In this unit you will learn the following conceptsand skills:•How logos reach out to target audience and hintat the identity of a product;•How colour, shape and design influence targetaudience in logo design;•Practise the above ideas in your own logo design and how it affects audience and product.

S t a r t

The block writing gives a clue to the product. The simple use of colour make the product appear clean.

Elegant hand-writing and background colour aim this logo at an older target audience.

Colours are quite bright and bold – the use of gold tells us this is a classy product – not just for kiddies.

The classic lines make us think the product is reliable. There is a small clue to

The 4 colours relate to the product and it also relates to the country where it is produced.

Match up the logo with the blurb...

Write up an explanation for the logo below. Include points

relating to product and target audience...

The task….

Create a new logo design*for a new chocolate barcalled Choc-a-Bloc. follow the following brief:

*remember to explain howyour logo works.

Product:The bar has alternatechunks of mint honeycomband caramel – all cased inchocolate.Audience:10-16 year-olds