impact of brand image and

8/18/2019 impact of brand image and

1/55

IMPACT

OFBRAND IMAGE AND CONSUMER

PERCEPTION ON BRAND LOYALTY: A STUDYIN CONTEXT OF PATANJALI AYURVEDA LTD.

AMONG THE PEOPLE OF JAMMU

SUBMITTED BY:IVANI KATAL 27-MBA-15MANHAR MALHOTRA 29-MBA-15

MITALI SHARMA 31-MBA-15


2/55

PATANJALI

YOGPEETH

Patanjali Yog!!t" in Ha$i%&a$' (tta$a)"an% i* on!o+ t"! la$g!*t Yoga in*tit,t!* in In%ia

It i* a .!nt!$ o+ Yoga an% A/,$0!%a a.ti0iti!* inIn%ia ,ilt on t"! na! o+ Ma"a$i*"i Patanjali &"oin0!nt!% Yoga 5 /!a$* ago

T"! a*"$a i* $,n ,n%!$ t"! g,i%an.! o+ S&aiRa%!0 4i &"o "a* $!0i0!% Yoga an% *$!a%ing it allo0!$ t"! &o$l%it" t"! "!l o+ Bal)$i*"an' Baa Ra%!0 "a*!*tali*"!% Divya Yog Mandir in 1995

A..o$%ing to S"$i S"$i Ra0i S"an)a$' a &o$l%-$!no&n!% *i$it,al l!a%!$ 6If an individual

can be credited with reviving Yoga in India,it is solely Baba Ramdev 6


3/55

RAMDEV BABA A! A"!# $#%D&$'ED Y#(A $AM)A' RA!'RA)A'I BAVA% * 'E RE!IDE%$E #+ 'E)RE!IDE%' #+ I%DIA


4/55

Baa Ra !0 o$ o$! .oonl/ )no&n a* S&aiRa%!0 i* a &o$l% $!no&n!% Yoga g,$,' &"o "a*$!0ol,tioni8!% t"! &o$l% &it" "i* t$!!n%o,* a$oa."to&a$%* Yoga

Hi* a.t,al na! i* Ra K$i*"an Ya%a0 H! &a* o$n in Ali Sai/a% P,$ Villag! %i*t$i.tMa"!n%!$ga$"' Ha$/anaA* a ."il% "! &a* 0!$/ ,." in,!n.!% / t"!$in.il!* o+ S","a*" :"an%$a Bo*! an% Ra P$a*a%

Bi*il

H! &a* a ol% /o,t" an% n!0!$ a.)!% on +$o "i*$in.il!*H! al*o in,!n.!% an/ !ol! to ;g"t again*t in

j,*ti.! an% .o$$,tion


5/55

i0/a Pi%anta) Tail Ma**ag! Oil +o$ 4oint Pain an%

A$t"$iti*i0/a P,na$na0a%i Man%,$ +o$ Ki%n!/ P$ol!* an%An!iai0/a Sanji0ani Vati +o$ :ol%'

i0/a S"ilaj!!t Sat +o$ =o,t an% !a) I,n!

S/*t!i0/a Sing"naa% =,gg,l, +o$ R"!,ati*

i0/a Pi%anta) Tail Ma**ag! Oil +o$ 4oint Pain an%A$t"$iti*

i0/a P,na$na0a%i Man%,$ +o$ Ki%n!/ P$ol!* an%An!iai0/a Sanji0ani Vati +o$ :ol%'

i0/a S"ilaj!!t Sat +o$ =o,t an% !a) I,n!S/*t!i0/a Sing"naa% =,gg,l, +o$ R"!,ati*

HERBAL PRODUCTS ATPATANJALI

i0/a Ka/a)al Vati +o$ S)in i*!a*!' A.n! an%

Pil!*i0/a K!*" Tail Hai$ Oil +o$ Hai$ Lo**' an%$,> an%H!a%a."!i0/a Ma%", Na*"ini Vati +o$ ia!t!*

i0/a Ma%",)al Vati +o$ ia!t!*

i0/a M!%"a K&at" +o$ H!a%a."! an% M!o$/?n"an.!!nt

i0/a S&a*a$i Ra* +o$ L,ng P$ol!*' B$on."iti*an% A*t"a

i0/a T$i"ala :",$na +o$ R!j,0ination an%!to@i;.ationi0/a T$i"ala =,gg,l, +o$ 4oint Pain' Pil!* an%!ig"t Lo**

i0/a (%a$a$ita Vati +o$ ig!*tion an% Stoa."!P$ol!*i0/a (%a$)al :",$na +o$ In%ig!*tion an%

i0/a Ala :",$na +o$ ?/!*' ig!*tion an% =!n!$al

H!alt"i0/a A$og/a0a$%"ani Vati

i0/a A*"a$i"a$ Ra* +o$ Ki%n!/ Ston!*

i0/a A*"&agan%"a :",$na +o$ St$!**'


