in the high court of south africa (cape of goodhope ... · 5) the trademark in question is...
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IN THE HIGH COURT OF SOUTH AFRICA(CAPE OF GOODHOPE PROVINCIAL DIVISION)
REPORTABLE
CASE NO. 9289/2004
In the matter between:
THABANI WINES (PTY) LTD. 1st Applicant
JABULANI NTHANGASE 2nd
Applicant
And
DARLING CELLARS (PTY LTD. 1st
Respondent
GROENKLOOF DRANKHANDELAARS
(EDMS) BPK 2nd
Respondent
SANDS TRADERS CC 3rd Respondent
JUDGMENT DELIVERED ON 10 AUGUST 2005
DLODLO, J
INTRODUCTION
1) On 1 November 2004 the Applicants brought an urgent
application for a Rule Nisi with immediate effect,
restraining the Respondent from distributing wines bearing
its logo or trade mark. On 5 November 2004 the Court
granted an order returnable on 24 February 2005
containing the undertaking by the First and Second
Respondents not to sell wines bearing the First Applicant’s
logo. The purpose of the Application is therefore to obtain
an interdict against the Respondents restraining them from
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distributing bottles of wine containing labels with a trade
mark and distinctive logo registered in the name of and for
the benefit of the Second Applicant’s business.
2) The Respondents in opposition to the applicant’s
application contended inter alia, that the First Applicant
was obliged to buy all the wines within the first year after
their being bottled. The Respondents contended further
that there existed the second agreement in terms of which
the First Applicant would purchase all the wines within four
weeks from the date of that agreement, namely 13
February 2004, failing which all the stock would be sold at
a price that the First Respondent could get for it. Mr.
Rautenbach appeared for the Applicants whilst Mr.
MacWilliams appeared for the Respondents.
FACTUAL BACKGROUND
3) The First Applicant, Thabani Wines (Pty) Ltd., is a duly
registered company under the company laws of the
Republic of South Africa, having its registered address and
main place of business at 6 Binneplein, Stellenbosch, South
Africa. The Second Applicant, Jabulani Ntshangase, is
employed as the Managing director of the First Applicant.
One Mr. Trevor Steyn is both the Second Applicant’s
partner and also a director of the First Applicant.
4) The First Respondent is Darling Cellars (Pty) Ltd., a duly
registered company in terms of the company laws of the
Republic of South Africa, having its place of business at
Mamreweg, Darling, district Malmesbury. The Second
Respondent is Groenkloof Drankhandelaars (Edms) Bpk,
having its registered address and place of business at
Mamreweg, Darling, district Malmesbury. The Second
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Respondent is the marketing arm of the first Respondent.
The third Respondent is a duly registered Close Corporation
with its head office at 34 Sipres Crescent, Eden Park, Cape
Town.
5) The trademark in question is “Thabani vineyards and
Winery” registered with the Registrar of Trade Marks for
various classes of goods, evidenced by the certificates.
During the year 2000 the Second Applicant negotiated on
behalf of the First Applicant with the First Respondent and
the Land and Agricultural Bank of South Africa Limited (the
Land Bank). The negotiations culminated in the conclusion
of an agreement between the parties on the following
terms:
(i) The First Respondent would identify grapes and make
wines on behalf of the First Applicant.
(ii) Such wines would be bottled and labelled with the
trade mark and logo by the First Respondent.
(iii) The wines would be purchased as bottled and
labelled by the First Applicant from the First
Respondent, for resale into the wholesale or retail
market.
(iv) The Land Bank provided the Second Applicant with a
line of credit in the sum of plus minus R8,5 million in
terms of which, against delivery of orders of wines
bottled and labelled by the first Respondent as
aforesaid, the Second Applicant would pay by way of
irrevocable letters of credit in the appropriate
amounts charged by the First Respondent for wines
delivered from time to time.
(v) Although the specific wines were not exclusively
made for use by the first Applicant or second
Applicant, and the First Respondent would be entitled
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under its own or any other label that it could lawfully
use, to distribute such wine, as the exclusive holder
of the trade mark and the copyright in the labels, the
Second Applicant was entitled to determine the use
of the trade marks in the trade.
(vi) The First and Second Respondents had no right to
use the trade mark or the copyrighted material in the
label for any purpose other than to deliver bottled
and labelled wines in terms of the above
arrangement to the first Applicant.
6) In the winemaking industry it is common practice for wine
cellars to agree with individuals or companies who wish to
trade in wines under a trade mark or brand of their own
choice, that wines will be made, bottled, labelled and
delivered by the cellar to such a company or individual who
does not otherwise have access to winemaking and bottling
facilities. In such a case it is not uncommon for the cellar to
make the wine for and at the instance of a number of
brands or brand holders, and to deliver the wine in
distinctive labelled bottles for the benefit of such brand
holders. Such wine is then sold into the market by the
brand holders without any way for the marketplace to
identify the wines as being similar or identical to wines
distributed under a different label.
