impact of social networking sites (repaired)

7/31/2019 Impact of Social Networking Sites (Repaired)

1/23

In Partial fulfillment of degree in

Master of Business Administration

Md.ZishanAkhtar(Rollno.82)Nandinipyasi(Rollno.85)PriyaDesai(Rollno.115)

VaishaliChouhan(Rollno.111)DigvijaySingh(Rollno.73)

Tathawade,Pune 411 033

Batch 2011-2013


2/23

Weherebydeclarethatalltheworkpresentedintheprojectreport

entitledImpactof

SocialNetworkingSitesofthesubjectResearch

MethodologyatGBSRC,Dr.D.YPatilVidhyapeethUNIVERSITY,Puneis

anauthenticrecordofourown

WorkcarriedoutundertheguidanceofProfBhattacharyaandRakesh

Shirase.

Date: 29/3/2012


3/23

We

express

our

deep

gratitude

to

Prof

Rakesh

Shirase

and

Prof.

Bhattacharya ofGBSRC,

Dr.D.Y.Patil University , Pune for their constant support, guidance

and motivation

whichhelpedusimmenselyin completingthis project.WeAlsothanks

ProfAnandPrakash,Prof.MaithiliJagdale&ProfPriyafortheirhelpto

carryout ourresearch.The project provideduswith an

opportunity to understand the fundamentals of research methods

in a better manner

and applythem. Theinsistence on takingupa relevanttopiclike the

impactof social

networking sites tounderstand thepsychology of the peopleusing

these

sitesbetter

and

correlate

the

research

to

human

behavioral

aspect

and

theirimpact on

theirlife.

Wealsowouldliketothankourrespondentsforgivingustheirvaluable

timeand

providing us with the information needed to carry out the research

successfully.


4/23

EXECUTIVE SUMMARY

TheSocial

networking

sites

are

gaining

lots

of

popularity

these

days

withalmostalloftheeducatedyouthusingoneortheothersuchsite.

Thesehaveplayedacrucialroleinbridging boundaries and crossing

the seas and enabling them to communicate on acommon

platform. It has become a popular and a potential mean for them

to stayfriends with the existing ones and to grow up their social

circle at least in terms ofacquaintances.siteson the Business. It is

a very subjective question to answer and is very opinionbasedand

thesameisreflectedintheresearchmethodologyadoptedbyus.The

report is initiated with the definition of the objective followed

with the researchmethodologyused along with the researchdesign,

sample size, methodsused forthepurpose of conducting survey. It

also incorporates the sampling frame and the datacollection

procedure.Subsequent to this is the Introduction to the

networking sites along with a briefdescriptionof the most popular

sites.

Then

the

issues

of

concern

which

have

come

up

along

the

way

in

alltheseyearssincethesesitesgainedpopularityarediscussed.The

variousissues andconcerns of therespondents arealsoincorporated

there.Thenextpartoftheresearchhastheliteraturesurveyswhich

arethearticleswetookupfromthepublishedreports. We then

analyzed and interpreted thedataatlength.The lastpartdealswith

thesuggestionsandrecommendationsthatthegrouphascomeup

withaftercarefullyanalyzingandincorporatingtheopinionofall

concerned.


5/23

Internet istheemerging informationtechnologywiththecredibilityof

immediacyandfastness.Thus,itbringsglobalizationineveryaspectof

communication. Communication through internet is more specified

witheffectiveinteractivestrategyamongitsuser. Asocialnetworkingsite isanonlineservice,platform,orsitethat focusesonbuildingand

reflectingofsocialnetworksorsocialrelationsamongpeople,who,for

example, share interests and/or activities. A social network service

consistsofarepresentationofeachuser(oftenaprofile),his/hersocial

links,andavarietyofadditionalservices.Mostsocialnetworkservices

are

webbased

and

provide

means

for

users

to

interact

over

the

Internet, such as email and instant messaging. Online community

servicesaresometimesconsideredasasocialnetworkservice,though

inabroadersense,socialnetworkserviceusuallymeansanindividual

centered service whereas online community services are group

centered.Socialnetworkingsitesallowuserstoshare ideas,activities,

events,and interestswithin their individualnetworks.Themain types

of social networking services are those that contain category places

(such

as

former

school

year

or

classmates),

means

to

connect

with

friends (usually with selfdescription pages), and a recommendation

system linked to trust. Social networking companies continue

developing their products, SNS applications are growing. Which are

sometimeshelpful?

