ROLE OF SOFT- SKILLS1st Step of Success: Interview to Promotion

A Major Role in Failure: You’re Fired

Interviews Getting Sacked

Soft Skills85%

DomainKnowledge

15%

Soft Skills80%

DomainKnowledge

20%

Good Communication- Good Business

Purpose &Broad Classification Of Business Comm.• To Inform

• To Persuade

• To Convey Goodwill

• To Establish Credibility

Planning Written and Spoken Messages

1 2 3 4 5 6 7Deter-mine the purpose and select the channel

Envision the audience

Consider the context

Choose a channel and the medium

Adapt the message to audienceneeds and concerns

Organize the message

Prepare the first draft

Determine the Type of Message• Good news messages• Neutral messages• Bad news messages• Persuasive messages

•Physical Context•Social Context •Chronological Context•Cultural Context

Types of Context

Type of Message• Good news messages• Neutral messages• Bad news messages• Persuasive messages

Types of Workplace Audiences • Managerial• Non-expert• Expert• International/multicultural• Mixed

Channel & Media•Speed•Time•Cost•Audience

Effective Communication• Outline - Opening – Body- Closing

• Focus of Audience– “Me” Attitude – “You” Attitude

Drafting Bad News

• Counterproposal : (Tangible or intangible): States what you can do or offer

• “Silver” lining : Provides a thought that turns the discussion to a positive direction

•Position strategically •Passive voice•Positive language•Imply the refusal

Drafting Claim News•Claim > Evidence >> Reasoning >>> Explanation

E-MAIL - Real-time

- Cost effective

- Efficient In Internal and External communication

-But Considered as Legal Proof too

Email Focused Marketing

MOBILE DevicesFocused EmailMarketing

Interview TYPES• Structured interview• Unstructured interview• Stress interview• Group interviews• Virtual interview

Thank You!