implications of the solar tax credit & how to adjust …
TRANSCRIPT
![Page 1: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/1.jpg)
IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST YOUR MARKETING ACCORDINGLY
Peter Troast, Founder & CEO
Abby Yolda, Senior Solar Strategist
Energy Circle Webinar Series
January 13, 2021
![Page 2: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/2.jpg)
![Page 3: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/3.jpg)
![Page 4: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/4.jpg)
1/13/21 4
Upcoming Webinars
January 13 - Implications of the Solar Tax Credit & How to Adjust Your Marketing Accordingly with Solar Strategist Abby Yolda
January 20 - Video Marketing: Does It Belong in Your Marketing Mix—and Where?
January 27 - What Are You Planning for 2021? An Expert Contractor Panel
February 3 - Marketing Heat Pumps: What Keyword Search Data Tells Us About the Consumer Mindset
February 10 - Newly Accessible Streaming Services: Should You Be Using Spotify, Hulu, & More for Marketing?
![Page 5: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/5.jpg)
1/13/21
The Tax Credit Extension Victory
Implications for Residential Solar in 2021 and Beyond
Marketing Communications Strategies to Get Maximum Benefit
5
What We’ll Discuss
1
2
3
![Page 6: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/6.jpg)
THE TAX CREDIT VICTORY & IMPLICATIONS
FOR GROWTH
![Page 7: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/7.jpg)
1/13/21 7
Victory! Significant Extension for Resi ITC
2019 2020 2021 2022 2023 2024
Prior 30% 26% 22% 0% 0% 0%
New 30% 26% 26% 26% 22% 0%
![Page 8: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/8.jpg)
1/13/21 8
2021-2025 Forecast Pre-ITC Change
Solar Market Insight Report
2020 Q4
![Page 9: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/9.jpg)
KEY TACTICS TO ACTIVATE THE MARKET
![Page 10: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/10.jpg)
1/13/21 10
Interest Always Spikes in Q1—> 4/15
![Page 11: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/11.jpg)
1/13/21 11
Home Page Lead Copy
![Page 12: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/12.jpg)
1/13/21 12
ITC Page Update
![Page 13: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/13.jpg)
1/13/21 13
Updated FAQ’s
![Page 14: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/14.jpg)
1/13/21 14
Keyword Strategy
![Page 15: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/15.jpg)
1/13/21 15
Popularity of Tax Incentive Content
![Page 16: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/16.jpg)
1/13/21 16
Blog Posts
![Page 17: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/17.jpg)
1/13/21 17
Infographic Communications
![Page 18: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/18.jpg)
1/13/21 18
Commercial Blog Content
![Page 19: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/19.jpg)
1/13/21 19
Google My Business Posts
![Page 20: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/20.jpg)
1/13/21 20
Utilize Google My Business Q&A
![Page 21: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/21.jpg)
1/13/21 21
Google Ads Copy
![Page 22: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/22.jpg)
1/13/21 22
Display Advertising
![Page 23: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/23.jpg)
1/13/21 23
Facebook Advertising
![Page 24: IMPLICATIONS OF THE SOLAR TAX CREDIT & HOW TO ADJUST …](https://reader030.vdocuments.site/reader030/viewer/2022012800/61bd033261276e740b0e7528/html5/thumbnails/24.jpg)
THANK YOU!
QUESTIONS?