6/55

OBJECTIVES OF OUR

STUDY

'# !'&DY )A'A%-A"I A! A BRA%D A%D I'!

)R#D&$' MI.'# A%A"Y/E $#%!&MER )ER$E)'I#% AB#&')A'A%-A"I A! A BRA%D A%D I'! )R#D&$'!

'# A%A"Y/E IM)A$' #+ BRA%D IMA(E #% "#YA"'Y

I%'E%'I#%!'# A%A"Y/E A%D IDE%'I+Y IM)#R'A%' +A$'#R!I%+"&E%$I%( )A'A%-A"I A! A BRA%D


7/55

'his study was conducted todetermine the level of brand loyaltyand image,

to e0amine interactive role of thosefactors that determine brand imageand loyalty,

to determine level of brand loyalty andimage of )atan1ali 2roducts3 users and

to suggest measures for develo2ing its

brand loyalty in district -ammu

ABSTRACT


8/55

'he data was collected through a4uestionnaire from a sam2le of 56 residentsof -ammu

'hey were selected through convenience

sam2ling method'he 4uestionnaire involved 4uestions onbrand loyalty, brand image and consumer

2erce2tion based on 7 )#I%' li8ert scale

ranging from strongly agree to stronglydisagree

'he results were analy9ed on the basis of t*test and A%#VA to determine the di:erences

among the grou2 factors

ABSTRACT


9/55

In t"i* $!*!a$."' t"! $!*!a$."!$!@ain!% +a.to$* $!*on*il! +o$$an% lo/alt/ o+ t"! $o%,.t to.,*to!$* *ati*+a.tion' $an% iag!an% $an% $!+!$!n.! o+ t"! Patanjali

T"i* *t,%/ &a* ,n%!$ta)!n onl/ in 4a,

Sal! *i8! &a* *all

LIMITATIONS OF THE

STUDY


10/55

The Impa! "# B$a%& Ima'e "% C"%()me$Beha*+"$: A L+!e$a!)$e Re*+e, - Y+ /ha%'

!a$t!nt o+ Ma$)!ting' Manag!!nt S."ool' 4inan(ni0!$*it/' =,ang8"o,' :"ina' Ope% J")$%a0 "#B)(+%e(( a%& Ma%a'eme%!1 23451 61 57892 P,li*"!%

Onlin! 4an,a$/ 215 in S.iR!*Ee! "# B$a%& Ima'e "% B$a%& L"a0! a%&R"0e "# C)(!"me$ Sa!+(#a!+"% +% +!

o$l% Ali!% S.i!n.!* 4o,$nal 2 C1DE 13F-137' 213ISSN 1G1G-F952

• BRAND IMAGE1 CUSTOMER SATISFACTION AND LOYALTYINTENTION: A STUDY IN THE CONTEXT OF COSMETICPRODUCT AMONG THE PEOPLE OF CENTRAL INDIA -SATENDRA THA;UR a%& DR. A. P SINGH

Int!$national 4o,$nal o+ M,lti%i*.ilina$/ Manag!!ntSt,%i!* Vol2 I**,! 5' Ma/ 212' ISSN 22F9 GG3F

LITERATURE REVIEW


11/55

LITERATURE REVIEW

BRAN LOYALTYE a$)!t!$* *"o,l%!"a*i8! to %!0!lo t$,*t in t"!.on*,!$* in% a* it &ill a*i.all/ l!a%*to&a$% t"! $an% lo/alt/ T"i* t$,*t .an onl/

! gain!% / $o0i%ing ,alit/ *!$0i.!*'


12/55

BRAN LOYALTYE lo/al .,*to!$* a$! not too,." *!n*iti0! o+ $i.! &"il! ."oo*ing t"!$an% ,t &"!n t"! ti!* .o! o+ ,antit/

