impacts of urban economic factors on private tutoring industry
TRANSCRIPT
Impacts of urban economic factors on private tutoring industry
Kyung-Min Kim • Daekwon Park
Received: 6 March 2011 / Revised: 29 July 2011 / Accepted: 21 September 2011 / Published online: 14 October 2011
� Education Research Institute, Seoul National University, Seoul, Korea 2011
Abstract This paper investigates both supply (the num-
ber of employees in the PT industry and the number of PT
institutions) and demand (the number of middle and high
school students, grade 7–12). Panel data are used for this
research, making it possible to analyze market growth over
time since it contains both cross-sectional and time-series
information. Also this research sheds light on regional
differences (urban socio-economic factors) which influence
the growth of the PT market. Fixed effects and random
effects regression models are developed to analyze the
panel data. The purpose of this study is to analyze whether
the changes in the demand for PT affect the growth of PT
market between 2001 and 2006 in 25 gu (borough) of
Seoul. Urban economic and industrial structures and
income were controlled because they are known to influ-
ence the PT market along with demand for PT.
Keywords Private tutoring (PT) � Population �Manufacturing location quotient � Fiscal independence rate
Introduction
The prosperity of private tutoring (PT) industry is not news
anymore. In 2007, the estimated spending on private
tutoring was trillion won (approximately, $1.8 billion),
which amounts to 2% of GDP for Korea. The private
tutoring industry warrants careful investigation because it
accounts for a similar share of GDP as that of public
education. According to the OECD (2004), public educa-
tion spending as a share of GDP was 4.8 while PT
expenditures were 3.4% of GDP. The mean ratio of PT
expenditures among OECD countries was 1.3%.
The PT industry has been growing rapidly in Seoul as a
whole, as well as in the wealthiest neighborhoods in
southeastern area (Gangnam-gu, Seocho-gu, and Songpa-
gu). The number of people employed in the PT industry has
increased by 7% annually between 2001 and 2006
(KNSO). Korea Educational Development Institute (KEDI)
argues that the PT industry was the largest employer of
college graduate in 2009 (MEST and KEDI, 2009). For the
graduate of field of humanities and social sciences, cram
schools have been the biggest employer since 2005.
Allegedly, the reason for the demand in PT is the
unresponsiveness of public education (Kim 1998). When
public education no longer meets people’s longing for
better schools, parents choose tutoring as an alternative
supplement. The relationship between public education and
tutoring is analogous to tap water and mineral water (Kim
1998). That is, the city provides good quality tap water to
its citizens but also allows the selling of mineral water from
private vendors and the installation of purifiers at home.
Similarly, government and education officials must accept
private tutoring as a means for citizens to pursue better
goods and services. According to the Korean Consumer
Agency (1997), most parents agree to the efficacy of
tutoring (private and group tutoring as well as cram
schooling) and consider that tutoring contributes to
improvement in academic achievement.
Private tutoring is considered a double-edged sword
(Lee 2007). On the one hand, it serves a compensational
K.-M. Kim
Graduate School of Environmental Studies, Seoul National
University, 599 Gwanak-ro, Gwanak-gu, Seoul, Korea
D. Park (&)
BK21 Academic Leadership Institute for Competence-based
Education Reform, Seoul National University, 599 Gwanak-ro,
Gwanak-gu, Seoul, Korea
e-mail: [email protected]
123
Asia Pacific Educ. Rev. (2012) 13:273–280
DOI 10.1007/s12564-011-9192-7
function by providing supplementary education for those
with limited schooling opportunities and for individuals in
need of academic remediation. On the other hand, tutoring
enables high-achieving students to enhance their academic
interests and prepare for college. As such, private tutoring
can balance the educational attainment between high-pro-
file and low-profile students by meeting their educational
needs that are left untouched by the school system. How-
ever, it also triggers an equity issue, where spending on
tutoring increases with income.
Most of the previous research analyzing demand for PT
has focused on household-level expenditures on PT (Yoo
2006; Lee 2004; Choi 2003; Lee and Kim 2002), which
overhaul PT in micro level. However, there have been very
few efforts to analyze the demand and the supply of PT
industry in macro-level.
