impacts of iso 14001 adoption on firm performance ... · performance (e.g. roa, roe, ros) largely...
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Impacts of ISO 14001 adoption on firm performance:
Evidence from China
ABSTRACT: Based on a firm-level data set of Chinese firms for the period of 2004
to 2007, we estimate the impact of ISO 14001 adoption on firms’ performance. The
results show that ISO 14001 adoption has insignificant effect on firms’ financial
performance (e.g. ROA, ROE, ROS) largely due to simultaneous increase of sales and
cost. Despite the insignificant impact on financial performance, ISO 14001 adoption
may bring some non-financial benefits to firms, such as better access to the global
market and less inspections by the government, which may explain why Chinese
firms actively pursue ISO 14001 adoption.
Keywords: ISO 14001, firm performance, China, non-financial benefits
JEL Classification: D22, L51, Q56
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1. Introduction
With the urgent need on environmental protection, governments in many countries
have established many command-and-control policies, such as emission performance
standards and abatement technology mandates, to regulate pollution. However, such
command-and-control policies are often criticized as inflexible, heavy-handed,
cost-ineffective, and less incentive on induced dynamic technology progress. In the
face of the limitations on these rigid regulations, governments have started to
encourage more voluntary approaches, which are typically viewed as more flexible,
acceptable to the private sectors, and cost-effective (Arimura, Darnall and Katayama,
2011). Since mid-1990s, a variety of voluntary actions in environmental management
have been adopted by firms around the world, among which the most important
regime is the introduction of environmental management systems (EMS).
In recent years, the ISO 14001, a type of EMS and a certified standard designed
by the International Organization for Standardization (ISO), has been implemented
and spread quickly across the world (Ambec and Lanoie, 2008). With its fast growing
popularity researchers have begun to examine two questions: (1) What motivate firms
to adopt ISO 14001 standard? (2) What are the impacts of adopting ISO 14001 on
firms’ performance, in other words, does it “pays to be green”? Since the ISO 14001
standard was firstly adopted by firms in developed countries, literature is mainly
concentrated on the developed world. For instance, Hamilton (1995) and Khanna,
Quimio and Bojilova (1998) examined ISO 14001 adoption in the United States;
Canon-de-Francia and Garces-Ayerbe (2009) and Ziegler, Schröder and Rennings
(2007) studied the issue on European firms; while Arimura, Darnall and Katayama
(2011) was mainly focused on Japanese firms.
With the surge of enterprises in recent decades, environmental protection issues
in developing countries have become quite important to the world. Virtually, an
increasing amount of firms from developing countries, especially China, have
implemented EMS like ISO 14001. According to official statistics of ISO, at the end
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of 2005, the number of Chinese firms adopted ISO 14001 reached the top second in
the world. This number further surpassed Japan and became the top one at the end of
2008. However, studies on ISO 14001 are still quite limited among developing
countries, including China. Therefore, this paper intends to shed some light on the
consequences of ISO 14001 adoption to firms in developing countries based on a
survey sample of Chinese manufacturing enterprises.
Although scholars have thoroughly discussed the subject of ISO 14001 standards
and firm behaviors from both economics and management aspects, research findings
of how ISO 14001 adoption affect firms’ financial performance were widely diverged.
The first strand of studies showed that ISO 14001 adoption would encourage firms’
proactive behaviors, thus improved firm’s performance in terms of Tobin's Q, return
on assets (ROA), return on sales (ROS), return on equity (ROE), market share and so
on (e.g., Arimura et al. 2008; Nishitani 2011; Dowell et al., 2000; Jacobs et al., 2010
etc.). These literature argued that by introducing new environmentally responsible
products, green firms (signaling by ISO 14001 adoption), can gain differentiated
advantages which lead to higher profitability and larger market share. What’s more,
green firms may involve more efficient production processes, bringing cost
advantages by reducing input and waste-disposal costs (Hart and Ahuja, 1996). This
strand of conclusion has been further supported by a meta-analysis study by Orlytzky
et al. (2003), that corporate social responsibilities usually has a positive impact on
corporate financial performance. The second group of paper (e.g., Hamilton, 1995;
Khanna et. al, 1998), however, indicated negative effect of ISO 14001 adoption on
financial performance. The reason was that consumers and investors did not boost
sales revenue or stock market valuation to offset the increased costs of environmental
proactive behaviors, especially in the short term (Hamilton, 1995). The last collection
of studies claimed that, there was no clear relationship between the ISO 14001
adoption and firm’s performance (e.g., Hart and Ahuja, 1996; Gilley, Worrell,
Davidson and EI-Jelly, 2000; King and Lenox, 2001).
The diverse results may partially due to different estimation methods, or firms
from different sectors, as well as countries’ special background (King and Lenox,
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2001). For example, ISO14001 may bring some positive effects on certain sectors,
while the opposite impacts on the other sectors, so the aggregate net effect would
depend on the combination of the two, thereby little or no effects on the whole
economy may arise in some literature when samples were scattered across many
industrial sectors (Elsayed and Paton, 2005).
Comparing the recent surge of ISO 14001 adoptions in developing countries like
China, studies on how they affect firms’ financial performance in developing
countries are relatively rare and lagged. For example, Yang, Hong, and Modi (2011)
used a cross-country sample and also showed that environment management practices
affect performance of firms in developed countries and developing countries
differently. Firms from developed countries like Europe show a bigger and
statistically significant impact of lean manufacturing on financial performance, while
firms from developing countries like China do not. Besides, firms from developing
countries, like China, Argentina, and Turkey, predict inconclusive results to the
relationship between environmental management practice and financial performance.
