in every issue in new york. your travel...

IN New York . Here and Now.

IN New York targets afflu-

ent travelers during every

leg of their journey—

before, during and after

their NYC experience.

IN New York magazine

is a full-sized, portable

monthly providing a

comprehensive, behind-

the-scenes, inside look

at the best New York City

has to offer from a vast

variety of restaurants,

entertainment, retail,

museums, galleries and

spas. IN New York is

distributed in-room and

at the concierge desks

of more than 350 leading

hotels throughout New

York City and the tri-state

area, as well as onboard

Cunard Line’s Queen Mary

2 and international flights

to New York City, in

corporate housing and

residential buildings,

visitor centers and in

international airlines’ VIP

and Amtrak’s first-class

ACELA lounges, reaching

9.4 million annually.

IN New York. Your Travel Expert.2015 IN New York magazINe

New York City—a visitor’s paradise: Hear sounds

of iconic orchestras and Broadway shows. Taste

world-renowned cuisine. Shop eye-catching fashion.

Feel excitement around every turn. IN New York

is the gateway to discovering it all.

COVER HERE

Published since 2001 and targeting the luxury market,

IN New York is distributed at more than 350 leading hotels, available in-room

and at the concierge desks, residential buildings, and

onboard Cunard Line’s Queen mary 2 and

international flights to New York City.

JANUARY 2014

City’sGolden

Girl

SJP

SHOPPINGDINING

ENTERTAINMENTART & ANTIQUES

MUSEUMS MAPS

NEW YORK

SPECIAL SUPER BOWL COVERAGE

CULTURE ON THE CUTTING EDGE

INNEWYORK.COM

Sarah Jessica Parker Sparkles Onstage

In every Issue

• SkYLINe This splashy opening edito-rial spread gives readers a behind-the-scenes glance at notable, timely cultural events. Additional departments often featured include: FOOTLIGHTS, all about entertainment; ECLECTIC COLLECTOR, must-have art and antiques; DISH DU JOUR, delectable dining; IN STORE, trendy new shops; and STYLISH FINDS, all things chic and fashionable.

• CaLeNdarS Provides readers with a snapshot of daily happenings throughout the city, including the current month as well as two months in advance—giving readers ample opportunity to catch the hot happenings around town!

• Your PerSoNaL CoNCIerge Presented in a Q&A format, the city’s leading concierges give their insider tips on what to see, where to go and what to do—and, espe-cially, what’s currently on trend in NYC.

• maP The large foldout map offers travelers up-to-date subway maps and an address locator—making it easy to find the nearest cross street of any destination on any avenue.

innewyork.com

2015 IN New York magazINe

innewyork.com

Demographic Profile

reader demographicsgender Male 40.3% Female 59.7%

average age 49

marital StatusMarried 56.2%Unmarried* 43.8% *single, partnered, separated, widowed, divorced

affluence

Average Household Income $182,000Average Household Net Worth $855,000

education and employment

Graduated College+ 68.6%Post-Graduate Study/Degree 31.4%Professional/Managerial Employment 65.5%

reader engagement • 83.9% of readers pick up their issue of IN New York in the hotel.

• 80.8% are repeat readers of IN New York Magazine.

• Readers spend an average of 47 minutes, in total, reading IN New York Magazine.

• Visitors refer to the magazine 2.7 times during their trip.

• Readers share the information with others: each issue has 5.6 readers per copy.

• IN New York Magazine is the primary source of visitor information for 71.4% of readers.

Source: 2005 IN New York Magazine Reader Profile Study, MRI

JANUARY 2014

City’sGolden

Girl

SJP

SHOPPINGDINING


MUSEUMS MAPS

NEW YORK



INNEWYORK.COM


innewyork.com

2015 IN New York magazINeReaching more than 9.4 million readers annually and distributed in more than 45,000 hotel rooms. Average monthly circulation of 141,000.