Yoo (2006) argues that the expenditures on PT increase
as parent education and income increase, based on KEDI’s
data of ‘‘estimating private tutoring industry scale.’’ He
also points out that families living in a wealthy area
(Gangnam) tend to spend more on private tutoring services.
Lee (2004) finds that the portion of expenditures on PT out
of household income has increased between 1998 and
2003. Based on his cross-sectional analysis, he finds that
expenditure on PT increases as household income grows.
Using data from Korea Consumer Agency (1997) and
Korea National Statistics Office (2008), Lee & Kim ana-
lyzed PT expenditures per household using OLS, Tobit,
and CLAD models. They find that the more the household
income grows, the more they spend on PT. Residents of
Seoul spend more than the residents of other larger
metropolitan cities, and the dwellers of small and middle
cities spend less than the larger cities. Choi (2003) also
finds that the expenditure on PT varies upon where people
live.
A voluminous body of international research on PT is
still fledging despite its pandemic appearance around
world, especially among developing countries (Bray and
Kwok 2003; Bray 1999). Common findings among coun-
tries are that expenditure on PT increases with higher
income and educational attainment (Bray and Kwok 2003;
Nath 2008). Biswal (1999) investigates the demand of PT
among developing countries and finds that low income of
teachers and lack of effective monitoring system of
schooling trigger the demand for PT.
Previous research has focused on the family wealth and
residential location. Analysts have found higher PT par-
ticipation rates among higher income and more prestigious
residential locations. However, such research is confined to
the influence of household’s structural characteristics on
PT expenditure; it overlooks the macro-level analysis of
the growth of the PT market itself. Also, most researchers
conduct cross-sectional analyses rather than time-series
analysis, and thus pay less attention to the changes in the
supply and demand of the PT market over time. For
instance, in order to measure demand for PT, one relevant
proxy can be the number of students in a city. However,
since previous researchers tend to conduct individual-level
analyses, they typically fail to measure the demand as a
whole, resulting in the number of students, one of signifi-
cant variables, have not been appealing.
This paper investigates both supply (the number of
employees in the PT industry and the number of PT
institutions) and demand (the number of middle and high
school students, grade 7–12). Panel data are used for this
research, making it possible to analyze market growth over
time since it contains both cross-sectional and time-series
information. Also this research sheds light on regional
differences (urban socio-economic factors) which influence
the growth of the PT market. Fixed effects and random
effects regression models are developed to analyze the
panel data. The Hausman test is used to choose the best
fitting model, and the results of the regression analysis are
described based on the model with the best fit.
The purpose of this study is to analyze whether the
changes in the demand for PT affect the growth of PT
market between 2001 and 2006 in 25 gu (borough) of
Seoul. Urban economic and industrial structures and
income were controlled because they are known to influ-
ence the PT market along with demand for PT.
The overview of PT market of Seoul
This paper defines the supply of PT as the number of
employees or PT institutions, and the demand for PT as a
number of middle and high school students.
Table 1 shows the increase of employees between 2001
and 2006. The table shows that there has been a continuous
increase in annual growth; there are 41% more employees
in 2006 compared to that of 2001. Examining Gangnam-
gu, Songpa-gu, and Seocho-gu, the ‘‘big three’’ PT firms
Table 1 The increase trend of PT industry employee
Seoul Gangnam Seocho Songpa
2001 48,354 5,296 3,179 3,951
2002 53,992 6,113 3,064 4,193
2003 56,431 6,078 3,422 3,904
2004 61,532 7,164 3,636 4,199
2005 65,567 8,756 4,210 4,598
2006 67,990 7,934 4,639 4,832
Avg. growth rate 7% 9% 8% 4%
Korea national statistics office (KNSO), various years
274 K.-M. Kim, D. Park
123
also show the growth in the volume of the PT industry. The
average annual growth rate of PT industry employees is
7.1% during the study period. Jungrang-gu, one of the
poorest neighborhoods in Seoul, has the lowest increase
rate of -2% and Yangcheon-gu and Gwanak-gu have the
highest growth, averaging 13% annually rate. Gangnam-gu
and Seocho-gu have ratios of 9 and 8%, respectively, and
they are higher than the average growth rate of Seoul,
7.1%; only two gu, Jungrang-gu and Yongsan-gu, have
negative (-) growth rate while the other 23 gu show
positive (?) growth rates.
