impact of social media on meetings & events
DESCRIPTION
Presentation that was given at the 2008 Incentive Works conference at the Metro centre in Toronto. This is the largest meeting & event show. Presentation was part of an education /learning series with focus on the impact of social media to the meetings & events space... with special emphasis on how this applies to the event plannerTRANSCRIPT
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Impact of Social Media on meetings & events
Need multi-channel image
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It used to be that new media was an afterthought in the M&E space
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Communications were pretty simple
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We were a paper driven society
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... And then things changed
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and became a bit more complicated
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“The world is in the middle of an ongoing conversation.
A marketer’s challenge and job is to enter that
conversation and when you do join in, you had better be prepared to add value.”
John D Hayes – CMO American Express
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Today you will learn how to extend the
conversation and leverage the power of social media for your next meeting, event, or
experience.
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Before you can add value and extend the conversation,
there a few things you should know…
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Did you know?
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Agenda (other things you’ll need to know)
1. Introduction to social media2. Defining & introducing the tools3. Impact on meeting & event planning
• Before• During• After
4. Measuring Social Media’s impact5. Pitfalls of social media6. Top 6 things to remember 7. Questions and new age answers
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What is social media?
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social media In plain english
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Translation for M&E
1. People now have more options when it comes to selecting a meeting, event, conference, or experience
2. People now have more ways to find out about your event and more ways to tell others about it
3. Incorporating social media into your planning can increase content relevance, drive participation, make it more measurable, and drive positive ROI
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Tools of the trade1. Facebook2. Twitter & twemes3. YouTube4. Flickr5. Blogs & Scribble
Live6. RSS7. LinkedIn8. Social Bookmarking9. Social Media Press
Release10. Mobile
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…your new best friend
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Canadian Facebook Stats
General: • 4th most visited site in
the world• #1 social media site• #1 photo sharing site on
the web
Demographics:• Over 9.5 million users • Canada is second largest
network in the World! • 13.5 billion page views
monthly • 43% Male 57% Female• 19% under 18 • 34% 18 to 24 • 26% 25 to 34 • 21% over 35
Engagement: • 75% of users visit at least once a day!
• 2.6 average visits per visitor per day.
• 32.9 visits per month.
• 29.8 minutes per visitor per day.
• 378.6 minutes per month.
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Translation for M&E
1. Facebook is a cost effective way to build awareness and advocacy for your meeting or event
2. Once people RSVP to your meeting or event, you can send them updates via facebook email
3. Fans of your meeting or event will automatically publish with link to their entire network… WOM rules!
4. Facebook has replaced the promotional flyer /email for many event planners
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