*!l!.tion t"!n t"!/ !.o! .on*.io,* ao,t


13/55

BRAN LOYALTYE P$i.! !la*ti.it/ "a* it*ia.t on $an% lo/alt/ &"i." !an* t"at&"!n a $an% &ill go to !@loit it*

.,*to!$* o$! t"an t"!/ .an !a$ t"!n


14/55

BRAN LOYALTYE Lo/alt/ .an ! in t&o %i!n*ion*!it"!$ t"! ,$."a*! o$ attit,%inal P,$."a*! lo/alt/

"!l* to gi0! !tt!$ a$)!t *"a$! &"il! attit,%inallo/alt/ t!n%* to *!t "ig" $i.!*


15/55

BRAND IMAGE: A..o$%ing to Pa$)' !*tali*"ing a$an% iag! i* a ,it! io$tant a$)!ting

+,n.tion a* it *o!ti!* %i$!.tl/ a**o.iat! &it"

*al!


16/55

BRAND IMAGE: B$an% iag! %o!* not onl/.on0!/ t"! goodwill o+ $an% to t"! .,*to!$*

,t al*o ili.itl/ pe!"#de t"! to ,/ /o,$$o%,.t again an% again


17/55

BRAND IMAGE: P!ol! j,*t not ,/ t"! $an% +o$it* "/*i.al $o%,.t o$ att$i,t!* ,t !"in% t"!

*.!n! t"!$! i* !el$%e!&ee' an% wo&( i* o,g"t/ t"!


18/55

"il! la.ing /o,$ $an% on t"! gloal *.!na$io't"! .oan/ *"o,l% $!ali8! t"! *o.ial an% .,lt,$al0al,!* o+ a a$ti.,la$ lo.alit/ to gain t"! o*ition int"! in%* o+ lo.al .,*to!$*

AS RIGHTLY DONE BY


19/55

C)(!"me$ pe$ep!+"%: $!+!$* to t"! $o.!** / &"i."a .,*to!$ *!l!.t*' o$gani8!*' an% int!$$!t*in+o$ation*ti,li in,t* to .$!at! a !aning+,l

i.t,$! o+ t"! $an% o$ t"! $o%,.t It i* a t"$!! *tag!$o.!** t"at t$an*lat!* $a& *ti,li into !anin +,l


20/55

C)(!"me$ pe$ep!+"%: It i* "o& a .,*to!$ *!!* aa$ti.,la$ $an% &it" &"at!0!$ "! o$ *"! "a* !!nal! to ,n%!$*tan% / &at."ing t"! $o%,.t*' it*$ootion*' +!!%a.) !t. It i* t"! iag! o+ t"ata$ti.,la$ $an% in t"! in% o+ t"! .,*to!$


21/55

1 GENDERFe)"e*+, di!&i-"&io* o$e!po*de*&! -, ge*de

DATA ANALYSIS

An*&!$ R!*on*! J

1 Mal!31 53J

2

Total59 1J


22/55

./ AGEFe)"e*+, di!&i-"&io* o$e!po*de*&! -, #ge

DATA ANALYSIS

An*&!$ R!*on*!J

1 !lo& 1G 2 3J

2 19 to 2537 3J

3 2 to 3511 19J

F 3 to 55G 1FJ

5 55 an% ao0!1 2J

Total59 1J


23/55

0/ MARITAL STATUSFe)"e*+, di!&i-"&io* o$e!po*de*&!

DATA ANALYSIS

An*&!$ R!*on*! J

1 Ma$$i!% 1

27J

2 i%o&!% J

3 i0o$.!% J

F S!a$at!% J

5 N!0!$ a$$i!% F373J

Total 59 1J


24/55

1/ EDUCATION LEVELFe)"e*+, di!&i-"&io* o$e!po*de*&!

DATA ANALYSIS

An*&!$R!*on*! J

1 P$ia$/ J

2 S!.on%a$/2 3J

F =$a%,at!33 5J

5 Po*t g$a%,at!22 3GJ

o.to$at!2 3J

Total59 1J


25/55

2/ PROFESSIONFe)"e*+, di!&i-"&io* o$e!po*de*&!

