FISHING FOR CONSUMERS? REEL ’EM IN WITH “IN THE GALLEY.”Combine the best elements of the nautical lifestyle, boating and fishing, add two new ingredients, cooking and entertaining,

and you’ve got “In the Galley.”

THE FIRST SHOW TO TRULY CELEBRATE THE COMPLETE NAUTICAL LIFESTYLE.“In the Galley” is the first series that celebrates the nautical lifestyle of the world’s leading recreational hobbies, boating and

fishing, by adding cooking and entertaining. Cooking, eating, and entertaining are an important part of the boating life.

Whether bringing your provisions on board or catching your meal fresh from the sea, “In the Galley” will feature various ways

to cook, eat and entertain on board, or ashore.

THE SHOW’S ‘CAST OF CHARACTERS’: FISHERMAN/ANGLER, CHEF, PARTY PLANNER…The show’s three ‘host characters’, a fisherman/angler, a chef and a party planner form an ensemble cast, providing dynamic

chemistry and excitement while interacting with boat owners and their friends and family, creating a fun, fast-paced, festive

environment for boating, fishing, cooking and eating.

PERMISSION TO BOARD: IT’S TIME TO PARTY!From an elegant party on a mega-yacht, to a romantic dinner on the beach, the “In the Galley” chef will demonstrate ways

to make the most of your catch and have the most fun doing it.

AHOY, MATE, TIME FOR A BEACH BASH!The “Beach Bound” segment of “In the Galley’” shows viewers how to create memorable meals on shore. From a casual

clambake for a handful of boating buddies to a full-blown beach bash, our chef and party planner will delight in sharing food

tips and presentation techniques for creating festive environments for family and friends.

AN OCEAN FULL OF CONSUMERS AND ADVERTISING/SPONSORSHIP OPPORTUNITIES —

AND YOU’VE GOT ’EM HOOK, LINE AND SINKER!• 130 million people annually participate in some form of boating and fishing

• boating and fishing combined are $75 billion dollar a year industries

CAST A WIDE NET…Looking to reel in consumers for your product or service? The format of the show allows for varied and interesting scenes

and settings that can serve as exceptional advertiser and embedded sponsorship opportunities. From ports of call, to rods,

reels and tackle, “In the Galley” offers brilliant, subtle and powerful advertising and marketing opportunities.

BOAT BUILDERS — YOUR BOAT FEATURED HERE!Each show will feature one boat — from a yacht or mega-yacht to a cabin cruiser or sport fisherman, with each episode

revolving around that particular boat.

“In the Galley”A Thirty-Minute Weekly Television ShowThe First Television Series to CombineBoating and Fishing with Cooking and Entertaining

3

i

TABLE OF CONTENTS

“In the Galley’ — Show Overview............................................................1

The Show Need and Opportunity ............................................................2

Show Format and Segment Descriptions/Breakdown ..........................3

Sponsorship and Product Placement Opportunities ............................4

Open Casting — Host Talent Auditions ..................................................5

PR Opportunity with the Fort Lauderdale International Boat Show ....6

Cooking/Food Show Facts ......................................................................7

Key Facts and Figures — South Florida’s Marine Industry ..................8

Boating Facts and Figures ......................................................................9

Fishing Facts and Figures ......................................................................9

Media Markets, Show Launch and Roll Out ........................................10

The Web site ............................................................................................11

The Production Team ..............................................................................12

Jeff Mustard, Creator and Executive Producer ....................................13

George Monteiro, Executive Producer ..................................................14

Bill Horneck, Line Producer ..................................................................15

In the GalleyA Thirty-Minute Weekly TV Show

Combine the best elements of the nautical lifestyle, boating and fishing, and add one

new ingredient, cooking, and we’ve created an exciting new television show to make a

huge splash in broadcast programming today with “In the Galley.”

“In the Galley” is a thirty-minute weekly that will hook boating and fishing lovers with

its novel approach to programming content. Each show has three segments. Each

segment will appeal to a specific target audience of the nearly 70 million people who

enjoy boating every year and the nearly 50 million people who participate in fishing

annually. “In the Galley” offers another unique editorial ingredient making it a nearly

guaranteed sensation — cooking and entertaining on board!

Boating shows abound on television. Likewise, the Food Network and nearly a dozen

other networks and cable stations cater to and are chock-full of scores of ‘cooking shows’.

But, no show on television combines boating and fishing with cooking and entertaining.

“In the Galley” is the first television show to truly celebrate the nautical lifestyle of one

of the world’s leading recreational hobbies, boating and fishing. With more than 120

million people annually participating in some form of boating and fishing activities there

is an ocean full of consumers and advertiser/sponsors who will be attracted to this show

hook, line and sinker, making “In the Galley” the next ‘big catch’ in exciting new television

programming today.