In this paper, we combine a survey data of environmental management practices
of manufacturing firms with China’s annual industrial firm census data to explore the
impact of ISO 14001 adoption on firm performance. We first investigate whether ISO
14001 adoption affects firm performance, and do not find any significant effect of
ROA, ROS or ROE. To understand the insignificant effect, we further decompose the
impacts of ISO 14001 adoption on both revenue and cost side. Our finding predicts
that ISO 14001 adoption would increase sales and costs of a focal firm at about the
same magnitude, which suggests that increasing sales and costs may offset with each
other and the overall net effect is negligible. We also divide industries into three
sub-categories: heavy, middle and low pollution industries, to see if our conclusion
may differ regarding to different sectors. We find that ISO 14001 adoption
significantly affects sales and costs of firms in heavy and middle pollution industries,
but no effects on low pollution industries. However, for firms in heavy and middle
pollution industries, the net effects of ISO 14001 adoption on financial performance
(i.e. ROA, ROE, and ROS) are still marginally significant or insignificant.
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Given the overall insignificant impacts of ISO 14001 adoption on financial
performance, one might wonder what is the driving force that so many Chinese firms
actively adopt ISO 14001. One possible explanation is that, in developing countries
like China, ISO 14001 adoption may bring firms some implicit benefits rather than
directly boosting the financial performance, and the mechanisms might be different
from those in developed countries. Specifically , due to data availability we mainly
focus on two possible mechanisms: (1) ISO 14001 certification might help firms
expand global market through increased exports; (2) ISO 14001 certification may
relieve firms from government environmental inspection. These potential benefits
from ISO 14001 certification may not be reflected in the financial report immediately,
but may still explain why many firms in developing countries like China are so active
in adopting ISO 14001 .
The paper is organized as follows. In Section 2, we give a brief introduction of
data and empirical methodologies. Section 3 presents the main results and robustness
checks, and we conclude in section 4.
2. Data and Methods
2.1. Data
To examine the effect of ISO 14001 adoption on firms’ financial performance, we
combined a firm-level Corporation Social Responsibility (CSR) survey data set which
was conducted by China Center for Economic Research (CCER) with China’s
industrial firm census data constructed by National Bureau of Statistics annually. This
CSR survey represents 1,268 manufacturing firms randomly selected from 12 cities
based on China’s industrial firm census. The 12 sampled cities constitute a reasonable
representation of Chinese cities in terms of geographic locations and economic
development levels1. In each sampled city, the survey was designed to cover about
1The 12 sampled cities distribute among coastal, central and western regions. According to per-capita GDP of 2005, these 12 cities are grouped into three categories, i.e. high, middle and low income. The income gap is roughly 2 times between any two neighboring groups.
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100 firms with annual sales over 5 million RMB in manufacturing industries. The
majority of our sample were domestic privately owned firms, with a percentage of
68.7%. The rest were about equally distributed among SOEs and foreign owned
firms2. In terms of export, 37.2% of sampled firms were engaged in exporting, and the
average share of export to total sales was 16.1%. In this CSR survey, respondents
were asked for two specific questions on ISO 14001 adoption: (1) whether the firm
has adopted ISO 14001? (2) In which year the firm adopted ISO 14001? Based on
these two questions, we created a dummy variable to indicate a firm whether adapted
ISO 14001 in a specific year. The overall percentage of firms adopted ISO 14001 was
14% in our sample.
As the CSR survey sampled firms from China’s industrial firm census data of
year 2004, we can combine the CSR survey with China’s industrial firm census data
of years 2004-2007 to get firms’ financial information after the year of ISO 14001
information. As a result, we created an unbalanced panel dataset with 4184 firm-year
observations. We get financial performance indicators, such as total sales, total output,
value added, and exported output from China’s annual industrial firm census data. The
summary statistics of variables are reported in Table 1.
---------------------------------
Insert Table 1 about here
---------------------------------
2.2.Panel Regression Method
The first purpose of this study is to examine the effects of firm’s ISO14001
adoption on firms’ financial performance. With our panel dataset, the basic model
specification can be expressed as follows:
0 1 itit it j p i t itY ISOAdoption X (1)
where i, j, p, t are subscripts representing firm, 2-digit industry, province and year,
respectively. itY is a series of firm’s financial performance measures, including, ROA
2Since firms of Hong Kong, Macau, and Taiwan (HMT) ownership only took up a small fraction, we categorized them into foreign owned.
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(i.e. return on assets, calculated by dividing net profit to total assets), ROE (return on
equity, calculated by dividing net profit to total equity), and ROS (return on sales,
calculated by dividing net profit to sales revenue). itISOAdoption is our key
explanatory variable which indicates whether firm i adopted ISO14001 in year t. itX is
a vector of control variables, including firm size, ownership type, financial risk,
advertising expenditure, and exporting ratio in total revenue. Firm size is measured by
the logarithm of firms’ total employment. We constructed three dummy variables -
state-owned firms, domestic private-owned firms, and foreign-owned firms - to
control firms’ ownership type. Financial risk is measured by the debt-to-asset ratio.
Advertising expenditure is the logarithm of firms’ advertising expenditure. Exporting
ratio is measured as firm’s exporting sales divided by total sales. We also control for
several industry-level factors that may affect firm’s financial performance, including
2-digit industry concentration ratio (Herfindahl index) and industry growth rate within
a city. We also control for 2-digit industry dummies, province dummies, and year
dummies.
Random-effect and fixed-effect models are alternative choices for our model
specifications. We conduct Hausman test to examine the consistency of the random
effect estimators. Since the Hausman test statistic is greater than the critical
Chi-squared value of 3.84, fixed-effect models are preferred. One econometric issue
we need to be cautious is that some of our control variables from the CSR survey is
time invariant, like pollution cost in 2004, or the dummy variable of whether firm has
an environmental logo, these variables are fully collinear with firm fixed-effect and
cannot be estimated. Therefore, following Hausman and Taylor (1981), we deploy the
Hausman-Taylor model which allows us to control for firm fixed effect as well as
time-invariable variables.
