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    1

    Reproduced in this document is an example of a students PhD proposal which has

    since been

    developed successfully, and the student has now graduated from Hull. The work

    developed a lot

    from the original proposal for example, it became more interpretive and

    qualitative in nature.

    You will work with your supervisor during the course of your PhD to develop your

    work

    appropriately. The proposal below therefore should be read in this context. We are

    making it

    available to give you an idea of the sorts of things you need to think about inconstructing your

    proposal. A good proposal will show that you have a decent understanding of what

    you want to

    explore and how you might do that, that you have engaged with the relevant

    literatures, and that

    you can say why you think your study will be significant or interesting.

    You might also want to take a look at the Academic Profiles of CMOL faculty

    members and see the

    range of work they are engaged in, the sorts of methods they use, and try to

    identify how your

    study might relate to their interests.2

    PROPOSAL FOR Ph.D. THESIS

    Area of Study

    MANAGEMENT IN THE LOCAL GOVERNMENT

    Proposed Title:

    STRATEGIC MANAGEMENT PRACTICES IN THE LOCAL

    AUTHORITIES IN MALAYSIA:

    FACTORS ASSOCIATED WITH THEADOPTION OF

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    STRATEGIC MANAGEMENT PRACTICES IN THELOCAL

    AUTHORITES IN MALAYSIA3

    1. INTRODUCTION

    Strategic management has been touted as one of the effective management tools

    in strengthening organization performance through effective decision making and

    systematic strategic formulation and implementation. Although strategic

    management was more prevalent in the private sector since the concept was first

    developed, the interest of using strategic management in the public sector has

    increased over the last decade (Smith, 1994). Since 1980s there have been a

    series of reforms taking shape in the public sector, resulting from increased

    awareness on the importance of quality in the public sector. According to Osborne

    and Gaebler (1992), that strategic management appeared to be part of a package

    management innovations design to reinvent or modernize the public sector.

    Strategic management was found to be an effective management tool in

    transforming a bureaucratic public sector to a more responsive and innovative

    administration.

    Local Authority in Malaysia (LA) is a government at local level in the

    Malaysian Three-tier, Administrative System. It is responsible in providing urban

    services as well as implementing economic, social, physical and urban

    development within its gazetted administrative boundary. The role of LAs as the

    catalyst of economic development as well as political and social stability is

    undoubtedly critical given its status, as the government at the third level with

    certain

    autonomy power measured to enhance the increasing demands from the

    communities for a more customer-oriented and higher standard of urban services. It

    is this context that the study intends to investigate to what extent strategic

    management is being adopted and practiced by the LAs in Malaysia and to

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    determine factors associated to LAs in adopting a strategic management framework

    as suggested by the western literature.

    2. PROBLEM STATEMENTS4

    While strategic management is widely practiced by firms and other profit oriented

    organizations in this country, its adoption by public sector particularly in

    government

    agencies at operational level is less understood. Strategic planning in Malaysia is

    still insubstantial and unknown in the sense that there is an absence of documented

    proof of its practice (Mohamad , 1988).

    This study is undertaken to fill this knowledge gap. It is imperative to study on how

    strategic management is being adopted by government agencies as a tool of

    enhancing performance their performance. LAs are chosen as the setting because

    of their significant role as the third tier government in Malaysia. Not only LAs are

    important in the provision of urban services to the taxpayers, they are also critical

    as a catalyst in economic growth and well-being for the country.

    3. RESEARCH QUESTIONS

    a) What is the extent of adoption of strategic management practices among the

    LAs in terms of:

    i) Completeness of systems;

    ii) Established direction and mission;

    iii) Depth of analysis;

    iv) Implementation task and skills; and

    v) Control and feedback mechanism

    b) What are the contributing and impeding factors in the LAs in successfully

    adopting the strategic management practices;

    c) How do factors such as leadership traits, organization culture and organization

    structure have impact in the degree of adoption strategic management by the

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    LAs.

