in search of a phenomenon that could be collective without being superior to the individual
DESCRIPTION
Louise Perot Bonnell Amsterdam based Designer PortfolioTRANSCRIPT
4 5
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Gre
gariou
s Make
rs: The
Pro
jec
t Gre
gari
ou
s M
ake
rs:
The
Pro
jec
t
6 7
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Gre
gariou
s Make
rs: The
Pro
jec
t Gre
gari
ou
s M
ake
rs:
The
Pro
jec
t
8 9
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Gre
gariou
s Make
rs: The
Pro
jec
t Gre
gari
ou
s M
ake
rs:
The
Pro
jec
t
10 11
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Gre
gariou
s Make
rs: The
Pro
jec
t Gre
gari
ou
s M
ake
rs:
The
Pro
jec
t
12 13
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Gre
gariou
s Make
rs: The
Pro
jec
t Gre
gari
ou
s M
ake
rs:
The
Pro
jec
t
14 15
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Gre
gariou
s Make
rs: The
Pro
jec
t Gre
gari
ou
s M
ake
rs:
The
Pro
jec
t
16 17
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Gre
gariou
s Make
rs: The
Pro
jec
t Gre
gari
ou
s M
ake
rs:
The
Pro
jec
t
18 19
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
The
Ou
tcast Th
e O
utc
ast
20 21
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
The
Ou
tcast Th
e O
utc
ast
22 23
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
The
Ou
tcast Th
e O
utc
ast
24 25
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Ch
ann
elin
g Trace
s Ch
ann
eli
ng
Trac
es
26 27
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Ch
ann
elin
g Trace
s Ch
ann
eli
ng
Trac
es
28 29
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Ch
ann
elin
g Trace
s Ch
ann
eli
ng
Trac
es
30 31
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
The
Yeti P
roje
ct Th
e Y
eti
Pro
jec
t
32 33
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
The
Yeti P
roje
ct Th
e Y
eti
Pro
jec
t
34 35
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
The
Yeti P
roje
ct Th
e Y
eti
Pro
jec
t
36 37
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Do
me
stic Magazin
e Do
me
stic
Mag
azin
e
38 39
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Do
me
stic Magazin
e Do
me
stic
Mag
azin
e
40 41
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Do
me
stic Magazin
e Do
me
stic
Mag
azin
e
42 43
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Do
me
stic Magazin
e Do
me
stic
Mag
azin
e
44 45
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Kn
itted
Ou
tcast K
nit
ted
Ou
tcas
t
46 47
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Kn
itted
Ou
tcast K
nit
ted
Ou
tcas
t
48 49
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Mu
mm
y Pro
jec
t Mu
mm
y P
roje
ct
50 51
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dualN
ova 19
68 N
ova
19
68
52 53
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dualN
ova 19
68 N
ova
19
68
RECEIVE THE LOOK. REPLICATE THE LOOK. THIS IS THE STYLE EXPERIENCE. CONFORM OR DIE. SOUNDS EXTREME? WE CHAL-LENGE YOU TO LIVE OUTSIDE IT. GO TO A COUTURE SHOW WEARING A SHELL SUIT. TRANSGRESS. BE OUT OF TIME. BE INDI-VIDUAL. THEN YOU’LL KNOW HOW INFLU-
ENTIAL FASHION IS NOW.
54 55
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Batik B
atik
56 57
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Batik B
atik
58 59
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Gre
gariou
s Make
rs: The
Bo
ok G
rega
rio
us
Mak
ers
: Th
e B
oo
k
60 61
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Gre
gariou
s Make
rs: The
Bo
ok G
rega
rio
us
Mak
ers
: Th
e B
oo
k
62 63
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Gre
gariou
s Make
rs: The
Bo
ok G
rega
rio
us
Mak
ers
: Th
e B
oo
k
64 65
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Gre
gariou
s Make
rs: The
Bo
ok G
rega
rio
us
Mak
ers
: Th
e B
oo
k
TERRITORY
66 67
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
e in
divi
dual
Gre
gariou
s Make
rs: The
Bo
ok G
rega
rio
us
Mak
ers
: Th
e B
oo
k
68 69
In s
earc
h of
a p
heno
men
om th
at c
ould
be
coll
ecti
ve
wit
hout
bei
ng s
uper
ior
to th
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divi
dual
The
Soc
ial Cad
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Cad
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