in the foodservice supply chain · how long has your operation been using an e-commerce company to...
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6% 5% 3%12%14% 12% 17% 17%
40%32%
49%40%
28%37%
25%14%12% 14%
6%15%
Total FSR LSR Total Non-Commercial
Six months or less 6-12 months 1-2 years 3-5 years Longer than five years
How long has your operation been using an e-commerce company to purchase foodservice products?
While consumers are ordering retail food and merchandiseonline in increasing numbers, it pales in comparison to the
foodservice outlets – such as restaurant, hotel, and variousoperators – that have historically ordered a number of key
categories online for more than a decade. This group iscoveted and educated on online ordering. To stay competitive,suppliers must have a proactive strategy for attracting and
retaining this key customer base.
Online purchasing for foodservice products is not new; many operators have been engaged in the practice for multiple years. FSIPresearch shows that 41% of total operators indicate using online purchasing for foodservice items. The percentage is slightly higher for commercial operators (44%). Full-service, fast-casual and college/university operators tend to use online purchasing more extensively. Due to the many reasons listed here, FSIP expects online foodservice purchasing to only continue this impressive growth trajectory.
Why did your operation decide to start using online purchasing?
Prices Greater availability Convenience Fast
shippingBetter deals Efficiency
Mobile ordering
Product range
Timemanagement
Rewards
TOP 10 RESPONSES
Source: Foodservice IP Refining Your E-Commerce Strategy
FSIP’S TAKE
IN THE FOODSERVICE SUPPLY CHAINE-COMMERCE
foodserviceip.com | contact: Tim Powell ([email protected] / 312.602.9899) or Julie Heseman ([email protected] / 312.955.0252)