    4. RESEARCH OBJECTIVES5

    The main objective of the study is to examine the adoption of strategic

    management

    practices in the Local Authorities in Malaysia. In so doing, the study will seek:

    a) to investigate the extent to which strategic management is adopted by the LAs,

    in line with the strategic management framework that suite its environment;

    b) to ascertain factors that contribute and impede the smooth adoption of strategic

    management in the LAs;

    c) to see how factors such as leadership traits, organization culture and

    organization structure have impact in adopting strategic management in the

    LAs; and

    d) to highlight any other finding that are of interest and contribute towards the

    subject of strategic management in government agencies.

    5. SIGNIFICANCE OF THE STUDY

    Finding of the research will add to the knowledge and understanding of the subject

    of strategic management and its application by the LAs. This study should be

    significant in the sense that it will:

    a) Allow the identification of the concept and framework of strategic management

    that takes into account the nature of work and environment of the LAs;

    b) Support and enrich theory and model of strategic management in public

    organizations that have similarities in their nature of service with the LAs;

    c) Generate greater awareness among public organizations on the importance of

    having a proper and practical strategic management framework as a vehicle to

    organizational effectiveness;6

    d) Provide useful knowledge on factors that might have impact and contribute to

    the successful adoption of strategic management in public organizations.

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    6. SCOPE OF THE STUDY

    The study will take all the organization of LAs in Peninsular Malaysia as the setting.

    Organization of the LAs will confine only to the office of the LAs, being secretariat or

    the administrative arms of the LAs.

    7. THEORETICAL FRAMEWORK OF THE STUDY

    The objective of the study is basically two-pronged. Firstly s to examine the extent

    of adoption of strategic management practices in the LAs and secondly is to see

    how factors such as leadership traits, organization culture do and organization

    structure have impact in the adoption of strategic management that suite the

    environment of the LAs.

    Gathering of data on the extent of strategic management adoption in the LAs

    will be based on models of strategic planning by notable strategic management

    gurus such as Steiner (1979) and Glueck (1982). Amongst the dimension to be

    investigated are:

    vi) Completeness of systems;

    vii) Establish direction and mission;

    viii) Depth of analysis;

    ix) Implementation task and skills; and

    x) Control and feedback mechanism

    The theoretical framework of the study is depicted by the diagram below:7

    Factors Associated With the Extent of Strategic Management

    Adoption in the Local Authorities in Malaysia

    Leadership Traits

    Organization Culture Size

    Organization Structure Income

    INDEPENDENT MODERATING DEPENDENT

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    VARIABLES VARIABLES VARIABLES

    8. DEFINITION OF VARIABLES

    The dimensions of each independent variable are have been identified as follows:

    a. Leadership Traits

    - Degree of ability

    It refers to ability to organize, supervise and dealing with issues. This variable is

    adopted from Jameson and Soule (1991);

    - Degree of Visionary

    It refers to ability to redefine the purpose of organization and embody new

    purposes into structure and systems; ability to design long-term plan and ability

    to forecast incoming issues. This variable is adopted from Bryson J.M (1988);

    - Locus of Control

    Locus of Control refers the extent to which individuals believe that they can

    control events affecting them. Individuals who have a high internal locus of

    control or referred to as internals, believe that the event in their lives are

    primarily the result of their own behaviour and actions.

    Individuals who have a high external locus of control or referred to as external,

    on the other hand believe that the events in their lives and organizations are

    Extent of Adoption of

    Strategic

    Management

    Framework8

    primarily determined by chance, fate or other people. This variable is adopted

    from Julian Rotter (1966) and Burger J.M. (1986).

    b. Organization Culture

    - Level of Team work.

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    Refers to desirability of the personnel to work in a group accomplishing a given

    task or assignment.

    - Level of Commitment,

    Refers to willingness among the personnel to complete the task at their level

    best and having sense of pride for achieving organizational task.

    c. Organization Structure

    - Degree of Authority.

    Refers to clarity of line authority from top management to the lowest level;

    clarity of duties, responsibilities and authorities of each role in the organization

    and degree to which authority is delegated. Degree of structural flexibility in

    terms of adopting changes. Adopted from Fayols fundamental management

    functions.

    - Extent of Coordination.