We further decomposed financial performance indicators into two components,
including market performance, represented by sales, value added, total output and
scale of assets; and operational efficiency, represented by total cost and environmental
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cost3. We choose the same specification of regression (1), except that the outcome itY
changes to market performance or operational efficiency.
2.3.Propensity Score Matching Method
Since parameter estimation is often criticized for its incapability of overcoming
endogenous problem (King and Lenox, 2001; Berchicci and King, 2010;
Gonzalez-Benito and Gonzalez-Benito, 2005), we also use the propensity score
matching method, a non-parametric estimation method developed by Rosenbaum and
Rubin (1983), as our alternative econometric strategy.
We first classify our sample into two groups, namely the treatment group and the
control group. The former is composed of firms that adopt ISO 14001, while the latter
is composed of the non-adoption counterparts. The second step is to calculate
propensity scores, which measure the extent of matching of two groups in
multi-dimensions. We controlled several factors that may affect the propensity of
firms to implement ISO 14001, including firm size, age, and etc. Specifically, the
propensity score is defined as “the conditional probability of receiving a treatment
given pre-treatment characteristics” by Rosenbaum and Rubin (1983), i.e.
p( )=Pr[D=1|X]=E[D|X]X . Where X is the multidimensional vector of characteristics
of the control group, and D is an indicator for ISO adoption. To estimate propensity
scores, we follow Dehejia and Wahba (2002) and Becker and Ichino (2002) to use a
logit model specified as below:
i i
exp( )p( )=Pr[D =1|X ]=
1+exp( )i
ii
XX
X
(2)
With calculated propensity scores, we then use the nearest-neighbor matching
methods to search the closest control sample, both backwards and forwards, from the
estimated propensity score values of the treatment group. Finally, we use bootstrap to
obtain robust variance for the average effect of treatment on the treated (ATT). ATT
3 Due to data availability, we only have pollution cost in 2004, and environmental operation cost in 2005.
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can be estimated by the differences of the potential outcomes of the treatment group
and the control group, that is,
1i 0i i 1i 0i i
1i i i 0i i i i
ATT=E[Y -Y |D =1]=E{E[Y -Y |D =1,p( )]
=E{E[Y |D =1,p(X ]-E[Y |D =0,p(X |D =1]}iX
) ) (3)
where 1iY and 0iY represent the potential outcomes of the treatment group and the
control group, respectively.
3. Estimation Results
In this section, we first present the results of panel regression with the full
sample, investigating the impacts of ISO 14001 adoption on firm’s financial
performance, sales, and cost. Then we divide our sample into three sub-groups
according to pollution level to investigate how the impacts of ISO 14001 adoption
vary across industries with different pollution level. After reporting regression results,
we also show results by the propensity score matching method. Finally, we further
explore the implicit benefits for firms from ISO certification.
3.1. Financial Performance after ISO 14001 adoption
Table 2 reports regression results of the impacts of ISO 14001 adoption on firms’
financial performance. The dependent variables in Columns 1-3 are ROA, ROE and
ROS, respectively. Although the adoption of ISO 14001 has a positive effect on firms’
ROA in the current year, the coefficient is significant only at a marginal level of 10
percent. However, the effects of ISO 14001 adoption on firms’ ROE and ROS in the
current year are insignificant. Our findings are consistent with several prior studies.
The insignificant impact of ISO 14001 adoption on ROE could be attributed to the
fact that ROE does not include debt but reflects equity capital only (Iwata and Okada,
2011). For firms with debts, ROE is always larger than ROA. And a higher ROE is
not always an indicator of an impressive performance. In this regard, ROA is a better
indicator of the financial performance. Besides, the insignificant of current ROS may
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suggest that the cost savings will only be captured over time (Hart and Ahuja, 1996).
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Insert Table 2 about here
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3.2. Total revenue and total cost after ISO 14001 adoption
The insignificant results of financial performance indices do not provide
persuasive evidence on the benefits of the ISO 14001 adoption. Therefore, we further
decompose the financial indicators into firm’s revenue and cost. The former is
measured by the logarithm of annual sales revenue, while the latter is the logarithm of
annual total cost.
The results are listed in Columns 4-5 of Table 2. From Column 4, we find that
firms’ adoption of ISO 14001 can improve their sales revenue by 34.5% in the current
year, with the significance at 1% level. This coefficient is not only statistically
significant, but also has a large economic magnitude. This finding is straight forward
and consistent with prior studies (Galdeano-Gomez, 2008; Judge and Douglas, 1998;
Yang, Hong and Modi, 2011). Firm’s adoption of ISO 14001 can be a signal of either
firm’s environmental friendliness or, to a certain extent, better environmental
performance. This signal will help firms use a differentiation strategy so as to exploit
niches in environmentally conscious market segments (Ambec and Lanoie, 2008).
However, in Column 5 of Table 2, this regression shows that firms’ adoption of
ISO 14001 has a significantly positive impact on firms’ total cost to achieve their
revenue with a magnitude similar to that of revenue reported in Column 4 . The
results show that although ISO 14001 adoption may increase firms’ total revenue, it
also increases firms’ total cost to achieve the revenue. There are a few reasons to
expect ISO 14001 will increase firms’ total cost by 34.8%. First, a considerable
amount of expenditure is needed to process the application and compliance of ISO
14001 standard. Typically, the cost of ISO 14001 certification can range between
$10,000 and $128,000, depending on the size of the firm and the sophistication of the
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environmental management system. As well, an annual cost between $5,000 and
$10,000 is required to maintain the ISO 14001 status (Bansal and Hunter, 2003).
