impact of social media in modern day campaign management
TRANSCRIPT
SOCIAL MEDIA & THE MODERN DAY CAMPAIGN MANAGEMENT
By. Manish Bhatnagar & K.V.Singh
Comparison
Hiearchial
Confidante dependent
Exclusive
Expensive
Resource Bias
Groupism
Dissemenination Slow and doubtful
Flat
Zero dependency
Inclusive
Optimal
Unadulterated
Singular
Instant and wide
Traditional The New Age
We layered the New age on top of traditional
Why Social Media
Although traditional system was in place but a force multiplier was required looking at the current dynamics
Their was a time-lag in feedback
Their was a feeling of getting strung up
Circumstances were such that resource optimization and information audit was crucial
To win we had to break the concentric circles
The traditional engines of Vote bank Politics were beyond our reach (Money and Caste)
We had to think out of the box
Our Strategy was to use the Social Media alongwith Traditional
What did we do
Opened the Facebook page for Mr Kirti Vardhan Singh https://www.facebook.com/kirtivardhansingh.rajabhaiyya
His Humble, Clean & Youthful Image was relentlessly propogated
5000 Friend Limit was reached within a fortnight
How we did it
Constantly maintained that the FB is run by Him or his Associate
The associate was deliberately kept confidential
The associate was shorn off any local political baggage (No political background)
All queries good or bad were replied to and action taken where required
No rhetoric was allowed on the FB site
Daily meeting programs were posted on the FB page and the feedback was appreciated
Constant engagement with the constituents through FB chat
It was a trust building exercise between the constituents and the Candidate
The Traditional and the Social media were kept apart
How we did it
Once Trust was established, Change leaders were identified & created
Their information was acted upon under intimation to them, this was their motivation
The thought of interacting directly with candidate was the best reward
The friend list was regularly filtered and updated
The concentric circles were broken
Daily review meeting among the executive member of campaign management team
Real time info was sent to the candidate in the field over iMessage
After 20 days enough data was available to start analysis and make clear tactical action plans.
We had a detailed working plan in motion
Some interactions
Message seen thru imessage to Mr Singh
Some interactions
Some interactions
Some interactions
Some interactions (Traditional)
Daily Twenty such meetings were held
Some interactions (Traditional)
Mr Modi Visits Gonda for a Public meeting
Election day compliance
Analysis
Daily Action Plan
Analysis
Detailed
Block by Block
Cumulative Gonda
The Final Prediction
BJP CONG SP BSP PP OTHERS TOTAL
PREDICT 351883 177199 155202 134044 65750 5548 889627
Actual 359643 102254 199227 116178 42744 53000 873046
Deviation -2 42 -28 13 35 -855 2
An EPIC and UNPRECEDENTED VICTORY for our MP Candidate (3rd Term)
Won by a margin of 2,57,000 votes against the incumbent Cabinet Minister
Won by a Margin of 1,61,000 Votes against our closest Rival
Voting % went up by 50% from 6,00,000 votes to 9,00,000 votes (effective communication)
We got 3,59,000 votes up from 1,32,000 Votes polled in last election (2009)
THE FINAL RESULT
THANK YOU