impact of covid-19 on consumer behavior

Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. • Sentiment around outbreak • Changes in lifestyle, shopping, social and entertainment activities • The new normal behaviour EXPANSIVE GLOBAL COVERAGE ACROSS 70+ MARKETS Stockpiling around the world has extended beyond emergency items to grocery basics and essentials, such as canned goods, bottled water, toilet paper and cleaning products. Stay up to date on purchase trends with this truly global consumer study, offering insights into: • Impact on food & beverage, personal care and health & wellness consumption • Length of impact (short, medium or long term) • Synthesized results using sales trends data (RMS data) • Change in shopping behaviour (online vs. offline) • Online channels used for product purchase • Intention to shop online in the next 6 months by category • Travel behavior in the next 6 months • Impact on leisure and business travel • Changes to summer vacation plans and destinations MARKET SENTIMENT E-COMMERCE ECOSYSTEM CATEGORIES ON DEMAND TRAVEL BEHAVIOR As COVID-19 becomes a global pandemic and consumers change their buying habits, it's more important than ever that you have a complete view of the marketplace. Our global study reveals how this changing behavior can create new opportunities for marketers. ADDITIONAL TOPICS COVERED ON A COUNTRY LEVEL A GLOBAL SURVEY OF CONSUMER SENTIMENT AND BEHAVIOR DURING THE PANDEMIC IMPACT OF COVID-19 ON CONSUMER BEHAVIOR

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Page 1: IMPACT OF COVID-19 ON CONSUMER BEHAVIOR

• Sentiment around outbreak

• Changes in lifestyle, shopping, social and entertainment activities

• The new normal behaviour

EXPANSIVE GLOBAL COVERAGE ACROSS 70+ MARKETSStockpiling around the world has extended beyond emergency items to grocery basics and essentials, such as canned goods , bottled water , toilet paper and cleaning products. Stay up to date on purchase trends with this truly global consumer study, offering insights into:

• Impact on food & beverage, personal care and health & wellness consumption

• Length of impact (short, medium or long term)

• Synthesized results using sales trends data (RMS data)

• Change in shopping behaviour (online vs. offline)

• Online channels used for product purchase

• Intention to shop online in the next 6 months by category

• Travel behavior in the next 6 months

• Impact on leisure and business travel

• Changes to summer vacation plans and destinations

MARKETSENTIMENT

E-COMMERCEECOSYSTEM

CATEGORIES ON DEMAND

TRAVEL BEHAVIOR

As COVID-19 becomes a global pandemic and consumers change their buying habits, it's more important than ever that you have a complete view of the marketplace. Our global study reveals how this changing behavior can create new opportunities for marketers.

ADDITIONAL TOPICS COVERED ON A COUNTRY LEVEL

A GLOBAL SURVEY OF CONSUMER SENTIMENT AND BEHAVIOR DURING THE PANDEMIC

IMPACT OF COVID-19 ON CONSUMER BEHAVIOR

Timeline: Results ready March 24th, depending on country

Investment: $1,200 to $5,000, depending on country

ArgentinaBoliviaBrazilCanadaChileColombiaCosta RicaDominican RepublicEcuadorGuatemalaMexicoParaguayPanamaPeruPuerto RicoUruguayUSAVenezuela

BahrainCameroonEgyptGhanaJordanKenyaKuwaitMoroccoNigeriaOmanPakistanQatarSaudi ArabiaSouth AfricaU.A.E.

AustriaBelgiumDenmarkFinlandFranceGermanyIrelandItalyNetherlandsNorwayPortugalSpainSwedenSwitzerlandU.K.

ChinaHong KongIndiaIndonesiaJapanMalaysiaPhilippinesSingaporeSouth KoreaSri LankaTaiwanThailandVietnam

BulgariaCroatiaCyprusCzechiaGreeceHungaryKazakhstanPolandRomaniaRussiaSerbiaSlovakiaSloveniaTurkeyUkraine

FOR MORE INFORMATION To purchase Nielsen’s latest Report or request a study tailored more to your needs, please contact your local Nielsen Consumer Insights representative or [email protected]

Methodology: Online surveys in most countries (CATI in a few)

Sample Size: n=500 up to n=1.000 depending on country

Target Sample: Country representativeadults, male/female, 18 + years old

RESEARCH METHODOLOGY

TIMELINE & INVESTMENT

MARKETS IN SCOPE

AustraliaNew Zealand

mailto:[email protected]

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