DATA ANALYSIS

An*&!$R!*on*! J

1 R!ti$!% J

2 :i0il *!$0ant12 2J

3 P$i0at! *!.to$9 15J

F S!l+ !lo/!%2 3J

5 St,%!nt3 1J

Total5 1J


26/55

3/ BRAND LOYALTY

5

1

15

2

25

1 ?TR?M?LY LIK?LY

2

3

F

5

7 ?TR?M?LY(NLIK?LY

I I%'E%D '# B&Y )R#D&$'! #+ 'I! BRA%D I% 'E

%EAR +&'&RE


27/55

I I%'E%D '# B&Y #'ER )R#D&$'! #+ 'I! BRA%D

3/ BRAND LOYALTY

5

1

15

2

25

1 ?TR?M?LY LIK?LY

2

3

F

5

7 ?TR?M?LY(NLIK?LY


28/55

IDER 'I! BRA%D MY +IR!' $#I$E I% I'! DI++ERE%' )R#D&$' $A'E

3/ BRAND LOYALTY

2

F

G

1

12

1F

1 ?TR?M?LY LIK?LY

2

3

F

5

7 ?TR?M?LY(NLIK?LY


29/55

Y )#!I'IVE 'I%(! AB#&' 'I! BRA%D '# #'ER )E#)"E

3/ BRAND LOYALTY

2

F

G

1

12

1F

1

1G

1 ?TR?M?LY LIK?LY

2

3

F

5

7 ?TR?M?LY(NLIK?LY


30/55

#R ;#&"D RE$#MME%D 'I! BRA%D '# !#ME#%E ;# !EE

3/ BRAND LOYALTY

2

F

G

1

12

1F

1

1 ?TR?M?LY LIK?LY

2

3

F

5

7 ?TR?M?LY(NLIK?LY


31/55

I D#%3' B#'ER "##


32/55

I+ 'I! BRA%D ;ERE '# RAI!E 'EIR )RI$E!, I ;#&"D $#%'I%&E

'# B&Y 'EIR )R#D&$'!

3/ BRAND LOYALTY

2

F

G

1

12

1F

1

1 ?TR?M?LY LIK?LY

2

3

F

5

7 ?TR?M?LY(NLIK?LY


33/55

I+ 'I! BRA%D ;A! %#' AVAI"AB"E, I' ;#&"D MA


34/55

I( >&A"I'Y

4/ BRAND PERCEPTION

2

F

G

1

12

1F

1

1G

1 ?TR?M?LY LIK?LY

2

3

F

5

7 ?TR?M?LY(NLIK?LY


35/55

'RADI'I#%A" A%D ERBA"

4/ BRAND PERCEPTION

5

1

15

2

25

1 ?TR?M?LY LIK?LY

2

3

F

5

7 ?TR?M?LY(NLIK?LY


36/55

$EA)ER )R#D&$'!

4/ BRAND PERCEPTION

2

F

G

1

12

1F

1

1G

1 ?TR?M?LY LIK?LY

2

3

F

5

7 ?TR?M?LY(NLIK?LY


37/55

+#R #"DER )E#)"E

5/ BRAND IMAGE

2

F

G

1

12

1F

1

1G

1 ?TR?M?LY LIK?LY

2

3

F

5

7 ?TR?M?LY(NLIK?LY


38/55

+#R Y#&%(ER )E#)"E

5/ BRAND IMAGE

5

1

15

2

25

1 ?TR?M?LY LIK?LY

2

3

F

5

7 ?TR?M?LY(NLIK?LY


39/55

A M#DER% I%%#VA'IVE BRA%D

5/ BRAND IMAGE

2

F

G

1

12

1F

1

1G

2

1 ?TR?M?LY LIK?LY

2

3

F

5

7 ?TR?M?LY(NLIK?LY


40/55

B&Y I'! )R#D&$'! BEI%( A% I%DIA% ERBA" BRA%D

5/ BRAND IMAGE

2

F

G

1

12

1F

1

1G

2

1 ?TR?M?LY LIK?LY

2

3

F

5

7 ?TR?M?LY(NLIK?LY


41/55

B&Y I'! )R#D&$'! %#' BE$A&!E #+ !)IRI'&A"I!M A!!#$IA'ED

;I' 'E BRA%D

5/ BRAND IMAGE

5

1

15

2

25

3

1 ?TR?M?LY LIK?LY

2

3

F

5

7 ?TR?M?LY(NLIK?LY

H6 T(ee i! *o !ig*i8+#*& di9ee*+e -e& ee*


42/55

H67 T(ee i! *o !ig*i8+#*& di9ee*+e -e&wee*&(e ge*de #*d lo,#l&, i*&e*&io*!