Who Use s SNSs

Fully

85.2%

of

respondent

uses

one

or

more

SNSs

.More

than

half

(56.8%) of volume uses SNSs daily and rest (22.7%) uses it weekly or

severaltimesperweek.
http://en.wikipedia.org/wiki/Online_servicehttp://en.wikipedia.org/wiki/Online_servicehttp://en.wikipedia.org/wiki/Online_servicehttp://en.wikipedia.org/wiki/Social_networkhttp://en.wikipedia.org/wiki/Social_networkhttp://en.wikipedia.org/wiki/Social_networkhttp://en.wikipedia.org/wiki/Social_relationhttp://en.wikipedia.org/wiki/Social_relationhttp://en.wikipedia.org/wiki/Social_relationhttp://en.wikipedia.org/wiki/Web-basedhttp://en.wikipedia.org/wiki/Web-basedhttp://en.wikipedia.org/wiki/Web-basedhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Web-basedhttp://en.wikipedia.org/wiki/Social_relationhttp://en.wikipedia.org/wiki/Social_networkhttp://en.wikipedia.org/wiki/Online_service


6/23

According to ComScore, up to end of November 2011 number of

visitorswererecorded..

World wide Unique visitor PercentageFacebook.com 792,999 55.1%

Twitter.com 167,903 11.7%

Linkedln.com 94,823 6.6%GooglePlus 66,756 4.6%MySpace 61,037 4.2%Others 255.539 17.8%

TOTAL 1,438,877 100%

Wedefinesocialnetworksitesaswebbasedservicesthatallow

individualto:

(1)Constructapublicorsemipublicprofilewithinaboundedsystem,

(2)Articulatealistofotheruserswithwhomtheyshareaconnection,

(3)Viewandtraversetheirlistofconnectionsandthosemadeby

otherswithinthesystem.Thenatureandnomenclatureofthese

connectionsmayvaryfromsitetosite.
http://en.wikipedia.org/wiki/ComScorehttp://en.wikipedia.org/wiki/ComScore


7/23

Whileweusetheterm"socialnetworksite"todescribethis

phenomenon,theterm"socialnetworkingsites"alsoappearsinpublic

discourse,andthetwotermsareoftenusedinterchangeably.

"Networking"emphasizesrelationshipinitiation,oftenbetween

strangers.While

networking

is

possible

on

these

sites,

it

is

not

the

primarypracticeofmanyofthem,noritis whatdifferentiatesthem

fromotherformofcomputermediatedcommunications(CMC).

Whatmakessocialnetworksitesuniqueisnotthattheyallow

individualtomeetstrangers,butratherthattheyenablesusersto

articulateandmakevisibletheirsocialnetworks.Thiscanresultin

connectionsbetweenindividualsthatwouldnototherwisebemade,

butthat

is

often

not

the

goal,

and

these

meetings

are

frequently

between"latentties"(Haythornthwaite,2005)whosharesomeoffline

connection.OnmanyofthelargeSNSs,participantsarenotnecessarily

"networking"orlookingtomeetnewpeople;instead,theyare

primarilycommunicatingwithpeoplewhoarealreadyapartoftheir

extendedsocialnetwork.Toemphasizethisarticulatedsocialnetwork

asacriticalorganizing.

WhileSNSshaveimplementedawidevarietyoftechnicalfeatures,

theirbackboneconsistsofvisibleprofilesthatdisplayanarticulatedlist

ofFriendswhoarealsousersofthesystem.Profilesareuniquepages

whereonecantypeoneselfintobeing.AfterjoininganSNS,an

individualisaskedtofilloutformscontainingaseriesofquestions.The

profileis

generated

using

the

answers

to

these

questions,

which

typicallyincludedescriptorssuchasage,location,interests,andan

"aboutme"section.Mostsitesalsoencourageuserstouploadaprofile

photo.Somesitesallowuserstoenhancetheirprofilesbyadding

multimediacontentormodifyingtheirprofile'slookandfeel.Others,


8/23

suchasFacebook,allowuserstoaddmodules("Applications")that

enhancetheirprofile.Thevisibilityofaprofilevariesbysiteand

accordingtouserdiscretion.Bydefault,profilesonOrkutorhi5.com

arecrawledbysearchengines,makingthemvisibletoanyone,

regardlessof

whether

or

not

the

viewer

has

an

account.

