Marketing Research Project

Made By :Atul Karakoti

Navdeep AroraNeha Sharma

Shweta Sharma

Vivek Sharma

Impact of Television on Children

INTRODUCTION

Imagine that the glowing box in your living room is a stranger. The stranger teaches your kids to resolve their conflicts through fighting. The stranger baby-sit your kids while teaching them moral principles that you are against, namely using violence to resolve conflicts. But, does watching violence on television really harm young people? Many people think so.

TV, Video Games

Children between the ages of 6 and 8 still have a lot of development to go through. Is the media around them affecting them more than we think?

Children today are influenced by so many different things. What are the positive influences and what are the negative influences?

Positive effects – WHITE DOTSNegative effects – BLACK AREA

Television

Sometimes, watching a single violent program can increase aggressiveness. 

Children who view shows in which violence is very realistic, frequently repeated or unpunished, are more likely to imitate what they see. 

Children with emotional, behavioral, learning or impulse control problems may be more easily influenced by TV violence.

The impact of TV violence may be immediately evident in the child's behavior or may surface years later.

Young people can even be affected when the family atmosphere shows no tendency toward violence.

Need & Objective

Problem and need of research :- Television viewing has a great impact on various

aspects of child’s life. To study the effects of television viewing on a child’s eating habits, general physical health, physical activities, interest in study and school performance. Only 80 children of 6-8 years age groups were studied.

Objectives :- We are conducting this research to find out television’s

Effects on Children’s Behavior and due to this change in their Relationships With Their Parents.

Research Design

Sampling Technique – Reference and convenience Method

Population – The population size for our research includes the kids of 6-8 years of age.

Sample unit – Sample unit for our research is 3 families for each sector in Panchkula

Sample size – 80 respondents Scope of research – Limited to Panchkula Limitations –

The parents were not interested Samples were biased There was very less time to collect information

Findings & Analysis

Findings :- The study shows that 45% of samples had 1 child in

the age group of 6-8 yrs and 16% had 2 Out of this 35% of children watch TV before going to

school and 80% watch after they come back. There are certain shows that give nightmare to 75% of

the children. We also found that 75% of families have debate on

what the children in family should watch. And 70% of parents enforce television rules on their

children. 75% of the parents take care of the content of

programs their children are watching. And 70% of parents do not let their children watch

particular programs.

Analysis

Ques 1 : How many children are there in the house? Around 33.75% had only 1 child 50% families had 2 children And 16.25% families 3 children

 

From Quest 2 to 12 the following chart describes the reaction of families

(the sample question paper is attached for reference. )

Influence of TV

Television can influence our children in many ways.

These ways can be both positive and negative.

Our children these days watch on average 25 hours per week or 3 ½ hours a day.

This much television can affect children’s ideas about body image and gender identity.

Reading comprehension and child obesity are affected.

“South Park,” and “Beavis and Butthead” are just a few programs that have bad messages.

MTV has several additional programs that have been under fire. Music videos, filled with violence, sex and drugs, are frequently cited in cases where children perform parallel acts.

SUGGESTIONS

PARENTS CAN:-

Talk to your children Explain to them what they are seeing/experiencing Watch at least one episode of the programs that your

children watch Outright ban any programs that are too offensive Limit viewing hours Encourage child to spend time on sports hobbies or

with their friends Draw up enjoyable activities

Thank You Thank You