inbound bold talks: kathy sierra
TRANSCRIPT
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Secrets of the Whisperers(motivation and gamification)
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Operant Conditioning
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DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
Punishment Reinforce
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DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
Rewards
Positive Reinforcement
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DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
Rewards
Release
Rewards
Positive Reinforcement
Negative Reinforcement
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DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
Rewards
Release
Most animal training
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DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
RewardsDiscomfort
But many use punishment
Release
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DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
RewardsDiscomfort
Schools & Animal Training are the same
Release
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Heated battles in animal training(and education) over:
Which quadrant?
What “reinforcement schedule?”
Are we incentivizing the right thing?
Do we have the right incentives?
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DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
RewardsDiscomfort
Most arguments are over WHICH quadrant
Release
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Missing the bigger, deeper, crucial question:
Should we be using operant conditioning?
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DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
Rewards
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Positive Reinforcement (+R)(mostly rewards)
super motivating
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The secret is the reinforcement schedule.
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Intermittent Variable Rewardsdone right, generate the MOST excitement and engagement
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Skinner trained pigeons to do missile guidance
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It stimulates “seeking” behavior
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But...
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The Dark Side
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it’s very, very dark
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so dark, it hijacks people’s brains
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so dark, it almost killed my horse
so dark, it almost killed my horse
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and we’re using it on people
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puzzle solving, drawings, writing...
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Under some conditions, ANY of the four quadrants can lead to de-
motivation
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DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
Punishment Reinforce
Instead of fighting over how to do THIS:
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We should ask if we should do it... at all.Ever.
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“People are not horses...”
the sentence that changed my life:
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If treating animals like animals can do harm
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We might want to be careful with people...
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True motivation comes from:
AutonomyMastery
Meaning/Purpose/Relatedness