Alternatively,

siteslikeMySpaceallowuserstochoosewhethertheywanttheir

profiletobepublicor"Friendsonly."Facebooktakesadifferent

approachbydefault,userswhoarepartofthesame"network"can

vieweachother'sprofiles,unlessaprofileownerhasdecidedtodeny

permissiontothoseintheirnetwork.Structuralvariationsaround

visibilityandaccessareoneoftheprimarywaysthatSNSsdifferentiate

themselvesfromeachother.Afterjoiningasocialnetworksite,users

arepromptedtoidentifyothersinthesystemwithwhomtheyhavea

relationship.Thelabelfortheserelationshipsdiffersdependingonthe

sitepopulartermsinclude"Friends,""Contacts,"and"Fans."MostSNSs

requirebidirectionalconfirmationforFriendship,butsomedonot.

Theseonedirectionaltiesaresometimeslabeledas"Fans"or

"Followers,"butmanysitescalltheseFriendsaswell.Theterm

"Friends"canbemisleading,becausetheconnectiondoesnot

necessarily

mean

friendship

in

the

ever

day

vernacular

sense,

and

the

reasonspeopleconnectarevaried(Boyd,2006).Thepublicdisplayof

connectionsisacrucialcomponentofSNSs.TheFriendslistcontains

linkstoeachFriend'sprofile,enablingviewerstotraversethenetwork

graphbyclickingthroughtheFriendslists.Onmostsites,thelistof

Friendsisvisibletoanyonewhoispermittedtoviewtheprofile,

althoughthereareexceptions. MostSNSsalsoprovideamechanism

foruserstoleavemessagesontheirFriends'profiles.Thisfeature

typicallyinvolves

leaving

"comments,"

although

sites

employ

various

labelsforthisfeature.Inaddition,SNSsoftenhaveaprivatemessaging

featuresimilartowebmail.Whilebothprivatemessagesandcomments

arepopular onmostofthemajorSNSs,theyarenotuniversally

available.Beyondprofiles,Friends,comments,andprivate

messaging,SNSsvarygreatlyintheirfeaturesanduserbase.Somehave


9/23

photosharingorvideosharingcapabilities;othershavebuiltin

bloggingand

instant

messaging

technology.

There

are

mobile

specific

SNSs(e.g.,Dodgeball),butsomeweb basedSNSsalsosupportlimited

mobileinteractions(e.g.,Facebook,MySpace,andCyworld).Many

SNSstargetpeoplefromspecificgeographicalregionsorlinguistic

groups,althoughthisdoesnotalwaysdeterminethesite's

constituency.Orkut,for example,waslaunchedintheUnitedStates

withanEnglishonlyinterface,butPortuguese speakingBrazilians

quicklybecamethedominantusergroup.Somesitesaredesignedwith

specificethnic,religious,sexualorientation,political,orotheridentity

drivencategoriesinmind.


10/23

1. To study the usage of social networking sites across the age range2. To study the impact of negative experiences of online social networking.

3. To study the reasons for the use of social networking sites.

1.To study the usage of social networking sites across the age range:-

There is no doubt that young people are often more eager about

embracingnewtechnologiesthanadultsandbecomehighlyskilledvery

quickly.

They

are

also

more

vulnerable

and

less

inhibited

in

theircommunication than adults and therefore may become exposed to

risks.Theuseofsocialnetworkingsiteshasbeen the focusofa large

number of research studies. In the currentstudy we looked at use of

social networking sites across the age range. Eightysix per cent of

survey participants reported that they currently use online social

networkingsites.Abreakdownofusersandnonusersbyagegroup is

presentedinFigure1.Thefindingsindicatethatalmostalloftheyoung

adults

who

completed

this

survey

(97%)

were

accessing

online

socialnetworking sites. However, a large number of adults aged 31 to 50

years(81%)and64percentofadultsover50alsoreportedusingthese

sites.Inidentifyingthosesocialnetworkingsitesthatparticipantsused

the most, an overwhelming majority of respondents reported using

Facebook (95%).Smallernumbersofparticipantswereusingsites like

Twitter (2%), RSVP (1%), and Windows Live Spaces (1%). There was

little variationon thesitesusedacross theagegroupswithFacebook

being

the

primary

onlinesocial

networking

site

across

all

ages.

There

wasadecreaseinthenumberofonlinefriendswithincreasingagewith

thoseagedbelow30reportinganaverage263friends,thoseaged31to

50 reporting an average 206 friends and those over 50 having 92

friends(theaverageoverallwasreportedas205friends).