Distribution

Proudly distributed at these locations:

Hotels/Clubs 414 Hotel 50 NYC* 6 Columbus, A Sixty Hotel 60 Thompson 70 Park Ave. Hotel* Alexander Hotel* Algonquin, The Ameritania Hotel* Amsterdam Court Hotel Andaz 5th Ave. Archer New York HotelAstor on the Park* Avalon Hotel NYC, The*

Baccarat Hotel and ResidencesBelvedere Hotel* Benjamin, The* Bentley, The* Best Western Best Western Arena Hotel Best Western Bowery Best Western Plus Hospitality

House* Best Western President HotelBest Western Seaport Blakely New York Hotel Bowery Hotel Broadway Plaza Hotel, The Broom NYC, The Bryant Park Hotel, The Candlewood Suites Carlton Hotel*

Carlyle, The* Carvi Hotel Casablanca Hotel* Cassa Hotel Chambers Hotel Chatwal, The Chelsea Savoy Hotel* CitizenMCity Club Hotel Clarion Park Avenue Club Quarters Downtown Club Quarters Grand Central Club Quarters Midtown Club Quarters World Trade Center Colonial House Colony Club Comfort Inn W. 39th St.* Concorde Hotel

Conrad Hotel Cornell Club, The* Cosmopolitan Club* Cosmopolitan Hotel — Tribeca Court ,TheCourtyard by Marriott Manhattan/

Fifth Ave.* Courtyard by Marriott Manhattan/

Midtown East Courtyard by Marriott Manhattan/

Upper East Side Courtyard by Marriott Times Square

West Courtyard by Marriott/SoHo* Courtyard by Marriott/Times Square

South Crosby Hotel Crowne Plaza Times Square

Manhattan* Desmond Tutu Center Distrikt, The* DoubleTree Chelsea DoubleTree Financial District DoubleTree Guest Suites DoubleTree Metropolitan Hotel

New York* Dream Dream Downtown Duane Street Hotel Dumont NYCDylan Hotel* East Houston Hotel East Village Hotel Eastgate Tower Hotel Element Times Square Empire Hotel Eurostar Wall Street

*Indicates magazine is in-room at these hotels

innewyork.com

EvelynEventi Hotel* Excelsior HotelFairfield Inn by Marriott

Times Square Fitzpatrick Grand Central Hotel Fitzpatrick Manhattan Flat Iron Hotel Four Points by Sheraton Midtown

Times Square Four Points by Sheraton SoHo Four Seasons Hotel New York Franklin Hotel, The Gansevoort Meatpacking Gansevoort Park Hotel Gardens NYCGem Hotel Chelsea, The Gem Hotel Midtown West, The Gild Hall Gotham Hotel Gracie Inn Gramercy Park Hotel Grand Hyatt New York Greenwich Hotel, The Hampton Inn Manhattan/

Downtown Financial DistrictHampton Inn Pearl St. Hampton Inn W. 24th St.* Hampton Inn W. 31st St. Hampton Inn W. 35th St.* Harvard Club, The Hilton Garden Inn Times Square Hilton Garden Inn W. 28th St. Hilton Manhattan East Hotel* Hilton New York Hilton Times Square* Holiday Inn Express Times Square

W. 39th St. Holiday Inn Express W. 29th St.* Holiday Inn Express W. 45th St. Holiday Inn Express Water Street

Holiday Inn LES Holiday Inn Manhattan 6th Avenue* Holiday Inn Manhattan – Financial

DistrictHoliday Inn Midtown Holiday Inn Midtown W. 31st St.Holiday Inn SoHo* Homewood Suites by Hilton Hostelling International Hotel 373 Fifth Ave.* Hotel 99* Hotel Azure Hotel Belleclaire Hotel Carter Hotel Chandler Hotel Deauville Hotel Edison Hotel Elysée* Hotel Five44Hotel Giraffe Hotel Grand Union* Hotel Hugo* Hotel Indigo* Hotel Mela Hotel Metro Hotel on Rivington Hotel Pennsylvania* Hotel Plaza Athénée* Hotel StanfordHotel Verite Hotel Vetiver* Hotel Wales Hotel Wolcott, The* Hudson Hotel Hyatt 48 Lex Hyatt Union Square Incentra Village House Ink 48* Inn at Irving Place Inn on 23rd St.* InterContinental Hotel