    Refers to level of interdependence in work situations. How programs and tasks

    are coordinated and what are the tools or mechanisms used to coordinate.

    Adopted from Fayols fundamental management functions.

    - Level of Communication

    Refers to the existence of a strictly upward, downward and multidimensional

    communication as oppose to a little two-way communication. Also refers to

    level of participation of personnel in organization communication. Adopted from

    Likerts Model of Organization Design.

    d. Dimensions of Dependent Variable

    The dimensions the dependent variable i.e. the extent of adoption of strategic

    management by the Las will comprise of completeness of systems; established 9

    direction and mission; depth of analysis; implementation task and skills; and

    Control and feedback mechanism.

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    The determination of those dimensions were based on Certo and Peter

    (1990).These dimensions has been adopted with some modification from earlier

    working of Steiner (1979), Van Gigch (1978) and Glueck (1982).

    9. RESEARCH METHODOLOGY

    Research Population

    The population of this study is all Local Authorities (Las) in Malaysia. Currently

    there 143 LAs nationwide with the break down of 97 in Peninsular Malaysia and

    46 in Sabah and Sarawak. Nevertheless, this study will only take all Las in

    Peninsular Malaysia as the setting. This is to ensure uniformity and

    homogeneity as all Las in Peninsular Malaysia are created and governed by the

    same law, i.e. Act 171 as opposed to LAs in Sabah and Sarawak which are

    established and administered by their own states ordinance. All the 97 LAs in

    Peninsular Malaysia come within three principal categories, namely City

    Councils, Municipal Councils and District Councils. Table II shows the

    distribution of local authorities according to various states in Peninsular

    Malaysia.

    Table II: Peninsular Malaysia: Local Authorities by States, 2004

    State

    No. of Local Authorities

    City

    Council

    Municipal

    Council

    District

    Council

    Total

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    Johore 1 4 9 14

    Kedah 1 2 8 11

    Kelantan 1 11 12

    Malacca 1 1 1 3

    N. Sembilan 3 5 8

    Pahang 2 9 1110

    Perak 1 3 11 15

    Perlis 1 1

    Penang 2 2

    Selangor 1 7 4 12

    Terengganu 1 6 7

    Fed. Teritory 1* 1

    Total 6 27 64 97

    * Kuala Lumpur City Hall Source: Ministry of Housing and Local Government.

    Unit of Analysis

    Unit of analysis is organization i.e. the Local Authorities in Malaysia.

    Data Gathering

    A perception survey will be conducted to measure variables using structured

    questionnaire. Questionnaire will be sent to all LAs via post. Measurement will use

    Likert Scale. In addition, interviews will also be conducted at selected LAs to solicit

    views from selected respondents especially top management in the LAs. Other

    data will be gathered from records at Public Complains Bureau (BPA), departments

    files, records and other documents. Secondary data will be obtained from relevant

    Parliament Acts, relevant research and seminar papers, annual reports, statistical

    abstract, magazines, newspapers and journals.

    10. LITERATURE REVIEW

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    Strategic Management An overview

    Strategic management is defined as a systematic process for managing the

    organization and its future direction in relation to its environment in a way that will

    assure continuous success as well as secure from surprises (Ansoff 1984, Berry

    1995). Strategic management encompasses the process of determining

    organizations mission and goals; managing strategy formulation; strategy

    implementation; and strategy control.11

    Strategic management can be viewed as a series of steps covering the tasks

    of analyzing the opportunities and threats that exist in the external environment;

    analyzing the organizations strengths and weaknesses within the internal

    environment; identifying agency stakeholders; establishing organizations mission

    and goals; formulating strategies by matching the organizations strengths and

    weaknesses with the environments opportunities and threats; implementing the

    strategies; and finally engaging in strategy control activities to measure the

    implementation progress and ensure achievement of the stated goals.

    Ansoff (1984), clarifies that the first step in the evolution of strategic

    management is known as strategic formulation, it began in 1950s when firms

    started to invent a systematic approach in deciding on how and where the firms will

    do its future business. The progress of which managers jointly formulate the

    strategy was known as strategic planning. The term strategic management was

    subsequently introduced to include environmental assessment and strategy

    implementation. Thus, strategic management is defined as being where strategic

    planning is coupled with strategy implementation.

