In its broadest sense , an investment is a sacrifice of current money or other resources for future benefits. You can either deposit money in bank account or purchase a long term government bonds or invest in the equity shares of a company or contribute to a provident fund account or acquire a plot of land or invest in some other forms….

The two key aspects of any investment are TIME and RISK. The sacrifice takes place now and is certain. The benefits is expected in future and tends to be uncertain.

Almost everyone owns a portfolio of investments. The portfolio is likely to comprise Financial Assets (Bank deposit, bonds, stocks, and so on) and Real Assets (Motorcycle, house, and so on).

Your economic well-being in the long run depends significantly on how wisely or foolishly you invest.

As an investor you have a wide array of investment alternatives available to you.

Investment Alternatives

Non- Marketable Financial Assets

Bonds

Mutual FundSchemes

Real Estate

Financial Derivatives

Equity SharesIPO’s

Money MarketInstruments

Life Insurancepolicies

Precious Objects

•Non Marketable Financial Assets :- 1 Bank Deposits2 Post Office Deposits3 Company Deposits4 Provident Fund Deposits

•Equity Shares :-1 BlueChip Shares2 Growth Shares3 Income Shares4 Cyclical Shares5 Speculative Shares

Bonds :-1 Govt Securities2 Savings Bonds3 Govt Agency Securities4 PSU Bonds5 Debentures of Pvt Companies6 Preference Shares

Money Market Instruments:- 1 Treasury Bills2 Commercial Paper3 Certificates of Deposit

•Mutual Funds :- 1 Equity Schemes2 Debt Schemes3 Balanced Scheme

•Life Insurance :-1 Endowment Assurance Policy2 Money Back policy3 Whole Life Policy4 Term Assurance Policy

•Real Estate :-1 Agriculture Land2 Semi Urban Land3 Commercial Property

Precious Objects:- 1 Gold and Silver2 Precious Objects3 Art Objects

Financial Derivatives:- 1 Options 2 Futures

Bank DepositsPost Office DepositsCompany DepositsProvident Fund Deposits

BlueChip Shares, Growth Shares,Income Shares, Cyclical Shares,

Speculative Shares

Treasury Bills, Commercial PaperCertificates of Deposit

Govt Securities, Savings BondsGovt Agency Securities, PSU Bonds,

Debentures of Pvt. Companies, Preference Shares

Equity, Debt Related Funds Depends on Market

Insurance Policies Double Money in approx.

20 year

In Real Estate returns cant be defined bcos of non listing we expect Wealth

to double in approx. 4 yearGold and Silver, Precious Objects, Art Objects

These are the hedging tools use to hedge profit and Losses.

5 CONVE-

-NIENCE

4 TAX

SHELTER

3 MARKETA-

BILITY

2 RISK

1 RATE OF

RETURN

INVESTMENT

ATTRIBUTES

A) Transacted Quickly

B) Transaction cost is low

c) Price change is negligible

D) Debth, Breadth, Resilience

FOR EVALUATING AN INVESTMENT AVENUE, THE FOLLOWING ATTRIBUTES ARE RELEVANT.

A) Initial Tax Benefits

B) Continuing Tax Benefits

C) Terminal Tax Benefits

Can the investment

be made readily and

looked after easily?

YearSense

xYOY

Return1991 1909.00 0

1992 2615.00 37%

1993 3346.00 28%

1994 3927.00 17%

1995 3110.00 -21%

1996 3085.00 -1%

1997 3659.00 19%

1998 3055.00 -17%

1999 5006.00 64%

2000 3972.00 -21%

2001 3263.00 -18%

2002 3377.00 3%

2003 5839.00 73%

2004 6603.00 13%

2005 9398.00 42%

2006 13787.00 47%

2007 21078.00 53%

2008 7697.00 -63%

2009 17530.00 128%

2010 21004.00 24%

13787.00

21078.00

17530.00

21004.00

7697.00 9180.00

16180.00

12680.00

Graph for Last 5 Years

Market comes down due to the Subprime Crises in the U.S and Uncertainity of Govt. in INDIA (Election in Centre)Market Rebound Due to UPA-II. And U.S Slump, major FII’s Investment coming in INDIA.

Our Services:-

1) Shares Trading (NSE, BSE, F&O).

2) Commodity Trading.

3) Investment in Mutual Funds, Insurance and ULIPS.

4) Portfolio Management Services.

5) IPO’s

6) E Broking.

Soumendra Nath Lahiri(Chief Investment Officer) – MBA (IIM Banglore), 20 yrs exp, Co-Head Equities With

DSP Merill Lyunch Fund Managers.Sanjoy Bhattacharya

MBA – Ahmedabad, 25 yrs exp, CIO HDFC Mutual Funds, assocaiated with UBS, CRISIL, ICRA.

Krishna Kumar KarwaCA, 22 yrs exp, involved in research, advisory, fund management, co founder and

promoter for Emkay Global.Om Ahuja

CA, 14 yrs exp, Retail Banking, Wealth Management, Private Banking Vertical , responsible for PMS at Emkay

K K Karwa Prakash Kacholia

Promoters

Portfolio management is an amalgam of an idea, passionandconviction. It is the cofluence of expertise, experience and

discipline.The PMS team aims to deliver superior wealth creation by way of Long term compounding effect, with

investments in good business run by great business managers.

!! Essential ideas serve as the foundation: Focus on long term. View investment as conferring proportionate ownership of the business. Seek a margin of safety. Maintain a balanced outlook on the market.

Price to Value.!! Set of well established but flexible principles that draw on the concept of “economic” earning power and cash return on investment as understood by the owner of a business.!! Assess investment value, based on detailed and rationale analysis of facts. Create Analytical models that serve to identify “robust business , run by high quality managers , at a reasonable price”.

!! Emkay is positioned to build wealth by investing in “Great Business backed by good management” not by introducing themes / varitaions that can only confuse customers.!! No Profit Sharing .!! Our Fee Structure is Transparent and we don’t charge set up fee & Entry loads.!! Low portfolio churn vis-à-vis competition.

Period Emkay Avg of Top Sensex Nifty Benchmark PMS(%) Mutual Funds(%) (%) (%) S&P CNX

(500)(%)

FY 09-10 126.34 97.89 77.01 71.53 85.502 years 155.45 125.73 100.45 92.98 101.0223 Months 135.50 103.69 80.00 74.27 82.69 12 Months 10.63 8.44 8.48 8.35 2.909 Months 2.72 4.37 5.69 5.26 1.44

!! S&P CNX 500 Portfolio Management begins with a minimum investment of Rs 25 Lacs.

Investment Amount 25 – 50 lacs 50 – 100 lacs Above 100 LacsManagement Fees 2.5% 2.25% 2.00%Performance Fees Nil Nil Nil

Brokerage of 0.15% will be charged, Withdrawl of corpus, permitted, under specific, windows – First 10 days of the calender qtr i.e July, Oct, Jan, April

Gaurav Jain +91 9818122497

M/s Gee Ess Financial Services 1D/59 A, N.I.T Faridabad.0129-4002497. geeessfinserv@gmail.com