Examining the growth rate of PT vendors shows similar
trends as that of the PT industry employees. Average
annual growth is 9%. At an average rate of 3% per year,
Jungryang-gu has the smallest growth rate, while the
highest is Yangcheon-gu, at 15%. Every gu of Seoul shows
positive (?) growth, and Gangnam-gu and Seocho-gu show
11 and 10%, respectively. These descriptive statistics,
shown in Table 2, illustrate the rapid growth of PT markets
all around Seoul from 2001 to 2006.
Tables 1 and 2 show the growth of supply of PT
industry of Seoul. However, Table 3 confirms the declining
trend of demand of PT industry. The number of middle and
high school students (grade 7–12) has been reduced dras-
tically between 2001 and 2003 and increased moderately
since 2004. But Gangnam, Seocho, and Songpa, known as
the Big 3 of PT industry which are expected to have the
largest demand of PT, have had continuously declining
enrollments of middle and high school students from 2001
to 2006. In the case of Gangnam-gu, the number of middle
and high school students decreases from 51,989 (2001) to
48,511 (2006). This is a 7% loss among its 7–12th graders.
Overall, Table 3 shows that PT enrollment has declined by
more than 5% among middle and high school students in
Seoul.
The number of 7–12th grade students in Seoul has been
decreasing at an average annual rate of 1.1%. Among the
25 gus of Seoul, 18 gus show negative (-)growth rates.
The gus with positive growth are Guro (0.2%), Seongdong
(0.7%), Yangcheon (1.4%), and Dobong (2.7%). Gangnam
(-1.4%) and Songpa (-1.6%) have growth rates that are
lower than the average rate in Seoul, -1.1%, suggesting
that the Gangnam and Songpa are losing students faster
than the average across Seoul.
Every gus show the increase in the number of PT
industry vendors, and 23 out of 25 show an average annual
increase in the number of PT industry employees but the
student enrollment rate in of 21 out of 25 gus has been
decreasing. This contrast suggests a disparity between the
public demand and market response. While the supply of
PT industry has been thriving recently, the demand of PT
has been showing negative way; PT market grows without
the supply of certain amount of customers and students.
This study begins from this disparity.
Analysis
Selection of variables
The focus areas of this research are the 25 gus (boroughs)
of Seoul and the period is from 2001 to 2006. A balanced
panel was developed to conduct this analysis, which
includes time-series data on 25 gus for 6 years for a total
sample size of 125. To pursue the objective of this study,
analyzing the factors that influence the supply of PT, the
density of PT industry vendors and the density PT industry
employees were included as dependent variables. For
independent variables, density of middle and high school
students, the log of the number of middle and high school
students, density of population, location quotient of man-
ufacturing employees, and ratio of financial independence
were considered (Table 4).
The density of middle & high school students represents
the demand for PT, the number of students divided by the
area of each gu. The log of the number of middle and high
school students reflects the size of PT demand.
Population density reflects the size of the economy of
each gu, and the location quotient of manufacturing
employees indicates the extent of maturation of
Table 2 The increase trend of PT vendors
Seoul Gangnam Seocho Songpa
2001 6,274 632 343 526
2002 6,985 716 384 559
2003 7,831 784 437 617
2004 8,108 835 434 612
2005 8,984 993 501 688
2006 9,668 1,048 559 746
Avg. growth rate 9% 11% 10% 7%
Source: KNSO, various years
Table 3 Enrollment of middle and high school (Grade 7–12)
Seoul Gangnam Seocho Songpa
2001 775,029 51,989 31,561 54,848
2002 739,412 49,956 30,304 52,502
2003 726,013 49,906 29,878 51,155
2004 726,708 49,473 30,364 50,914
2005 732,211 49,009 30,321 50,650
2006 734,131 48,511 30,237 50,635
Avg. growth rate -1.1% -1.4% -0.8% -1.6%
Source: KNSO, various years
Impacts of urban economic factors 275
123
manufacturing industry. If location quotient (LQ) of man-
ufacturing employees is high, it shows that the gu has high
ratio of manufacturing industries; if an area has higher LQ
of manufacturing employees, the area may be considered to
less attractive area to live, since people dislike to live near
manufacturing factories. It may generate less attractiveness
for the service industry to be located in such an area.