    Steiner (1979) and Barry (1986), argue that strategic planning and

    management, regardless of why public and not profit organization engage in it, can

    help an organization achieve the clarify future direction; think strategically and

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    develop effective strategies; establish priorities; deal effectively with rapid

    changingCircumstances; build teamwork and expertise; and solve major

    organizational problems; and improve organizational performance.

    Chart I: Generic Model of Strategic Management12

    ENVIRONMENTAL OPPORTUNITIES

    AND THREATS

    Macroenvironment Industry

    Environment

    ORGANIZATIONAL DIRECTION

    Mission and Goals

    STRATEGY FORMULATION

    Corporate Strategy

    Formulation

    Business Strategy

    Formulation

    Functional Strategy

    Formulation

    STRATEGY IMPLEMENTATION

    Organization Structure

    Leadership

    Power

    Organizational Culture

    STRATEGY CONTROL

    Performance

    Local Authority in Malaysia

    As the study will focus on strengthening the local Authorities, a general

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    overview on the Local Authority in Malaysia is essential to form a context of the

    study. Beginning with the creation of Committee of Assessors in Penang in 1801,

    the administration of LA was subsequently governed by Sanitary Board Enactment

    in 1907, before it was grouped into two major classifications namely Town Board

    Enactment in 1945.

    The administration of LAs falls under the jurisdiction of the State

    Governments. In its capacity as a local government, LAs, perform a wide range of

    functions. LAs are the provider of various urban services; the authorized parties in

    the formulation of local and structural plan; catalyst for social and economic

    development; caretaker of urban environment protection and cleanliness; and tax

    and revenue collectors. Apart from Act 171 mentioned above, there are two more

    prominent laws that form the power of LAs, namely the Town and Planning Act

    1976 and the Street Drainage and Building Act 1974. In performing their

    multifaceted functions, the LAs derive their revenues from various sources,

    including

    taxes, rents and license fees, profit from trade, services and undertakings, income

    13

    from property assessment and revenue from federal and state governments

    (Ahmad Kamaruddin, 1999)

    The issue on weaknesses of the LAs have been discussed time and again

    by many interested and effected parties. The Chief Secretary to the Government, in

    his opening speech at the Annual Working Meeting or Senior Officials of Local

    Government Authorities in 1998, reiterated on the importance of LAs to improve

    their service to the people through a strong communication and feedback system;

    effective enforcement; high integrity and transparency; prudent financial

    management system; enhancing people participation in their programs; and

    continuous efforts in inculcating quality culture in their organizations. Further to

    that,

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    Dr. Mohd. Zin Mohamed in his paper, called for a re-examination of the LAs in

    various areas including the organizational structure; the scheme of services; the

    competency building program; and the new dimension of managing LAs in the

    current changing environment. This study is undertaken to fulfil those expectations,

    in line with governments policy to bring quality to the lower levels of the

    administration, under the spirit of Excellent Work Culture Movement.

    Creating strong and excellent LAs will benefit many parties including the

    taxpayers; stakeholders; and the country as a whole. The roles of LAs in the

    revitalization of the current economic slow down is highly critical. As the authority in

    approving various permits and licenses for many types of trades and business, as

    well as the authorized agency in issuing the Certificate of Fitness (CF) to all

    residential, commercial and industrial buildings before they can be occupied and

    operationalized, one could understand how an effective LAs could contribute to the

    well-being of the country. As a frontline organizations dealing with the public at

    grass-root level, the performance of LAs cannot but reflect the image and credibility

    of the entire government.

    Strategic Management in States and Local Governments14

    The importance of strategic planning and management practice as an

    effective tool in strengthening the performance in the states and local governments

    has become a subject of interest in many developed countries since the last fifteen

    years. In the US, concerted efforts have been undertaken to empower states and

    local governments aimed at enhancing the capacity of these authorities. Much of

    such efforts were sparked by the idea of strategic management and organizational

    transformation inspired by Osborne and Gaebler in their Reinventing Government

    (1992).