Second, the cost of organizational change in the process of certification may be quite
high (Hart and Ahuja, 1996).
In sum, the regression results show that ISO 14001 adoption has positive impacts
on firms’ total revenue and total costs of similar magnitude. The results help to
explain the insignificant impacts of ISO 14001 on firms’ financial performance (e.g.
ROA, ROE, and ROS), as the benefit of rising revenue from ISO 14001 adoption was
largely offset by the simultaneously increasing in costs.
3.3. ISO 14001 adoption in industries with different pollution intensities
Elsayed and Patan (2005) pointed out although the net aggregate impact maybe
very small or even negligible, the impacts of ISO 14001 adoption may be different
across industrial sectors. Hart and Ahuja (1996) also argues heavy polluters maybe
more prone to adopt better environmental management, since it is easier to achieve
pollution reduction (i.e. “there was still a great deal of ‘low-hanging fruit’ to be
picked”). Therefore, more thorough targeted sector analysis might be important and
instructive on the heterogeneous inner motivations why firms adopt ISO 14001
certification.
In order to investigate the effects of ISO 14001 adoption among industries with
different pollution intensities, we divide the sample into three sub-groups according to
textiles of waste gas emission intensity: ‘heavy-pollution’, ‘mid-pollution’, and
‘light-pollution’ industries.
The results are reported in Columns 2-4 in Table 3. For heavy-pollution
industries, such as cement, iron-making, and petroleum refining industries, ISO 14001
adoption has a positively significant effect on ROA, but not on ROE or ROS. By
contrast, for mid- and light-pollution industries, ISO 14001 adoption does not show
any positively significant effects on financial indicators. The coefficient on ROS is
even negatively significant in light-pollution industries. From the aspect of magnitude
effects on ROA, ROE and ROS, we find the coefficients are mostly no more than 5%,
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which are economically insignificant.
Next, we compare the impact of ISO 14001 adoption on total revenue and total
cost of firms in three sub-groups. Results reported in Table 3 demonstrate that ISO
14001 adoption has positive and significant impacts on total revenue and total cost of
firms in heavy-pollution and mid-pollution industries, rather than in light-pollution
industries. It worth noticed that the marginal effects on sales and cost in heavy
pollution industry are over 50% which is much larger than those for firms in
mid-pollution industries. This result could be understood that firms from high
pollution industries value ISO standard much more than other industries. In sum,
these sub-group analyses confirm that ISO 14001 adoption has different impacts
among industries with variant pollution degrees.
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Insert Table 3 about here
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3.4. Analyses using propensity score matching method
In this part, we use propensity score matching method to analyze how ISO 14001
adoption affects firms’ financial performance, total revenue and total costs. We use the
nearest neighbor matching approach. The upper panel of Figure 1 shows the kernel
density functions of the treatment group and the control group. Clearly, the kernel
density functions of the two groups are significantly different before matching. We
choose firms from the control group to match those in the treatment group, based on
propensity scores. The lower panel of Figure 1 shows the kernel density functions of
the two groups after matching. The improved kernel density functions reveal that
characteristics of the observations in the control and treatment groups are similar. We
report some basic summary statistics of variables used in propensity score calculation
in Table 4a. In line with the previous literature, we choose firm size, registration type,
advertising fee as the explain variables. And we also include some city-level and
city-industry-level variables to control for city specific features. It’s quite clear that all
the variables between two groups are indifferent after matching, which suggests that
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the average effect of treatment on the treated (ATT) is only driven by ISO 14001
adoption.
--------------------------------------------------
Insert Figure 1 and Table 4a about here
--------------------------------------------------
We report average effect of treatment on the treated (ATT) of outcome variables
(financial performance, total revenue and total costs) in the pre-matching sample and
the post-matching sample in Table 4b. Among the three financial indicators, only the
ATT for ROS in post-matching sample is marginal significant. The loss of
significance for the ATT on ROA and ROE shows the impact disappeared after
controlling other firm characteristics using the propensity score matching method.
Further, we report ATTs for ISO14001 adoption’s impact on total revenue and total
cost in Table 4. Results show that the impacts of ISO14001 adoption on total revenue
and total cost are still statistically significant in the post-matching sample, but with
much lower magnitudes compared to those in the pre-matching sample (0.320 vs.
1.349 for total revenue; 0.279 vs. 1.349 for total costs). If comparing these results of
PSM method with simply panel regressions (0.32 vs. 0.345 for sales; 0.27 vs.0.348 for
cost), we find that the estimation coefficients are a little bit smaller, we guess the
reason comes from mitigating the bias of endogeneity or measurement error problem.
These results also confirm that ISO 14001 adoption do have statistically significant
(with lower economic significance) impacts on firms’ total revenue and total costs
with other factors controlled.
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Insert Table 4b about here
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We also utilize the propensity score matching method to test the impacts of
ISO14001 adoption among industries with different pollution levels. Results reported
in Table 5 show that ISO14001 adoption has positive and significant impacts on all
three financial performance indicators (ROA, ROE and ROS), total revenue and total
costs for firms in heavy-pollution industries. The economic magnitude here is slightly
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smaller than that in panel regression models, which also shows the robustness of our
results. However, the coefficients for firms in mid-pollution industries become
insignificant with propensity score matching method, we believe there could be two
reasons: (1) sample size is relatively small and it’s hard to find the matching
counterpart. (2) the endogeneity problem in panel regressions may raise estimation
bias .