Self-reliance ratio for the local government finance is a
proxy variable for income data of each gu. This quotient is
a good supplement index because it shows the gap of the
income among gus.
Selection of regression model
Panel data were used to estimate the effects of demand on
changes in the supply of PT industry in each gu of Seoul.
The analysis is conducted using Fixed and Random Effects
Models.
Let us assume following regression model
Yit ¼ bXit þ uit: ð1Þ
Yit is the density of PT industry employees or vendors of
gu(i) in year (t). Xit is the vector of independent variables,
including student density, population density, self-reliance
ratio for the local government finance, the location quotient
of manufacturing employees, and number of students of gu
(i) of year (t). uit is independent and identically distributed
error term.
Panel data show the characteristics of both cross-sec-
tional and time-series data. Like other cross-sectional data,
this panel data also include the differences between gus.
Importantly, unobservable, time-invariant factors are most
problematic in time-series analyses. If such unobservable
variables exist, the regression model will take the form:
Yit ¼ bXit þ ni þ eit: ð2Þ
Here the error term from (1), uit, can be expressed as two
factors to demonstrate the problem presented by
unobserved variables (2). The unobserved variable is
represented by ni, and the error term is noweit. If ni
exists in the model, the independent variables will have
biased coefficients. For this reason, the regression model
must deal with ni properly, and there are two ways to do
this: Fixed Effects Models and Random Effects Models.
In a Fixed Effects Model, ni is not influenced by time,
but it represents the unknown, invariant characteristics of
each area.
The regression model can be constructed after measur-
ing the mean of each variable as follows:
�Yit ¼ b �Xit þ ni þ �ei: ð3Þ
From Model 3, the mean of ni will be ni itself. Thus, by
subtracting Model 3 from Model 2, variable ni will be
deleted. The problem of unobserved variable bias can be
solved through this process, and this model is called a
Fixed Effects Model (Greene 1993).
In a Random Effects Model, ni is considered as a ran-
dom variable—and thus independent of Xit—rather than an
unknown constant that is correlated with Xit. So ni is
referred to as independent and identically distributed (i.i.d),
and it is not related to other independent variables and ei.
With such a model, the regression coefficients can be
calculated by a Generalized Least Squares (GLS) method
in a Random Effect Model.
This paper also attempts to eliminate the possibility of
reverse causality. If the dependent variable is the growth
of PT industry at time t and the independent variables of
interest are students’ density and urban environment at
time t, then the distribution of the dependent variable will
influence the independent variables and vice versa, leading
to problems with identifying the true causal effects of the
independent variables. The analysts choose the time of
independent variable of t-1 instead of t, to exclude the
possibility of reverse causality.
A Hausman test was conducted to find out which model
fits between Fixed Effects Model and Random Effects
Model and is presented as follows (Hausman 1978)
H ¼ Tðbfe � breÞ0Varðbfe � breÞ�1ðbfe � breÞ:
T is number of data of sample, (bfe) is regression
coefficient of Fixed Effects Model and (bre) is coefficient
of Random Effects Model. The Hausman test follows a
Chi-square distribution. A null hypothesis (H0), (bre) is
consistent and efficient while (bfe) is consistent but
Table 4 Analysis variables
Variables Source
PT employee
density
Census data PT employee/M & H
student enrollment(Code: O8093)
PT vendors
density
Census Data PT Vendors/M & H
student enrollment(Code: O8093)
Students
density
Census data M & H student/(km2)
area of Gu
Population
density
Census data Population/(km2)
area of Gu
Location
quotient of
manufacturing
employees
Census data (Manufacturing employee of
Gu/manufacturing employee
of Seoul)/(all industry
employee of Gu/all industry
employee of Seoul)
(Code: D)
Student
enrollment
Census data Log of M & H student
enrollment
Financial
independence
Ministry of
public
administration
and security
Financial independence
rate (%)
276 K.-M. Kim, D. Park
123
inefficient. So, a Random Effects Model will be more
fitting if H0 is selected, while a Fixed Effects Model will
be chosen if HO is rejected because is consistent.