    Wechsler conducted a survey in 548 state agencies in the United States in

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    1995 to assess their experience in strategic planning and implementation. The

    survey discovered that a majority of the agencies (60%) currently use strategic

    planning and management in their organizations. It was also found that leadership

    in the individual agency is the main factor (88%) for state agencies to initiate

    strategic planning in their organization, while almost all respondents chose desire

    to set program and policy direction as the most important objective of strategic

    planning and management. It was also agreed almost unanimously that

    clarification

    of direction and goals is the most important outcome that strategic management

    help achieve in their agency.

    In the United Kingdom, a survey by Flynn, Talbot and Colin (1996) of over 600

    UK public service senior managers in 1994 identified the element of competition as

    a main driving force for local governments to revisit their existing service delivery

    system. It was discovered that competition generates the need for a new strategic

    thinking, strategy formulation and implementation. However, it was also revealed

    that the undertaking of strategic planning in most local governments is normally by

    state governments.15

    Strategic Management Implementation Model

    The Harvard Policy Model and the Stakeholder Management Model are two

    common approaches to strategic management in the public sector (Bryson 1989).

    The Harvard Policy model was developed as part of the business policy courses

    taught at Harvard Business School since the 1920s. In the Harvard policy,

    strategists assess organizational strengths and weaknesses, identify opportunities

    and threats, and seek to coalign the organization with its environment.

    Orgranization are rejoined to build on strengths, overcome weaknesses, exploit

    opportunities, and block threats (Nutt & Backoff, 1992). Stakeholder approach to

    strategic planning are concerned with identifying individual and organization actors

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    who have an interest or in the focal organization and it strategic program. This

    model placed important role on the leadership of an organization to maintain good

    relationship with the stakeholder who have influence in agencys direction and its

    capacity for realizing its strategy.

    Factors that influence the successful implementation of strategic management from

    internal organization point of view relate quite closely with the generic organization

    development model suggested by management experts such as

    Mc Kinsey, de Bono, Ishikawa to mention a few. Summary of factors contributing

    to organizations excellence under generic organization development model is

    tabulated in the table below.16

    Variables Explanation Sources

    Leadership Leadership is the main driver of organizations change.

    Leadership will lead the direction, influence and

    motivate the behavior of personnel to channel their

    efforts into the desired direction.

    Kroll (1992), Howe

    and Kaufman, (1979),

    Ansoff, (1965, 1984),

    Bryson (1989)

    Culture/

    Behavior

    Identification of the right attitudes and behavior of the

    people is essential towards achieving strategy and

    objectives.

    Kroll, (1992), Hamel

    & Prahalad (1994)

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    Systems/

    Process

    Ability to perform and operate effectively rely heavily on

    superior work systems and process

    Kroll (1992), Howe

    and Kaufman, (1979),

    Ansoff, (1965)

    Organization

    Structure

    An organization structure (OS) must be aligned to put

    the strategy into effect. OS will cover responsibility and

    authority; job definition and description; and line of

    command.

    Kroll, (1992) Ansoff

    (1965)Bryson (1989)

    Human

    Resource

    Architecture

    Human resource is the ultimate resource. Thus a strong

    organization must be supported by an effective HR

    Management.

    Hamel & Prahalad

    (1994) Bryson (1989)

    Technology

    Architecture

    Technology is key in coping with dynamic competitive

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    situation

    Ansoff (1984), Hamel

    & Prahalad (1994)17

    11. ORGANIZATION OF THE STUDY

    The organization of the study is planned as shown below:

