inbound marketing campaigns. achieve your goals with campaigns offerlpctablogsm more leads blog sm...
TRANSCRIPT
Inbound Marketing Campaigns
Achieve Your Goals With Campaigns
Offer
LP
CTA
Blog
SM
More Leads
Blog
SM
More Traffic
LP
CTA
LN
Blog
SM
More Customers
Develop Targeted Offer to Generate New Email Contacts
Advertise Offer On Your Website
Automate Follow-up Emails
Market Offer to Existing Contacts
Attract Leads Through Blogging
Use Social Media To Promote
Measure Every Element with Analytics
How To Use
Offer
LP + CTA
LN
EmailBlog
Social
Analyze
Offer
LP + CTA
LN
Blog
Social
Analyze
Targeted Offers Generate Leads, Prospects & Customers.
Landing Page & Call To Actions Promote the Offer.
Automated Emails Guarantee Follow Up with Contacts.
Email Blasts Advertises Offer to Existing Contacts.
Blog To Attract Visitors & Leads.
Use Social Media to Promote Offers and Blog Posts
Analytics Measure, Analyze and Improve Each Campaign Element.
Offer
LP + CTA
LN
Blog
Social
Analyze
More Traffic
More Leads
More Customers
Measure & Analyze
More Traffic, Leads & Customers with Inbound Marketing Campaigns
Offer
LP + CTA
LN
EmailBlog
Social
Analyze
Step By Step Guide To
Inbound Marketing Campaigns
HubSpot Guide to Internet Marketing Inbound Marketing Campaign
Offer
LP + CTA
LN
EmailBlog
Social
Analyze
VISUALIZE AN OFFER TO GIVE YOUR LEADS, PROSPECTS OR CUSTOMERS
Understand The Lead Conversion Path
Create a Landing Page To Advertise Offer
LP
Create a Call To Action That Links to Landing Page
CTA
LN
Create Lead Nurturing Email Workflows That Follow Up with Leads
Create an Email Marketing Offer to Existing Contacts
Blog
Publish a Series of Blog Articles On the Topic of The Offer
Promote Landing Page and Blog Articles on Social Media
Social
Analyze
HubSpot Guide To Internet Marketing Analysis & Measurement
Measure Each Campaign ElementLanding Pages• Conversion Rate =• Total Submissions = • New Leads = • Customers =
Call to Action Buttons• Views to Clicks Rate = • Clicks to Submissions Rate = • Views to Submissions Rate =
Lead Nurturing Emails• Opens = • Open Rate = • Click Through Rate = • Reconversions = • Customers =
Email Blasts• Opens = • Open Rate = • Click Through Rate = • Reconversions =• Customers =
Blog Posts• Page Views = • Inbound Links = • Leads =• Customers =
Social Media Posts• Clicks = • Shares / Retweets = • Leads = • Customers =
Analyze
Targeted Offers Generate Leads, Prospects & Customers.
Landing Page & Call To Actions Promote the Offer.
Automated Emails Guarantee Follow Up with Contacts.
Email Blasts Advertises Offer to Existing Contacts.
Blog Articles Attract Organic and Social Media Traffic.
Social Media Scheduling Promotes Offer and Blog Articles.
Analytics Measure, Analyze and Improve Each Campaign Element.
Offer
LP + CTA
LN
Blog
Social
Analyze
More Traffic
More Leads
More Customers
Measure & Analyze
Offer
LP + CTA
LN
EmailBlog
Social
Analyze
Maximize Your HubSpot Subscription with Inbound Marketing Campaigns
CampaignResourcesTutorials and How to Guides
Resources for Creating Offers
Tutorials:• TUTORIAL: How to create an offer that generates leads
eBooks:• Guide to Killer Content Creation
Articles:• 25 Clever Ways to Grow Your Email Marketing List• How to Create Marketing Offers That Don't Fall Flat
Worksheets:• 13 Ways To Create New Offers
Templates:• Marketing Offer Templates
Download Guide
Resources for Landing PagesTutorials:• TUTORIAL: How To Create Landing Pages On HubSpot
eBooks:• An Introductory Guide to Landing Pages• How To Optimize Landing Pages
Articles:• Why Landing Pages Are an Indispensable Part of Marketing • 7 Point Checklist for Powerful Landing Page Copy• 5 Foolproof Ways to Prevent Landing Page Abandonment• 9 Must-Haves For the Perfect Landing Page• How Long Should Your Landing Page Forms Be?