Times Square

InterContinental Hotel New York Barclay* (closed for renovations)

Iroquois New York, The Jade Hotel, The James Hotel, The Jane, TheJewel Hotel, The JW Marriott Essex House NY Kimberly Hotel Kitano New York, The La Maison D’Art La Quinta Manhattan Langham Place, Fifth Avenue Le Parker Meridien Lex NYC, The Lexington New York City, The Library Hotel* Loews Regency Lombardy Hotel* London NYC, The Lowell, The* Lucerne Hotel Mandarin Oriental Hotel Manhattan at Times Square Hotel* Manhattan Club, The Manhattan NYCManhattan West Hotel Mansfield Hotel* Marcel, The* Maritime Hotel, The Mark Hotel, The Marmara-Manhattan, The* Marrakech Hotel, The* Marriott Fairfield Inn and Suites

W. 33rd St. Martha Washington Mave Hotel Mercer, The Michelangelo, The* Milford Plaza Hotel* Millennium Hilton, The*

Millennium Broadway Hotel New York*

Mondrian Soho Morgans Muse Hotel, The* New York Marriott Downtown* New York Marriott Eastside New York Marriott Marquis* New York Palace, The* NH Jolly Madison (closing for

renovations)Night Hotel Times Square Night Hotel* Nolitan Hotel Nomad Hotel Novotel New York Omni Berkshire Place On the Ave Hotel* ONE UN Plaza Hotel* Opera House Hotel * Out NYC, The Paramount Hotel*


innewyork.com

Park Central New York Park Hyatt New YorkPark Lane New YorkPark South Hotel* Pearl Hotel Peninsula New York, The Penn Club of New York Phillips Club, The Pierre New York, A Taj Hotel, The*Plaza, The POD 39 Hotel POD Hotel Premier, The Princeton Club of New York, The* Quin, The Radisson Martinique on Broadway Renaissance New York Hotel 57 Renaissance New York Hotel

Times Square Residence Inn Marriott 48th & Lex Residence Inn Marriott

Times Square, The

Ritz-Carlton New York, Battery Park, The

Ritz-Carlton New York, Central Park, The

Ritz-Carlton, Westchester, TheRiver Club* Riverside Tower Hotel Rockefeller Center Hotel* Roger New York Roger Smith Hotel Room Mate Grace Roosevelt Hotel, The Royalton Salisbury Hotel San Carlos Hotel* Sanctuary, The Setai Club Seton Hotel Shelburne NYC*Sheraton New York Hotel

and Towers* Sheraton Tribeca* Sherry-Netherland Hotel, The* Shoreham Hotel SIXTY LES Skyline Hotel SMYTH Hotel Sofitel New York SoHo Grand Hotel, The SoHo House New York, The Solita SoHo Hotel* St. James Hotel St. Regis New York Standard East Village Standard New York Staybridge Suites Strand Hotel, The* Surrey, The* Sutton Court Hotel Time, The Tribeca Blu Tribeca Grand Hotel

Trump International Hotel & Tower Trump Soho Tuscany, TheUniversity Club* Viceroy, The W Downtown W Hoboken W New York W Times Square W Union Square Waldorf Astoria, The* Waldorf Towers, The Warwick New York, The* Washington Jefferson Hotel* Washington Square Wellington Hotel West 57th Street, by Hilton WestHouse Hotel Westin Governor Morris, The Westin New York at Times Square* Westin New York Grand Central,

The Wingate by Wyndham (W. 35th) Wyndham Garden (W. 36th)* Wyndham Garden (W. 58th) Wyndham Garden Inn Chelsea Wyndham Midtown 45 Wyndham New Yorker Yale Club of New York City, The* Yotel New York Brooklyn/Queens/Long Island/Staten IslandAloft Brooklyn* Box House Hotel, The *Best Western Brooklyn Bay Best Western Gregory Hotel Comfort Inn — Crescent St. Condor Hotel Crowne Plaza LaGuardia Airport

