in this issue - · pdf fileleave inside residence halls, ... workshop before the show in...

In This Issue:Spotlight on Indiana Tech & Bradley Universities’ movie programs!

UInspire6 S WA N K M OT I O N P I C T U R E S Monthly Programming Toolkit Fall Edition

© P

aram

ount

Pic

ture

s©

201

7 ST

X En

terta

inm

ent

© C

olum

bia

Pict

ures

Indu

strie

s, In

c.©

War

ner B

ros.

Ent

erta

inm

ent I

nc.

© U

nive

rsal

Stu

dios

© 2

017

Mar

vel

New Releases

Campus SpotlightEvent Ideas

Coming Soon

© U

nive

rsal

Stu

dios

© C

olum

bia

Pict

ures

Indu

strie

s, In

c.

© P

aram

ount

Pic

ture

s

PROGRAMMING IDEAS

“ Transformers: The Last Knight”

Event Idea: Before the screening, ask a campus robotics club to demonstrate what their real-world bots are capable of, including how they’re built and programmed.

Promo Idea: Hand out temporary Transformers tattoos around campus to increase awareness for your event!

“Baby Driver”Event Idea: Music fuels this high-speed crime thriller. Ask one, or more, of your school’s performance groups to put on a show for the crowd before pressing play on the action.

Promo Idea: Play the music from the movie’s soundtrack while tabling to draw attention to your event!

“Girls Trip”Event Idea: This female-driven film is the perfect opportunity to host a “Ladies Night” in partnership with a variety of organizations on campus, including your campus’ Women’s Center and sororities.

Promo Idea: Utilize our free, customizable promotional materials to hand out and leave inside residence halls, sororities, student spaces and the Women’s Center.

NEWReleases“ We brought the Swing Dancing Club to the showing of ‘La La Land’ to have a swing dancing workshop before the show in order to engage more students. We found bringing in different partnerships broadens our campus reach.”

Marian Universityproves there is strength in numbers with the amazing movie events they host in partnership with a variety of campus organizations.

Available Now Available Now Anticipated 10/1

Contact us to add these titles to your movie series! 1.800.876.5577 | swank.com/college

© F

ocus

Fea

ture

s LL

C.

© W

arne

r Bro

s. E

nter

tain

men

t Inc

.

© 2

017

ANNA

PURN

A PR

ODUC

TION

S, L

LC.

“ Detroit” Event Idea: Partner with your school’s diversity orgs to discuss the history of the racially-charged 12th Street Riot and Algiers Motel incident, as well as the parallels between those events and the events of today.

Promo Idea: The main characters in this film include members of an R&B group. Ask a similar singing group on your campus to perform short concerts in the days leading up to the screening.

“Dunkirk”Event Idea: Invite a history professor to discuss the actual Battle of Dunkirk during World War II and how it lead to the defense and evacuation of British and Allied forces in Europe.

Promo Idea: Make DIY One Direction face masks then pass out flyers around campus!

“Atomic Blonde”Event Idea: Challenge attendees to get out of a high-risk situation alive – just like MI6 agent Lorraine Broughton – by partnering with another student activities club to build an escape room on campus.

Promo Idea: While tabling for the movie screening, have students play a simple game to win “Atomic Blonde”-branded aviators – a favorite of Lorraine’s.

Take a page out of their playbook by finding organizations at your school to help enhance your next movie event!

Available 10/1 Anticipated 11/1 Available 10/5


© 2

017

Kidn

ap H

oldi

ngs,

LLC

© L

ions

Gat

e En

terta

inm

ent,

Inc.

© W

arne

r Bro

s. E

nter

tain

men

t Inc

.

“ We showed ‘Spectre’ and held a black tie event. The director and his committee created invites attached to bow ties to hand out in the quad prior to the event. Marketing also suggested to the students to dress to impress. The set up of the event had a casino/James Bond feel, which included a photo booth with props that reflected the movie. The food and drinks included a mocktail bar area, and a table of assorted cheeses, crackers and fruit!”

“ IT”Event Idea: Take a lighthearted approach to the clown theme and put on a low-key carnival for students before the screening!

Promo Idea: The obvious idea is to rent a clown costume and meander around campus – just try not to be too scary!

“ The Hitman’s Bodyguard”

Event Idea: Teach attendees how to protect themselves, for when Ryan Reynold’s isn’t there to save the day, by having a self-defense instructor come give a lesson before the screening.

Promo Idea: Blast Whitney Houston’s famous ballad, “I Will Always Love You,” on repeat while you table – people won’t be able to resist coming over to learn why.

