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1 IBM, Under cloud cover: How leaders are accelerating competitive differentiation, Doc # CIW03086-USEN-00, October 2013.2 IBM, Tech Trends Study, IBM developerWorks and IBM Center for Applied Insights, August 2014.3 ibid.

10%OFF Jane does not purchase dress

Retailer pushes a birthday greeting to her mobiledevice with a 10% off coupon

An iBeacon interacts with the mobileapp and identifies Jane

Seller receives a push notificationidentifying her as a high value client

Jane goes to the store to getthe dress

Jane purchases a dressfor the party

#ibminterconnect

Jane logs on to online dress retailerfrom her mobile phone

Her profile shows it’s her birthday and she hasnot made any recent purchases

Same day delivery is not available so retailerproposes buying online and picking up atnearest store

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