Just imagine adding the flair of one of the nation’s leading Chef’s, Bobby Flay (known

as the ‘Grill Master’), to the likability and talent of a Rachel Ray and her quick and easy

thirty-minute meals, and the savoir-faire and entertainment expertise of a Martha Stewart

and you’ve got one new hot television dish consumers will relish.

So, go ahead, feel the sand between your toes, dip your feet in the water, and take a

sip of your martini, it’s time to relax and enjoy all that your boating lifestyle has to offer

with “In the Galley.”

1

In the Galley The Need, the Opportunity

Cooking, eating, and entertaining are an important part of the boating lifestyle.

Whether bringing your provisions on board or catching your meal fresh from the sea, the

nautical lifestyle involves having fun with food, friends and family. From stir frying on the

stove in the galley or grilling on the stern, “In the Galley” will feature various ways to cook, eat

and entertain on board. Whether preparing an exotic meal or throwing together something

special in a snap, “In the Galley” will share a boatloads of tips to make the most of the

nautical lifestyle experience.

Cooking shows as a genre are an enormous hit on television; there are 56 shows that

air on 14 networks and cable stations around the country. Shows that involve boating and

fishing are also extremely popular and successful as well with scores of shows between

them airing on dozens of networks and cable stations in the United States. The market

for cooking and boating shows is both proven and enormous with a consumer appetite

that is insatiable as new shows come online and existing shows renew.

From an elegant party on a mega-yacht, to a romantic dinner on the beach, the chef

of “In the Galley” will demonstrate ways to make the most of your catch and have the most

fun doing it. Ready to party on land? The “Beach Bound” segment of “In the Galley’”

shows viewers how to create memorable meals on shore. From a clambake for a handful of

boating buddies to a full blown beach bash, our chef and party planner will delight in sharing

tips and presentation techniques to create festive environments for family and friends.

2

In the Galley Show Format /Segments

Each thirty-minute episode of “In the Galley” will feature various main segments that

will focus on a particular aspect of the boating lifestyle:

The first 7-minute segment will focus on the boat, boating and fishing, making ‘the

catch’. The second 7-minute segment will focus on ‘the catch’ and how to prepare and

cook your dish/meal. The third and final 7-minute segment will focus on entertaining, the

art of planning and executing your dinner, whether for 2 people or 22 people.

There are four major boating categories that will serve as the basis for producing each

thirty-minute episode of “In the Galley.” Each show will focus on one boat type and that

episode will revolve around that particular type of boat. The categories are:

Mega Yachts

Yachts

Cabin Cruisers

Sportfishing Boats

“Beach Bound” is a segment that will be part of the show’s programming mix. From a

casual clambake to a bustling seafood buffet or fabulous formal sit down dinner, “Beach

Bound” brings the show to the shore where style and food presentation are as important

as preparing the meal. From a large luau to an intimate beach blanket spread viewers will

sink their teeth into fun food tips for creating festive environments for family and friends.

On the Beach

Breakfast

Lunch

Dinner

Cocktails

3

Sponsorship & ProductPlacement Opportunities

The format of the show allows for varied and interesting scenes and settings that can

also double as potential income and sponsorship opportunities. For example, the boats

that are used in the show can be ‘product placements’ with either the manufacturer or a

dealer paying for ‘placement’.

The same principal applies across the board to numerous other environments and

situations, such as marinas and interesting and visually exciting ports of call in locations

around the country, the Caribbean and the world.

From rods and reels to grills, cooking utensils and all the accoutrement for the preparation

of a meal, product placement and sponsorship opportunities are many and varied. Some

sponsor/advertiser category exclusivity will be made available.

Other key categories of opportunity include, but are not limited to, the following:

4

Apparel

Banks/finance

Boat Dealers (all boat

types)

Boat shoes

Boat shows

Boat yards

Books and charts

Canvas shops

Captain’s training

Caterers

Charter boat services

Boating clubs

Boat brokers

Crew placement

Electronics

Engines

Hotels/restaurants

Insurance

Custom boat

manufacturers

Production boats

Marine paint companies

Marine supplies, retail

Mooring products

Vessel delivery

Woodworking

Yacht design/interiors

Yacht maintenance

Yacht refinishing

Open CastingHost Talent Auditions — Open Auditions for the

show’s hosts held during the nation’s largest boat show, the Fort Lauderdale International Boat Show

With the nation’s fixation on ‘celebrity’ and ‘stardom’ given the popularity and plethora of

‘star-maker’ and ‘reality-based’ television shows turning anyone and everyone in to a ‘star’,

or ‘idol’, the show’s producers will capitalize on this insatiable consumer frenzy by holding

‘open auditions’ for the show’s three key ‘host’ positions during one of the nation’s largest

boat shows, the Fort Lauderdale International Boat Show, held October 26–30, 2006.