Fairfield Inn (LIC)

Fairfield Inn and Suites Brooklyn Fairfield Inn & Suites LIC Fairfield Inn Marriott (Jamaica) Garden City Hotel Garden Inn & Suites (Jamaica) Hampton Inn — LaGuardia Henry Norman HotelHilton Garden Inn — Queens/JFK

Airport Hilton New York JFK Home2 Suites by Hilton (LIC)Holiday Inn Express Brooklyn Holiday Inn Express JFKHoliday Inn LaGuardia*Holiday Inn Manhattan View (LIC) Hotel Allegria (Long Beach) Hotel Indigo Brooklyn Hotel Le Bleu* LaGuardia Marriott Courtyard Marco Hotel LaGuardia New York Marriott Brooklyn Bridge

Hotel NU Hotel NY Moore Hostel Parc Hotel, The* Pointe Plaza Hotel Q4 Hotel Ramada Staten Island Sheraton Brooklyn* Super 8 Brooklyn Wingate Inn & Suites at LaGuardia* Z Hotel New York (LIC)

New Jersey HotelsClarion Hotel Empire

MeadowlandsClinton Inn Hotel*

Doubletree by Hilton Jersey City*

Hampton Inn CarlstadtHilton Hasbrouck HeightsHilton at Newark*

Hilton Short Hills*


innewyork.com

Holland Motor Lodge, Jersey CityHoliday Inn, Harmon MeadowHoliday Inn, Hasbrook HeightsHoliday Inn Express, ParamusHyatt Regency Jersey CityLaQuinta Inn & Suites, MeadowlandsMadison Hotel Oakwood Corporate Housing

Jersey CityRenaissance Meadowlands*

Renaissance Newark AirportSheraton Crossroads MahwahSheraton Edison Hotel Raritan

Center NJ*

Sheraton at Newark AirportSheraton Parsippany

Springhill Suites by MarriottW Hotel, HobokenWestin Jersey CityWestminster Hotel

Connecticut HotelsCompass Furnished ApartmentsHilton Stamford HotelHoliday Inn Select Stamford*

Stamford Marriott Hotel*

Corporate HousingAlternative Business AccommodationsAKA: Central ParkAKA: Sutton PlaceAKA: Times SquareAKA: United Nations Bridgestreet Corporate HousingChurchill Corporate HousingExecustay by MarriottFurnished QuartersMaison InternationalNYC-JC Luxury SuitesOakwood Corporate HousingGlobe Quarters

Radio City ApartmentsSky City Apartment RentalsSuites at Silver TowersThe Nash — Oakwood Extended

Stayairlines: In-Flight and/or VIP LoungesAir France Lounges at:

Charles De Gaulle, Orly & JFKAmerican Airlines Gate Service in:

London, Brussels, Paris, Frankfurt & Zurich

AMEX Centurion Lounge – Mexico City Airport, British Airways Lounges at: Heathrow, Manchester, Gatwick & JFK (also serves as the main lounge for Cathay Pacific, Iberia, All Nippon Airways, Qantas)

EL AL: On aircraft and at JFKContinental Airlines Presidents

Club at NewarkEmirates Lounge at JFKEOS/MAXjet Lounges at:

Stansted, UK Etihad Airlines Swiss International Airlines Teterboro Airport

United Airlines Red Carpet Club at: JFK, LaGuardia and Newark

Virgin Atlantic Lounges at: Heathrow, Gatwick, JFK & Newark

Consulates & missionsPermanent Mission of Algeria

to the U.N.Permanent Mission of Belgium

to the U.N.Permanent Mission of Germany to

the U.N.Permanent Mission of Russia

to the U.N.Conventions/Trade Shows/Special eventsAffordable Art FairArchitectural Digest Home

