importance of community partnerships apta fare collection workshop march 20, 2013
TRANSCRIPT
Importance of Community Partnerships
APTA Fare Collection Workshop
March 20, 2013
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Transit: A Community Asset
• Adds to event experience• Supports downtown and
business vibrancy• Provides travel/parking
ease• Creates momentum for
more transit
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• With US Airways Center– Phoenix Suns, Mercury,
concerts & family shows
• 2009 pilot program– Renewed through mid-2015
• .31 per event attendee– Based on attendance vs. actual ridership– Complete fare recovery
Rail Ride Ticket Partnership
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• Integrates light rail into community life
• Connects transit to reputable institution
• Guaranteed income stream– Monthly reconciliation– Supports fare compliance
• Streamlines boarding• Attracts new riders
Valley Metro Benefits
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• Customer amenity• Eases travel concerns• Additional promotion
US Airways Center Benefits
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• Exploring partnerships with other venues– Arizona Diamondbacks– Arts/culture venues
• Continued support for local happenings– Shop local– Local events, initiatives
What’s Next?
