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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Howard RohmVice-President, the Balanced Scorecard InstituteDirector, U.S. Foundation for Performance Measurement

    Internet: www.balancedscorecard.org e-mail: [email protected] Phone: (202) 251-7676

    Improve Public Sector Results With ABalanced Scorecard: Nine Steps To Success

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    People and their managers are working soPeople and their managers are working so

    hard to be surehard to be sure things are done rightthings are done right, that, that

    they hardly have time to decide if they arethey hardly have time to decide if they are

    doing the right thingsdoing the right things..Stephen R. CoveyStephen R. Covey

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement Seminar Objectives

    Introduce a framework for building and implementing a

    public-sector balanced scorecard performance

    management system

    Learn how to use a balanced scorecard in a managing-

    for-results environment Understand how a scorecard system can help align

    organization effort with strategy

    Learn best practices, and how to overcome obstaclesand challenges

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Definitions

    Mission: What we are about (e.g., Our mission is to provide )

    Vision: What we want to be in the future (e.g., Our vision is to be the leading provider of )

    Perspectives: Different views of our organization (e.g., customers/stakeholders, employee & capacity, financial,

    internal processes)

    Customers: Direct beneficiaries of our services or products (e.g., citizens)

    Stakeholders: The universe of people with an interest in our products and services (e.g., Board of County

    Commissioners, press, vendors, regulators)

    Outcomes: What results are desired; our planned accomplishments (e.g., Improve citizen satisfaction)

    Goals: What we want to achieve by a certain time (e.g., reduce no. of repeat offenders by 10% next year, increase

    participation by 25% over two years, reduce annual crime rate per 100,000 people by 10%)

    Strategies: How we intend to accomplish our vision and goals; our approach, or game plan (e.g., acquireadditional parkland, develop new faith-community and business partnerships, reduce taxes)

    Objectives: Strategy components; action items that must be done (e.g., improve processing time, increase

    employee skills, develop a new claims process)

    Strategic Map: Cause-effect relationships among strategy components

    Outputs: What is produced (e.g., no. of vaccinations given, no. of claims accurately processed)

    Performance Measures (Lagging): Indicators of success (e.g., no. of citizens served last month)

    (Leading): Predictors (performance drivers) of future success (e.g., increase in employee knowledge)

    Target: Desired level of performance for a performance measure (e.g., customer satisfaction target = 95%)

    Initiatives:Action programs that will achieve our performance goals (e.g., license renewals via Internet)

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Basic Design Of A Balanced Scorecard

    Performance System

    VisionVision&&

    StrategyStrategy

    Customers/CitizensCustomers/CitizensMeasureMeasure TargetTarget InitiativeInitiativeObjectiveObjectiveCustomersCustomers

    MeasureMeasure TargetTarget InitiativeInitiativeObjectiveObjective

    Learning & GrowthLearning & GrowthInnovation

    &Learning

    Innovation

    &Learning

    ObjectiveObjective MeasureMeasure TargetTarget InitiativeInitiativeBudgetBudget

    FinancialFinancial

    MeasureMeasure TargetTarget InitiativeInitiativeInternal Business ProcessInternal Business Process

    ObjectiveObjectiveInternal BusinessProcesses

    Internal BusinessProcesses

    Source: Kaplan & Norton

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement Public-Sector Balanced Scorecard

    MissionMission

    Customers/CitizensCustomers/CitizensMeasureMeasure TargetTarget InitiativeInitiativeObjectiveObjectiveCustomers & StakeholdersCustomers & Stakeholders

    MeasureMeasure TargetTarget InitiativeInitiativeInternal Business ProcessInternal Business Process

    ObjectiveObjectiveInternal BusinessProcesses

    Internal BusinessProcesses

    MeasureMeasure TargetTarget InitiativeInitiativeObjectiveObjectiveLearning & GrowthLearning & GrowthEmployees

    &Organization Capacity

    Employees&

    Organization Capacity

    ObjectiveObjective MeasureMeasure TargetTarget InitiativeInitiative

    BudgetBudget

    FinancialFinancial StrategyStrategy

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Balanced Scorecard Logic

    GoalsGoals

    Vision

    Customers

    MeasuresMeasures

    InitiativesInitiatives

    Strategic MapStrategic Map

    MissionMission

    Core ValuesCore Values

    TargetsTargets

    Perspectives Focus AreasFocus AreasSTRATEGYSTRATEGY

    ObjectivesObjectives

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement Committing to Performance-based

    Management

    From:

    Control andCompliance Rules-governed

    Limited flexible

    Non-preventive (rework

    based on feedback) Negative focus

    Control of individuals

    Toward:

    PerformanceAccountability Mission driven

    Customer driven

    Employee responsive

    Flexible

    Preventive

    Positive, team focus

    Required a significant cultural change!Required a significant cultural change!Required a significant cultural change!

