ACCORDING TO FORBES.COM, 3 OF THE TOP 5 REASONS FOR BUSINESS FAILURE IS DUE TO LACK OF PROPER MARKETING!

60%

5. You continue growing – there are changes

4. You start growing and branching out

5. Your product /service continues to evolve – you gain and lose users/clients

1. You’re born - hello world!

1. Product/service launch – hello world!

2. Announcement to spread the word

2. Announcement to spread the word about your product/service

3. People come by to see you

3. People want to see your product/ service and possibly try it out

4. You start acquiring a user base/clients

Similarly, your product needs to grow...

Jumble of marketing tactics

VS

Jumble

Strategic marketing

Jumble

Strategic marketing

Jumble

Strategic marketing

“MARKETING” THAT CAN LEAD TO FAILURE MARKETING THAT LEADS TO SUCCESS

Strategic marketing

Marketing strategy

Know your key numbers

Tactics Business case

forecasts for all tactics

Key success measures of

tactics

Prioritization of tactics

Execution of tactics

Measurement of all tactics

Adjust tactics based on

results