Download Guide
Resources for Call To Actions
Tutorials:• TUTORIAL: How to create a Call to Action (CTA)
eBooks:• An Introduction To Effective Calls-To-Action
Articles:• 13 Sloppy Mistakes You're Making With Your Calls-to-Action• How to Master the Design of Compelling Calls-to-Action• How to Write Call-to-Action Copy That Gets Visitors Clicking• 12 Critical Elements Every Homepage Must Have [Infographic]• 4 Types of Calls-to-Action You Need for Marketing Success
Download Guide
Resources for Lead Nurturing Workflows
Tutorials:• TUTORIAL: How to set up workflows to create lead nurt
uring campaigns
• TUTORIAL: How To Turn Leads Into Customers
eBooks:• How To Use Lead Nurturing For Smarter Marketing
Articles:• 6 Lead Nurturing Emails Every Business Should Send • 5 Steps for Creating Successful Lead Nurturing Campaig
ns • How to Tailor Lead Nurturing Content to Suit
Individual Personas• 8 Ways to Integrate Social Media Into Your Lead Nurturi
ng Campaigns
Download Guide
Resources for Email Marketing
Tutorials:• TUTORIAL: How to create and send an email in HubSpot• TUTORIAL: How to segment your contacts to create email
lists
eBooks:• Optimizing Email Marketing For Conversions• How to Execute & Measure Successful Email Marketing
Articles:• The 9 Must-Have Components of Compelling Email Copy• 7 Expert Email Marketing Tips You're Probably Missing Out
On• Why List Segmentation Matters in Email Marketing• 9 Examples of Beautiful Email Marketing• 10 Simply Awesome Examples of Email Marketing• How to Improve Your Email Marketing With an Integrated
Approach
Download Guide
Resources for BloggingTutorials:• TUTORIAL: How to use the Blog tool to create new content
eBooks:• Introduction to Business Blogging• Easy Fixes To Business Blogging Mistakes
Articles:• Read The Latest Articles from HubSpot Blog• 12 Business Blogging Shortcuts for Time-Crunched Marketers• How to Write Stellar How-To Posts for Your Business Blog• 9 Ways to Increase Visibility for Your Best Blog Content• Top 10 Qualities of High-Quality List Posts• 20 Simple Ways to Boost Blog Subscribers• 10 Amazing Blogs About Blogging to Start Reading Now• 9 Questions To Ask Before Hiring a Freelance Blogger• How To Hire to A Rockstar To Manage Your Blog
Worksheet:The Blogging Worksheet
Download Guide
Resources for Social Media
Tutorials:• TUTORIAL: How to set up your social media tools & link your social
media accounts to HubSpot
• TUTORIAL: How to use the social media publishing tool to promote your content
eBooks:• 10 Step Guide To Social Link Building• How to Enhance Your Internet Presence with Social Media
Articles:• 30 Brilliant Social Media Marketing Tips From 2011• 26 Social Media Marketing Hidden Treasures You Never Knew
Existed• How to Cultivate a Company-Wide Social Media Culture• Why You Need Social Media, Even if Your Customers Don't
Download Guide
Resources for Analytics & Measurement
Tutorials:• TUTORIAL: How to measure your site traffic• TUTORIAL: How to track your leads• TUTORIAL: How to track your customers
eBooks:• An Introduction to Inbound Marketing Analytics• How to Unlock The ROI Of Your Marketing With Analytics
Webinar:• The Science of Analytics Webinar
Worksheet:• Monthly Marketing Report
Free Tool:• Marketing Grader
Download Guide
Develop Targeted Offer to Generate New Email Contacts
Advertise Offer On Your Website
Automate Follow-up Emails
Market Offer to Existing Contacts
Attract Leads Through Blogging
Use Social Media To Promote
Measure Every Element with Analytics
How To Use
Offer
LP + CTA
LN
EmailBlog
Social
Analyze
Offer
LP + CTA
LN
Blog
Social
Analyze