The three principal characters required for the show are: the Fisherman/Angler, the

Chef and the Party Planner.

Ensemble Cast of Key CharactersThese three ‘host’ positions allow the producers to create an ‘ensemble’ cast of recurring

principal characters that has become common and popular on many of today’s ‘reality-

based’ shows. Our recurring principal players will have the right on-air personality and

disposition, as well as experience and credibility in the areas in which they are being cast.

They will interact with one another ‘on board’ and serve as great cut-away material while we

are on the boat engaged in various other activities.

For example, while we are involved in the first segment of the show, fishing, we will

also be cutting away to our principal characters interacting with each other as well as

interacting with the weekly players who own, or are on the boat. Our host talent will be

doing other things that are of interest, such as exploring other areas of the boat, talking

about the boat, talking about trips, talking about products, talking about places they’ve

been (Note: all of these ‘talking about’ situations potentially are ‘embedded sponsor

opportunities’ that might include the ‘angling on/or showing’ of product(s).

Our principal ‘talent’ players and boat hosts for that week would also be in various

environments in the boat, such as ‘in the galley’ or in the living room, or a bar, with the

‘chef’ who might be preparing hors d’ouevres, appetizers, snacks and such. Having an

ensemble cast of players packed with personality combined with moving our players in

different parts of the boat keeps the show visually interesting, upbeat and fast paced.

5

Open AuditionsPublic Relations Opportunity — Casting at the

Fort Lauderdale International Boat Show

The shows creator and executive producer, Jeff Mustard, is a veteran publicist with more

than a decade of experience working with all media — print, radio and television, both nationally

and internationally, capturing tens of millions of dollars in media exposure for clients. Drawing

upon his extensive marketing skills and creative talent, Mustard has created an extraordinary

public relations opportunity that provides a synergistic benefit to both the Fort Lauderdale

International Boat Show [FLIBS], as well as for the proposed television show.

Capitalizing on one of the largest attended boat shows in the United States, the producers

of the TV show propose a ‘live audition’ for the three principal cast of characters for this new

series. By utilizing the FLIBS as the venue for the casting, it offers multiple benefits to the TV

show’s producers as well as for Show Management.

This joint public relations venture will allow each entity, the producers of the TV show and

the producers of the Boat Show, to promote the ‘open casting of the show at the FLIBS’.

This strategy should result in wide and deep advance coverage from both consumer media

at large and the scores of boating and fishing media in particular, more specifically the

scores of publications that cover and cater to these two recreational activities. The call to

action in the press release announcing “the open auditions for this new boating and fishing

television show” will be to ‘drive the public to the Web site’, www.inthegalley.com, where

they will be able to get more information about the ‘audition and casting process’. Moreover,

this approach will offer exceptional added-value media exposure and consumer impressions

to potential sponsors and advertisers who are driven to the site.

A separate ‘studio audience’ environment will be set up where the ‘talent’ will be asked

to ‘perform their live audition’ for their taped ‘interview’ in front of a live studio audience

garnered from the attendees of the boat show.

The ‘show auditions’ allow Show Management to introduce and promote an exciting

new element into the show’s consumer programming mix as part of its own marketing

efforts in promoting the 2006 Boat Show. For example, a press release headline such as

the following is sure to get the attention of media editors: Hosts for New Fishing &

Boating Television Show Auditioning at Fort Lauderdale International Boat Show!

6

Cooking/Food Show FactsThere are 56 ‘food/cooking’ shows that air on network and cable stations. Cable stations

that air these shows include the following:

The Food Network

The Outdoor Channel

Outdoor Life Network

Home and Garden TV (HGTV)

ESPN Outdoors

TNN Outdoors

PBS

Bravo

Discover

The Life Network

The Travel Channel

Fine Living

Style Network

As these networks are not just familiar with, but air similar programming and have seen

the success of these types of shows, each is a candidate as an outlet for “In the Galley.”

7

Key Facts and FiguresSouth Florida’s Marine Industry

• Combined as a region, the Tri-county area represented 46% ($2.7 billion) of Florida’s

gross marine sales during the 2005 fiscal year.

• The Tri-county marine industry had a total estimated economic impact of $13.6 billion in

output; $4.8 billion in wages and earnings and was responsible for 162,000 jobs.

• For the fiscal year 2005, gross retail sales of boat and motor products equaled $5.9

billion statewide.

