All About AdamIssue.2

2013 Dealer Newsletter

In this issue

Product in Use• Warrior®scalesnowreadytoship

On Location (2 pages)• AdamEquipmentscaleweathers

theelementsatPrincessElisabethAntarcticpolarresearchstation

In the Spotlight• AdamEquipment’sMarynaOlivierand

MariskaOostehuizenaremovingonup• WeightedWords

Events• LabAfricashowasuccess

Company News• NewMKLabproductsoutnow

Company News

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MKHS

MKHSpro

MKES

MKVT

MKMP

Introducing MKLab Products

Severalweeksago,youshouldhavereceivedanemailfromMarynaOlivierannouncingMKLabstirrersandmixers.MKLabisanewbrandthatoffersarangeoflabproductswithexceptionalvalueanduser-friendlyfeatures.ThenewproductsareavailablethroughournetworkofdistributorsinSouthAfricaandAfrica.ByprovidingtheMKLablineoflabproducts,Adammakesiteasierforlabequipmentdistributorsandtheircustomerstoacquirevariouspiecesofequipmentfromonesource,accordingtoJeremyStorey,AdamEquipment’sdirectorofglobalsales.

“Wefeltthetimewasrighttooffercompetitivelypricedlaboratoryproductsalongwithourbalances,whicharewidelyusedinlabsthroughoutSouthAfricaandAfrica”Mr.Storeysaid.“Initially,theMKLabproductlinecomprisesmagnetichotplatestirrers,magneticstirrersandmixers,withadditionalproductsincludedlater,”henoted.

To download the brochures for the new MKLab stirrers and mixers, please click on the product images on this page, or for more information, please contact our office +27 11 974 9745.

Events

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AdamEquipmentSouthAfricaparticipatedinthe2013LabAfricashowattheCoca-ColaDomeinNorthgate,Johannesburg,SouthAfrica.ThiswasthefirsttimeinseveralyearsthatAdam’sSouthAfricaofficetookpartintheshow,whichattractedalargenumberofvisitorsfromthelabindustry.Duringtheexhibition,AdamintroduceditsnewMKLabbrandofmagneticstirrersandofferedinformationaboutthenewproducts.Adamrepresentativeswereavailabletoanswerquestionsaboutthecompany’srangeoflabbalancesandmoistureanalysers.

Lab Africa 2013

Product in Use

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How many ways can you use a Warrior Washdown Scales?Versatile,toughandnowshippingourWarriorsare…

Perfect for weighing:• Fruit,vegetables,packagingandcanningplants• Bakeryandbutcheryenvironments• Wetenvironments• Restaurants• Freshproduce• Pre-packedfactories

WhatdoyourcustomersusetheirWarriorfor?Tweetoremailusafewwordsoraphotoandwewillbesuretheyarepostedwithyourphotocredits!

Why is the Warrior an excellent product?• Sixweighingunits(kg,g,lb,oz,lb:oz,

Newton)foravarietyofneeds• P66ratedfordustandwaterprotection-

perfectformessyapplications• Large,backlitdisplaywithcapacitytrackerand

checkweighingLEDindicatorsforeasyreading• Stainlesssteelsingle-pointcellenables

easycalibrationandconsistentresults• Type304stainlesssteelconstructionis

durableandidealforwetenvironments• Built-inrechargeablebatterywithauto

power-offoptimizesbatterylife• RS-232interfaceforrapidcommunication

withcomputersandprinters

Antarctic researchers know they can rely on Adam Equipment’s floor scale to perform durably in the most extreme weather conditions on the planet.

Scientists at Princess Elisabeth Antarctica use an Adam industrial floor scale to weigh containers of rock and ice samples, in preparation for transport to research laboratories around the world.

Once the samples are collected from the Antarctic terrain, they are carefully packaged, weighed and placed on sleds. Tractors tow the sleds 200km to the coast, where the boxes are loaded onto ships that carry them to their final destinations.

