 75px x 75px.
4 Horizontal Banner Max 540px x 100px, Min 468px x 60px.
5 Vertical Banner Max 160px x 600px, Min 90px x 540px.
6 Call to Action Up to 30 characters.
7 Promotional Image Width 200px (recommended).
Questions Max. 3 questions for content inclusions.
Max. 10 questions for survey inclusions.
Transfer Options1) Take each prospect immediately to the content they’ve
requested (recommended).
2) Take each prospect to a specific URL of the advertisers’ choice,
to drive more web traffic. If necessary, content can be delivered
separately via our response emails.
Response EmailInbox Insight can send a follow-up email to each prospect
immediately after they have submitted their details via our lead
capture pages. This email can contain further marketing messages,
such as links to webinars, case studies, events and demos, as well as
general company information and contact details.
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01962 835950 [email protected] www.inboxinsight.co.uk
01962 835950 [email protected] www.inboxinsight.co.uk
Our Clients
We are lucky to be
working on a wide variety
of campaigns with some of
the leading multi-national
enterprises, established
corporations and rapidly
growing small to mid-market
businesses, as well as many
B2B media planning and buying
agencies. Here are a selection
of our clients.
AGENCIES CLIENTS
The Old Storehouse8 Charlecote MewsStaple GardensWinchesterHampshireSO23 8SR
01962 835950
www.inboxinsight.co.uk