Results and discussions
This paper estimates four models to analyze the growth of
PT industry. In model 1, PT industry employee density is
set as the dependent variable, and student density is set as
the independent variable. Model 2 sets PT industry
employee density as dependent variable and the logarithm
of the number of students as the independent variable.
Model 3 uses PT industry vendor density as the dependent
variable and student density as the independent variable of
interest. In model 4, PT industry vendor density is set as the
dependent variable while the log of the number of students
is set as the independent variable.
There are possibilities of time effects on the PT market
between 2001 and 2006 because of domestic and interna-
tional economic fluctuations. So, year dummy variables are
used control for time effect in every model.
PT industry employee density can be explained as fol-
lows: with the characteristics of the panel data, the increase
of PT industry employee density over time implies that
incumbent PT vendors prosper or new PT vendors open
their business at the area. So, finding that the independent
variable has a statistically significant effect on PT industry
employee density would suggest that PT vendors are basing
location on demand for their services.
Tables 5, 6, 7, and 8 show the finding from Model 1.
Variables from the Fixed Effects Model and Random
Effects Model have equal signs but the statistical signifi-
cance varies of some variables differ between models.
With a p-value of 0.66, the Hausman test indicates that
the null hypothesis cannot be rejected, so a Random Effects
Model is selected as a better fitting model compared to the
Fixed Effects Model, and the analysis is conducted through
observing the coefficients in the Random Effects Model.
Student density, population density, location quotient of
manufacturing industry, and financial independence ratio
are all statistically significant. If the population density
increases at time, t-1, then the PT industry employees at
time t increases. As population density serves as a proxy
Table 5 Model 1: education demand (student density) versus PT
employee
Fixed effect
model
Random effect
model
Coef t value Coef t value
Student density -0.021 -0.99 -0.025 -2.21*Population density 0.374 1.17 0.255 2.35
Manufacturing location
quotient
-0.345 -2.99 -0.018 -3.01
Fiscal independent rate 0.103 1.17 0.065 3.43
2003 0.004 1.45 0.003 1.4
2004 0.01 3.27 0.01 4.18
2005 0.015 5 0.014 5.81
2006 0.016 5.99 0.015 6.22
Constant 0.048 0.8 0.044 2
Sample size 125 125
R2 0.5 0.48
Hausman 5 p-value: 0.66
* Unit of population density: million
Table 6 Model 2: the effect of the number of students (education
demand) on PT employee
Fixed effect value Random effect value
Coef t value Coef t value
Ln student -0.029 -0.91 -0.004 -0.33
*Population density 0.33 1.08 0.11 1.2
MLQ -0.034 -2.93 -0.018 -2.61
FI 0.034 1.18 0.053 2.74
2003 0.004 1.35 0.004 1.95
2004 0.01 3.03 0.012 4.65
2005 0.014 4.65 0.016 6.4
2006 0.016 5.7 0.017 6.96
Constant 0.32 1.04 0.085 0.65
Sample size 125 125
R2 0.5 0.49
Hausman 4.62 p-value: 0.71
* Unit of population density: million
Table 7 Model 3: the effect of student density (education demand)
on PT venders
Fixed effect model Random effect model
Coef t value Coef t value
Student density 0.0007 0.39 -0.0002 -1.48
*Population density 0.037 1.39 0.037 3.21
MLQ -0.003 -2.76 -0.002 -3.19
FI 0.003 1.26 0.005 2.52
2003 0.001 6.4 0.001 5.96
2004 0.002 7.16 0.002 7.56
2005 0.003 11.65 0.003 12.23
2006 0.003 15.28 0.003 15.27
Constant 0.002 0.48 0.004 1.83
Sample size 125 125
R2 0.8 0.79
Hausman 8.42 p-value: 0.39
* Unit of student density: 1,000; unit of population density: million
Impacts of urban economic factors 277
123
for the size of the region’s economy, areas with larger
boundaries of economic influence have bigger increases in
PT industry employees.
