in cosmetic

7/24/2019 In Cosmetic

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BLURRING THE LINES IN BEAUTY:

GLOBAL MARKET AND CONSUMER DEMANDS FOR MULTI-

FUNCTIONAL PRODUCTS IN SUN CARE AND SKINCARE

IN-COSMETICS 2015 ONLINE CONFERENCE

ORU MOHIUDDIN, SENIOR BEAUTY AND PERSONAL CARE ANALYST

NICOLE TYRIMOU, BEAUTY AND PERSONAL CARE ANALYST


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Euromonitor International

2

Euromonitor International: Strategic Global Market Research

BLURRING THE LINES IN BEAUTY
http://www.euromonitor.com/http://www.euromonitor.com/


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THE STATE OF THE SUN CARE MARKET

OPPORTUNITY ZONES AND KEYCHALLENGES

FUTURE PROSPECTS


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4

-4

-2

0

2

4

6

8

10

12

0

2000

4000

6000

8000

10000

12000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

%Growth

US$million

Developed vs. Emerging Markets in Sun Care 2008-2018

Developed Emerging % Growth Developed markets % Growth Emerging Markets

Substitutes Cause Mature Market Stagnation in Sun Care



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5

0

2

4

6

8

10

12

0

20,000

40,000

60,000

80,000

100,000

120,000

%ValueG

rowth

US$million

Beauty and Personal Care in 2014

2014 US$mn 2012-13 % growth 2013-14% growth

Sun Cares Growth Among the Sharpest Slow Downs of 2014



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Challenges and Opportunities

Sun Cares Growth Potential in the Hands of a Few


Many unexplored markets

Governments raise awareness

Incorporating extra features

Additional step in routine

Low consumer awareness

High dependence on

economically volatile markets0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2014 2015 2016 2017 2018

%Shareofval

ue

Sun Cares revenues,

2014-2018, US$ million

Brazil US China Others


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7

Sun Care Breakdown

by Category

Aftersun Self-Tanning Sun Protection

Note: Inner circle 2008, middle 2013, outer 2018

Sun Protections Domination in Sun Care Dictates Growth


US$1.8bnSun Protections global absolute

growth contribution to sun care by2018

US$1bnLatin Americas contribution to SunProtections global absolute growth

contribution by 2018


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FUTURE PROSPECTS


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Legislation

Awareness

Availability

Affordability

CategoryCross-Over

Sun Cares Key Challenges Hold Back Growth

OPPORTUNITY ZONES AND KEY CHALLENGES


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10

SunProtection

Hydration

Anti-AgersCoverage

Miracle Cushion FluidFoundation SPF23/PA++

NIVEA Daily EssentialsSensitive Day Cream SPF 15

Blurring the Lines as Sun Protection Features in Other Categories



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11

-3

-2

-1

0

1

2

3

4

Asia Pacific

Australasia

Eastern Europe

Latin AmericaMiddle East & Africa

North America

Western Europe

Absolute per capita growth between 2013-2014 by region

Skin Care Colour Cosmetics Sun Care

Skin Care Offerings Remain The Most Desired Globally



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12

-2

0

2

4

6

8

10

12

Asia Pacific Australasia EasternEurope

LatinAmerica

Middle East& Africa

NorthAmerica

WesternEurope

A

bsolutevolumepercapita-ml

Facial Moisturisers vs. Anti-Agers vs. Sun Care in

absolute volume per capita, 2013-2018 by region

Facial Moisturisers Anti-Agers Sun Care

Facial Skin Care Dominates Consumption Levels



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13

-3

-2

-1

0

1

2

3

4

5

6

7

0 5 10 15 20 25 30

UnitPrice%

Volume %

Volume vs. Unit Price, CAGR 2013-2018 by Region

Selected Categories

Sun protection Anti-Agers Other Facial Make-Up

MEA

North America

North America

Asia Pacific

Asia Pacific

Latin AmericaMEA

Latin AmericaMEA Australasia

Asia Pacific

Eastern Europe

Western Europe

Australasia

WE

Australasia

EE

NA

Consumers to Continue to Look for Value



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14

0

2

4

6

8

10

12

0

1000

2000

3000

4000

5000

6000

7000

8000

%CA

GR

US$M

illion

Absolute value growth vs. CAGR 2013-

2018 selected categories

Absolute Value Growth 2013-2018 % Growth CAGR 2013-2018

Value

formoney

Novel

concept

Convenience

Koreanwave

BB/CCCreams

Future Growth Remains in the Hands of BB Creams and Anti-agers



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Sun Protection Gives Colour Cosmetics an Edge


Multifunctionalfor convenience

BB Cream CC Cream

Targeted forenhancedbenefit

Anti-ageing

foundations

BB/CC Creams

Coverage, hydration and sunprotection

Anti-ageing foundations

Coverage, dark spots, lift and firm

skin, sun protection

Cannibalisation Effect?

Regular foundations

Anti-ageing foundations BB/CC Creams Anti-ageing moisturisers Sun care


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0%

5%

10%

15%

20%

25%

30%

35%

2009 2010 2011 2012 2013

%Year-on-YearGrowth

Selected Category Growth, 2009-13

Foundation/Concealer Other Facial Make-up Anti-Agers Sun Care

Foundations Take a Slight Dip at the Expense of BB/CC


Note: EM includes B B & CC cream in Other Facial Make-up, but mos t of Other Facial Make-up are BB and CC cream


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But Remain in the Lead in Terms of Overall Size


0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

Anti-agers Foundations Sun Care Other Facial Make-up

US$million

Market Sizes Anti-agers, Foundation, Sun Care andOther Facial Make-Up in 2018


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18

0

1

2

3

4

5

6

7

8

9

0

2

4

6

8

10

12

14

16

18

20

%CAGRHairCare2013-2018

AbsoluteGrowthinPerCapitaSpen

dingHairCareUS$

(fixedexchangerate)

Top 15 Markets Forecast Growth Hair Care vs

Per Capita Spending Absolute Growth 2013-18

Per Capita Spending Hair Care Absolute Growth % CAGR Hair Care 2013-2018

Hair Care with SPF Strong Potential in New Markets


Global Hair

Care Forecast

CAGR at 2.4%

2013-2018


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FUTURE PROSPECTS


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Colour

Cosmetics

CoverageA

nti-Ageing

Lifting

Firming

SkinCare

Hydration

Whitening

SkinCare

Skin types

Winning Strategies in Sun Care and Beyond

FUTURE PROSPECTS

Sun Care Imports

Sun Care Exports

Skin care

Colour Cosmetics

Hair Care

Deodorants?

With

SPF


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Sun care +Coverage +Anti-agers

Sun Care +Anti-agers

Sun care +Coverage +Anti-agers

New Markets Offer Varied Scope for Hybrid Sun Care Ranges

FUTURE PROSPECTS

LA Brazil Mexico Argentina

AP Indonesia Thailand Vietnam

MEA Saudi Arabia


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THANK YOU FOR LISTENINGOru Mohiuddin, Senior Beauty and Personal Care Analyst

[email protected]

Nicole Tyrimou, Beauty and Personal Care Analyst

[email protected]

For Press Enquiries, please contact:

Chourouk Gorrab, Communications Executive

[email protected]
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