In Nepal

Aakankshya Dhakal Priya Joshi Pratima Neupane Riya Shrestha Rimjhim Singh Sukriti Tiwari Sushil Gnawali Aashish Bhattarai Ramesh Bikram Thapa Milan Khatri Pawan Adhikari Bibek Pahadi

Group Members

According to Philip Kotler, “Marketing is a social & managerial process by which individual & group obtain what they need and want through creating offering & freely exchanging products & services of value with others.”

Defination of Marketing

According to American Marketing Association , “Marketing is the process of planning & executing the conception, pricing , promotion & distribution of goods & services to create exchange that satisfies individual & organization objectives.”

According to American Marketing Association , “Marketing is the process of planning & executing the conception, pricing , promotion & distribution of goods & services to create exchange that satisfies individual & organization objectives.”

Origin of Marketing was during 17th Century But Western Countries adopted Only During

19th Century Later America adopted Marketing in mid

19th Century While Nepal adopted only in the late 19th

century

Evolution of Marketing

Objective Achievemen

t

Target MarketCustomer

OrientationIntegrated Marketing

Fundamental Principles of Marketing

Production Concept Product Concept Selling Concept Marketing Concept Societal Marketing Concept

Five Marketing Concept

Marketing was totally neglected, enterprise tend to concentrate on production and selling rather than marketing activities

There was only physical distribution of goods and services from producer to consumer

Whole transaction start after good production and end after good has been sold

No enterprise provided any allied activity of marketing

At those period main object of marketing was to maximize profit by maximizing production and sales

Marketing Concept in Nepal in the Past

Nepal has experienced significant socioeconomic changes over the last years.

The supply-driven marketing where organization could sell everything they produced, is increasingly giving way to demand-driven marketing.

The realization gradually coming that customer and their important.

Marketing Concept Now

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