improved earnings & growth within video summary of 2004
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Improved Earnings & Growth within Video Summary of 2004. Ray Mauritsson, CEO. Agenda. Summary 2004 and Axis today Video - growth and expanded product portfolio Trends and market development. Two product areas. Network video solutions World leader Axis’ largest product area - PowerPoint PPT PresentationTRANSCRIPT
M A K E Y O U R N E T W O R K S M A R T E R
Improved Earnings &
Growth within Video
Summary of 2004
Ray Mauritsson, CEO
Agenda
Summary 2004 and Axis today Video - growth and expanded
product portfolio Trends and market development
Two product areas
Network video solutions World leader Axis’ largest product area More than 400,000
installed units
Printer-servers Second on world market More than 3,000,000
installed units
2004 in brief
Improved profitability Growth within Video, +33% Broadened product portfolio 8 new patents, total 41 New partnership Awards
Financial performance 2004
Net sales: SEK 691 M (624) Operating profit: SEK 48 M (1) Profit before tax: SEK 57 M (8)
Q1-03 Q2-03 Q3-03 Q4-04 Q1-04 Q2-04 Q3-04 Q4-040
10
20
30
40
50
60
%
Q1,2005
Total growth, 15% Continued growth within Video,
+ 35% Continued development of product
portfolio Partner with HID New sales office in Canada
Financial performance, Q1 2005
Net sales: SEK 175 M (152) Operating profit: SEK 14 M (-5) Profit before tax: SEK 14 M (-5)
Sales Q1, 2005
Print22%Print22%
Video75%
Video75%
Other3%
Other3% Americas
30%Americas
30%
EMEA46%
EMEA46%
Asia24%Asia24%
New-generation video products
New compression techniques Higher resolution Maximum image transfer speed Wireless access Power over Ethernet Network Dome and PTZ cameras
Axis product portfolio, video
Customer segments
Retail
Bank Transportation
Government Education
Industrial
Customer case – Turning Torso
Axis’ cameras createsecurity in world-
renowned building
Technology trends
Smart cameras and integrated systems
New technologies create increased possibilities in image quality and functionality
Examples:¬ Megapixel ¬ Increased scaling¬ License plate identification¬ Digital PTZ
AXIS Image Enhancer - Example
In the fog outside Axis, Lund
Integrated systems
Develop industry’s first open interface and protocol standard (API)
Integrate video and passage control systems
Meet demands of security market
Technology shift is accelerating
WirelessMegapixelBroadband
Integration
Open system
Remote access
-98 -99 -00 -01 -02 -03 -040
50
100
150
200
250
300
350
400
450
500
SEK M
Video: Sales trend 1998-2004
Outlook 2005
Outlook 2005 Continued cooperation with partners Further development of product
portfolio
Long-term goals (3-5 years) 20% average annual growth for
Group 10% profitability Equity/assets ratio > 50%