“Kidnap”Event Idea: Take a more serious approach with your theme for this event by focusing on safety. Partner with campus security to share a wide-range of tips on staying safe, both on and off campus.

Promo Idea: Use caution tape to embellish your space while tabling.

NEWReleases PROGRAMMING IDEAS

Florida Southern Universityis a master at taking a movie, creating full-blown themed programming around the title and, in their words, “making the movies more of an experience.”

Anticipated 11/15 Anticipated 9/29 Available 10/31


© L

ions

Gat

e En

terta

inm

ent,

Inc.

© C

olum

bia

Pict

ures

Indu

strie

s, In

c.

© B

leec

ker S

treet

Med

ia, L

LC

Use FSU’s excellent movie ideas and apply them to one of this year’s blockbusters! Decide on

a theme that matches your showing, then choose your refreshments, activities, decorations and more based on the idea.

“ Logan Lucky”Event Idea: Centered on a family’s hopeful robbery during a legendary racecar event, give your screening a racing theme by hosting a Mario Kart tournament before the showing.

Promo Idea: Get students fueled up for your event by having your pit crew wave black and white checkered flags as they table or promote around campus.

“ The Dark Tower” Event Idea: Theme your event “Good vs. Evil” and have attendees choose sides by showing up to the event dressed as either an angel or devil.

Promo Idea: Draw attention to your event by having tower-like games when promoting – like Jenga or KerPlunk!

“American Assassin” Event Idea: Centered around CIA Black Operatives, play a spirited game of capture the flag before the screening. Award the winning team with first pick of the event’s seats!

Promo Idea: Write “CIA” on the back of dark jackets using yellow duct tape then walk around campus in dark shades promoting the event.

Anticipated 11/1 Anticipated 10/18Anticipated 10/11


“ Our best movie event was our Halloween double feature, which we showed on our lawn. We had a Disney Halloween movie first, an intermission with pizza, and ended with a scary movie. We also served popcorn, soda, and coffee all night. This was the night before Family Day, and I was told that parents made comments about how nice it was to see students watching a movie, on blankets, on our front lawn.”

Paul Sedor Georgia College

© W

arne

r Bro

s. E

nter

tain

men

t Inc

.

© W

arne

r Bro

s. E

nter

tain

men

t Inc

.

HalloweenBreak out the scares and frights before Halloween night with a double feature of “Annabelle” and “Annabelle: Creation.” If you really want to terrify attendees, have a few volunteers dress up like a sinister doll and pop up into the crowd at random times throughout the screening.

Top Halloween Titles!

© 2

017

Disn

ey E

nter

pris

es, I

nc.

© 2

017

Disn

ey E

nter

pris

es, I

nc.

© M

etro

-Gol

dwyn

-May

er S

tudi

os In

c.

© A

24 F

ilms

© U

nive

rsal

Stu

dios

EVENTIdeas


“ Our highest attended movie took place last September when we showed ‘Inside Out.’ Surprisingly, college students love animated movies!”

Elizabeth Elliot Fairfield University

Family-Friendly Weekends On-Campus For weekends when there are more people on campus than usual – like Family Weekend and Homecoming – make sure to boost your programming schedule to help families and visitors fill in their days. Movie events are a relaxing and entertaining option that everyone can enjoy – especially students who want to spend time with their families and share what their life in college is like.

Need more movie event inspiration? Contact us today!

1.800.876.5577 | swank.com/college

Top Family-Friendly Titles!

© U

nive

rsal

Stu

dios

© 2

017

Disn

ey/P

ixar

© C

olum

bia

Pict

ures

Indu

strie

s, In

c.

© P

aram

ount

Pic

ture

s

© C

olum

bia

Pict

ures

Indu

strie

s, In

c.

© 2

017

Disn

ey/P

ixar


CAMPUSSpotlight

Indiana Tech is no stranger to success when it comes to their on-campus movie program. Each semester, the schools sees, on average, anywhere from 75 to 200 students in attendance at each of their screenings. But the secret to their success is actually pretty simple: they keep every aspect of their movie program inclusive to reach each and every type of student and interest on campus.

It all starts with the basics, like time and date. Their new release screenings used to only take place on the first Friday of each month with two showings, in order to accommodate commuter students who would stay on campus a few extra hours to make the

early showing before heading home. However, when they realized how many student athletes were having to miss screenings due to their busy weekend schedules, the school added a screening on weekdays.

Inclusivity is evident when looking at their schedule, as well. The school orders everything from animated, family-friendly films to jump-out-of-your-seat horror titles to exhilarating action flicks to satisfy a wide range of interests.

