improving family & community engagement: lessons learned from a first year superintendent
DESCRIPTION
Paul Ryan, Superintendent of Three Way ISD (TX), joined the district in 2013. He was faced with challenges such as Average Daily Attendance level that was putting the district in danger of losing state funding, a perception from nearby communities that the district was dying, and the loss of students because parents were told the district was cutting sports. In this presentation, Paul shares the details of these challenges, the plans he put in place to address them, and the goals he had for the 2013/14 school year for improving family and community engagement in his district. After his first year as Superintendent, Paul has exciting results to share about student enrollment, increases in student achievement, extracurricular programs implemented, and how they share the good news across the district. He also shares tips on how to use district, school, and teacher websites to improve student learning and increase community involvement. View the webinar at www.edweb.net/engagement to learn how to improve family and community engagement at your district.TRANSCRIPT
Join Parent Involvement & Community Engagementwww.edweb.net/engagement
Improving Family & Community Engagement: Lessons Learned from a First-Year SuperintendentTuesday, November 11, 2014
Presented by Paul Ryan, Superintendent of Three Way Independent School District in Texas
Check out these key resources:
Parent & Family Engagement Infographic –
http://offers.schoolwires.com/peinfographic
A Checklist for Family Involvement –
http://offers.schoolwires.com/k12checklist
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Improving Family and Community Engagement
Lessons Learned From a First Year Superintendent
By Paul Ryan
• ADA dropped below 50
• ADA of 46 put us in danger of losing $200,000 in state funding
• Perception from nearby communities was that Three Way ISD was dying
• We were losing students because parents were told we were cutting sports
• We looked like we were just hanging on
Challenges 2013-2014
• Change the perceived look of TWISD
• Advertise what we offer at TWISD
• Show that we are a 21st Century school both online and at school (Website and iPads)
• Change the physical appearance of our school (First Impressions)
Quick Plan Needed
Old Logo New Logo
• Increase ADA to above 50
• Advertise in area paper/online paper
• Build new website using Schoolwires
• Complete landscaping to improve eye appeal for visiting parents
• Purchase iPads for grades 3-8
• Add a new digital sign (sponsored)
• SHOWCASE THREE WAY ISD
Goals 2013-2014
• Student population currently at 91
• Significant increases on STAAR results
• Start 6-man football
• Begin a new Music program
• Offer Algebra I and Spanish I HS classes to 8th graders
RESULTS and New Goals2014-2015
2014 Three Way ISD plays 6-man football for the
first time is school history.
• Education is a service to the community
• Districts must show value
• Build trust
• Spread the good news
Why is a brand important?
• Twitter and Facebook
• Multiple accounts
• Another point of contact for community
• Makes district & schools personable
• Helps spread good information
Social Media for Parents and Community
@threewayisd www.facebook.com/THREEWAYISD
• Cohesive mission
• Set of values
• Sense of pride
District Website
• First impressions- Visual appeal - Too busy?
• Communications• Audience(s)• Messages• Emergencies
School Websites
I wanted to bring my child to your school because I loved the feel of your website… I loved reading the bios of your teachers…
Parent
• 21st century instructional practices
• Extension of the classroom
• Interactive Platform for students and teachers
• Learning resources
Teacher Websites
• Recognizable brand across district, school, and teacher websites
• Consistent user experience
• 12,712 page views in 1 year
• 8,074 targeted visits
• 80% growth in student enrollment
1-Year Results
2013
2014
What questions do you have?
Q & A
Join our community on edWeb.net
Parent Involvement & Community Engagement
Invitations to upcoming webinars
Webinar recordings and resources
CE quizzes
Online discussions
Join the communitywww.edweb.net/engagement
CE Certificate provided by
Attending Live?Your CE Certificate will be emailed to you within 24 hours.
Viewing the Recording?Join the community at www.edweb.net/engagementGo to the Webinar Archives folderTake the CE Quiz to get a personalized CE Certificate
Recognition for your participation today!
Join us for the next webinarWednesday, Dec. 10 at 4 p.m. Eastern Time
Why Design Matters: How a Well-Designed Website Can Increase K-12 Community Engagement
Presented by Gina Beisel, Schoolwires’ Senior Manager of Creative Services; Kyle Taylor, Schoolwires’ Graphic Designer; and Amber Wolfe,
Schoolwires’ Web Designer
Join the community for an invitation to the next webinar!Parent Involvement & Community Engagement
www.edweb.net/engagement