11/23

97%81%64%3%19%36%0%20%40%60%80%100%Young Adults (18 to

30)Adults(31to50)Adults(over50)NonuserUser

2. To Study the impact of negative experience ofonline social networking

There has been significant interest and concern about the risks of

onlinesocialnetworkingbecauseofaccesstopersonalinformationand

the anonymity that the system allows. A number of public cases of

bullyingandidentitythefthaveputthisissueinthepublicarena.Inthe

surveyparticipantswereaskedwhethertheyhaveeverhadabadsocial

networking experience. A considerable number of respondents (28%)

reported having had a negative online experience with adults aged

below30themost likelytoreportthis(60%).Theseparticipantswere

asked to provide further information about the negative experience.

For most respondents the experience reflected unwanted contact or

people posting inappropriate or upsetting information online. Some

respondents specified having online bullying and provided examples

such as abusive messages and harassment from someone of the

opposite

sex.

Although research into young people reportsvarying ratesof bullying

acrossagesandbasedondefinitionsofbullying,theresults foradults

presented here are not much different from findings for younger

people. However, it should be noted that in the current survey we

askedparticipantstoidentifyabadexperienceratherthanbullyingper

se.Ifthesurveyhadaskedspecificallyaboutbullyingthismayhaveled

to different results. An interesting outcome of the survey was that

when

participants

provided

information

about

bad

experiences

manyalso indicatedhowtheymanagedtheexperiencesuchasblockingthe

person from contacting them, indicating that the experience had led

themtoconsiderwaystoavoidsuchoccurrencesinfuture.


12/23

3. To study the reasons for the use of social networking sites

Participants were asked their reasons for accessing social networking

sites.Table2presentstheresponseswithregardtothepurpose(s)for

using online social networking sites. Most respondents identified a

range

of

reasons,

with

those

most

endorsed

being

about

connecting

withfriendsandfamily.

Table 2. Responses to the question: For what purpose(s) do you use socialnetworking sites?

Keepingintouchwithfriends 1387 88%

Findingout

what

other

people

are

doing

948

60%

Keepingintouchwithfamily 908 58%

Trackingdownandcontactingnewfriends 804 51%

Generalchattingwithothers 788 50%

Postingphotosofmyselforothers 782 50%

Sharinginformationonlinewithothers 742 47%

TellingotherswhatIvebeendoing 701 44%

Invitingpeopletoanevent 625 40%

Makingarrangements

to

meet

someone

487

31%

Playingnetworkinggames 393 25%

Makingnewfriends 289 18%

Other 86 5%

Otherreasonsforusingsocialnetworkingsitesincludedcheckingup

onkids,gettinginvitestoeventsandacommonthemewastheuse

of

networking

sites

for

business,

promotion

and

professional

networking.

Thesurveyresultswerepositivewhen lookingatthe impactofonline

social networking on social relationships. A large proportion of

respondents (53%) felt that online socialnetworking allowed them to


13/23

beincontactwithpeoplemoreregularly,andfor79percentofsurvey

participants ithelped them tokeep in touchwithpeoplewho live far

away.Twentysixpercentofrespondentsstatedthattheyattendmore

social events when compared to before they were using social

networking

sites,

suggesting

that

the

use

of

online

social

networking

sites increases both online and facetoface social interactions. Open

ended responses from participants supported the convenience of

online social networking as a communication tool for sharing

information, making meeting or event arrangements, and staying in

touchwithpeoplethattheymaynototherwisecontact(e.g.,byphone

orfacetoface).

It is interestingtonotethatmorethanhalfofrespondentsaged18to

30 felt they would lose contact with many of their friends if they

stopped using online social networking (52%). This was less of a

concernfortheover50agegroup,withonly26percentofthisgroup

concerned about losing friendships. With regards to contact with

family, over a quarter of respondents believed that they would lose

contact with some family members if they ceased using social

networkingsites.

Respondents

were

asked

about

their

preference

for

online

communication when compared to facetoface interactions. The

majorityofrespondentsreportedthattheypreferredtocommunicate

withpeople inpersonrather thanusingonlinesocialnetworkingsites

(54%,with25%neutralonthismatter)suggestingthatpeoplearenot

necessarily moving away from facetoface interactions but perhaps

used online social networking to enhance their in person

communications.Curiously,thesamenumberofrespondentsreported

feelingmore

confident

socialising

online

than

in

person

(54%,

with

15%

neutral)whileasmallnumberofparticipants (8%) indicatedthatthey

felttheyweretreatedbetteronlinethaninfacetofacerelationships.