7) It is common cause that the Second Applicant was actively
engaged on behalf of the First Applicant in creating and
promoting the brand attaching to the trade mark which is
the subject of this application. These entitled huge financial
expenditures and many hours spent in perfecting the
design of the logo and in conceiving the trade mark
Thabani. The Second Applicant negotiated with and
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instructed the production department of the first
Respondent to commission the production of labels. The
labels were designed by artists and the artwork signed off
by the Second Applicant every time a new batch of labels
were ordered and printed for labelling the wines of the First
Applicant. The purpose of the quality control is to ensure
that labels conformed to the requirements of the first
Applicant and in particular to conform to the prescripts
inherent in the trade mark itself registered with the
Registrar of Trade Marks.
8) The Second Applicant contends that it is an integral aspect
of the marketing strategy of the First Applicant’s wines that
the wines are marketed to consumers as a relatively
upmarket wines. These wines are presently served by the
Arabella Sheraton Hotel in Cape Town in their restaurants
at approximately R70.00 a bottle, a price deemed of
sufficient quality. Thus the image attaching to the brand
has been regarded as sufficiently upmarket to induce an
upmarket institution such as the Arabella Sheraton to serve
the wine to their predominately upmarket customers.
9) In the wine industry many factors go into the determination
of the price of a wine in the wholesale or the retail market.
The price of the ingredients and the labour used in
manufacturing the wines are not the sole or even very
important determinants of the price in the majority of
cases. The price of wines is determined in the first place by
the assessment of the wine by connoisseurs in the
marketplace in terms of the wine’s quality as well as the
accompanying branding of the wine identifying it as a wine
of a specific status in the marketplace.
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10) On Monday 25 October 2004 the Second Applicant received
information from one Mr.Emile Bootsma of the Arabella
Sheraton Hotel that he and his wife had purchased bottles
of the First Applicant’s wine (the Sauvignon Blanc 2002)
from the Canal Walk branch of Aroma Drop Inn, a liquor
outlet in Century City, Cape Town, for the sum of R14.99
per bottle. This was shocking news to the Second Applicant
because in terms of the strategic pricing structure of the
First Applicant, the same wines are sold to the Arabella
Sheraton for the sum of R26.00, which then retails the wine
to its customers on the tables of its restaurants for
approximately R70.00. The Second Applicant immediately
realised that the only source of the wines could have been
the First Respondent or, as its marketing arm, the Second
Respondent. Neither the First Applicant nor the Second had
supplied any wines to any retailer at any price that would
have enabled it to sell it at the retail price of R14.99.
Aroma Drop Inn was never a customer of the First
Applicant. The availability of the First Applicant’s wines at
Aroma Drop Inn Canal Walk and the pricing thereof was
subsequently confirmed and established as the truth.
11) Attorneys instructed by the Second Applicant forwarded a
telefax to the First Respondent placing on record the
alleged infringement of the trade mark and demanding that
an undertaking be given and certain other relief in order to
protect the interest of the First Applicant. This telefax
resulted in the receipt by such attorney from JS Spamer
and Associates (Attorneys acting for the First Respondent)
of the following response:
“Our client does not intend to debate the agreement
between itself and your client, or any terms thereof,
through correspondence, save to say that your client has
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breached the agreement and as result our client has
exercised its rights under the same …………..Our client
however denies that it has acted in contravention of
section 34 of the Trade Marks Act or that it acted
unlawfully in any way.
Under the circumstances our client will not be providing you with the confirmation as requested by yourself nor will it account to your client as requested.”
THE APPLICANTS’ CASE
(12) The founding affidavit filed on behalf of the Applicants was
deposed to by Mr.Jabulani Ntshangase, the Second Applicant
and the Managing Director of the First Applicant.
He contended that the response to the Applicants’ attorneys
from the First Respondent’s attorneys makes it obvious that
the First Respondent:
i) Did not deny that it had distributed bottles of the First
Applicant’s wines to the marketplace, which ended up
on the shelves of Aroma Drop Inn.
ii) That such wines contained labels of the First Applicant
as contended in the Applicant’s letter of 27 October
2004.
iii) That the wines were distributed to parties other than the
Applicants.
(13) Mr. Ntshangase further averred that the First Respondent’s
failure and/or refusal to grant an understanding sought by the
First Applicant made it obvious that the former did not intend
ceasing and/or desisting from the practice of distributing
wines labelled for and on behalf of the First Applicant which
contain the latter’s distinctive logos and trade mark. In the
views of Mr.Ntshangase the inference which is reasonable is
that the First Respondent intends continuing with the
distribution of wines containing labels with the relevant trade
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marks and logos to the marketplace.