• Over the past ten years, as a region, the South Florida marine and boating industries

grew an estimated 156%.

• In terms of total economic impact, the Tri-county marine industry contributed more to the

state’s economy in 2005 than either Florida’s cruise ship or citrus industries.

Economic Impact of the Recreational Marine Industry —Broward, Dade, Palm Beach Counties, Florida 2005

American Sport Fishing Association Economic Impact Study Facts and Figures

• 58.9 million people in the United States fish.

• 58% are male; 42% are female

• They spent $28.2 billion on rods, reels, bait, licenses and related equipment.

• In Florida, sport fishing is a $4 billion industry.

• Anglers spend over 37 million days fishing in Florida annually.

• Lodging accounts for more than $130 million in expenditures.

• 65% of boat owners say that they use their boat to fish.

8

Boating Facts and FiguresRecreational boating is one of the most popular forms of family recreation. Consider

the following:

• An estimated 70 million Americans participated in recreational boating in 2004 —

that’s roughly equivalent to the population of California, Texas and New York combined.

• 50%–55% of boaters use their boats to fish (www.rbff.org)

• New boat retail sales grew 7%in 2004 to $10.7 billion in total sales. (NMMA)

• Approximately 18 million recreational boats are owned in the U.S.

• In 2004, the recreational boating industry contributed approximately $33 billion to the

nation’s economy.

• Approximately 870,000 new boats were sold in 2004.

Source: National Marine Manufacturers Association (NMMA)

Fishing Facts and Figures• 58 Million people fish annually.*

• Fishing is one of America’s favorite outdoor recreational pastimes.*

• There are more anglers in the U.S. than golfers and tennis players combined.

• Recreational fishing supports over 1 million jobs — more than GM, Ford and Exxon-

Mobil combined.*

• Over a year, the average angler spends $1,046 on fishing expenses including tackle,

travel and services.*

• Recreational anglers spend a staggering $41.5 billion a year to fish.This has tremendous

economic impacts:

■ $30.1 billion in salaries and wages

■ $1.9 billion in sales and motor fuel taxes

■ $4.9 billion in federal income taxes

• One third of all anglers are women. (American Sport Fishing Association [ASFA])

• More women went fishing in 2004 than went running or jogging. (National Sporting

Goods Association [NSGA])

• 39 percent of all women have fished in the past two years. (Responsive Management,

2005)

*Source: U.S. Fish and Wildlife Service, 2001 National Survey of Fishing, Hunting, and

Wildlife-Associated Recreation and the American Sport Fishing Association.

9

Media Markets, Show Launch & Roll Out

Twenty-two states in the country enjoy the presence of a boating community. Some

states such as California, Florida, Massachusetts, Maine and New York contain numerous

popular boating communities where boating, fishing, and the marine industry at large play

a significant role in recreational activities for its residents and tourists alike, contributing

billions of dollars annually to each community’s revenue stream.

The show producers will be exploring each of the communities noted below to establish

the total universe of potential ‘viewers’ and an appropriate network/cable station/distributor

network to air the show. The launch of the show may initially include the states containing

the largest number of boating and fishing communities to establish a viewer base where

fishing and boating is an annual endeavor. As the show increases in popularity and

sponsorship, additional markets will be rolled out.

10

ArkansasKodiak

CaliforniaCarmelLake Tahoe Long BeachLos AngelesNewportOakland (also amarket for a large-scale boat show)PomonaSan DiegoSan Francisco

Connecticut Clinton EssexGreenwich NorwalkSaybrookStamfordStonington

Florida Cape Canaveral Daytona BeachBoca RatonFt. PierceFt. Lauderdale(FLIBS Oct. 26–30)

Florida cont’d.MiamiPalm BeachSebastianSt. Petersburg(boat show Nov.16–19)St. AugustineTampa (boat showOct. 12–15) Treasure IslandKey WestDuck KeyKey Largo

GeorgiaJekyll IslandSavannah

Illinois Chicago

LouisianaSlydell New Orleans

MarylandAnnapolis Chesapeake CityOcean City

Massachusetts GlousterHyannisMarionMartha’s VineyardNantucketNew BedfordThompson IslandWoods Hole

New Jersey Atlantic CityCape MayHackensackMatisquanSandy HookThe Entire Shore

North Carolina Crystal Coast,(Carteret County)Morehead City,Atlantic Beach,Swansboro

MaineBar HarborBucksportCamdenFalmouthPortlandSouthwest Harbor

Maine cont’d.RocklandYork Harbor

Michigan

New YorkCenterportFreeportGreat NeckGreenportHuntingtonMamaroneckManhassetMontauk PointMt. SinaiNew York City NorthportOyster BayPort JeffersonPort WashingtonSag HarborThe entire South Shore of Long Island

New England Loup CityNorth Platte

New Hampshire Martha’s VineyardPortsmouth

Rhode IslandBlock IslandBristolNew PortPortsmouth

South CarolinaHilton HeadBeurord

TexasGalvestonHouston

WashingtonSeattle

WisconsinMilwaukee

VirginiaNorfolk

CanadaToronto, Ontario

The Web SiteThe show’s Web site will become an integral part of the show, serving multiple marketing

and revenue purposes. Initially, the Web site will be a ‘billboard’ for the show announcing and

promoting key elements, such as details for the audition.