Managed by the International Polar Foundation, Princess Elisabeth Antarctica is the first zero-emission scientific polar research station. The facility is located on the granite ridge of Utsteinen Nunatak in the Dronning Maud Land region of East Antarctica, where temperatures range from a low of -50°C/-58°F to a high of -5°C/2°F

Scaling New Heights: Weathering the Elements at Princess Elisabeth Antarctica

Bone-chilling temperatures such as these aren’t a problem for Adam’s industrial scale. It consistently has functioned well in Princess Elisabeth’s chilly climate for the last five years, according to Jacques Touchette, a Canadian construction specialist working at the station. Touchette regularly weighs cargo on the scale and says it performs with excellent repeatability.

“We operate the scale between 0 degrees Celsius and minus 30 degrees Celsius,” Touchette said. “It does work well, and it is always left in the cold.”

Researchers from different nations spend several months each year at Princess Elisabeth Antarctica studying biology, geology, geomorphology, glaciology, meteorology and astronomy. When they are ready to depart, their luggage is weighed on that same scale before boarding a small DC-3 for Novolazarevskaya Station, a Russian research base just off the coast of Antarctica.

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On Location

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From there, they take a larger cargo plane to Cape Town, South Africa, where they can catch flights to their home countries.

Compared to other continents, Antarctica is relatively pristine, making it valuable for scientific research on climate change. And while Antarctica is a great distance away from most of Earth’s inhabitants, its ice provides clues into environmental issues that affect the human race worldwide. That ice covers most of the continent and contains 70 percent of the Earth’s fresh water.

Geologists and glaciologists collect samples of ice and rock from deep below the surface of the Antarctic terrain, hoping to learn about the formation of continents, and to glean insight into how ice

forms and reacts with the environment. They study the movements of polar glaciers over millions of years to gauge the global effects of rising sea levels.

These environmental concerns are the impetus for creating a zero-emission facility such as Princess Elisabeth Antarctica. During the station’s design phase, architects and engineers incorporated state-of-the-art technologies to minimize impact on the environment. Solar panels and wind turbines produce the energy that powers the station, while an integrated, computerized “smart grid” manages electricity use and trains occupants to use energy more efficiently. Advanced water treatment systems facilitate wastewater recycling.

The energy solutions perfected at Princess Elisabeth Antarctica are being adapted for use in mainstream applications that will redefine energy use in homes, offices and schools worldwide.

To learn about the International Polar Foundation, visit www.polarfoundation.org.

For more on the Princess Elisabeth Antarctica, go to www.antarcticstation.org.

On Location

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Tel: +27 (0)11 9749745 Fax: +27 (0)11 3922587 Email: sales@adamequipment.co.za www.adamequipment.com

©Adam Equipment. All Rights Reserved.SA 2260

In the Spotlight

Movin’On UP!

Maryna OlivierRegionalManager

Mariska Oostehuizen Administration&LogisticsManger

NewPromotionsatAdam EquipmentinSouthAfrica.

MarynaOlivierhasbeennamedthenewregionalmanagerforAdamEquipmentSouthAfrica.Marynajoinedthecompanyassalesmanagerin2012andwillcontinuetoperformthoseduties,addingthegeneralmanagementresponsibilities.AdditionallyMariskaOostehuizenhasbeenpromotedtoadministrativeandlogisticsmanager,andwillberesponsibleforrunningtheofficeanddispatchdepartments.ThesechangeshelpAdamprovidebettercustomerserviceandsupport,whileallowingustoserveyoumoreefficiently.

UKHead Office

Maryna OlivierRegional Manager

Mariska OosthuizenAdmin/Logistics

Manager

AdminChantelle, SandraAntionette, Samuel

Sifiso

Ivy ChiyaService Manager

Nancy

WarehousePetrus (Senior), Thobani, Andy, Petrus (Junior)

DespatchSamuel, Elias

Sales TeamJoleen, Luzaan,

GavinTrevor

WEIGHTED Words

- Albert Einstein

“Life is like riding a bicycle. To keep your balance you must keep moving.”

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