(14) Mr. Ntshangase averred further that it appears from the First
Respondent’s response that the latter contends that it was
entitled to sell bottles of wine containing the labels referred to
above, for reasons flowing from an alleged breach of contract.
Mr. Ntshangase in his affidavit hastens to deny that he is
guilty of any such breach of contract. In his knowledge neither
did the First Applicant commit such breach. Mr. Ntshangase
contended that certainly the actions of the Respondents
constituted a breach of section 34(1) of the Trade Marks Act
No. 194 of 1993 in that he never authorized the use of the
trade marks in the course of trade such as in the instant case.
Explaining further, Mr. Ntshangase categorically stated that
“the only purpose, for which the trade mark could be used by
the Respondents, was to sell bottles labelled on behalf of the
First Applicant directly to the First Applicant, and to no one
else”. He concluded that therefore the actions of the
Respondents also constituted breach of the First Applicant’s
rights as exclusive licensee of the copyright in the logo.
(15) Mr.Ntshangase emphasised that the sale of the wine bottles
labelled and bearing the trade mark of the First Applicant to
Aroma Drop Inn directly or through an intermediary has
resulted in, and will continue to result in, huge detriment to
the distinctive character and repute of the registered
trademark. In his view, the impression is created in the
marketplace that the wine being sold to the public at the
ridiculously low sum of R14.99 is in fact a cheap wine. He
contended that the consequence is that many consumers in
the marketplace who had correctly built up a perception of the
First Applicant as representing a relatively upmarket wine,
will, consequent to the First Respondent’s actions, no longer
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hold that perception and that will result in potentially massive
losses to the First Applicant. The losses will potentially run to
hundred of thousands of rands. Mr. Ntshangase, by way of
illustration mentioned that the First Applicant’s trade
amounted to approximately R1 000 000.00 turnover per year,
an amount which hopefully must be increased.
(16) Dealing with the question of prejudice, urgency and
alternative remedies, Mr. Ntshangase averred that in an
endeavour to contain the damage flowing from the unlawful
actions of the Respondents, he pursued a strategy of
telephoning branches of Aroma Drop Inn in the Western Cape
in order to establish from them whether they carried the label.
He gathered from Aroma Drop Inn in Claremont, Cape Town,
that it was no longer offering any of the First Applicant’s wines
for sale. Mr. Ntshangase gathered an explanation from the
Aroma Drop Inn Claremont that sales of these wines had been
“frozen” and that there was “a problem” with selling the wines
to the public.
(17) The Aroma Drop Inn (Pty) Ltd. gave an undertaking not to sell
the First Applicant’s wines. Consequently Aroma Drop Inns
(Pty) Ltd is not party to these proceedings. Because the First
Respondent refused to grant an undertaking requested,
contended Mr. Ntshangase, it cannot be assumed that
delivery of wines will be made to Aroma Drop Inn only. There
are countless different businesses and outlets offering liquor
for sale in this Province and that, according to Mr. Ntshangase,
renders it impossible to predict to whom the First Respondent
would cause these wines containing the offending trade mark
and label to be delivered. In Mr. Ntshangase’s view the
Applicants thus had no alternative remedy but it had to
approach this Court on urgent basis.
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(18) He stressed that had it not been for a very good relationship
he have with the Arabella Sheraton Hotel, in whose hotel foyer
he conducts a liquor outlet under the trade name of Grand
World of Wines (an entity owned by a separate Close
Corporation), the Applicants would very well have been ousted
from the Arabella Sheraton Hotel. This he says because the
Arabella Sheraton Hotel purchases wine directly from the First
Applicant for offering same to its customers/clients. Mr.
Ntshangase had to hold important business discussions with
the relevant managers at the Arabella Sheraton Hotel in order
to remove any distrust arising out of the action of the First
Respondent. This he had to do in order to prevent the Hotel
from discontinuing stocking the Applicants’ wines. His fear,
however, is that it would not be possible to do so indefinitely
and in respect of all possible outlets because it is impossible
to anticipate where wines labelled with the First Applicant’s
distinctive logo and trade mark would be offered for sale as a
result of the intended actions of the First Respondent in
future. Mr. Ntshangase stressed that the First Respondent
intends to proceed with its actions of distributing wines
containing the offending labels to the marketplace. These
actions of the First Respondent will in due course complete
the process of destruction of the good name and reputation
attaching to the trade mark built up so carefully over time,
concluded Mr. Ntshangase in this regard.