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Insert Table 5 about here
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3.5. Implicit benefits of ISO 14001 adoption
Our previous analyses show that ISO 14001 adoption does not significantly
enhance firm’s financial performance. One may wonder why Chinese firms still
actively pursue better EMS and apply ISO 14001 standard. Are there any implicit
benefits other than financial achievement? In this part, we focus on three possible
implicit benefits: access to global market (proxy by Export Ratio), and Government
Environmental Inspection. Export ratio data comes from China’s annual industrial
firm census data and is defined as the ratio of a firm’s exporting sales divided by its
total sales in a given year. Government environmental inspection data comes from the
CSR survey and is defined as the average frequency of government environmental
inspections in one year. As the information for government environmental inspection
is only available for year 2005, we only use predictors before 2005 in the regressions.
Besides, we add some extra control variables in the regressions, such as IPO dummy,
firm’s pollution cost in 20044, environmental logo dummy, and environment report
dummy. IPO dummy takes the value of 1 if the focal firm is a listed firm. Pollution
cost in 2004 is defined as the logarithm of pollution discharging expenditure in 2004.
Environmental logo dummy indicates whether the focal firm has an environmental
friendly logo for its product. Environment report dummy takes the value of 1 if the
4 Information of pollution cost derives from China’s annual industrial firm census data, and is only available for the year of 2004.
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focal firm publishes annual environment report.
Results reported in Column 1 of Table 6 show that ISO 14001 adoption may
increase export ratio by 4.5%. Given the mean of export ratio in whole sample is only
11%, this growth effect is remarkable. One might expect that firms with ISO
certification are easier to expand in global market, since in many cases ISO14001
certification is the permit to developed countries.
Besides of the benefits from boosted sales and increased export ratio, firms may
also enjoy some other implicit benefits. The increasing trend of ISO 14001 may also
reflect the strengthening environmental regulations. Thus we examined the
relationship between the ISO adoption and government environmental inspections.
Column 2 in Table 6 shows that here is a negative correlation between the two. Given
the average times of government inspection is 2.86, ISO adopted firms may get 4.3%
(0.123/2.86=0.043) less inspections than those without ISO 14001 standard. This
suggests that the ISO 14001 certification might be treated as a signal of green firms
by the government, and hence relieves the focal firm from frequent government
inspections.
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Insert Table 6 about here
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3.6. Additional robustness checks
In this section, we also conduct some other robustness check to support our findings
above. Hart and Ahuja (1996) argue that there might be a lagged relationship between
ISO 14001 and financial performance. We also try the similar robustness check and
the results are listed in Table 7. We firstly conduct an analysis to investigate the
impact of ISO14001 adoption on the one year lagged performance. As the results
show, the previous marginal effects still hold, except that the coefficient for ROS is
positively significant. And these coefficients are relatively smaller as for the impact of
ISO may decline. For the sub-sample tests, there is not too much difference across
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industries of different pollution levels, only the effect of ISO14001 adoption on ROA
is no longer significant for firms in heavy-pollution industries.
Basically, the effects of ISO14001 adoption on financial performance as well as
sales and cost get weakened after one year implementation. Still, the coefficients for
sales and cost regressions are similar. Compared with firms in light-pollution
industries, firms in heavy-pollution industries benefit more from ISO 14001 adoption.
As for the operational cost, the coefficient shows that ISO14001 adoption still has a
positively significant effect in one year’s lag. It’s probably due to the annual
maintenance fee in environmental facilities and equipment as well as increased
management costs. This pattern exists in heavy-pollution industries, in which firms
have to invest more on pollution control or pollution prevention facilities to meet the
environmental standard.
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Insert Table 7 about here
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We also select several alternative indicators to measure market performance,
such as value added, total output and scale of asset. These data come from China’s
annual industrial firm census data. We adopt similar Hausman and Taylor regression
model, and get consistent patterns in Table 8.
In terms of value added, the result shows that firm’s adoption of ISO14001 has a
positively significant impact in the full sample, which may arise due to the boosted
demand triggered by the ISO 14001 adoption. At the industry level, the effect of
ISO14001 adoption on value added varies across industries with different degrees of
pollution. Only the coefficient in mid-pollution industries is positively significant. By
contrast, in light pollution industries, the increase in market demand of ISO 14001
firms may not be that prominent, while in heavy-pollution industries, increase in cost
of pollution control is so significant that offsets the increase in total revenue. Our
findings are consistent with prior studies (e.g. Yamaguchi, 2008). In terms of total
output and scale of asset, similar results are found as well. In sum, ISO14001
adoption increases firm’s performance through an increase in market demand or
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improved productivity.
Another issue we need to highlight here is firm’s environmental cost. In this
regression we tried to examine how the adoption of ISO 14001 affects the pollution
cost in 2004. Our explanatory variable ISOAdoptioni excludes those firms that adopt
ISO 14001 after 2004 (including 2004 current year). Moreover, all other control
variables in this regression take the value in year 2004. Similarly, for the regression of
the ISO14001’s effect on environmental operation cost in 2005, ISOAdoptioni
excludes those firms that adopt ISO 14001 after 2005 for time consistency. And
correspondingly, all other control variables take the value in year 2005.
------------------------------
Insert Table 8 about here
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4. Concluding Remarks
China has become the leading ISO14001 certification country in the world.
According to the ISO Survey of Certifications – 2009, out of total 34,334 ISO 14001
certificates issued in 2009, China alone acquired about 16,000 certificates, that is
almost half of the total certificates. In this study, we used a firm-level data of both
CSR and financial performance to investigate how environmental management
system (EMS) implementation (ISO 14001 adoption) affects Chinese firm’s
performance. Our panel data analysis shows that ISO 14001 adoption does not have a
significantly positive impact on Chinese firm’s financial performance, in terms of
ROA, ROE, and ROS. This finding has been further supported by our alternative
non-parametric test, the propensity score matching method.