Design ShowBig Apple Greeter FundraisersCity Harvest FundraisersGLBT Expo at Jacob K. Javits

Convention CenterGrand GourmetHotel/Motel & Restaurant Show at

Jacob K. Javits Convention CenterNew York Times Travel Show at

Jacob K. Javits Convention Center Solstice In Times SquareTaste of Times SquareWinter’s Eve

Corporations In New York City5 Penn Plaza111 Eight AvenueCapital OneLuxury Attaché CorporateTOWN Residential 5th AveTOWN Residential Astor PlaceTOWN Residential FIDITOWN Residential SohoUK Trade & InvestmentUnited Nations Secratariat Building

residential90 Washington170 East End325 Fifth Ave.681 Fifth Ave.Abigail Michaels ConciergeAnthem, TheAtlas BuildingAvalon Riverview, Long Island City,

The

Baxter Street Development Company, LLC

DJK ResidentialDouglas Elliman Real EstateFoundry ResidentialHeritage at Trump PlaceMadison Belvedere, TheManhattan HouseMarc, TheNicoleNYbG AttacheNYC-JR (Jersey City)OceanOne Beacon CourtOval ConciergeRitz Plaza, TheRitz Tower, TheRivertowerSheffield 57Stonehenge VillageTribeca Tower

WIS NOS DOLORTI ONSENIM VER ING

APRIL 2014

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IdinaMenzelReturns to Broadway

GET NYC DEALS AND O

FFERS AT

INNEWYORK.COM

A LOOK BACK AT1964

NATURE’S BEST SPAS AND SHOPS


innewyork.com

Trump World Towerother Locations34th Street Partnership9/11 Tribute Visitor CenterAAA New Jersey Motor ClubAltour American ExpressAmerican Girl Place

American Language InstituteAmerican Management AssociationAmtrak Club Acela First Class

Lounges Boston, Chicago, New York, Philadelphia, Washington, DC

Amtrak Passenger Cars on Trains from Chicago to New York Montreal to New York

Barneys New YorkBeyond Group TravelBig Apple Greeter Bloomingdale’s Visitor CenterBloomingdale’s SoHo Guest

Relations CenterBrooks BrothersCapricornChamber of CommerceCliqcarDiscover NY with Kitt GarrettEmpire CLSEquinox at 54th St.Excel Limousine Services (Queens)FAO SchwarzFederal HallFountain GalleryGem Limo

Grand Central PartnershipGray Line New York

Sightseeing Visitors CenterIntrepid New YorkerJacob K. Javits Convention CenterKATIE ShowKLS Worldwide Chauffuered

ServicesLower Eastsid BIDMadame TussaudsMacy’s Visitor CenterMemorial Sloan Kettering Cancer

CenterNew World TravelNew York Airport Shuttle (City

Experts Desk)New York Athletic ClubNew York City College of

TechnologyNew York Presbyterian Guest

Facility*New York Water Taxi: Tour & Travel

Partner —reaching millions of locals on boats and ticket booth locations

NY Presbyterian Weill Cornell Hospital Campus

NYC & Company KiosksChinatown, Financial

District and HarlemNYC & Company Visitors CenterNYU Queen Mary 2Rossini’sSaks Fifth Avenue Shops at Columbus Circle, TheShrine NYCSurfside Marina 3 at Chelsea PiersTent & TrailsThomas Cook India Ltd.Times Square Visitor CenterTravelex Worldwide Money

(multiple locations)Upper Manhattan Empowerment

ZoneUSO Metropolitan NY Port Auhority

TerminalWempe Jewelers


Editorial Calendar2015 IN New York magazINe

IN eVerY ISSueSkYLINeThis splashy opening editorial spread gives readers a behind-the-scenes glance at notable, timely cultural events. CaLeNdarSProvides readers with a snapshot of daily happenings throughout the city for the next three months, as an enticement to return to the city. Your PerSoNaL CoNCIergePresented in a Q&A format, the city’s leading concierges give their insider tips on what to see, where to go and what to do in NYC.maPThe large foldout map offers travelers up-to-date subway maps and an address locator.

