CHARGE ALL YOUR DEVICES

Universal Charger

CHARGE ALL YOUR DEVICES

COMPANY > About IDAPT

IDAPT SIMPLIFIES THE USE OF MOBILE TECHNOLOGY

Brand

IDAPT

Organization (4 offices – Team of 40+ people)

INOITULOS launched IDAPT in 2006 with the objective of simplifying the use of mobile

technology. In 2010, IDAPT was distributed in more than 25 countries. A 2nd round of investment

in 2010 helped consolidating the markets and creating a whole range of solutions.

USA Sales team

Warehouse

Europe Design, Development, R&D

Marketing & PR

Sales team (ES, FR, DE)

Warehouse

HK & China Own production chain

Own factory

Global logistics

Creation

Project started in 2003

Headquarters

Barcelona - Spain

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IDAPT > Solutions of charging needed

Global issue not solved yet

85% of the population has 2+ electronic devices

Global and common problem

At least 1 new device in each home every 6 months

Regular need

Opportunity

New standard for mobile phones/smartphones = microUSB

Remodeling of the charging shelves. A new category appears:

Universal charging solutions with and/or added value charger

Apple, Gaming, GPS, Cameras, Tablets, etc. These devices will

NOT use microUSB = problem of chargers and cables will remain

Wireless chargers (Duracell, Powermat, etc.)

Big PR campaign = they’ve created a demand

Marketing mix not mature:

- Low compatibility

- Too high prices

- High return rate

- Reduce the repetitive business of casing, housing and

protections

Need to redirect these people towards IDAPT

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IDAPT > Simplicity / The best marketing mix of the category

Portable Desktop

INOITULOS launched IDAPT in 2006 with the objective

of simplifying the use of mobile technology.

In 2010, IDAPT was distributed in more than 25 countries.

A 2nd round of investment in 2010 helped consolidating

the markets and creating a whole range of solutions.

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IDAPT > Interchangeable tip system Technology

INTERNATIONAL PATENTS

UNIVERSAL

Compatible with

4500+ electronic

devices

FUTURE PROOF

IDAPT launches new

connectors as new

devices are released on

the market

UNIQUE

Works with all the IDAPT

range

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PROMOTIONAL MARKET > Let’s brand it!

6

Why?

Offer personalised gifts internally and externally

CRM STAFF

Use IDAPT as a promotion tool / gift to your clients and colleagues.

They will use IDAPT and remember your company everyday.

IDAPT is recognized as a quality and very practical gift.

IDAPT is original compared to what they usually get.

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PROMOTIONAL MARKET > Let’s brand it!

Customized pack - Product with logo

- Standard pack with logo

- Customized tips

Premium pack - Premium pack with logo

- Customized tips

- Product with logo

7

How?

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IDAPT i2+ IDAPT i4 IDAPT i1 Eco Tips

MSRP

34.99€ MSRP from

7.99€ MSRP

19.99€ With 3 tips

MSRP

49.99€

Patented system of

interchangeable tips for the

whole range

i1 is the only charger you’ll

need, anywhere

i2+ is your personnal

desktop charger for home

or office

I4 is the most complete

existing desktop solution

- Compatible with 4000+

devices

- Future proof

- Compatible with

Smartphone and all other

devices

- Made for iPod, iPhone and

iPad

- The most ecological

charger on the market

(auto-off, recyclable

materials, high

efficiency…)

- Modern design for an

affordable price

- Premium finish

IDAPT > Simplicity / The best marketing mix of the category

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PRESS > Awareness

IDAPT A BRAND THE MEDIA LOVE

Great evaluations

In average, IDAPT receives 8,5 as a

grade… much better than any other

competitors

Impacts

More than 250 relevant impact within 1

year in the UK… and millions of impacts

globally (Google)

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SALES > Global success

GLOBAL AWARDS

From the Startup agency of Barcelona

Most Innovative Company

From the most reknown French business School HEC PARIS

Startup of the Year 2008

CES 2010 & 2011 – Awards

Innovation Honoree – Portable Power

Innovation Honoree – Green Technology

CTIA Wireless 2010 & 2011 - Awards

Fashion & Lifestyle Product

Green Telecom

IFA Trade Show 2009 & 2010 & 2011 - Awards

Most Innovative & Easy to Use

2010 2011 2009

Final 1st