The site will also serve as a ‘value-added’ advertising and marketing component to

sponsors and advertisers through ad placement, banners and links. The site will contain

streaming video clips, including video-bytes of the auditions and assorted promotional

from different segments of the show.

“In the Galley,” Site LinksElements/links for the Web site will include the following:

• The Show

• The Format

• The Markets

• The Producers

• The Facts and Figures

• The Talent (initially, this can be one page, then expanded as necessary)

• The ‘Chef’

• The ‘Fisherman’

• The ‘Party Planner’

• The Audition(s) (should have drop downs for video showing audition clips)

• Audition Info

• Advertisers/Sponsors

• Register for Email/Newsletter

• Contact Us

11

Jeff Mustard Writer, Creator, Producer

On the pages that follow are reprints of Press Coverage for the auditions that were originally held during the initial pre-production stages of producing “In the Galley.” More than anything, the attached articles are a reflection of Jeff Mustard’s success as a marketer/publicist, but equally as important the early and tremendous interest by the various industries who (will) have an interest in participating in a show like “In the Galley.”

The links below are to the initial promo video as well as to the slide show we produced reflecting the auditions.

Show Promo Link: http://www.youtube.com/watch?v=dW788vPCXmE Show Auditions Link: http://www.youtube.com/watch?v=8wSW8QEZCyc&feature=related

ABOUT JEFF MUSTARD – CREATOR/WRITER/PRODUCER I am the former president of the South Florida Screenwriters Guild, the Creator and Executive Producer of the “Make a Film Competition” produced in conjunction of IFP/South. Jeff M is the author of four screen plays, two sitcoms and has had scores of articles published locally (south Florida), regionally and nationally. Jeff M ghost-authored and co-wrote a Wall Street Journal Best Selling Book, published by John Wiley and he is a multiple award-winning writer and publicist in advertising, marketing and public relations. http://www.thebambooagency.com One of my screenplays earned a Merit Award from the Writer’s Digest Screenwriting Competition. Jeff M has active and intimate familiarity with the film and television business/industry having been the head writer for a nationally syndicated television show, “The Best of Wine and Food,” hosted by George Hamilton that aired to more than 90 million homes on the Food Network and CNBC. My blog: www.TheBambooAgency.WordPress.com contains many articles on advertising, marketing and public relations. My most recent posts have earned me a place on Google home page for multiple categories relating to the Costa Concordia / Carnival Cruise Crisis that unfolded recently. If you Google Carnival Cruise Crisis Communications or Costa Cruise Crisis Communications you'll notice that my work and case studies occupy most of the home page positions for these global searches on the subject. Below are links that will take you to these case studies published at www.TheBullDogReporter.com , one of the leading and most respected sites for the public relations industry. http://bulldogreporter.com/dailydog/article/another-perspective-carnivals-crisis-case-studies-show-cruise-giant-actually-respon http://bulldogreporter.com/dailydog/article/part-2-another-perspective-carnivals-crisis-%E2%80%94-case-studies-show-cruise-giant-actual  

-undercurrents

"In The Galley" Coming Soon to Your TV MORE THAN 55 CREW auditioned

fo r rhe reality television show "ln The

Galley" at the International Game

Fishing Association (IGFA) in Dania

Beach, Florida, on December 13, 2006.

"This wi ll be the first program combin­

ing the love of boating and fishing with

cooking and entertain ing," said Jeff

Mustard, creator and executive producer. "We're clearly on to something here."

Lesley Philpott, chief stewardess on

M/ Y Sirona Ill, won the party planner

ro le on "In The Galley," a nautical

lifestyle show filming in South Florida. lf the p ilot is picked up, the show will

launch a 30-minuce weekly T V series with three seven-minute segmems: mak­

ing the catch, preparing and cooking, and

d ining and entertaining on board and

ashore. Four guescs will be aboard, inter­

acting with Philpott and ocher crew. A

100 ron captain and spore fisherman,

Dan Kipnis, bagged the dual role of cap­

rain/ angler. The chef has yet to be cast.