Manufacturing location quotient, which shows the
maturation of industry, shows that the increase of location
quotient at time t-1 results in a decrease of PT industry
employees at time t. Thus, regions with higher concentra-
tions of manufacturing, the lower maturation area, cause a
decrease in the number of PT industry employees.
The increase of financial independence of time t brings
the increase of the number of PT industry employees. As
discussed earlier, the increase of financial independence
has positive correlation with the increase of household
income. So it can be interpreted that the income level has
positive influence on the growth of PT industry.
Population density, manufacturing location quotient,
and financial independence rate are all statistically signif-
icant and show expected signs. However, student density,
the direct indicator of demand, shows negative (-) signs in
both models and is statistically significant in the Random
Effects Model. This finding is in contrast to the public
recognition of PT based on economic principles; the
increase of demand (number of students) raises the supply
(number of PT industry employees). The finding of this
model shows that the supply of PT industry, growth of PT
industry employees, responds to urban economic variables
rather than student density, the direct demand of PT
activity. This means that, over time, PT industry employees
increase in districts with larger economies of scale, higher
income residents, and lack of manufacturing base con-
trolling for time.
Model 2 uses the log of the number of students instead
of student density. This variable serves as a direct indicator
for the size of the educational demand or market. A Haus-
man test confirms that the Random Effects Model is a
better fitting model, given the structure of the data.
The log of the number of student and population density
is not statistically significant. As discussed above, the
demand for PT is expected to bring the increase of PT
industry employees. However, the lack of statistical sig-
nificance of the student number means that supply of PT
industry is not driven by demand. Manufacturing location
quotient and financial independence rate are statistically
significant and have expected signs.
Model 3 and Model 4 use PT industry vendor density as
a dependent variable instead of PT industry employee
density. A Random Effects Model is selected for both
models.
In Model 3 and Model 4, population density, manufac-
turing location quotient, financial independence rate are all
statistically significant and have the expected signs. Similar
to Model 1, a region with a larger economy (higher pop-
ulation density), larger industrial base (lower manufactur-
ing location quotient), higher income (higher financial
independence rate) has more PT industry vendors.
But the growth of PT industry vendors is not related to
the indicators for PT demand used in these analyses.
Conclusion
Based on regression model, this study reaches three
conclusions.
First, contrary to popular opinion, demand for PT, stu-
dent population has a negative or not statistically signifi-
cant effect on PT market growth. As the descriptive
statistics shows previously, the number of students in the
big three, Gangnam, Seoucho, and Songpa-gu, has been
decreasing. Conventional wisdom holds that diminishing
market demand usually brings the downsizing of market
supply. However, the findings show that the growth of the
PT market is not a product of the increase in number of
students. Second, the growth of the PT market depends on
residents’ income level or local economic vitality, like the
independence rate of local finance, location quotient of
manufacturing employees. Third, referring to the positive
effect of higher population density on the growth of the PT
market, it grows with the expansion of the volume of local
economy. Summarizing the result of the analysis, the
location of PT market is more likely to rely on the eco-
nomic conditions (e.g. scale of economy and wealth of the
area) rather than on the possible demand of PT (the number
of students).