(19) Mr. Ntshangase averred that he gave an undertaking to the to
the First Respondent that he would honour his obligations
under the agreement to purchase the existing quantity of
wines bottled and labelled at the instance of the First
Applicant. He stated that in any event the First Respondent
had adequate security for these wines being sold in that once
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wine is bought by Mr. Ntshangase from the First Respondent,
an irrevocable letter of credit can simply be obtained from the
Land Bank in terms of the credit facility provided by the Land
Bank in the sum of approximately R8, 5 million. He is of the
view that the balance of convenience favours the Applicants.
Refuting the suggestion by the First Respondent’s attorneys
about the existence and breach of an agreement by himself,
Mr. Ntshangase stated:
“At no stage did the parties come to any arrangement as to
specific quantities of wine which had to be delivered and
purchased by myself at any specific dates. For obvious
reasons it was not possible to determine the exact quantities
and dates for the delivery of wine.”
Mr. Ntshangase re-iterated that the only agreement in
existence requires of the First Respondent to keep in storage
the wines until such time as delivery is required.
THE RESPONDENTS’ CASE
(20) The Opposing Affidavit on behalf of the First Respondent was
deposed to by one Kenneth John Sheppard, its chief executive
officer. According to Mr. Sheppard the first Applicant,
represented by the Second Applicant, and the First
Respondent represented by Mr. Sheppard himself, entered
into the agreement in the same terms as averred by the
Second Applicant but subject to the proviso that the whole
quantity of wine bottled and labelled by the First Respondent
for the First Applicant would be ordered by the First Applicant
within a year after the said wine was bottled. According to Mr.
Sheppard contrary to the aforesaid proviso after
approximately two and half years since the wine was bottled
for the First Applicant, the First Respondent was still in
possession of a vast number of bottles of Sauvignon Blanc and
Cabernet/Merlot wine, some labelled and some unlabelled,
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awaiting the confirmation of orders from the First Applicant for
shipment thereof. In support of this contention Mr. Sheppard
referred the Court to an e-mail dated 29 January 2004
(marked “1”).In this e-mail Mr. Sheppard expressed some
concerns about the progress with the First respondent’s wines
particularly those bottled for the First Applicant but which
were allegedly still in stock in bulk. In this e-mail Mr. Sheppard
also conveyed the following to the Second applicant:
“We will therefore have to hold you liable for the full costs
should we have to pull the corks and decant the wine. The
only other alternative for us would be for us to find a buyer on
the local market at a substantially discounted price to cover
our costs and get rid of it this way.”
(21) This e-mail further refers to a meeting Mr. Sheppard and Mr.
Ntshangase would have had regarding these wines wherein
the latter would have told the former to draw up an invoice for
all the bottled stocks on hand and forward same to him. An
allegation is made in the e-mail that Mr. Ntshangase would
liaise with the Land Bank in order to arrange a guarantee for
the full amount. Mr. Sheppard averred in the e-mail that Mr.
Ntshangase never reverted back to him in this regard.
Mr. Sheppard averred further that on 10 February 2004 he
forwarded a second e-mail to the Second Applicant which
read:
“I have heard nothing from you regarding my previous e-mail
dated 29 January regarding the Thabani wines stocks that we
still hold….. We are going to have to look at alternative ways
of recovering our investment in the very near future as we
cannot continue to hold this stock at our cost. In addition, I
have a potential buyer for the 2003 Sauvignon Blanc and
unless I hear from you to the contrary before lunch tomorrow I
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am going to go ahead and offer this wines to the
buyer…………..”
(22) According to Mr. Sheppard the aforesaid e-mail resulted in the
discussions between the First applicant and the First
Respondent represented by the Second Applicant and Mr.
Sheppard himself respectively. This discussion culminated to
an agreement (“the second agreement”). The terms of the
second agreement were that:
i) First Applicant would remove and pay for all the stock,
labelled and unlabelled within four (4) weeks counted
from 13 February 2004;
ii) Any stock remaining after the expiry of the four (4)
week period would be sold by the First respondent to
defray the costs;
iii) First Respondent would offer any remaining stock to the
trade at whatever price it could get for it.
(23) Mr. Sheppard averred further that subsequent to the
conclusion of the second agreement he sent an e-mail to the
Second applicant confirming the agreement. Mr. Sheppard
contended that the Second Applicant received the said e-mail
but did not dispute the correctness of the contents thereof.
According to Mr. Sheppard the Applicants did not remove and
pay for any of the remaining stock despite the terms of the
second agreement. The consequence was thus that the
Second respondent on behalf of the First respondent then sold
the stock for the best price to one Mr. Neels Truter in
compliance with the second agreement. Mr. Sheppard
contended further that the sale was a once-off transaction the
purpose being to get rid of the wines.
(24) Save for denying that the Applicants are entitled to be granted
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an interdict against the First and Second Respondents, Mr.