W hile it won't be a "real" charter

cruise on a megayachr, the reality

cruise/ catch/ cook show will be the

closest th ing co a bonafide charter for viewers tuning in each week. " It will

give a glimpse of being on a cruise," said

Phi lpott. "The boac is bit smaller, for

d ifferent reasons, bur you'll gee an idea

of what being on a yacht is like."

FYI. "In The Galley" will not have a crewmember walk the plank each week,

un like the breakout reality series

"Survivor", which boors someone off

the is land in each episode.

If the pilot is picked up, couch pota­

toes everywhere may consider yach t vaca­

tions. The working masses also will learn

about legitimate crew jobs, perhaps cas­

ing the current shortage of American

crew one day.

Auditioning crew were anxious ro

inform the directors and viewers about

the megayacht industry. "I'm here to

hopefully get some recognition for what

we do," said Chef Neal Salisbury, ar his

audit ion. "Mosr people see rhe presenta­

tion of the meal bur don'r get ro sec what

we do," he said.

Ph ilpott, an eight-year industry veter­

an, supervises three stewardesses on M/ Y

Sirona III, a 56-meter Ocean fast that runs

with a crew of 13. She's excited about the

show, even though she has no acting expe­

rience. But this stew knows how to throw

a party and is enthusiastic about repre­

senting professional crew in the mega y­

acht industry. " It's exci t ing and scary at

the same time," she said. "But not know­

ing what's ahead of you is normal if you

work on a yacht ." - USA KNAPP

FREE Issue #554 • November 12, 2006

.New TV Show Produced in S. Florida to Hold Open Auditions for Characters

TV ShOw to hold~lions inS.Fiaida

If you think you 'vc got what it takes to be a television star, there's a new show being pro­duced in South Aorida seeking four principal on -.camera talent to be part of an ensemble cast for " In the Galley."

What will be a thirt) -minute weekly series. "In the Galle)·· i~ the first "reality-based"" televi­sion show to hit the waterways and the airwaves retlecting the complete nautical lifestyle by combining boating and fishing with cooking and entertaining.

...:...u .......... • .... •• Open Auditions for New TV Show - In the Galley -( \\o ww.In TheGalley.com)

WHEN: Wednesday, December 13th. from 10 AM to 6 PM.

WHERE: International Game Fishing Association Museum (www.igfa.org) 300 Gulf Stream Way, Dania Beach, A 33004. Located just west of 1-95 at Griffin Road.

ROLES: • Boat Captain- (must have "six pack" license)

Sial' Boat Shop has moved from Tampa

Bay to the Chadone Harbor area.

727-365-2389 Fax: 813-645-2951

E·maJI: anura7640®yaboo.com

We Specia!iz~ · • Painting boats with Alexseal, Awl Grip, and other top coat paint

systems. • Custom fiberglass manufacturing, highly professional hull modification.

• Collision and storm damage fiberglass and gel-coat repair. • Complete bottom jobs Including blister repair, Gel·planer

specialist, fairing and painting. • Modifications of hulls, keels, and rudders for racing sailboats.

We Pride Ourself In High End Worlf For A Reasonable Price!

• Fishennan I Angler • Party Planner • Chef

Each week the four principal characters will appear on a differ­ent sport fishing boat; these are exquisite luxury vessels 60'" or larger ranging in price from $3 to $10 million.

The principal characters fonn the nucleus of the show and each show involves catching the fi~h. preparing the fish/meal and dining, aU while enjoying the complete nautical experience and lifesryle.

The show is best described as ··sobby Flay meets Rachel Ray meets Martha Stewart - at sea." Episodes will take our char­acters and viewers both out to sea and to exotic fishing resorts and destinations.

Boating and fi~hing com­bined are the nation's leading recreational hobbies, with more than 120 million people partici­pating in boJh acllvtues. According to the show's creator and Exec. Producer, Jeff Mustard, ·· food shows are a hit, fi~hing ~hows are a hit. this is the first sho"" that combines bQating and fishing with cooking. eating and entertaining;· he adds. "what better place to do it than in South Aorida, the boating capital of the

Cominued 011 Paf?.e 28

Continued from Page 22

nation." Wbile the auditions are

·'open to the public" it is essen­tial that those who cast must have a high degree of skill, profi­ciency and knowledge in the respective roles for which they are casting. Only serious enthusi­asts and professionals are encouraged to participate.

The producers are seeking, fun, interesting, and lively upbeat people with excellent per­sonalities with strong on-camera presence. Auditions are open to male and/or females for any of the positions being cast and must be 18-years of age or older.