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Balanced Scorecard Methodology:

    Nine Steps To Success

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement Organizational Assessment

    Step One

    SWOTSWOT

    CapacityBuilding

    Strategy

    ValuesVision

    Mission

    ValuesValuesVisionVision

    MissionMission

    NeedsNeedsOutcomes

    GoalsOutcomesOutcomes

    GoalsGoals

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement Achieving Customer Satisfaction:

    The Citizen Value Proposition

    GoalSelf-sufficient residents with equal access to services

    Efficient, effective and inclusive servicesSafer and healthier community through high quality, cost-effective and

    accessible services

    Vibrant and diverse economy, enhanced quality of life, and protected

    natural resources

    Focus Areas1. Socio-economic Opportunity

    2. Good Government3. Community Health & Safety

    4. Smart Growth

    A: Develop Goals

    Product (Service) Features Relationship Image++

    Citizen Needs & WantsNecessary, efficient services; effective management; accountability to citizens; healthy

    community; safe community; clean air, water, and land; access to parks, open spaces, greenways,

    and recreation opportunities; affordable housing; education and literacy; diversity; self-sufficiency;

    safe, secure, economical energy availability

    B: Determine Citizens Needs and Wants

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement Define Strategies

    Mission: Manage the Nations space program in acost-effective and safe manner

    Strategic Themes:1) Develop safe launch and reentry vehicles2) Maintain a ground infrastructure

    Vision: Land on the moon and return safely to earth

    Step Two

    Strategies: Develop shuttle capable of sustaining multiple earth orbits and re-entries Develop materials capable of surviving multiple earth re-entries Develop reusable landing craft

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Reduce

    Costs

    Customers

    Budget

    Internal Business Process

    Learning and Growth

    Strategic Objectives

    Increase

    Satisfaction

    Increase

    Involvement

    Improve

    Cycle Time

    IncreaseNetworkCapacity

    ImproveSkills

    ReduceProcurement

    Steps

    Increase

    Safety

    Lower

    Wait Time

    Grow Tax

    Base

    Step Three

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Reduce

    Costs

    Citizens

    Budget

    Internal Business Process

    Learning and Growth

    Public Sector Strategic Map

    IncreaseSatisfaction

    IncreaseInvolvement

    IncreaseNetworkCapacity

    ImproveSkills

    ReduceProcurement

    Steps

    IncreaseSafety

    LowerWait Time

    Grow Tax

    Base

    Step Four

    ImproveCycle Time

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Performance Measures Should Help Us Decide:

    Input: Resources, including cost and workforceProcess: Activities, efforts, workflowOutput: Products and services produced

    Outcome: Results, accomplishments, impacts

    Are We Doing The Right Things?

    Strategic Planning (What?)

    Are We Doing Things Right?

    Business Planning (How?)

    Step Five

    Performance Measures

    OutputOutputInputInput ProcessProcess OutcomeOutcome

    PerformanceMeasures

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Candidate Initiatives

    Outreach programsCitizen surveys

    Partnerships

    Process improvement

    Training coursesKnowledge building

    Policy analysis

    R & D efforts

    Communication planPerformance-based budget

    Prioritized

    FundedInitiatives

    1.

    2.

    3.

    4.

    5.

    6.

    F

    I

    L

    T

    E

    R

    Selection Criteria

    Resources required

    Impact potential

    ranking on strategy

    Multiple objectivescovered

    Time

    required/needed

    InitiativesStep Six

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Putting It All Together Federal

    Government Logistics Center

    World-class, Customer Driven; ProvidingQuality Services Worldwide

    Provide Logistics Support and Productsto Assure Safety for the Flying Public

    S1: Become more customer-driven

    S2: Increase business opportunities

    S1-01: Assure timely delivery (Customer)

    S1-02: Raise quality level (Customer)

    S1-03: Reduce cycle time (Internal)