JaNuarY what’s New PLUS: Art and Antiques

FeBruarY Special dining IssuePLUS: Romantic Gifts

marCH editors’ Picks, By NeighborhoodPLUS: Art and Antiques PLUS: City of Jazz

aPrIL Spring Fashion

maY Special dining Issue

JuNe High-tech goods and Services

JuLY Chic Shopping uptown and downPLUS: Where Celebrity Kids Go

auguST Travelers ultimate Bucket Itinerary

SePTemBer Fall Fashion

oCToBer Fall for Beauty

NoVemBer Special dining Issue

deCemBer Special gift guide Issue

This must-have visitor magazine (circulation 141,000 per month) incorporates shopping, dining, attractions, entertainment, museums, galleries and more in every issue. Below is an overview of our planned feature stories. You’ll find all this content and more at innewyork.com.

JaNuarY: what's New

JANUARY 2014

City’sGolden

Girl

SJP

SHOPPINGDINING


MUSEUMS MAPS

NEW YORK



INNEWYORK.COM


aPrIL: Spring Fashion

WIS NOS DOLORTI ONSENIM VER ING

APRIL 2014

SHOPPINGDINING


MUSEUMS MAPS

NEW YORK

IdinaMenzelReturns to Broadway

GET NYC DEALS AND O

FFERS AT

INNEWYORK.COM

A LOOK BACK AT1964

NATURE’S BEST SPAS AND SHOPS

FeBruarY: Special dining Issue maY: Special dining IssuemarCH: editors' Picks, By Neighborhood

JuNe: High-tech goods and Services

JuLY: Chic Shopping uptown and down

oCToBer: Fall for BeautyauguST: Travelers ultimate Bucket Itinerary

NoVemBer: Special dining IssueSePTemBer: Fall Fashion deCemBer: Special gift guide Issue

innewyork.com

Advertising Rates, Size, Specs and Schedules2015 IN New York magazINe

where® magazine

innewyork.com

raTeS/SIzeS uNIT 1 x 3x 6x 9x 12x

Full Page $12,360 $11,740 $10,955 $10070 $8,530

2/3 Page $10,465 $9,950 $9,010 $8,210 $7,225

1/2 Page 10,080 $9,570 $8,670 $7,960 $6,960 Horizontal Only

1/3 Page $5,980 $5,670 $5,125 $4,655 $3,995

1/6 Page $3,475 $3,320 $2,990 $2,735 $2,265 Vertical Only

1/12 Page $2,045 $1,935 $1,755 $1,534 $1,265

*Bleed Safety: Keep all live matter 1/4” from the trim size on all four sides. **Add 1/4” on each side of center line of spine for safety margin. All ads must conform to the dimensions above. If they do not, the ad will be modified to fit the appropriate space at the advertiser’s expense.

SPeCIFICaTIoNS uNIT NoN-BLeed BLeed LIVe area*

2 Pg. Spread** 15 3/4" x 10 1/2" 16 1/2" x 11" 16" x 10 3/4"

Full Page 7 7/8” x 10 1/2” 8 3/8" x 11” 8" x 10 3/4”

2/3 Vertical 4 5/8” x 9 3/4”

1/2 Horizontal 7” x 4 3/4”

1/3 Square 4 5/8” x 4 3/4”

1/3 Vertical 2 1/4” x 9 3/4”

1/6 Vertical 2 1/4” x 4 3/4”

1/12 2 1/4” x 2 3/8"

1/4 = .253/4 = .753/8 = .375

3/16 = .18755/8 = .6257/8 = .875

uSeFuL meaSuremeNTS:2/3 Vert

4 5/8" x 9 3/4"

1/3 Vert2 1/4"

x 9 3/4"

Full Page7 7/8” x 10 1/2”- Non-Bleed

8 3/8” x 11” - Bleed8” x 10 3/4” - Live Area

2 Page Spread15 3/4” x 10 1/2” - Non-Bleed

16 1/2” x 11” - Bleed16” x 10 3/4” - Trim

1/2 Horiz7" x 4 3/4"