For more infonnation about the show and specific informa­tion regarding the audition please visit: www.lnTheGalley.com

--THURSDAY, FEBRUARY 22, 2007 I EDITOR: CAROLYN GUN ISS I 305-376-4565 I MiamiHerald.com AV13 ~ht 11ltiami Mtrat~

4

::::; AVENTURA 0 N

i 2 i-eality TV servings for CXl w

i Pilar restaurant owner ::::> :I: I-

0 ... ~ w ::c i: < i: w ::c ....

> -<

II Pilar Restaurant owner Scott Fredel will be starring in two reality 'rv shows that deal w ith what he loves the most, f ishing and cooking.

BY ALEXANDRA PRIMIANI aprimiani@MiamiHerald.com

Restaurant owner and avid fisherman Scott Predel gets to have his cake and eat it, too.

Predel, who owns Pilar Res­taurant in Aventura, will appear on not one, but two fishing reality TV shows. Although neither have any set date to air, both shows deal with what Predel has dedi­cated his life to: fishing and cooking.

Produced by Fred Mustard from Mustard Man produc­tions, the show In the Galley, will dedicate 30 minutes to boating, fishing, cooking and entertaining. The first seg­ment of the show will be about catching fish, Mustard said. T he second segment is the preparation and cooking of fish, and the third segment deals with entertaining guests with the meal.

The cast of the show will consist of a chef, an angler, two crew mates, a captain and a steward. Predel will be the angler on the program.

"He's clearly an outstand­ing fisherman, an award-win­ning angler," Mustard said.

IF YOU GO

• What : Pilar Restaurant &Bar • Where: Promenade Shops, 20475 Biscayne Blvd., Aventura • Hours: 11:30 a.m.-10 p.m. Tuesday through Thursday; 11:30 a.m.-11 p.m. Friday; 5-11 p.m. Saturday; 5-10 p.m. Sunday For more Information: 305-937-2777, or www.pi larrestaurant.com.

"He knows the waters like the back of his hand."

The crew will boat hop and shoot the program at different locations in the United States and internationally. The pro­grammers expect boat owners to e-mail Mustard, offer ing their boats for the program.

Predel will be catching sporting fish such as yellow tail, marlin and tuna.

"It's just a little bit of every­thing," Frede! said. "We're showing people different loca­tions and fish, and how to cook them, as well as showcas­ing some boats. It's very excit­ing."

Predel will also be hosting, along with two other chefs, a reality TV show dedicated to

competitive fishing and cook­ing. While not a competition, Predel and the other hosts will showcase methods and give tips for competitive fishermen.

Predel's love of angling is even reflected in his restau­rant's name. Named after Ernest Hemingway's fishing boat, the restaurant showcases American-style meals, specifi­cally seafood.

He had also worked as a fishing captain for the United States Coast Guard before working in restaurants and ultimately opening Pilar.

Pilar offers seafood plates such as pan-seared mahi mahi, the customer's favorite, man­ager Kenya Payero said. The mahi mahi dish is accompa­nied with roasted sweet onions and plantains and costs $17.

Payero has been an employee at Pilar since it opened in July 2003 and fre- · quently gives the chefs fruits - such as papaya and avoca­dos her family grows in their backyard - to add a bit to the menu.

"My dad plants all kinds of stuff," Payero said. "It's what makes our food outstanding; everything'is so fresh."

Payero's homegrown papa­yas serve as an accompany­ment to the sea bass entree, at $32, which comes with fried ripe plantains and mashed

CHRIS CUTRO/FOR THE MIAMI HERALD

GRILL WORK: Pilar Chef Carl Skuza works three different kinds of meat on the grill during a busy night at the Aventura restaurant.

potatoes. Predel said he wants each

diner to view the restaurant as an "extension of the custom­er's own home."

"I wanted to keep it more cafe style," Fredel said. "Inex­pensive and casual is some­thing that works."

Customer Dawn Orfas feels at home at Pilar, mostly because of the service.

"I love somebody that makes me want to talk to them and can give me some advice," Orfas said. "A good waiter really makes the food better."

Orfas wasn't the only one who appreciated the service. A party of four friends joked all night with their favorite waiter.

"We look for him," said Janis Mitchell, a fan of the res­taurant since its opening.

"The service is very prompt, they acknowledge you and you know them by name."

Customers relax while din-

ing in the casual atmosphere. "Our customers could

come in shorts or all dressed up," Frede'l said. "They enjoy it either way."

With warm and cool tones intermixed on the walls, the lights were positioned to shine delicately on each table, high­lighting the generous portions of the plates.

"When I walked in I · thought, 'It's expensive, I won't eat much tonight,"' Orfas said, "but the size and prices were perfect."