    S1-O1-M1: % on-time delivery

    S1-O2-M1: % defective product

    S1-02-M2: % defective shipments

    S1 S2

    O1 O2 O3

    M1

    M1

    M2

    Objectives

    S1-O1-M1-T1: 100% in 2002

    S1-02-M1-T1: Zero in 2002

    S1-02-M2-T1: Zero in 2002

    T

    1

    T

    1

    InitiativesS1-I1: Re-engineer delivery

    process

    S1-I2: Six Sigma training

    T

    1

    I1

    I2

    Mission

    Vision

    Strategy

    Measures

    Targets

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Putting It All Together Local

    Government

    Be the Best Local Government Service Provider

    Serve County Residents by Helping ImproveTheir Lives and Community

    S1: Increase value by providing more cost-effective servicesS2: Reduce violence, harm & injury through

    community partnerships

    S1-01: Optimize organization (Internal)

    S1-02: Identify service & resource gaps (Employee)

    S1-03: Survey citizens (Customer)S1-O1-M1: Skills match index

    S1-O2-M1: Cost per unit service

    S1-03-M1: Citizen satisfaction rating

    S1 S2

    O1 O2 O3

    M1

    M1

    M1

    Objectives

    S1-O1-M1-T1: Skills index = 80% in 2002

    S1-02-M1-T1: 7% improvement above baselinS1-03-M1-T1: 95% in 2002

    T

    1

    T

    1

    InitiativesS1-I1: New outreach programS1-I2: Communications plan

    T

    1

    I1

    I2

    Mission

    Vision

    Measures

    Targets

    Citizen Needs &Desired Outcomes

    Strategy

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement Automation

    EnterpriseRequirements

    Time and Cost to Implement

    Few measures Simple reports Small office

    Numerous measures

    Advanced charting Multiple locations Web publishing Analysis & commentary

    Enterprise-wide data Composite measures Many data/reporting locations

    Advanced executive reporting Web publishing Advanced analysis Dynamic links to legacy

    systems

    Step Seven

    COTS Data Base

    PMIS

    Data Warehouse

    Software Solution Space

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement Cascaded Scorecards Support Strategy

    Goal Measure Target Initiative

    Learning and GrowthGoal Measure Target InitiativeLearning and Growth

    Goal Measure Target Initiative

    FinancialGoal Measure Target InitiativeFinancialGoal Measure Target Initiative

    Financial

    Goal Measure Target Initiative

    CustomerGoal Measure Target InitiativeCustomerGoal Measure Target Initiative

    Customer

    MissionStrategy

    MissionMission

    StrategyStrategy Goal Measure Target InitiativeInternal Business ProcessGoal Measure Target Initiative

    Internal Business ProcessGoal Measure Target InitiativeInternal Business Process

    Goal Measure Target Initiative

    Learning and Growth

    Corporate

    Business UnitsSupport Units

    Team/Individual

    Step Eight

    Adapted from: Kaplan & Norton

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement Communicating Corporate Strategy To

    Business Units

    Strategy

    AgencyAgency

    DepartmentDepartment

    Team/IndividualTeam/Individual

    MeasuresObjectives

    Vision: Be The Best Local Government Service Provider

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    OutputOutputInputInput ProcessProcess

    Programs & Operations

    Evaluate & Change

    Strategic Direction

    Planning

    Management

    Adapted from: Balanced Scorecard Collaborative

    Balanced Scorecard

    Budget Formulation & Costing

    O

    U

    TC

    O

    M

    E

    S

    Strategy Objectives

    PerspectiveMeasures

    Strategy Objectives

    PerspectiveMeasures

    Strategy Objectives

    PerspectiveMeasures

    Strategy Objectives

    Perspective #1Measures

    Step Nine

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement The BSC Is The Strategic Front-End

    Of Managing-For-Results

    Budget

    Evaluation

    Results AccountabilityAccountability

    StrategicPlanning

    Program/ServiceArea Planning

    CorporateBSC

    DepartmentBSC

    Performance

    Measures

    MeasurePerformance

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement Goal: Performance-Based Budget

    RecipientsRecipients

    Suppliers

    Contractors

    CitizensME

    ASURE

    S

    Program 3

    BudgetBudget

    Program 5

    Program 4

    $ xx M

    $ xx M

    $ xx M

    $ xx M

    $ xx M

    $ xx M

    $ xx M

    $ xx MProgram 1

    Program 2 $ xx M

    $ xx M

    InfrastructureOther Indirects

    $ xx MProgram 6

    BalancedBalancedScorecardScorecard

    StrategicGoals

    StrategicStrategicGoalsGoals

    Goal 1Goal 1

    Goal 2Goal 2

    Goal 3Goal 3Goal 4Goal 4

    Goal 5Goal 5

    Goal 6Goal 6

    Goal 7Goal 7Goal 8Goal 8

    Goal 9Goal 9

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Summary

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    The Balanced Scorecard Is (Is Not)

