in searching of ipho 2017 logo: an unofficial suggestion
TRANSCRIPT
In Searching of IPhO 2017 Logo An Unofficial Suggestion
Sparisoma Viridi
Bogor, 14-17 September 2016 1
Inspiration
• Location: Bali• Object: traditional toy – spinning top• Shadow: Bali island silhouette
Bogor, 14-17 September 2016 2
Balinesse Wooden Spinning Top
• It shows the applicationof conservation of angularmomentum
• Friction will slow it down• Torque induced from
gravity of earth tends tounalign the axis to it
URL http://l7.alamy.com/zooms/05ac2a2a02e0475587473ea0724fdf09/decorative-spinning-top-over-white-background-erckym.jpg [20160915]
Bogor, 14-17 September 2016 3
Glyph of Spinning Top
• It can be simplified toa clear and simple glyph
URL https://image.shutterstock.com/display_pic_with_logo/2800156/377442772/stock-vector-toy-top-377442772.jpg [20160915]
Bogor, 14-17 September 2016 4
Glyph of Spinning Top (cont.)
• or
URL https://cdn0.iconfinder.com/data/icons/toy-set-glyph/2048/1991_-_Spinning_Top-512.png [20160915]
Bogor, 14-17 September 2016 5
Glyph of Spinning Top (cont.)
• or
URL https://cdn0.iconfinder.com/data/icons/icons-toys/400/5-512.png [20160915]
Bogor, 14-17 September 2016 6
Glyph of Spinning Top (cont.)
• or even more abstract
URL https://image.freepik.com/free-icon/spinning-wheel-toy_318-37908.png [20160915]
Bogor, 14-17 September 2016 7
Balinesse Chessboard Pattern
• Kecak dance
URL http://image.slidesharecdn.com/bali35kecakdancepoleng-121011074439-phpapp02/95/bali-35-kecak-dance-poleng-12-728.jpg [20160915]
Bogor, 14-17 September 2016 8
Olympic Logo
• Interpretation?
URL http://images.slideplayer.com/26/8566721/slides/slide_9.jpg [20160915]
Bogor, 14-17 September 2016 9
Logo
• It requires a clear idea about the concept and values of the brand as well as understanding of the consumer or target
URL https://en.wikipedia.org/w/index.php?title=Special:CiteThisPage&page=Logo&id=738697159 [20160915]
Bogor, 14-17 September 2016 10
Logo (cont.)
• Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
URL http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ [20160915]
Bogor, 14-17 September 2016 11
Spinning Top-Like Form
• Friendships from all physicsteams
URL https://s-media-cache-ak0.pinimg.com/236x/ee/05/28/ee05289818948d43804c417e3bc2b615.jpg/ [20160915]
Bogor, 14-17 September 2016 12
Spinning Top-Like Form (cont.)
• PinwheelGalaxy (alsoknown asMessier 101or NGC 5457)
URL https://upload.wikimedia.org/wikipedia/commons/thumb/c/c5/M101_hires_STScI-PRC2006-10a.jpg/1280px-M101_hires_STScI-PRC2006-10a.jpg/ [20160915]
Bogor, 14-17 September 2016 13
Bali Island Silhouette
URL http://www.free-vector-maps.com/f_qzw4587dpm/f_bali.pdf/ [20160915]
Bogor, 14-17 September 2016 14
Design
• Balinesse spinning top• Balinesse chessboard
pattern• Friendships (supposed
to five colors ~ fivecontinents)
• Bali island silhouette (?)
Bogor, 14-17 September 2016 15
Design (cont.)
IPh2017
Bogor, 14-17 September 2016 16
Design (cont.)
• or
IPhBogor, 14-17 September 2016 17
So?
Bogor, 14-17 September 2016 18