Welcome…In Sync: Making Your Online and

Offline Brand and Voice Congruent

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Meet MoniqueFounder, Cosmetic Social Media

20+ years experience: medical practice management, marketing, training, and consulting

Certified Social Media Strategist since 2009

Panelist, Speaker, Trainer

Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages

Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)

Named one of top 5 Medical Practice Facebook Pages (2010)

Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Medical Economics, ReachMD on Satellite Radio

Contributor to Cosmetic Surgery for Dummies

♥music, ♥USC, ♥sports, ♥spa days, ♥shoes &

♥driving fast ♥creative

endeavors!

Cosmetic Social Media #VCS2012 @MoniqueRamsey

The word "brand" is derived from the Old Norse brandr meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products. –MarketingMagazine.co.uk

Branding

Cosmetic Social Media #VCS2012 @MoniqueRamsey

• Who are you? • How is your

practice unique? • Could you explain

your brand to the person next to you right now?

Cosmetic Social Media #VCS2012 @MoniqueRamsey

The intrinsic believability your brand evokes – converts awareness to commitment.

Brand Trust

A promise of service, quality, dependability, benefit, etc. – not just for the product or outcome, for the company behind the product

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Embrace it… Live it…

Breathe it…Sing it…

Sweat it…

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Consistency

Make sure the brand image is

consistent across EVERY patient

touchpoint.

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Facebook timeline cover photo

In-Office PromotionsWebsite

Social Media & Apps

E-blasts

Exam Room displays

Print: Ads & Collateral

Mailers

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Mobile Marketing

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Measure 4 ConsistencyStaff:

follow throughfriendliness

Office: comforthospitalitywait time

(appt., phone, etc.)Surgical Experience:

Pre-opSurgery DayPost-op

vs. patient expectations

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Questions?Thank You!