Sheppard does admit the allegations contained in paragraphs
1 to 9 of the founding affidavit. There is also no dispute on
other allegations made in connection with the copyright
relative to the labelling and the fact that the Second Applicant
is the exclusive licensee for use of the logo in the trade. Mr.
Sheppard, however, denied that the First and Second
Respondents had no right to use the trademark or the
copyright material in the label for any purpose other than to
deliver bottled and labelled wines in terms of the arrangement
between the First Applicant and the First Respondent. Mr.
Sheppard in disputing the above relied on the second
agreement which, according to him, entitled the First
Respondent to sell the remaining stock to a third party.
(25) Mr. Sheppard admitted the receipt of the letter from the
Second Applicant’s attorneys (marked “JN11”) but averred
that the First Respondent was not entitled to an undertaking
because there existed the second agreement. It was admitted
by Mr. Sheppard that the First Respondent distributed bottles
of the First applicant’s wine to the marketplace and that such
wines contained labels of the First applicant. In Mr. Sheppard’s
view the First Respondent did all this on the strength of the
second agreement.
THE REPLYING AFFIDAVIT
(26) Mr. Ntshangase in reply denied that there was an agreement
to the effect that the whole quantity of wine bottled and
labelled by the first Respondent for the First applicant would
be ordered by the latter within a year after the wine was
bottled. Mr. Ntshangase stated categorically that the parties
never agreed as to the time period within which the wine had
to be ordered or sold. He re-iterated that it was a clear term of
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the agreement that the First Respondent would not sell the
wine bottled for the First Applicant to any party other than the
First Applicant. Mr. Ntshangase admitted that he received the
e-mail of 29 January 2004 to which Mr. Sheppard referred but
that he took the view that Mr. Sheppard was merely
concerned about the ageing of the wine expressed in the e-
mail and that such ageing was at the very least overstated
and at worst not justified.
(27) Mr. Ntshangase totally denied that he was liable to provide an
invoice for the entire quantity of wine without receiving any
orders from the retail or the wholesale market. He re-iterated
that the agreement was that he would be liable to purchase
wines for which he received orders in the marketplace. He,
however, admitted that he undertook to approach the Land
Bank with the request to provide a guarantee for the full
outstanding amount of the purchase price of the wines as a
solution to what he called the looming dispute between the
parties. Mr. Ntshangase denied that he did not respond to the
aforementioned e-mail. According to him he was in constant
telephonic contact with Mr. Sheppard.
(28) Mr. Ntshangase admitted that he attended a meeting on 13
February 2004 but he emphatically denied that there was any
agreement reached in the terms mentioned by Mr. Sheppard.
According to Mr. Ntshangase there was therefore no second
agreement between the First Applicant and the First
Respondent. Mr. Ntshangase further averred that he received
a copy of an e-mail on 16 February 2004 which enumerated
certain points which were indeed discussed but there was no
agreement concluded on those points at all. It is correct, that
Mr. Sheppard in the meeting of 13th February 2004 expressed
the desire for the outcome set out in this e-mail but Mr.
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Ntshangase on the other hand pointed out that the parties
had a different arrangement.
(29) Whilst Mr. Ntshangase did not dispute the correctness of the
content of the e-mail insofar as they set out the First
Respondent’s position, he, however, denied that it was agreed
(expressly or tacitly) that such contents had to become an
agreement between the parties. Mr. Ntshangase averred that
the First Respondent was indeed putting pressure on him
because the wine (understandably) was not moving in the
marketplace at the rate that the parties had hoped for or as
anticipated.
(30) It was established that Aroma Drop Inn branches had obtained
Thabani wines from the Third Respondent and the latter had
in turn bought the wines from the First Respondent. A copy of
a telefax (marked “A”) from Sands Traders and Exporters
shows that these wines were offered to them “via Neels
Truter” and in turn Sands Traders CC offered the wines to
Aroma Drop Inn. Mr. Ntshangase commenting on this illegal
apparent free flow of the Thabani Wines caused by the First
Respondent stated as follows:
“It had at all times been made clear to the Respondents that
the Applicants were concerned about its reputation in the
marketplace, and about the price received for wines. This was
the main reason why there was a provision in the agreement
between the parties that wines would not be sold to any party
other than the Applicants.”
Mr. Ntshangase remarked that it was strange that the First
Respondent in their letter in response to the letter written by
the First Applicant’s attorneys, never mentioned and/or even
referred to any “second agreement”. According to Mr.
Ntshangase the Applicants fear that there remains a
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significant danger that the Respondents may sell the wines to
parties other than the Applicants. He emphatically denied that
the Applicants knew that the remaining wines would be sold
by the Respondents to parties other than the Applicants.
CONSIDERATION OF THE ISSUES BETWEEN THE PARTIES
(31) On behalf of the Respondents it was submitted by Mr.