14/23

EXAMPLES OF SOCIAL NETWORKING SITES

MeetUp.com

Meetup.com isanetworkingsitealmostentirelydevotedtoarrangingmeetingsfor

communities with likeminded interests. Unlike most other social

networks,wherethe

focus is towardsuserprofilesand thenetworksofpersonal friendsor

associates,

Meetuporganizeslocalinterestgroupsthatmeetmonthlyatlocalcafes

and

establishments.Meetupearnsmoneyfromestablishmentsthatpayto

belistedas

possiblevenuesforthesemeetings,andalsofromservicessuchastext

advertisingand

itsadvancedMeetupPlusfunctionality.

evite.com

Almost the same as MeetUp. Allows users to create invitations for

events,sendthemtofriends,setupplacestomeet,andcoordinatetheevent.

Ryze.com

Ryze was originally an online business networking site, but members

havealsobeen

using the site to communicate with other members for dating and

othersocialnetworking

purposes

through

the

use

of

photos

in

each

members

profile.

It

is

a

freeservice,but

members can also subscribe to gold membership, which is a paid

servicethatenables

members to perform advanced searches. The Ryzesite also organizes

eventsforpeople


15/23

offline. Ryze profiles containguest books for other members to leave

messagesoremails

forotherusers.Italsolistsasectionforclassifiedswhichmemberscan

postto.

Thesite

currently

contains

about

250,000

profiles.

Friendster.com

Friendster isprimarilyasite forsocialconnections: fordatingthrough

onesownfriends

and their friends; for making new friends; and for helping friends to

meetnewpeople.A

membersphotoandprofileareonlyshowntopeopleintheirpersonal

networkand

messages can only be sent and received from those with a mutual

networkoffriends.

SizeoftheFriendsternetworkisabout17millionprofiles.

Orkut.com

Orkuthasattracteda lotofattentionbecauseof its tieswithGoogle,

forwhomthesite

developer works for.Primarily asocialsite,Orkut hasa relatively low

userbase

as

it requiresan invitation tojoin.Communitiesarecreatedunder thirty

orsogeneral

category headings and contain usual message forums and events

listings.Orkuthas

been criticized for its poor privacy policy, which has recently been

revised.

LiveJournal.com LiveJournal is basically a blogging service, but the

memberscanaddothermembersas

friends,thusgettingasummarybloglineoftheirblogentries.

MySpace.com

MySpace is anothernetwork with a slightly blurred target, but mostly

friendoriented.


16/23

MySpace is becoming popular among teens and young people. One

interestingfeature

isthatmusicalartistsareallowedtocreatetheirownprofilesandare

giventheoptionto

poststreaming

MP3s

of

their

songs

to

build

up

larger

fan

bases.

Some

bandsevenallow

theMP3stobedownloaded.Size:14.5millionprofiles.

Tribe.net

Tribeaims tokeep itsservices tomembers freeofchargebyderiving

revenuefromjob

postings and featured listings. While Tribe is primarily used for social

purposes,for

example if someone moves to a new area and they are looking for

informationon

accommodation or restaurants or concerts, the site does include

professionalelements

such as job postings. As well as each user having a defined set of

friends,Tribecontains

many categories of communities where each community is termed a

tribe,and

a

message forum and events listing is associated with that tribe.

Messagesfromforums

are also made available in RSS format for use in desktop news

aggregatingapplications.

WhoAt.com

WhoAt is a social networking and dating site designed for mobile

phones.Youtellit

whereyouareandittellsyouwhereyourfriendsandnearbypotential

friendsare.

WhoAt works via mobile phone browsers, SMS, and standard web

browsers.


17/23

Business Networks:LinkedIn.Com

LinkedIn

looks

like

the

most

professional

looking

of

all

the

social

networkingservices,

and is very oriented toward your professional network and not your

broaderpersonal

network.Infact,unlikealmostalltheothersites,LinkedIndoesn'tallow

foryoutoadda

photo toyourprofilepage.LinkedInallowsmembers to look forjobs,

seekingoutexperts

in

a

particular

area,

or

to

make

contact

with

other

professionalsthroughachainof

trusted connections. LinkedIn is probably the site with the least

potentialforsocial

purposes.SizeoftheLinkedInnetworkisabout2.5millionprofiles.

Ecademy.com

Ecademy isabusinessnetworkingsitebuiltupofanetworkoftrusted

business

connectionsfor

people

to

share

contacts

and

business

opportunities.