Herman Gans, a New Yorker who travels to Miami to visit friends, has dined at Pilar fives times in the last two months. Gans' favorite dish is the tuna tartare appetizer, at $9.

Gans agrees with Orfas. "It's New York quality at

Florida prices," he said.

•RESTAURANT GUIDE: FIND THE DINING HOT SPOTS. 21

Meet the hosl Netwo<lt with GMT, fellow crew.

A6

NAUTICAL NEWS FOR CAPTAINS AND CREWS Vol. 3, No.9 www.the-triton.com

The Triton www.the-triton.com NEWS B

New reality boat show needs actors, including captain, chef

NEWS BRIEFS, from page A14

home (via webcams he has in several production areas), he stated, "I'm making sure no one is walking around with their hands in their pockets."

Ross then showed a live shot of a yacht's stateroom under construction, and commented that he can keep an eye on the new builds via the web, as well as showing progress to an awaiting ownet:

More evident was the clarity this webcam presented, perhaps offering options to owners who want to monitor the progress of their yachts without having to be on-site.

Ross was asked what new offerings are in his yachts.

'The major thing for captains is consideration and placement of items at the helm, and ergonomics.'

· The major thing for captains is consideration and placement of items at the helm, and ergonomics," he said. Additionally, all yachts are built to full compliance of MCA and ABS certification. ·European yards have set the bar and that was the target."

Burger teams work more by committee, which is a practical approach to ensuring all aspects come togethet: Ross said that having internal teams, such as 42 employees in engineering, six naval architects, 12 electrical engineers and more, ensures the job is done properly.

Look for several new launches in 2007, including the 144-foot M/Y Sycara and the 153-foot Time for Us.

- CapL Tom Serio

TV auditions for crew on TV A new television show being

produced in South Florida is holding open auditions on Dec. 13 for four principal on-camera talent to be part of an ensemble cast.

"In the Galley" will be a weekly, reality-based series that reflects the nautical lifestyle by combining boating and fishing with cooking and entertaining.

The show needs a licensed captain, a fisherman, a party planner and a chef. Each week the four principal characters will appear on a different sport fishing boat of 60 feet or larger, ranging in price from $3 million to $10 million.

Each 30-minute show involves catching the fish, preparing the fish/ meal and dining. Episodes will take viewers both out to sea and to exotic fishing resorts and destinations.

"Food shows are a hit; fishing shows are a hit," Executive Producer Jeff Mustard said. "This is the first show that combines boating and fishing with cooking, eating and entertaining."

Boating and fishing combined are the nation's leading recreational hobbies, Mustard said, with more than 120 million people participating in both activities.

While the auditions are open to all adults, the cast must have a high degree of skill, proficiency and knowledge in the respective roles. The producers are seeking, fun, interesting, and lively upbeat people with excellent personalities and a strong on-camera presence.

Auditions are Dec. 13 from 10 a.m. to 6 p.m. at the International Game Fishing Association Museum (www. igfa.org), 300 Gulf Stream Way in Dania Beach (just west ofl-95 at Griffin Road). For more information, visit

So You Wannabe a Star? !TWAS ONLY AMATT EROFTIME

before reality TV met yachting. If you

think you have what it takes to become a star for the camera, consider auditioning

for" In the Galley;· a reality TV show that will take a little "Bobby Flay meets Rachel

Ray meets Martha Stewan - on the

water;· and concoct a half-hour weekly

show. The half hour showcases rhe action

between a captain, chef, fisherman/angler

and parry planner on board various boars

as they carch, prepare and serve delicious

dishes for guesrs.

According to the show's creator and

execmive producer, Jeff Mustard , "Food

shows are a hit, fish ing shows arc a h it;

this is the first show thar combines boat­

ing and fish ing with cooking, eating and

entertain ing." He adds, "What better

place to do it than in South Florida, the

boating capital of the nation?" T he auditions are open to the public,

although it is essential char rhos..: audi­tioning have some degree of ski ll , profi­ciency and knowledge in the roles ~or

which they are applying- only serious

enthusiasts and professionals arc encour­

aged ro apply. Producers arc looking for

lively, interesting people who have an

excellent personality and a strong on­

camera presence. Audit ions arc open to

males and females for any of the positions ~

being cast as long as they're 21 o r o lder. f!} z

Stop by rhe International Game Fishing ~

Association Museum in Fort Lauderdale, ~ U)

December 13, from 10 am co 6 pm to try Beverly Grant of Culinary Fusion sure knows how to show her appreciation! As a your hand at stardom. thank you to the chefs who worked the private parties her company catered at the www.inthegalley.com Fort Lauderdale boat show, Grant threw a party in their honor.