in praise of hashtags, tedxpoynter

#Hashtags: Misunderstood,

Underused, Underappreciated

@sree | #TEDxPoynter | #sreetipsJune 1, 2012

find this & social media guide at bit.ly/sreesoc

“The future of journalism is …”

Prof. SREE SREENIVASAN

Columbia Journalism SchoolSocial-media blogger, CNET News | bit.ly/sreetips

[email protected] | www.sree.netTwitter: @sree

Facebook.com/sreetips | Facebook.com/sreenet

Social Media Guide: bit.ly/sreesoc

Track on Twitter: #sreetips

@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

Get your own: bit.ly/sreesoc


The Dirty Secret of Social Media:

Almost EVERYONE will MISS

almost EVERYTHING you do

on social media. :-(


But social media can help direct ATTENTION IN WAYS THAT WEREN’T POSSIBLE BEFORE.

And better use of hashtags can make a difference.


Most media orgs are

not using Hashtags as well as they could.

So we can learn From all kinds of folks.

@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips


Every Major Story, projectCOVER IS A CANDIDATE FOR A HASHTAG STRATEGY.

just because every story can have a hashtag doesn’t mean EVERY STORY should.


Advice ABOUT HASHTAGS:Shortest possible unique & memorable Phrase.#tedxPOYNTER#savereadshare#coolnewtools#smwknd#cjsm#cuj09, #CUJ10, #cuj11, #cuj12, #cuj13

Tagdef, TOPSY CAN HELP YOU


Advice ABOUT HASHTAGS:Be Almost-obnoxious in getting ’em into your audience’s heads.


New: http://Sees.aw


All your Tweets, Facebook posts, etc, should have as many of these attributes as possible…

@Sree's Social Media Success Formula

helpful useful

informative relevantpractical

actionable timely

generous credible

brief entertaining

fun occasionally funny

#Hashtags: Misunderstood,

Underused, Underappreciated

@sree | #TEDxPoynter | #sreetipsJune 1, 2012

find this & social media guide at bit.ly/sreesoc

in praise of hashtags, tedxpoynter

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