importance of mutual funds

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    Submitted by: Mukesh kumar Singh

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    What is Mutual Fund?

    Mutual fund is an investment company thatpools money from individuals and

    organizations to invest in variety of

    securities, such stocks, bonds, and otherassets.

    I

    n

    ve

    s

    t

    o

    r

    s

    Mutual

    fund

    schemes

    Market

    (Fluctu

    ates)

    Invest their moneyInvest in variety

    of securities

    P/L from portfolio

    of investment

    P/L from

    Individual

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    Importance of Mutual Funds

    Affordability

    Diversification

    Liquidity

    Variety

    ProfessionalMgmt

    TaxBenefits

    Legal

    Protection

    Regulations

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    Mutual funds vs. Other Investment

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    Mutual Fund vs. Insurance

    Mutual Fund Insurance

    Returns are higher Lower returns, but risk too is low

    Fund management is active Ideal for long term investors

    Lower distribution feesOffer switching between asset classes

    without any load

    Tax liabilities in some schemes No Tax liability

    No Tax liability Offers a range of productsin debt and equity

    Security is a big trigger for investing

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    Bank Fixed Deposits & Mutual Fund

    Bank Mutual Fund

    Returns Low Better

    Admn. Expenses High Low

    Risks Low Moderate

    Investment Options Less More

    Network High Penetration Low but Improving

    Liquidity At a cost Better

    Quality of Assets Not transparent Transparent

    Interest Calculations Quarterly, i.e, 3rd

    , 6th

    , 9th

    ,12th

    Every Month

    Guarantor Is Needed Not Needed

    Account Needed Not Needed

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    Stocks vs Mutual Funds

    A matter of time

    Investing Skills

    Diversification

    SIP Investment

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    SEBI RegulationsMutual fund shall be established in the form of trusts under the Indian Trust

    Act and managed by separately formed Asset Management Company.

    A minimum of ` 10 crores must have AMC as net worth

    An AMC can function for only one mutual fund and it is prohibited to work for

    another.

    The maximum period for subscription is 45 days in case of close- end schemes,

    but no such limitation in case of open end scheme.

    The entire subscription has to be returned to the investors when the minimum

    amount or 60% of the target amount is not raised.

    There should be a separate and responsible fund manager for each scheme.A minimum of 90% of the profits must distribute to the unit holders in any given

    year.

    SEBI has power to impose penalty on mutual funds for violation of SEBI

    guidelines.

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    Conclusion

    Mutual funds have become a major vehicle for mobilization of saving

    particularly from the small and household sectors for investment in the

    stock market.

    Mutual funds have responded to this challenge by providing

    innovative new products and building trust with the investors.

    Mutual fund industry is expected to play its desired role to harness

    savings for economic development, inculcate equity culture,

    strengthening the capital market.

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    CASE STUDYEase of Communication and Product Launch

    (Reliance Mutual fund)Reliance Mutual Fund(RMF):

    RMF is one the fastest growing mutual funds, presence in 179 cities across

    country. It constantly trying to provide innovation products and services to

    customers.

    Event Details: Launch for Invest Easy & Business Easy

    Reliance Mutual Fund has introduced Invest Easy; a web based secure login facility

    That enables both individual and non-individual advisors and investors to transact

    in Reliance Mutual Fund schemes.

    various entities.

    The Invest Easy system will personalize and configure the facility accordingly

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    Challenge: Greater Reach with Tighter Budgets

    The RMF wanted to share knowledge about companys new product launch

    with

    Company Executives, Brokers and Sub-Brokers across the India

    to reach higher numbers of audience under shorter timelines and tighterbudgets,

    they were looking for reliable, customizable and cost-effective solution.

    They also were looking to reduce cost and time of event by at least 50%.

    Invest Easy simplifies transaction for entities such as private and public limited

    companies, partnership firms, trusts, societies.

    The platform is configured to accept complex authorization requirements of

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    Solutions:

    Webcasting- reach target audiences around the world online

    Partnership with a company that could provide us with a reliable technology

    solution- Epitome Solutions

    Epitomes Webcasting solutions:

    ES Webcast offers valuable, efficient solutions over traditional face-to-face

    meetings and

    Include full studio services, global and domestic video and audio feeds,

    simultaneous translation,

    Live question and answer,

    Archiving for Executives, Brokers and Sub-Brokers for later view.

    Depending on the Companys need, ES Webcast can offer small or large scale

    solutions for reaching global and domestic audiences without the need for attendee

    travel and transportation expenses.

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    Results:

    Reduce Costs, Increase ROI:

    Cost savings: Between Rs. 15,000- Rs. 20,000

    Enhanced reach to target audience

    In addition, by using archived recordings of

    the event, clients receive the addedValue of enduring information being available

    to customers.

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