Our study is in-line with some western literature on the relationship of “best
environmental management” and corporate financial performance. For instance,
Christmann (2000) also found “best practiced” environmental management do not
significantly contribute to cost advantages, thus casting doubt on the broad application
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of these environmental certifications, which were taken for granted to protect
environmental protection and increase competitiveness. Darnall et al. (2008) also
points out the voluntary environmental management practices may be driven by
institutional pressures, which are more viewed as symbolic actions to increase
external legitimacy without necessarily improving internal efficiencies. Even though
in some cases, the external legitimacy may lead to some small financial gains, it may
only work in short term or not at all, while lacking the internal capabilities to maintain
or support better environmental management overtime is the key. Besides,
environmental management system practices seem to be influenced by national
cultures (Darnall et al. 2008). For instance, U.S. and UK are more likely to be
successful then other countries. Very few studies include China in the cross-country
comparison. But given the transparencies of information disclosure, and many
Chinese firms are not listed on the financial market, it is not surprising such an effect
would be smaller than that in the western countries. We further investigate the
underlying mechanism of this insignificant relationship between ISO 14001 adoption
and financial performance. According to our empirical study, there is a simultaneous
increase of sales and cost these two effects share a similar magnitude so as to offset
with each other. That’s why firm’s EMS implementation, i.e. ISO 14001 adoption,
appears to be unrelated to financial performance when looking at the net effects.
Firm’s ISO 14001 adoption enhances sales, because it satisfies the customers’
preference on environmentally friendly product, bringing the firm a competitive
advantage of lean production and efficient operation process, and help expand
international market. However, adopting an environmental management system and
certifying it with the international standard of ISO 14001 also induce a large amount
of cost, such as abatement equipment purchasing, pollution control and prevention
costs, ISO 14001 initial adoption and maintenance fee, process reengineering, staff
environmental training, third-party auditing and so on. Since Chinese firms lag behind
in environmental management and other regulation compliance activities, the cost of
ISO 14001 adoption may be larger than that for firms in developed countries. That is
why the conventional cost-saving benefits brought by ISO 14001 adoption
19
(Christmann, 2000; Hart and Ahuja, 1996; Klassen and McLaughlin, 1996) have not
been observed in the Chinese context.
Given ISO 14001 adoption does not bring financial gains to Chinese firms, then
why do they adopt it so actively? We find that adopting ISO 14001 may improve
firm’s exporting performance, since the environmental standards are relatively higher
in the international market. Besides, ISO 14001 certification can act as a positive
signal for environmental friendly, so that it helps firms relieve from frequent
environmental inspections. These unique characteristics and institutional background,
which are different from the developed countries and rarely discussed in the previous
literature, explains why Chinese firms are actively pursuing the ISO 14001
certification.
Our study has several managerial implications. First, adopting ISO 14001 may
cater to customers’ preference for green product and therefore enhance firm’s sales
revenue. Moreover, it helps to cope with Green Trade Barrier set by the developed
countries, which leads to an increase of export. Besides, the ISO14001 adopting firms
can be more qualified to establish a cooperative relationship with multinational firms
like GM and Ford, which often have requirements on green supply chain.
Second, both the central and local governments are putting more efforts on
environmental protection, and the frequent environmental routine inspections are
imposed on firms. ISO 14001 adoption gives the firm an opportunity to relieve from
the pressure of governmental inspection, as a strategic move responding to
strengthening government regulations. Therefore, managers in Chinese firms have
these underlying market and institutional incentives to adopt ISO 14001.
Finally, the popularity of ISO 14001 standard in China relies more on the local
institutional settings and government policy, which is quite different from the
voluntary or mimetic adoptions in developed countries. The local governments
themselves are also involved in the political competition, attracting more firms to
adopt ISO 14001 certification, are has become important criteria in environmental
aspect for local government as well. So ISO 14001 certification is not only a
hard-won opportunity for managers to expand their potential market, but also fits into
20
the local propaganda regime so the local governments themselves are motivated to
provide with financial and technical aids for those ISO 14001 firms due to the
underlying institutional incentives.
Finally, from the viewpoint of social welfare, we are still not capable to evaluate
whether such the promotion of ISO 14001 is desirable or not. Our paper shows the
ISO 14001 has insignificant effects on firms’ financial performance, but may bring
some non-measured hidden benefits. From the perspective of the society, it is possible
the overall cost of ISO 14001 is greater than the social benefits. Although this is an
important policy question, our data is not sufficient to examine this issue, so more
detailed society-wide cost-benefit analysis is needed in the future to bridge the gap,
which will involve not only assessment on firms, but also environmental receptors,
and associated externality calculations.
21
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23
Table 1: Summary Statistics Variable Mean S.D. Min. Max.
ROA 0.07 0.09 -0.04 0.32 ROE 0.18 0.22 -0.09 0.77 ROS 0.04 0.04 -0.04 0.13 Sales (logged) 10.99 1.46 6.14 17.98 Cost(logged) 10.94 1.46 5.58 17.88 Output(logged) 11.02 1.46 6.23 18.38 Value Added(logged) 9.64 1.52 0.69 17.22 Asset(logged) 10.69 1.58 6.19 17.29 Pollution cost of year 2004 (logged) 1.25 1.94 0 9.41 Environmental operation cost of year 2005 (logged)
1.73 1.48 0 8.52
Frequency of Government Inspection 2.86 4.32 0 60 Firm size 5.29 1.19 2.2 10.52 Financial risk 0.59 0.25 -0.24 1 Advertising expenditure (logged) 1.34 2.47 0 13.46 Export Ratio 0.11 0.27 0 1 HHI in 2-digit industry 0.13 0.17 0 1 Growth rate of sales within 2-digit industry in a city
1.35 0.47 0.09 11.69
ISO 14001 adoption 0.14 0.35 0 1 IPO 0.04 0.21 0 1 SOE 0.18 0.38 0 1 Private ownership 0.65 0.48 0 1 Foreign ownership 0.2 0.4 0 1 Environmental logo 0.12 0.33 0 1 Environment report 0.25 0.43 0 1
Notes:
1. Due to data constraints, information of pollution cost is only available for 2004. And the
variable is calculated by the logarithm of pollution cost.
