in influencing people’s behavior€¦ · motivators in influencing people’s behavior 1"...

THE 3 CORE MOTIVATORS

In Influencing People’s Behavior 1 SENSATION PLEASURE PAIN

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Desire for pleasure and avoidance of pain. One key idea is that when motivation is high, you can get people to do hard things. But once it drops then people will only do easy things or what is convenient for them to do on that specific point of time.

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This behavior model have a trade-off relationship when it comes to

performing behaviors. Here’s the 2 sides of Sensation: One side is pleasure and the other side is pain.

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In Influencing People’s Behavior 2 ANTICIPATION

HOPE FEAR Anticipation is the action of anticipating something or expectation of something to happen. Most people anticipate happy experiences. Hope is the anticipation of something good happening. Fear is the anticipation of something bad, often the anticipation of loss. This behavior model have a trade-off relationship when it comes to performing behaviors. Here’s the 2 sides of Anticipation: One side is hope and the other side is fear.



In Influencing People’s Behavior 3 BELONGING REJECTION ACCEPTANCE

People like to be part of a group. People will do things that it has a sense of group identity. People love to increase their self awareness by being part of a community and they normally tends to act in the sense of social coalition.

This behavior model have a trade-off relationship when it comes to performing behaviors. Here’s the 2 sides of Belonging: One side is rejection and the other side is acceptance.


ABILITY EQUALS SIMPLICITY

In Influencing People’s Behavior

By focusing on Simplicity of the target behavior you increase Ability.

Simplicity make the target behavior easier to do. Don’t make a simple task complicated because simplicity increases ability and you decrease the perceived difficulty of the conversion action that you want your users to take.


THE 3 TYPES OF TRIGGERS 1

FACILITATORS Facilitators mean that you are making an action or process easy or easier. Triggers might seem simple on the surface, but they can be powerful in their simplicity. An effective Trigger for a small behavior can lead people to perform harder behaviors. Enabling triggers, applied where there is high motivation but low ability.




SIGNAL This trigger type works best when people have both the ability and the motivation to perform the target behavior. The signal doesn’t seek to motivate people or simplify the task. It just serves as a reminder.

A prompt, applied where both motivation and ability are high.




SPARKS When a person lacks motivation to perform a target behavior, a trigger should be designed in tandem with a motivational element. A sparks can range from text call to action that highlights fear to videos that inspire hope.

A motivating trigger, applied where there is high ability but low motivation



EXERCISES TO DO: In Influencing People’s Behavior

List down 3 points of struggles or challenges that you think a person encounter when he/she landed in your website: And if you already identified, what steps you will do to influence people’s behavior in your website. Put your answers below: #1 Struggle: #1 Solution: #2 Struggle: #2 Solution: #3 Struggle: #3 Solution:


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Success is a progressive realization of those little

breakthroughs you make every single day.

Embrace these short term

inconveniences that you are facing now to

achieve the long term CONVENIENCES to design your

future!

Your Breakthrough Guide, ~ Jeng Cua

Founder of Mybizbreakthroughs.com

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in influencing people’s behavior€¦ · motivators in influencing people’s behavior 1"...

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