ims integration challenges (2010)
DESCRIPTION
"IMS Challenges: Integration, Migration and creation of Sustainable business" presented at the ETSI workshop on "IMS Implementation, Deployment & Testing" in Sophia Antipolis, November 2010.TRANSCRIPT
IMS Challenges:
Integration, Migration and creation of Sustainable business
Marc Jadoul
Sophia Antipolis, 24 November 2010.
2 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
OpCo
ServCo
Operational
Excellence
Application
Eco-system
Vision
Execution
Convergence
Business Case
All-IP
TDM
LTE
Broadband
RCS
Technology
Value
High LeverageNetwork
ApplicationEnablement
SDP
IMS is a Journey, Not a Destination (John Delaney, OVUM)
IMS
3 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
Challenge #1
Mitigating IMS Integration Costs and Risks
Multi-vendor platforms interoperability
End-to-end functionality, scalability, security and QoE
OSS/BSS, applications, CPE and clients integration
Network and software configuration management
Dealing with multi-vendor team dynamics
Reducing costs & risks of project delays
Labs, methodologies & tools for testing & validation
Expertise, experience and facilities are key to integrate complex multi-vendor networks.
4 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
A Holistic Approach to Solution Development & Validation
System
Element
System
Customer
time
SolutionDefinition
Architecture &High LevelDesign
RequirementsDevelopment
DetailedDesign
Specification Acceptance
Integration
DesignVerification
RequirementsVerification
CustomerValidation &Acceptance
Transition
SI Validation
VerificationPlan &Design
IntegrationPlan
& Design
AcceptancePlan & Design
ValidationStrategy
AcceptanceImplementationAnalysis & DesignIntegr.& Verific-ation
Implementation
End-to-End
Multi-vendor
5 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
What Gets Measured Gets ManagedIMS functional regression testing (POTS & SIP)
Test coverage
Test creation time
Test execution time
Test efficiency
Lab utilization
Quality coverage
Reporting
20-30 tests 126 tests
1 hour/test 10 minutes/test
1 person week 1 night
~ 2 tests/hour ~ 25 tests/hour
mostly daytime day and night
human based on MOS KQI
error prone KQI based
(*) Alcatel-Lucent lab results and customer project metrics
Typicalindustry
performance
Measured*Alcatel-Lucent performance
6 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
Challenge #2
Migrating Network and Subscribers to IMS
Migration from PSTN, NGN and pre-IMS to IMS
Technical vs. commercial migration
Network, site and operations readiness
Minimal impact on service continuity
Migration methodology, processes & tools
Resource planning, scheduling and fallback scenarios
Engaging all stakeholders, including regulators and end-users
Predictability and automation are key to execute large scale migration projects.
7 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
Distributionframe
Data migration
Provisioning &synchronization
Physical cutover Re-routing
Methodology & Tools for PSTN to VoIMS Migration
next genEMS/OSS/BSS
subscriberdata
routingdata
IMS coreMSAN
Subscriberdata
TDM switch routingdata
legacyEMS/OSS/BSS
OSP data
POTS users
ISDN users
OSP data recordsvalidation & cleansing
IPcloud
8 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
What Gets Measured Gets ManagedPSTN to IMS Voice Line Migration
(*) Alcatel-Lucent lab results and customer project metrics
Typicalindustry
performance
Measured*Alcatel-Lucent performance
OSP data correctness
OSP data validation time
Data provisioning speed
1st pass-migration yields
~ 85% ~ 100%
4 minutes/line 10 seconds/line
600 lines/hour 50,000 lines/hour
98%50-60%
Migration window overnight 24/24
Overall migration cost ~ 70%100%
End-user outage timeduring physical cutover
20 minutes <20 seconds
9 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
Challenge #3
Creating a Sustainable IMS Business
Implementing a win-win-win model for Network Providers, Application Providers and End-Users
Enabling applications, exposing and monetizing network assets and user profiles without compromizing privacy & security
Delivering services beyond voice, applications beyond web 1.0/2.0 and enhancing the user experience
Reducing time-to-market while stimulating open innovation and developer eco-systems
A sound business model and go-to-market strategyare key to drive successful commercial launch.
10 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
Content Streaming
Call Control & Routing
Interactive Voice and Video Media
Rich Messaging
Customer Engagement
Location
Subscriber Data Monetization
Advertising & Offers
Payments & Charging
Content Distribution
Converged Policy Framework
Automatic Application Identification
Massively Scalable QoS
Optimized Video Delivery
Application Enablers
API Exposure
Device Defragmentation
Application Enablement Leveraging a Service Provider’s IMS Environment
API Provider Tools PrototypingDeveloper Tools PublishingBusiness Tools
API Library
High Leverage Network with IMS Core
Open API Platform
TranscodingIdentity
Management
Presence
NetworkAddress Book
Etc.
Developer Program
11 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
What Gets Measured Gets ManagedConsumer Demand for New Applications and Bundles
(*) “LTE Appeals to European Consumers”, Alcatel-Lucent, Nov 2009
Consumer likelihood to sign up for LTE applications
Preferred tariff modelsfor LTE data services
Definitely would sign up Probably would sign up
11%
12%
32%
• HSI + top 6 apps• Advertizing• Monthly fee 28€
• HSI + top 6 apps• No advertizing• Monthly fee 35€
• HSI + top 3 apps• No advertizing• Monthly fee 28€
7% 21%
11% 21%
8% 25%
8% 26%
9% 25%
10% 31%
14% 30%
15% 34%
Enhanced Mobile Video
Multi-Party Video Call
Image-Enabled Search
Location-Based Services
Mobile Video Monitoring
Mobile Gaming
Live Messaging
Next-Generation Music
12 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
Vision Execution
TDM All-IP
Technology Value
OpCo ServCo
Conclusion
There are many challenges ahead on your IMS journey.
Need for a holistic approach and an experienced partner.
Integration
Migration
Sustainablebusiness
I M S
13 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
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