It

isfreetojoin,

howevermembershipcanbeupgradedtopowernetworker.Ithasalist

ofEcademy

clubs that its members canjoin, as well as listings of meetings and

whentheywillbe

taking place. It also contains a list of networking regions globally for

arrangingmeetings

andeventsoffline.

OpenBC.com

"The European Version of LinkedIn". Initially free, but has a golden

membership,which


18/23

givesaccesstoextendingfeatures.

Spoke.com

Spoke is a professional networking site that helps people build their

businessnetwork

connections online. Spoke helps its members to increase their

prospectsfor

opportunities,and inhelping to findajob italsoenablesmembers to

obtainreferrals

throughpeopletheyalreadyknow.


19/23

A

considerable

amount

of

work

has

been

done

in

this

field

andseveral articles areavailableontheinternetand magazinesabout the

socialnetworking sites. So first wecarried out a literature survey

of the available data for collection of secondaryinformation.We

followeditbyadescriptiveresearchdesigninordertounderstandthe

problemandcarryouttheresearchinlucidmanner.

SamplingTechnique:ConvenientSampling

SampleUnit:GeneralPublicofPune&Mumbai

SampleFrame:SNSusersandnonuserinPune&Mumbai

SampleSize:50

DataCollectionmethod:Aftersecondarydatacollectionthroughdatacollectionovertheinternet,aprimaryresearchwascarriedout

throughaquestionnaire.Thequestionnairewaswellstructuredandthe

responsesweresoughtfromtherespondents.Thenatureofthe

questionswassuchthatitavoidedambiguousresponsesfromthe

respondentsanditalsohelpedinquickanalysisofthedatacollected.


20/23

Twomethodsofquestioningwereusedforthedata

collection:

1). Person Assisted: The responses were collected by personalquestioning. Theresponses were taken from the generalpublic.

this form ofquestioning helped the respondent to understand the

questions better and answeraccordingly.

2).Webenabled:Thequestionnairewasemailedtorespondentswhofilleditandthenmaileditbacktous.Aflawthatwerealizedhere

wasthat

some

of

the

respondents

did

not

understand

the

questions

and hence could not answer them to the best of theircapability,

unliketheothermethodemployedwherethequestionscouldbe

explainedifrequired.

3).Questionnaire:Structuredquestionnaireismadeandresponses

weresought

from

the

respondents.

Secondary

Research

.

A secondary literature :

Review will be done to study the reasons behind thegrowing

usageofsuchsitesandwhatarethevariousimpactonSociety.

QUESTIONAIREDESIGN:Questionnairewasdividedintofivemajorheads:

1. Generalinformation

2. Timespentonsites


21/23

3. Activities

4. Useofsocialsitesforbusiness

5. Theiranalysisofsites

SamplingDesign:

Thetargetpopulationforourresearchwasdefinedasthestudents

whoform themajor chunkof users of these social networking

sites.

This

was

done

to

have

a

better

insight

into

the

research

as

the target population was one which is themost avid user of

these sites and could provide good responses. Even the

understandingofthequestionnairewaseasytothemastheywere

familiar withthesitesand quite clear about the reasons they use

it for and the various problems that theyface. Theextent of the

surveywaslimited to thegeneralpublicofPune&Mumbai,

Maharashtra. However, through online survey some regions

outside

Bhubaneswarwere

also

reached

to

validate

the

information

collectedfromBhubaneswar.Sampling frame can be defined as all

the users of social networking sites in thevicinity.Oncethe

samplingframewasdecidedsimplerandomsamplingmethodwasused

toselecttherespondent.Inthepersonassisted survey,almost

everyone inthesamplingframehadanequalchanceofbeingselected

andwegottheresponsesfilledthroughthosepeoplewhowerereadily

andwillinglyacceptingtofillit.


22/23

Wehad50filledupquestionnaire.Thedatafromthesequestionnaire

wasanalyzedthroughfollowingtechniques.

CLUSTERANALYSIS:Clusteranalysisorclusteringistheassignmentofasetofobservationsintosubsets(calledclusters)sothatobservationsinthe

sameclusteraresimilarinsomesense.Dependinguponthevarious

motivatingfactorsandthestylesofusagehereticalclustering

techniqueswasapplied.Therewasnoneedfeltforfactoranalysisas

onlyfewvariablesemergedfromthestudy.


23/23

impact of social networking sites (repaired)

Documents