MacWilliams that the applicants relied for the relief sought on
an alleged infringement of the second applicant’s trade mark
in terms of Section 34 of the Trade Marks Act, No. 194 of 1993
(“the Trade Marks Act”).
This contention is indeed true regard being had on the
contents of paragraphs 51, 52, 54, 55, 56, 57, 58, 59, 60 and
61 of the founding affidavit filed in support of the Applicants’
application. However, Section 34(2) (d) of the trade Marks Act
makes provision that the registered trade mark is not
infringed by the sale or offering for sale in the Republic of
South Africa of goods, to which the trade mark has been
applied with the consent of the proprietor thereof. It is
common cause in these proceedings that the Applicants
consented to the trade mark being applied to the wine bottled
and labelled with the trade mark and logo, for resale. The
Applicants have wisely, in my view, abandoned reliance on the
infringement in terms of Section 34 of the Trade Marks Act.
This position is clearly demonstrated in the heads of
arguments filed on behalf of the Applicants as well as from the
oral submissions made before me on 24 February 2005.
(32) It was further submitted on behalf of the Respondents that the
Applicants did not base their application for the relief sought
against the Respondents on the alleged breach of contract. In
support of this submission I was referred to Swissborough
Diamond Mines v Government of the RSA 1999(2) SA 279
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(T) on 323G - 324A where the Court stated the following:
“It is trite law in motion proceedings the affidavits serve not
only to place evidence before the Court but also to define the
issues between the parties. In so doing the issues between
the parties are identified. This is not only for the benefit of the
court but also, and primarily, for the parties. The parties must
know the case that must be met and in respect of which they
must adduce evidence in the affidavits. In Hart v Pinetown
Drive Inn Cinema (Pty) Ltd. 1972(1) SA 464(D) it was
stated at 469 C-E that:
‘Where proceedings are brought by way of application, the
petition is not the equivalent of the declaration in proceedings
by way of action. What might be sufficient in a declaration to
foil an exception, would not necessarily, in a petition, be
sufficient to resist an objection that a case has not been
adequately made out. The petition takes the place not only of
the declaration, but also of the essential evidence which
would be led at a trial and if there are absent from the
petition such facts as would be necessary for determination of
the issue, in the petitioner’s favour, an objection that it does
not support the relief claimed is sound.’
An applicant must accordingly raise the issues upon which it
would seek to rely in the founding affidavit. It must do so by
defining the relevant issues and by setting out the evidence
upon which it relies to discharge the onus of proof resting on
it in respect thereof.”
(33) I fully associate myself with the above reasoned sentiments.
This is indeed the true statement of our law in this regard. But
in the instant matter the Applicants also relied heavily on the
agreement concluded between the First Applicant and the
First Respondent. This agreement is dealt with quite
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extensively in the founding affidavit filed in support of this
application. Interestingly the First Respondent does not deny
the existence of the said agreement save for averring that
there was a second agreement reached between the parties.
The terms of the agreement relied on by the applicants
allegedly breached by the First Respondent, are well
documented in the founding affidavit. Strangely the First
Respondent apart from not denying the existence of such
agreement went further and set out in its Answering Affidavit
the terms of such an agreement. The terms as set out by the
First Respondent in the answering affidavit are materially
similar to the terms set out by the Applicants in the founding
affidavit. It cannot, therefore, in my view be contended that
the Applicants have so failed to define the issues between the
parties such that the Respondents have been precluded from
knowing what the issues are between them and the
Applicants. In my view the Applicants have in the founding
affidavit demonstrated sufficiently that it sought to place
reliance on the breach of agreement between the parties
apart from relying on the provisions of Section 34 of the Trade
Marks Act (the latter reliance was abandoned by the
Applicants in the argument of this matter).
(34) It was submitted on behalf of the Respondents that the
Applicants have not asked for any factual disputes to be
referred for oral evidence as provided for by Rule 6(5) (g).
According to the last submission made on behalf of the
respondents, the latter had in any event sold the remaining
wine, bearing the Second Applicant’s trade mark during a
once-off transaction and with no other purpose than to get rid
of the remaining wines. It is contended that it was never the
intention of the First and/or the Second Respondent to
distribute wine containing the trade mark and logo of the
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Second Applicant, other than in terms of the second
agreement. I intend to deal fully with the above submissions
later on in this judgment.
(35) The Respondents contended that there was a second
agreement concluded between the parties. In terms of the
said second agreement, the First Applicant would purchase all
the wines within four (4) weeks from the date of that
agreement, failing which all the stock would be sold at a price
that the First Respondent could get for it. The Applicants
dispute the existence of the second agreement. The
Applicants contend that what the Respondents now call the
second agreement was in fact a proposal put on the table by
the First Respondent. These proposals were, however, never
accepted by the Applicants. According to the Applicants the
Respondents were merely assured that the former would
continue to remove wine on order in terms of the original
agreement. The parties according to the Applicants hoped
that this would resolve the problem in due course.
