improved category tree - introductory guide

Improved Category Tree - Introductory GuideSELLER EDUCATION HUB

SELLER EDUCATION HUB

Table of contents

IMPROVED CATEGORY TREE - INTRODUCTORY GUIDE

CONTENT PAGE

About the improved category tree1. Upcoming changes to expect in June2. A stabilised tree to support better search3. Mandatory attributes and attribute values

Preparing for the changes: Selecting the right category and attributes 1. Category Guides2. Product Attribute Guides 3. Online Product Category Guide

New features to support a smooth transition

Next steps

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ABOUT THE IMPROVED CATEGORY TREE



Upcoming changes to expect in June

Here’s what you should know about the upcoming adjustment for the category tree:

1. We have made the following improvements:

○ Adjustments to the current categories for a more stable category tree

○ Addition of new attribute types to improve search results

2. Categories of your existing listings will be automatically updated by our system to match the new

structure.

3. Our system may fill in some attribute values for your listings, based on the existing product information.

4. There’ll be a proper registration process to add your brand to our database, so that it can be tagged to your

listings and improve search visibility.

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A stabilised tree to support better search

As sellers, the categories you see on Seller Centre may differ from the product categories that shoppers see when

they are browsing on the Shopee platform.

What shoppers see during search is configured based on the attributes and brand information you provided for

your listings.

Having accurate and comprehensive attribute information improves the visibility of your products and produces

better search results, as shoppers may search for specific attributes such as sleeve length, material, style, and

more.

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A stabilised tree to support better search

Category selected:Women Clothes > Tops > T-Shirts

Mandatory AttributeSleeve Length: Long Sleeves

For example, while you may have uploaded two products under the same category on Seller Centre, shoppers may see them under different categories on the Shopee platform during search.

Category selected:Women Clothes > Tops > T-Shirts

Mandatory AttributeSleeve Length: Short Sleeves

Category shown:Women Clothes > Tops > Long Sleeve T-Shirts

Category shown:Women Clothes > Tops > Short Sleeve T-Shirts

Seller Centre Shopee Platform

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Mandatory attributes and attribute values

Mandatory attributes are attribute values that are required for your products to ensure their visibility to shoppers.

During this improvement, we will add necessary attributes for particular product types. This will improve search results and helps buyers make informed purchases.

Our system may fill in some attribute values for your listings, based on the existing product information. Do check and ensure that you fill in all remaining mandatory attributes.

Use Attributes Tool via the My Products page on Seller Centre to check your listings and identify those with missing mandatory attribute information. You can then fill in the missing attribute information and update the listings directly.

There will be a transition period for you to make these changes, more information and detailed guidelines will be shared nearer to date.

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https://seller.shopee.com.my/portal/tools/list/published

PREPARING FOR THE CHANGES: SELECTING THE RIGHT CATEGORY AND ATTRIBUTES



About Product Category Guide

The Product Category Guide is an online directory on Seller Education Hub that lets you search for a product category in order to learn more about it.

For each category, you’ll find details such as:● Examples of products with images ● Mandatory attributes of products and example of attribute values ● Examples of product attribute values with images and description

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Searching for category information using Product Category Guide

● Search for a category by its name or category ID

● You can also select a category from the list directly to perform a keyword search

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● Hover your cursor over the image shown under the Product Examples column to get a quick view of products under a category.

This helps you to determine at a glance if the category is relevant to your products.

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● Select View Details under the Action column to learn more about the products and attributes under a category.

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The category information is shown at the top of the page.

● More product examples are shown to help you determine if your product falls under this category.

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● Under Related Attributes, select an attribute type to view its attribute values.

● Use the images and description provided to identify the right attribute value(s) for your product, so that you can fill in accurate product information to optimise search results.

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NEW FEATURES TO SUPPORT A SMOOTH TRANSITION



New features to support a smooth transition

Here are four new features to support you in integrating the improvements successfully with your businesses:

Category RecommendationOur system will recommend a category for your product based on its title.

This feature will be available in both single and mass upload.

Attribute RecommendationOur system will recommend up to 3 attribute values for each mandatory attribute of your product, based on its title and cover image.

This feature will be available in both single and mass upload.

Add a New Brand NameSubmit an application to add your brand to our database.

Mass Upload (Improved)Use the new template so that you can mass upload attribute information at one go.

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● Enter a Product Name.

● Select from one of the Recommended Categories.


Category Recommendation - Single Upload

When creating a new listing, suitable categories will be recommended based on your product’s name.

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Category Recommendation - Mass Upload

After the Mass Upload process, suitable categories will be recommended based on your product’s name.

● If you did not fill in a category for your product in the basic Mass Upload template, our system will set a Recommended Category for it by matching it as accurately as possible to its product name.

To select another category, simply select the current category to view other options.

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● If the system can’t find a highly accurate match based on the product name, you’ll be asked to choose a category when updating the attributes information after Mass Upload.

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Please choose a category

Please choose a category




● You can choose from the 3 Recommended Categories suggested by our system or from the list of all categories.

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Attribute Recommendation - Single Upload

When creating a new listing, up to 3 attribute values for each mandatory attribute will be recommended, based on product name and cover image.

● Under the Basic Information section, you’ll need to fill in your product’s brand and attribute information.

● For mandatory attributes (marked by an asterisk “*”), Recommended Value(s) may be shown automatically. You can choose/add other attribute values if needed.

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Attribute Recommendation - Mass Upload

After the Mass Upload process, up to 3 attribute values for each mandatory attribute will be recommended, based on product name and cover image.

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● If you did not fill in the mandatory attributes for your product in the Mass Upload template, our system will automatically pre-fill a suitable attribute value.

● To choose another attribute value, simply click on the current value to select from the dropdown list.

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Add a New Brand Name

When filling in your listing’s brand information, you can submit an application to add your brand to our database.

● Select Add a new brand name to fill in the application form

● Provide the compulsory details (marked by an asterisk “*”) such as your product’s Category, Brand Name, and Product Image.

Do include any additional information about your brand that will be useful in expediting this process.

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Add a New Brand Name

When filling in your listing’s brand information, you can submit an application to add your brand to our database.

● You will be informed about the outcome of your application via notification within 5 days after submission.

● During the review process, you can use the submitted brand name temporarily.

● If your application is unsuccessful, the brand information for your listing will be set as “No Brand”.

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Mass Upload - Advanced Template

Use the Advanced Mass Upload Template to fill in attribute information for products under each category.

● On the Mass Upload page, select Advanced Template.

● Select a category and Download the Advanced Mass Upload template.

The generated template will contain all the attributes related to the product category you’ve selected.

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● In the template, the brand and attribute columns can be found after the shipping information.

Do fill in the columns marked Mandatory, as these are mandatory attributes required for a successful upload.

Filling in Conditional Mandatory columns can boost product searchability.

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● As different products have different attribute types (e.g. expiration date would be applicable for a skincare product but not a skincare tool), the attribute type that is not relevant for each product will be indicated in dark grey.

Fill in attribute values in white boxes only.

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NEXT STEPS


NEXT STEPS

Next steps for you...

Visit our Online Product Category Guide to start familiarising yourself with the new category tree structure today!

Better Visibility and Accuracy with Improved Category Tree

Learn more about new updates and features to optimise your product visibility in this webinar

Stay tuned for our upcoming webinar where we share tips and tricks on how to optimise your listings to drive sales

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https://seller.shopee.com.my/edu/category-guide/

Thank youLearn more about best practices for selling on Shopee

on Seller Education Hub:

https://seller.shopee.com.my/edu/home

https://seller.shopee.com.my/edu/home

improved category tree - introductory guide

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