According to KNSO (2008), among families earning
more than 7 million won (around seven thousand dollars)
per month, 93% of middle school students and 80% of high
Table 8 Model 4: the effect of number of students (education
demand) on PT venders
Fixed effect model Random effect model
Coef t value Coef t value
lnStu Popul 0.0003 0.12 0.0005 0.4
*Population density 0.041 1.61 0.027 2.64
MLQ -0.018 -2.61 -0.002 -2.72
FI 0.053 2.74 0.004 2.12
2003 0.005 1.95 0.001 6.75
2004 0.012 4.65 0.002 8.24
2005 0.016 6.4 0.003 13.15
2006 0.017 6.96 0.003 16.48
Constant 0.085 0.65 -0.001 -0.11
Sample size 125 125
R2 0.8 0.8
Hausman 2.19 p-value: 0.9487
* Unit of population density: million
278 K.-M. Kim, D. Park
123
school students are participating in PT programs. In con-
trast, among families earning less than one million won per
month, only 31 and 20% of students, respectively, are
participating in PT. This observation suggests that the
location of the PT industry depends on marketability,
where wealthy family lives, rather than the possible
demand among all students. The students from the higher
SES family are more likely to consume PT service rather
than the kids from lower SES parents. For this reason, PT
service vendors are prone to locate their business at the
residence of higher SES families if location costs are equal;
as private entrepreneurs who seek profits, they prefer a fish
market rather than fishing ground.
It is natural that PT vendors open their business where
students exist at the early stage, the supply demand. But
when the business has matured, the venue changes; supply
begins to attract demand. When PT vendors respond to the
needs of the supplemental tutoring of their neighbors
within their primary area business, their scope of influence
is geographically limited. In the event that their business is
thriving and their reputation is spreading, their influence
crosses borders. This popularity can lead to synergy with
the urban conditions of Seoul, such as high population
density, well-developed transportation system, and a zeal
for education among parents. PT vendors can attract the
students all around the city, even all around the nation and
from abroad.
Some thriving PT vendors recognize the value of their
brand, so they open their new branch at a wealthy location.
As they operate school buses to offer more accessibility,
the location of the PT vendor’s business can extend beyond
the proximity of their immediate location. Despite the
decrease of the student population, PT vendors are creating
new markets and nurturing the environment in unprece-
dented way in education markets.
Global financial giants are throwing huge investments
into the PT industry in Korea. As a result, PT service
vendors will devote themselves to maximizing monetary
benefits rather than providing good service of supplemen-
tary education (Aurini, 2004).
PT as a complement good for public education has been
vocal recently. But this paper finds that this argument
remains true on the lands of the haves. Table 9 shows gu of
Seoul’s density of PT vendors (number of PT vendors/area
of gu) and employees (number of PT employees/area of
gu). In case of vendors, mean, max, and sd are increasing.
For employees, max increased until 2005. Continuous
increase of sd shows that the growth of PT industry of each
gu has been differentiated; it means that the gap between
each gu has been exacerbated. As shown above, PT
industry has been thriving based on the neighborhood’s
economic prosperity. So the expansion of PT industry will
bring adverse impact on the students from low income
families.
Some assertions to nurture PT industry as an alternative
to revitalize unsatisfactory public education, like creating
cram schools village in Pangyo New Town in Metropolitan
area have to be reconsidered. As the PT industry is
responsive to the level of household income and/or scale of
economy of neighborhood, the demand for PT has little to
do with bringing PT vendors to its vicinity. This finding
shows that public recognition toward PT has disparity with
the reality of PT industry.
PT vendors are called ‘‘supplementary education ser-
vices’’ but this study finds that the function of PT vendors
is not supplementary but polarizing in urban area, in case it
has thriving PT industry and well-developed transportation
system. PT vendors can supplement or promote prior
learning of children of high SES families but not to the
children who needs supplement in real.
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Table 9 The increase trend of PT vendors and PT employees density
PT vendor density PT employee density
Year Mean Min Max SD Mean Min Max SD
2001 6 1.7 16 3.4 49 16 134 27
2002 7.1 2.1 18.1 3.8 55 19 155 31
2003 7.9 2.3 19.8 4.2 57 22 154 31
2004 8.2 2.1 21.1 4.4 61 19 181 37
2005 9.1 2.4 25.1 5.2 66 19 221 44
2006 9.8 2.6 26.5 5.7 69 22 201 42
Source: KNSO, various years
Impacts of urban economic factors 279
123
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