2. Due to data constraints, information of environmental operation cost is only available for
2005. And the variable is calculated by the logarithm of environmental operation cost.
3. Financial risk is measured by debt-to-asset ratio.
4. Firm size is the logarithm of employment.
5. Environmental logo is a dummy which takes the value of 1 if the focal firm has an
environmental friendly logo on its product.
6. Environment report is a dummy which takes the value of 1 if the focal firm publishes
annual environment report.
24
Table 2: The Effect of ISO14001 Adoption on Firm's Performance Panel regression
[1] [2] [3] [4] [5]
ROA ROE ROS Sales Total Cost
Main Effect
Firm's adoption of ISO14001 0.014* 0.005 -0.003 0.345** 0.348**
(0.008) (0.023) (0.004) (0.076) (0.074)
Controls
HHI in 2-digit industry of the city -0.010 0.010 0.002 -0.511** -0.514***
(0.017) (0.050) (0.009) (0.163) (0.160)
Growth rate of 2-digit industry in the city -0.001 0.000 0.000 -0.032** -0.028***
(0.001) (0.002) (0.000) (0.007) (0.007)
Firm size 0.018*** 0.049*** 0.005*** 0.623** 0.604**
(0.003) (0.008) (0.002) (0.027) (0.026)
Financial leverage -0.068*** 0.205*** -0.030*** -0.303** -0.231**
(0.007) (0.020) (0.004) (0.066) (0.064)
Advertising expenditure 0.001 0.002 0.001** 0.011* 0.009
(0.001) (0.002) (0.000) (0.006) (0.006)
Export ratio -0.017** -0.013 -0.001 -0.123* -0.090
(0.008) (0.023) (0.004) (0.075) (0.073)
State ownership -0.282 -1.261 -0.053 5.952 7.027
(0.618) (2.118) (0.182) (6.893) (8.166)
Private ownership -0.365 -1.227 -0.062 3.138 4.262
(0.778) (2.856) (0.232) (8.671) (10.27)
2-digit industry dummies Y Y Y Y Y
Province dummies Y Y Y Y Y
Constant 0.696 2.593 0.019 -7.351 -9.694
(1.518) (5.321) (0.422) (17.04) (20.29)
R-squared 0.269 0.143 0.232 0.675 0.682
Number of obs. 4184 4184 4184 4184 4184
Notes:
1. *** p<0.01, ** p<0.05, * p<0.1
2. Standard errors in parentheses
25
Table 3: The Effect of ISO14001 Adoption by Different Polluting Levels Panel regression
D.V. Full Sample Sub-sample: the degree of pollution
[1] [2] [3] [4]
Heavy pollution Mid pollution Light pollution
ROA 0.014* 0.034** 0.015 -0.021
(0.008) (0.014) (0.016) (0.018)
ROE 0.005 0.032 0.019 -0.077
(0.023) (0.040) (0.053) (0.053)
ROS -0.003 0.000 0.005 -0.0270**
(0.004) (0.007) (0.009) (0.011)
Sales 0.345** 0.531*** 0.286*** 0.088
(0.076) (0.136) (0.098) (0.133)
Cost 0.348** 0.501*** 0.289*** 0.135
(0.074) (0.136) (0.093) (0.133)
Number of obs. 4184 1868 1560 756
Notes:
1. Control variables include HHI in 2-digit industries, growth rate of 2-digit industry in the
city, firm size, firm's financial leverage, annual advertising fee, firm's exporting ratio,
ownership type, as well as dummies for regions and 2-digit industries.
2. *** p<0.01, ** p<0.05, * p<0.1;
3. Standard errors in parentheses.
26
Table 4a: Variables used for propensity score matching
Mean %deduct T-test
Variable Sample Treated Controlled %bias bias t P-value Size Pre-matching 6.391 5.220 98.700 16.830 0.000
Post-matching 6.391 6.407 -1.400 98.600 -0.160 0.872
State ownership Pre-matching 0.232 0.201 7.500 1.290 0.197
Post-matching 0.232 0.265 -7.900 -6.000 -0.930 0.350
Private ownership Pre-matching 0.448 0.644 -40.100 -6.870 0.000
Post-matching 0.448 0.418 6.000 85.000 0.730 0.464
HHI in 2-digit
industry of a city
Pre-matching 0.181 0.133 24.400 4.630 0.000
Post-matching 0.181 0.187 -3.200 86.800 -0.360 0.721
Growth rate of 2-digit
industry in a city
Pre-matching 1.279 1.422 -14.100 -1.830 0.067
Post-matching 1.279 1.312 -3.300 76.800 -1.060 0.290
Advertising fee Pre-matching 2.570 1.197 48.400 9.590 0.000
Post-matching 2.570 2.607 -1.300 97.300 -0.140 0.890
Table 4b: Impact of ISO14001 Adoption on Firm's Performance Propensity score matching
Variable Sample Treated group Controlled group ATT s.e. t-value
ROA Pre-matching 0.066 0.065 0.000 0.005 0.080
Post-matching 0.066 0.059 0.007 0.008 0.970
ROE Pre-matching 0.175 0.177 -0.002 0.013 -0.160
Post-matching 0.175 0.155 0.020 0.022 1.090
ROS Pre-matching 0.041 0.036 0.005 0.003 1.82*
Post-matching 0.041 0.039 0.003 0.005 0.640
Sales Pre-matching 12.236 10.886 1.349 0.084 15.98***
Post-matching 12.236 11.916 0.320 0.102 2.41**
Cost Pre-matching 12.188 10.838 1.349 0.084 15.97***
Post-matching 12.188 11.909 0.279 0.108 2.12**
Notes: 1. “Pre-matching” refers to the sample without matching the ISO14001 adopting
group with the non-adoption group, and “Post-matching” refers to the sample after matching.