Beyond the basics, Indiana Tech takes an inclusive approach to their promotion and activities. It’s important to the school that non-traditional students attend on-campus events just as often as the traditional student.

To make that happen, Student Life started a program only for commuter students called “Commuter Coffee Carts” to surprise them

with free coffee, orange juice, donuts and more throughout the year. And they use this program to promote movie showings and other events on campus. They always stock the cart

Indiana TechTHINKS OUTSIDE THE CINEMA WITH AN ON‑CAMPUS MOVIE PROGRAM

Want to share your Swank story? Contact us today, and your school could be featured in the next issue of InspireU!

with handbills featuring the semester movie schedule – which they finalize months ahead of time to make it easier for non-traditional students and faculty to plan to attend the events.

And to really draw in non-traditional students and community members, Indiana Tech always incorporates a variety of programming. One of their regular movie series events is titled, “Bring Your Kid…” in which they feature an animated film and activities kids will enjoy, like life-size cutouts for the perfect photo opportunity or coloring stations. For a screening of “Inside Out,” Indiana Tech made a “Memory Maker” station so kids could make their own “memories” out of cookies with colored frosting and sprinkles.

“ Personally inviting commuter students always goes a long way because it makes them feel more welcome to attend the events and movies.”

– Devin StoneIndiana Tech’s Student Life Movie Dude

For schools hoping to improve non-traditional student engagement at on-campus events, Devin Stone, Indiana Tech’s Student Life Movie Dude, has this to say: “Figuring out a method of interaction that gives you the most face-time with commuter students is key. Personally inviting commuter students always goes a long way because it makes them feel more welcome to attend the events and movies.”

CAMPUSSpotlight

Bradley University’s ACBU Cinema Program demonstrates the pure power of branding through their campus movie program.

“ACBU, in general, stands out from other campus organizations because we’re the premiere event planning organization on campus,” according to Jacqueline Myers, the activities council president at Bradley University. Myers adds that offering a unique movie experience on campus has been such a success because it allows students to see movies that have just been in theaters in a comfortable place with their friends without having to leave campus.

With all movie events happening on Thursday, Friday and Saturday nights, students have the

chance to come to the movie screening that best fits their busy schedules without having to worry about money, rides or even snacks. And because the screenings are part of a series, students always know the exact location, date and time of these free student events.

This same time, same place consistency of the program keeps attendance strong and the events familiar. “Having a brand just really helps the students understand that once they go to one ACBU event and have a positive experience,

they’re going to continually have a positive experience,” Myers said.

“What’s nice about having it in the same location, on the same days of the week and

Bradley University ACES MOVIE SERIES BRANDING

“ Anything that can make them say why is [this] here and make them want to look into it is key for promoting any event.”

– Jacqueline MyersActivities Council President

Want to share your Swank story? Contact us today, and your school could be featured in the next issue of InspireU!

at the same time is that it’s one less thing for people to remember,” states Katherine Folan, a sophomore communications major who also works with ACBU.

The program also specializes in creative reminders because, according to Folan, “a piece of paper in someone’s mailbox is more likely to be thrown away.” While they do still rely on traditional advertising methods like posters, they tie their promotional plan to the movies they’re showing to keep their series fresh and exciting.

For example, when ACBU showed “The Good Dinosaur” they passed out little dinosaurs with movie information stapled to them that grew when placed in water. For “Suicide Squad” they labeled pieces of bubblegum with “Harley Quinn Bubble Gum” to get people’s attention and remind them another free movie event is coming up. When they screened “Gravity,” floating astronauts decorated the student center to grab attention.

For anyone looking to successfully brand their own movie series, Myers has one great piece of advice: “Anything that can make them say why is [this] here and make them want to look into it is key for promoting any event.”

Coming Soon...

1.800.876.5577 SWANK.COM/COLLEGE

MP9027

© U

nive

rsal

Stu

dios

© L

ions

Gat

e En

terta

inm

ent,

Inc.

© W

arne

r Bro

s. E

nter

tain

men

t Inc

.©

Par

amou

nt P

ictu

res

© 2

017

Disn

ey/P

ixar

© W

arne

r Bro

s. E

nter

tain

men

t Inc

.

© 2

017

Mar

vel

© &

T.M

. 201

7 Lu

casfi

lm L

td.

© C

olum

bia

Pict

ures

Indu

strie

s, In

c.

@swankcolleges

in this issue - · pdf fileleave inside residence halls, ... workshop before the show in...

Documents