    PART I: RESEARCH BACKGROUND AND METHODOLOGY

    Chapter 1: Introduction, Objective and Scope of the Study

    Problem Statements

    Research Focus

    Objective, Scope and Significance of the Study

    PART II: LITERATURE REVIEW

    Chapter 2: Local Government in Malaysia

    History of the Local Authority (LA) in Malaysia

    LA in the Malaysian Three-tier System of Government

    Laws and Regulations Governing the LAs

    Roles and Functions of LAs

    Issues Confronting LAs

    Chapter 3: A General Overview of Strategic Management

    Concept and Definition of Strategic Management

    Historical and Evolution of Strategic Management

    Schools of Thought in Strategic Management

    Strategic Management Model and Dimensions

    Chapter 4: Research Methodology

    Research Design

    The Population

    The Survey and Interview Techniques

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    Data Analysis18

    PART III ANALYSIS AND FINDINGS AND CONCLUSION

    12. CONCLUSION

    This proposal is the first step of an endeavour to embark on a comprehensive

    study on strategic management adoption in the LAs in Malaysia. It important to

    see the extent of adoption and organizational factors that influence the application

    of a practical strategic management practice in the LAs. It is hoped that the output

    of study will be beneficial to all parties concerned while at the same time

    contribute to the knowledge enhancement in the academic world.

    13. BIBLIOGRAPHY

    Ansoff, H. Igor (1965), Corporate Strategy, Penguin Books.

    Ansoff, H. Igor (1984), Implanting Strategic Management, Prentice Hall.

    Barry B.W. (1986), Strategic Planning: Workbook for Non-Profit Organizations, St.

    Paul, Minnesota.

    Berry, FS and Wechsler, B (1995), State Agencies Experience with Strategic

    Planning: Finding From A National Survey, Public Administration Review,

    MarchApril, 1995, Vol.55, No.2.

    Bryson, J.M. (1989), Strategic Planning for Public and Non Profit Organizations,

    Jossey-Bass Publishers.

    Certo and Peter (1990), Strategic Management Process, Singapore, Mc Graw-Hill.

    Flynn, N and Talbot, C (1996) Strategy and Strategists in UK Local Government,

    Journal of Management Development, _ Vol. 15, Issue 2.

    Glueck, W.F., et. Al (1982), Four Faces in Strategic Management, in Journal of

    Business Strategy, Winter.

    Joyce, P. and Woods, A. (2001), Strategic Management, Kogan Page Limited,

    London.19

    Kamaruddin, Ahmad, Bringing Quality to the Local Level, in Muhammad Rais

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    Abdul Karim (ed.) Reengineering the Public Service: Leadership and Change in an

    Electronic Age (1999), Pelanduk Publications.

    Khandwalla, P.N. (1977), The Design of Organizations, Harcourt Brace Jovanovich,

    Inc., New York.

    Zin, Mohamad, in MAMPU, (1998), Laporan Mesyuarat Kerja PihakBerkuasa)

    Tempatan, Kuala Lumpur: Malaysian Administrative Modernization and

    Management Planning Unit.

    MAMPU, (2000), Laporan Mesyurat Kerja PihakBerkuasa Tempatan, Kuala

    Lumpur: Malaysian Administrative Modernization and Management Planning Unit.

    Mohamad, Zainal Abidin (1988), Strategic Planning: An Exploratory Study of Its

    Practice by Agro-Based Enterprises in Malaysia. Thesis submitted for the Ph.D.

    degree in Business Studies, University of Edinburgh.

    Nutt, Paul C. And Backoff, R.W., (1992) Strategic Management of Public and Third

    Sector Organizations, Jossey-Bass Publishers, San Francisco.

    Osborne, D and Gaebler, T (1992), Reinventing Government, Addison-Wesley,

    Reading, Mass.

    Peter, W., Pringle, CD, & Kroll, MJ (1992), Strategic Management,Text and Cases,

    Allyn & Bacon.

    Smith R.J. (1994), Strategic Management and Planning in the Public Sector,

    Longman, Harlow.

    Steiner, G. (1979), Contigency Theories of Strategy and Strategic Management, in

    Schendel D.E. & HOFER, C.W. (eds), Strategic Management: A View of Business

    Policy and Planning, Boston: Little Brown.

    Van Gigch (1978), Applied General Systems Theory, New York: Harper and Row.

