importance of advertisement
TRANSCRIPT
Name:-Poojaba S.GohilClass:-M.A.Sem-4Paper No.:-15 Mass Communication & Media Studies-An IntroductionTopic Of Presentation:-Importance Of AdvertisementSubmitted To:-MKBU Dept Of EnglishYear:-2015-17
Advertisement• A process of calling
the attention of the public to a product or service by a business. (Johnson)
Types Of Advertisement:-• Broadcast• Outdoor• Covert• Public Service• Print
Means Of Advertisement:-• Television• Internet• Outdoor• Magazines• Newspaper• Radio
Importance Of Advertisement:-• Target oriented• For the society• For the marketing• For the customers• For the awareness• For the selling• Creative & innovation
Target Oriented:-• Content & Contextual• Technical• Time• Sociodemographic• Geographic• Behavioral• Retargeting
For the society:-• To inform• Increase the level of understanding for particular
thing• Differentiate the gap between two products• Deals with the present circumstances or situations
For the marketing:-• Product analysis• Increasing sale product• Points out better services
For the customers:-• Guide about products
• Suggests for better one
• Show appropriate,suitable products
For the awareness:-• For education• For provide better environment• For giving enough comforts
For the selling:-• To business• By journalism• By social media• By outdoor tools• By technical devices• By appling brand names• By using celebrates
Creative & innovation:-• Self made product• Modification of product• Handy items• Antique things
• Advantages:-• Life-blood of modern time• People can come in contact
with latest products• Living standards can raise
• Disadvantages:-• Money minded• Artificiality• Less surety• Sometimes it encourages
through selling for inferior products
• Mean use to sell the products
Advantages & Disadvantages of Advertisement:-
In short...• A medium of Mass Communication• It draws attention towards things• It's like a coin• Choice may become subjective under the
assumption of advertisement• Ultimately it cures the purpose of increasing profit
Thank You...