(36) The second agreement was allegedly concluded on 13
February 2004. Despite the provision contained in the
disputed second agreement that wines not removed within
four (4) weeks calculated as at the date of the agreement,
strangely no wines appear to have been sold into the
marketplace until October 2004. The question that comes to
mind is even if the second agreement existed, were the
Respondents still acting in terms of the said agreement when
they sold/released the wines into the marketplace in October
2004? Calculation shows that from 13 February 2004 to
October 2004 a period of approximately five (5) months had
gone past. I do not have the benefit of a written agreement.
The e-mail which the First Respondent sent to the Second
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Applicant purporting to record the terms of the second
agreement read as follows:
“I would like to confirm below the points discussed………………
As discussed you will remove and pay for all this stock,
labelled and unlabelled, within the next four (4) weeks. Any
stock remaining after this date will be sold by us to defray the
costs already incurred by us on your behalf. We will have to
offer this wine to the trade at whatever price we can get for
it.”
The e-mail does not mention that there was any agreement
reached. It merely refers to the discussions. This is probably a
question of interpretation. But the fact remains that this e-
mail says nothing to be construed as an agreement concluded
between the parties.
(37) It is common cause that the Applicants caused a letter of
demand to be sent out to the Respondents. It is equally
common cause that the Respondents responded by writing a
letter. The Respondents’ letter mentions nothing about the
second agreement. From their letter it is apparent that they
relied on a breach of the original agreement. They also relied
on the right they had to sell the wines in terms of the original
agreement. In motion proceedings such as the present
dispute may arise but a bare denial of the Applicant’s version
does not create a genuine dispute of fact, nor does a version
which is far-fetched or clearly untenable (See cases such as
Room Hire Co. (Pty) Ltd v Jeppe Street Mansions (Pty)
Ltd 1949 (3) SA 1155 (T); Plascon-Evans Paints Ltd v Van
Riebeeck Paints (Pty) Ltd 1984 (3) SA 623 AD etc.). Indeed
a Court is not permitted to decide the matter on a mere
balance of probabilities where there are genuine or real
disputes of fact on material issues. In the case of disputes of
fact, an applicant can only succeed if the facts as stated by
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the respondent, together with those facts in the applicant’s
affidavit which have been admitted by the respondent, justify
the order sought. The matter is, in other words, essentially
decided on the respondent’s version. This has come to be
known as the Plascon-Evans approach. It is trite law that in
certain suitable cases the Court will adopt a “robust, common
sense approach” to the dispute of fact. However, it is our law
that, where the court is unable to decide the application on
papers there are three (3) avenues open to it, namely:
i) It may dismiss the application;
ii) It may refer the application for the hearing of oral
evidence;
iii) It may refer the application to trial.
In my view there is no genuine or real dispute of facts in this
matter. There is therefore no necessity for the referral of this
matter for hearing of oral evidence nor is it necessary to refer
this application to trial. The existence of the second
agreement is nothing but a clear after-thought on the part of
the First Respondent. From the First Respondent’s version it is
more than apparent that the issues raised in his e-mail were
but issues which were purely the subject of discussion
between the parties. In other words these issues “discussed”
had not yet crystallized into an agreed set of issues at all. The
First Respondent itself is very careful and does not in the e-
mail refer to the issues as “agreed” or “in terms of the second
agreement”. The silence in the Respondent’s response to the
letter of demand, with regard to the existence of the second
agreement speaks louder than words. That response actually
says there was never any second agreement.
(38) Turning to Mr. MacWilliams’ last submission, the question that
comes to mind is how are the Applicants to know for a fact
that the wines complained of were sold to the open market in
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a once-off transaction by the First Respondent? How are the
Applicants to know what the First Respondent intended?
Experience tells us that once trust has been corroded between
the two (2) corporate entities, each entity ordinarily tends to
be suspicious of the other. It would therefore in my view not
be unreasonable for the Applicants to take steps to safeguard
their business interests under such circumstances. It would
also be unfair and unreasonable to expect that the Applicants
under such circumstances would not have an apprehension of
irreparable harm for their business interests.
(39) In order to succeed the Applicants must make out a case
which:
i) Makes out a prima facie case even though open to some
doubt.
ii) Demonstrates that the balance of convenience favours
the Applicants.
iii) Demonstrates that there is no alternative remedy for
the Applicants to achieve the same result.
See Webster v Mitchell 1948(2) SA 1186 at 1189
Gool v Minister of Justice and Another 1955(2) SA 682 C
at 688 A-E; Director of Education v Wilkinson 1930 TPD
471 at 492.