    Wilkinson D, and Pedler, M (1996), Whole Systems Development in Public

    Service, Journal of Management Development, _ Vol. 15, Issue 2.20

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    SYNOPSIS OF

    GROWTH OF In2O3, CuInSe2 AND CuIn3Se5 FILMS AND

    ION BEAM STUDIES OF THEIR INTERFACES WITH Si

    A THESIS

    to be submitted by

    P. MALAR

    for the award of the degree

    of

    DOCTOR OF PHILOSOPHY

    DEPARTMENT OF PHYSICS

    INDIAN INSTITUTE OF TECHNOLOGY MADRAS

    CHENNAI-600 036, INDIA

    1. INTRODUCTIOn

    2.

    3. 2. OBJECTIVES AND SCOPE OF THE WORk

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    IMPACT OF GLOBAL FINAICIAL CRISIS IN INDIAN

    SME(SMALL AND MEDIUM COMPANIES/ENTERPRISES)

    WITH SPECIAL REFERENCE TO TEXTILE SECTOR IN

    TAMILNADU

    Name of the Author ;G.Vairava Subramanian

    Degree applied for ; PHd In Economics Dept

    Date of submission ; 05/08/2011

    Version Status ;Draft

    Document Version ; MS word

    Intruduction

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    Small & midsized companies with the overall revenue of 1 crore-100

    crores are there in India which is contributing to overall

    GDP(Gross Domestic Product) to the tune of 8-8.5 %. Being the

    major source of employment provider for the semi skilled and

    unskilled labor population of India, this segment is the most

    respected segment in India.

    The sector is more or less dominated in to all ancillary units for

    almost all the segment across India, very precisely,

    manufacturing segment. The promoter of this type of companies

    are basically, the domain experts and they have very thorough

    knowledge in their segment of operation. Basically this type of

    entrepreneurs are getting developed by way of their previous

    experience in to some other companies and with their contact

    getting developed with the parent companies, gaining theconfidence about their marketability, this companies are getting

    started.

    The promoters are investing very small amount of money as their

    initial investment and engage only semi skilled labour along with

    their personal involvement in the business in the initial stage of

    operation. Over the period of time, when they start growing,

    they start expanding their operation.

    The impact for this specific sector was mainly because of sudden boost in

    pre melt down period. Some of the key and note worthy activitieshappened in the sector during pre melt down period are as follows

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    The industry was over optimistic because of the over demand for

    their products,( pre melt down period.) Without thinking

    professionally, the promotor started expanding their capacity

    with additional manpower, without understanding the fact that,

    in case of failure.

    The manpower was also expanded very aggressively, with the future

    need of employment, also competing with big giants in terms of

    salary.(Normally, this industry is not the highly paid industry and

    the employees are also understanding their capacity more

    precisely, the employees of this segment are more loyal to their

    promotor, suddenly, when there was an increase in labor

    shortage for the bigger giants, they started looking to hire this

    space employees, Because of the compulsion, where, the small

    entrepreneur was forced to retain the labor by way of increasingthe salary and other perks without foreseeing the negative

    impact expected in to India).

    The entrepreneur has also been encouraged by the huge order book

    for his products from their parent companies, thereby started

    expanding his capacity in terms of business as well as his

    personal wealth, (expecting huge profit from the business

    looking in the size of order to his company, he started

    expanding his personal wealth by way of increasing in life style,

    change of car, change of House, buying Jewells, entertainmentetc, which resulted in to huge monthly outflow of funds for his

    personal wealth creation in addition to his corporate liability)

    Increased facilities for the labour like, lunch, pickup-drop from their

    houses, tea/coffee/snacks etc, has definitely dented the profit of

    the company.

    Due to enhanced order book, working capital requirements has to

    be met with high cost borrowing from the private lender, with

    the assumption of increased profitability will support forservicing the high cost borrowing.

    Delay in payment has also increased their interest liability with the

    bankers by way of excessive out flow of money as interest.

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    Excessive raw material ordered for the enhanced production has

    also pare allay made the entrepreneur to earmark excess funds

    for the payment to be made, resulted in to more inventory than

    the normal level of maintenance.

    Shortage of power supply in the last 2-3 years in entire India hasresulted in to low productivity with higher labor cost, as labor

    will sit ideally during the electricity failure.

    RESEARCH AREA

    The specific research to be done

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