2. “Treated group” and “Controlled group” refer to firms with and without ISO14001 certification, respectively.
3. *** p<0.01, ** p<0.05, * p<0.1; Standard errors are calculated using Bootstrap with 300 replications.
27
Table 5: Impact of ISO14001 Adoption by Different Polluting Levels
Propensity score matching
A、Full sample B、Heavy pollution C、Mid pollution D、Light pollution
ATT t-value ATT t-value ATT t-value ATT t-value
ROA 0.007 0.970 0.041 2.89*** 0.004 0.400 0.006 0.460
ROE 0.020 1.090 0.057 1.76* 0.002 0.080 0.000 0.010
ROS 0.003 0.640 0.024 3.56*** -0.002 -0.310 -0.010 -1.100
Sales 0.320 2.41** 0.326 2.07** 0.185 0.720 0.108 0.490
Cost 0.279 2.12** 0.239 1.74* 0.190 0.750 0.108 0.500
Notes: *** p<0.01, ** p<0.05, * p<0.1;
28
Table 6: Implicit Benefit from ISO14001 Adoption [1] [2]
Export Ratio
Government
Environmental
Inspection
Main Effect
Firm's adoption of ISO14001 0.045** -0.123*
(0.019) (0.065)
Controls
Firm size -0.019*** 0.134***
(0.006) (0.023)
Whether the firm is a listed firm 0.081 -0.319***
(0.168) (0.104)
State ownership -0.476 -0.249***
(0.894) (0.061)
Foreign ownership 1.409 -0.319***
(1.693) (0.063)
HHI in 2-digit industry of the city 0.005 -1.029***
(0.038) (0.184)
Growth rate of 2-digit industry in the city -0.001 -0.233**
(0.002) (0.098)
Financial leverage 0.018 0.020
(0.016) (0.087)
Pollution cost of year 2004 / 0.070***
(0.012)
Whether the firm has environmental logo / -0.0325
(0.065)
Whether the firm publishes formal
environmental report
/ 0.336***
(0.047)
Export ratio / 0.024
(0.102)
2-digit industry dummies Yes Yes
Province dummies Yes Yes
Constant 1.616 -0.198
(2.754) (0.455)
R-squared 0.277 0.2153
Number of obs. 3963 916
Notes: *** p<0.01, ** p<0.05, * p<0.1; Standard errors in parentheses.
29
Table 7: The Effect of ISO14001 Adoption in Year t+1 Panel regression
D.V. Full Sample Sub-sample: the degree of pollution [1] [2] [3] [4]
Heavy Mid Light
ROA 0.010 0.010 0.020 -0.006
i,t+1 (0.008) (0.014) (0.018) (0.018)
ROE 0.025 0.002 0.055 -0.024
i,t+1 (0.027) (0.046) (0.130) (0.051)
ROS 0.008** 0.006 0.014 -0.005
i,t+1 (0.004) (0.007) (0.021) (0.010)
Sales 0.236*** 0.292*** 0.290*** -0.002
i,t+1 (0.065) (0.094) (0.097) (0.137)
Cost 0.242*** 0.321*** 0.272*** 0.008
i,t+1 (0.065) (0.095) (0.089) (0.137)
Number of obs. 3078 1373 1149 556
Notes: 1. Control variables include HHI in 2-digit industries, growth rate of 2-digit
industry in the city, firm size, firm's financial leverage, annual
advertising fee, firm's exporting ratio, ownership type, as well as
dummies for regions and 2-digit industries. 2. *** p<0.01, ** p<0.05, * p<0.1; Standard errors in parentheses.
30
Table 8: The Effect of ISO14001 Adoption on Alternative Performance Indicators
D.V. Full Sample Sub-sample: the degree of pollution [1] [2] [3] [4]
Heavy Mid Light
Panel analyses
Value added 0.308*** 0.546 0.444*** -0.348
(0.102) (0.457) (0.127) (0.239)
Total output 0.332*** 0.540** 0.312*** 0.008
(0.070) (0.275) (0.082) (0.159)
Asset 0.264*** 0.334*** 0.217*** 0.126
(0.058) (0.100) (0.079) (0.109)
Number of obs. 4184 1868 1560 756
Cross-sectional analyses
Pollution cost of year 2004 0.193* / / /
(0.003) / / /
Environmental operation cost 0.392** / / /
(0.000) / / /
Number of obs. 971
Notes: 1. Control variables include HHI in 2-digit industries, growth rate of 2-digit industry in the
city, firm size, firm's financial leverage, annual advertising fee, firm's exporting ratio,
ownership type, as well as dummies for provinces and 2-digit industries. 2. Due to data availability, pollution cost and environmental operation cost are examined in
cross-sectional models. Therefore, the sample size reduces to 971, and is not large enough
to carry out sub-sample test with different polluting levels. 3. *** p<0.01, ** p<0.05, * p<0.1; Standard errors in parentheses.