    A strategic performance management

    system for the whole organizationA communications tool to make

    strategy clear to everyone

    A way to balance financial and non-

    financial views of organization

    performance

    A journey

    A system for increasing accountability

    A commitment to change

    A way of aligning organization visionwith human and capital resources, and

    with day-to-day operations

    A performance measurement tool to

    control individual productivityA flavor of the month performance

    measurement system

    About placing your existing

    performance measures into four

    categories

    A project

    Easy

    The status quo

    A TQM initiative

    IS: IS NOT:

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement Performance Management System

    Challenges

    Fear of measurement and new systems

    Lack of common definitions and terms

    Inconsistent or weak buy-in, and lack of understanding

    Visions and strategies that are poorly defined and understood, not

    actionable, and not linked to individual actions

    Treating budgeting as separate from strategy development

    Measures that are set independently of the performance framework,

    or measures with no ownership

    No performance targets, or targets that are set too high or too low

    Little or no strategic feedback

    Lack of meaningful employee involvement

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Limit the number of measures

    Include measures for all perspectives and all strategies Seek balance among measures

    Develop solid baseline date

    Develop measures for past, present, and future

    Dont over-rely on output, process and input measures

    Set stretch targets

    Watch for unintended incentives

    Hold people accountable for results

    And always, beware the watchman!

    @ U.S. Foundation for Performance Measurement

    Best Practices

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Sir Josiah Stamp, 1880-1944,

    Head, Bank of England

    "The government are very keen on"The government are very keen on

    amassing statistics. They collect them,amassing statistics. They collect them,

    add them, raise them to the Nadd them, raise them to the Nthth power, takepower, takethe cube root and prepare wonderfulthe cube root and prepare wonderful

    diagrams.diagrams.

    But you must never forget that every oneBut you must never forget that every one

    of these figures comes in the first instanceof these figures comes in the first instance

    from the village watchman, who just putsfrom the village watchman, who just putsdown what he pleases."down what he pleases."

    But, Beware The Watchman !!But, Beware The Watchman !!

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Strategy = Doing the right things

    Operations = Doing things right

    Change = Doing things differently

    StrategyStrategy = Doing the right things

    OperationsOperations = Doing things right

    ChangeChange = Doing things differently

    BSC = Strategy + Operations + ChangeBSC =BSC = StrategyStrategy++ OperationsOperations ++ ChangeChange

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    SUCCESS = Effective, Well Executed Strategy

    + Efficient Operations

    + Meaningful Change

    SUCCESS =SUCCESS = Effective, Well Executed StrategyEffective, Well Executed Strategy

    ++ Efficient OperationsEfficient Operations

    ++ Meaningful ChangeMeaningful Change

    BSC = Strategy + Operations + ChangeBSC =BSC = StrategyStrategy++ OperationsOperations ++ ChangeChange

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement References

    Building & Implementing A Balanced Scorecard: Nine Steps to Success

    Howard Rohm, U.S. Foundation for Performance Measurement

    Performance Scorecard Toolkit, Howard Rohm, U.S. Foundation for Performance Measurement

    How To Measure Performance: A Handbook of Techniques and Tools, Performance-Based

    Management Special Interest Group, U.S. Department of Energy

    Keeping Score, Mark Graham Brown, Quality Resources

    Performance Drivers, Niles-Goram Olve, Jan Roy and Magnus Wetter, Wiley

    Operational Performance Measurement: Increasing Total Productivity, Will Kaydos, Saint Lucie

    Press

    The Balanced Scorecard, Robert Kaplan & David Norton, Harvard Business School Press

    The Strategy-Focused Organization, Robert Kaplan & David Norton, Harvard Business School Press

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    Performance ounts 2002 by Howard Rohm. All rights reserved.

    U.S. Foundationfor PerformanceMeasurement

    Its about management and

    change first; measurement

    and technology are second

    Its about management and

    change first; measurement

    and technology are second Howard Rohm

    Internet: www.balancedscorecard.org

    e-mail: [email protected]

    Phone: (202) 251-7676