(40) It is my view that regard being had to the evidence and
circumstances attendant to this matter, the Applicants have
indeed made out a strong prima facie case, even if same may
be perceived to be open to some doubt, that they have a right
in terms of their contract with the First Respondent, to restrain
the latter from selling the wines into the marketplace.
(41) Paragraphs 55 to 67 of the founding affidavit deal extensively
with the Applicants’ contention that they will suffer irreparable
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harm and that they are being favoured by the balance of
convenience. In response the Respondents have chosen not to
deny these allegations. The Respondents have instead chosen
to allege that all the wines have been lawfully disposed of by
them in terms of the second agreement. The First Respondent
admittedly still have an unspecified quantity of wine of the
First Applicant in its possession. In this regard Mr. Rautenbach
contended on behalf of the Applicants that in essence the
latter will suffer irreparable prejudice in that its brand,
residing in the trade mark and logo of “Thabani Wines”, will
irreparably be destroyed in that its character and reputation
as an upmarket brand representing wines selling for
approximately R50 per bottle on the shelf, will permanently be
destroyed. Such harm, in Mr. Rautenbach’s view, would be
irreparable because there is and cannot be any suggestion
that a carefully nurtured and built-up brand such as that of the
Applicants could be restored and repaired in any meaningful
way. In the Applicants’ case adequate security exists in favour
of the First Respondent for as long as the wine is bought by
them. In terms of the original agreement the terms of which
are not disputed by the Respondents as long as the Applicants
order the wine and remove it, the Respondents will be paid for
it as agreed.
Mr. Rautenbach finally submitted that there is no suggestion
on the part of the Respondents that they would suffer
irreparable harm simply because they may have to wait to be
paid their money over a longer period, longer than had
previously been anticipated by them or, for that matter, both
parties.
(41) In making a determination in the above regard, I will ordinarily
also be guided by the remarks made by Stegman J in Knox
D’Arcy Ltd. And Others v Jamieson and Others 1996(4)
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SA 348(A) at 603 G – 604 A:
“In the very nature of things the temporary regulation of the
situation often denies to both disputants the enjoyment of the
full extent of the rights claimed by each of them respectively.
When the dispute is finally determined by the decision of a
Court it can then be seen that the successful party suffered a
truncation of his rights during the period that the dispute and
decision were pending and were regulated by the
interlocutory interdict. Inevitably that period of the truncation
of the rights of the ultimately successful party is irreversible
and to that extent final. However, that is not in itself a
sufficient reason for refraining from making an interlocutory
order or for treating interlocutory relief as if it were final
relief.”
I am fully in agreement with these illusive observations made
by Stegman J.
(42) It is very clear that the original agreement between the
parties was tailored such that it fully protected the character
and reputation of the wines branded and labelled “Thabani
wines”. This protection ensured that these “Thabani Wines”
remain upmarket brand destined to achieve only the highest
price determined according to its quality. This protection was
to be lost certainly if the Respondents were to be allowed to
escape their liabilities under the contract purely because the
bargain in which they had entered into did not appear to be
such a commercial success as they might have hoped for at
the onset. The parties are bound by their agreements. In any
event, the relief sought in these proceedings is of an interim
nature. That by its very nature enables the parties to fully and
finally exhaust the remedies they may have at the second
stage of the proceedings.
It is my view that the balance of convenience in the instant
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matter favours the Applicants. That there is a well-grounded
apprehension of irreparable harm to the Applicants cannot be
doubted at all in the circumstances of this matter.
COSTS
(43) The general rule is that a successful party is entitled to its
costs. In the instant matter there is no justification for
departing from this rule.
ORDER(44) In the circumstances I make the following order:
Pending the final resolution of an action instituted by the
Applicants against the Respondents in case number
1708/2005 for damages and other reliefs a Rule Nisi is granted
in the following terms:
a) Interdicting and restraining the Respondents from using in the
course of trade in relation to goods and services in respect of
which the Second Applicant’s trade mark “Thabani Vineyards
and Winery” (“the trade mark”) is registered, a mark or marks
which are identical to the trade mark and/or logo in annexure
“A” or a mark or logo so nearly resembling the trade mark or
logo as to be likely to deceive or cause confusion.
b) It is ordered and directed that the Respondents are immediately
to discontinue the use of the trade mark or log and any labels
and other packaging material in respect of wines containing the
trade mark Thabani or any derivative, or the logo in annexure
“A”, other than to deliver wines bottled and labelled at the
specific instance and request of the First Applicant.
c) It is ordered that the Respondents are hereby restrained from
selling or distributing bottles or other containers of wines
containing the trade name and/or logo to any party other than
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the First Applicant.
d) The Respondents are to pay the Applicants’ costs jointly and
severally.
____________________
DLODLO, J
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