1/6 Vert2 1/4"

x 4 3/4"

1/3 Sq4 5/8” x 4 3/4”

1/12 Sq2 1/4” x 2 3/8”

ISSue ad CLoSe maTerIaLS due

JULY MAY 22 MAY 29AUGUST JUNE 23 JUNE 26SEPTEMBER JULY 23 JULY 30OCTOBER AUG. 21 AUG. 28NOVEMBER SEPT. 23 SEPT. 29DECEMBER OCT. 23 OCT. 30

ISSue ad CLoSe maTerIaLS due

JANUARY NOV. 20 NOV. 26FEBRUARY DEC. 19 DEC. 29MARCH JAN. 23 JAN. 29APRIL FEB. 20 FEB. 27MAY MARCH 20 MARCH 27JUNE APRIL 22 APRIL 28

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2015 IN New York magazINe

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Technical Information

meCHaNICaL reQuIremeNTS• Where® is produced in accordance with accepted standards for web offset printing

(SWOP), using four-color process inks (CMYK). Please refer to these standards for more information. You may obtain these at http://www.idealliance.org/specifications/swop/.

• No film will be accepted.

• Final digital ads should be supplied as PDF/x1-a or Press format PDFs, saved as version 1.3 (Acrobat 4.x) with high-resolution transparency flattening. Include all fonts subsetted at 100%. These files must be created using one or more of the following software programs only: Adobe InDesign, PhotoShop or Illustrator, and QuarkXpress. PDFs may be generated directly from the application or distilled from PostScript files using Acrobat Distiller. Please do not use Microsoft Publisher or Office applications as these cannot create acceptable PDFs.

Build your ad so that it conforms to these specifications AT FINAL SIZE:

• Image (photo) files should be 300 pixels per inch in CMYK, in Tiff or EPS formats. One-bit images (such as black and white logos) should be minimum 600 pixels per inch.

• Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab Color.

• Check that the maximum total ink coverage (TAC) does not exceed 300%.

• Minimize the number of steps used to create a gradation or blend.

• Provide 1/4" bleeds (image beyond trim) in bleed ads.

• Keep all live matter 1/4” from the trim on all four sides.

• All ads must conform to the spec sheet dimensions. If they do not, the ad will be modified to fit the appropriate space at the advertiser’s expense.

• Files must be in .zip format if compression software is used.

• Ad Proofs: We follow industry standards on press. If running a color ad, you may supply a color proof, which we will check for content. Please note that consumer inkjets cannot be relied upon to predict press color as the inks used are not true press colors (i.e. they cannot always be achieved in process printing).

geNeraL INFormaTIoNMVP is not responsible for nor does it guarantee the accuracy or reproduction quality of materials that do not meet these specifications. Changes to supplied material will be made by the publisher only on written instructions from agency or client, and such changes mustbe received at least 30 days prior to cover date. MVP can accept native files in a limitednumber of formats. Changes can only be made if the native files, fonts, and graphics aresupplied. MVP endeavors to comply with all advertiser’s changes. However, MVP assumes noresponsibility for errors and omissions resulting from such changes.

SHIPPINg INFormaTIoNaLL maTerIaLS muST Be reCeIVed oN or BeFore ISSue CLoSINg daTe.

CaNCeLLaTIoNS Cancellations not received in writing prior to the space reservation date will not be accepted.Advertisers not completing contract schedule are subject to short rate.

SHIPPINg INFormaTIoNAds can be submitted on CD, DVD or via electronic transmission. Please contact your sales rep regarding digital transfer of ad materials. Many of our publications can accept materials by a proprietary web-based system called AdDrop. Please ask your publication's Advertising Services Coordinator for unique private ftp credentials if AdDrop is unavailable. We do not have a "common use" ftp site for security reasons.

or maIL To:Production Department Where® IN New York 79 Madison Avenue, 8th Floor New York, NY 10016

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