t-*tatt .$iti.al t&o tail' t"!$!+o$! n,ll "/ot"!*i* aep!e& T"! o*!$0!% %i>!$!n.! !t&!!n t"! *al! !an* C1 - F3D i*

not .on0in.ing !no,g" to *a/ t"at t"!$! i* *igni;.ant %i>!$!n.!!t&!!n al! an% lo/alt/ int!ntion*

t-T!*tE T&o-Sal! A**,ing ?,al Va$ian.!*

g!n%!$ LOYALTYINT?NTIONS

M!an 1F7F57 FF1

Va$ian.! 25353 173F75

O*!$0ation* 59 59

Pool!% Va$ian.! 995FH/ot"!*i8!%M!an i>!$!n.!

%+ 11

t Stat -1FF3

PCTtD on!-tail 5F2?-27t :$iti.al on!-tail 15G9

PCTtD t&o-tail 1G?-2

t :$iti.al t&o-tail 19G2

H67 T(ee i! *o !ig*i8+#*& di9ee*+e -e&wee*


43/55

H67 T(ee i! *o !ig*i8+#*& di9ee*+e -e&wee* AGE #*d LOYALTY INTENTIONS

t-*tatt .$iti.al t&o tail' t"!$!+o$! n,ll "/ot"!*i* aep!e& T"! o*!$0!% %i>!$!n.! !t&!!n t"! *al! !an* C1 FG7D i*

not .on0in.ing !no,g" to *a/ t"at t"!$! i* *igni;.ant %i>!$!n.!!t&!!n A=? C1G an% !lo&D an% lo/alt/ int!ntion*


ag! LOYALTYINT?NTIONS

M!an 2F7F57 FF1

Va$ian.! 71929 173F75

O*!$0ation* 59 59

Pool!% Va$ian.! 121922H/ot"!*i8!%M!an i>!$!n.!

%+ 11

t Stat -773277

PCTtD on!-tail 21?-12t :$iti.al on!-tail 15G9

PCTtD t&o-tail F21?-12

t :$iti.al t&o-tail 19G2



44/55


t-*tatt .$iti.al t&o tail' t"!$!+o$! n,ll "/ot"!*i* aep!e& T"! o*!$0!% %i>!$!n.! !t&!!n t"! *al! !an* CF2

FG7D i* not .on0in.ing !no,g" to *a/ t"at t"!$! i* *igni;.ant%i>!$!n.! !t&!!n A=?C19-25D an% lo/alt/ int!ntion*


ag!LOYALTY

INT?NTIONS

M!an F2731 FG75

Va$ian.! 157279 1125

O*!$0ation* 3 2

Pool!% Va$ian.! 1F2F9F

H/ot"!*i8!%M!an i>!$!n.!

%+ 3

t Stat -523

PCTtD on!-tail 2597

t :$iti.al on!-tail 2F3FF9F

PCTtD t&o-tail 51G1F

t :$iti.al t&o-tail 2719FG5



45/55


ag! Lo/alt/int!ntion*M!an 3 FVa$ian.! 51GO*!$0ation* 1 1Pool!%Va$ian.! 2G93H/ot"!*i8!%M!ani>!$!n.!

%+ 1G

t Stat -753PCTtD on!-tail 12?-t :$iti.al on!-tail 25523G

PCTtD t&o--


t-*tatt .$iti.al t&o tail' t"!$!+o$! n,ll "/ot"!*i* aep!e& T"! o*!$0!% %i>!$!n.! !t&!!n t"! *al! !an* CF2

FG7D i* not .on0in.ing !no,g" to *a/ t"at t"!$! i* *igni;.ant%i>!$!n.! !t&!!n A=?C2-35D an% lo/alt/ int!ntion*



46/55


ag!Lo/alt/

int!ntion*M!an F 251525Va$ian.! 19573O*!$0ation* 7 GPool!%

Va$ian.! 5G999FH/ot"!*i8!%M!ani>!$!n.!

%+ 13

t Stat 37339FGPCTtD on!-tail 1251t :$iti.al on!-tail 2539

PCTtD t&o-tail 253


t-*tatt .$iti.al t&o tail' t"!$!+o$! n,ll "/ot"!*i* $e


47/55

t-T!*tE T&o-Sal! A**,ing ?,al Va$ian.!* a$ital *tat,* lo/alt/ int

M!an 1 325Va$ian.! 1F17GO*!$0ation* 15 15Pool!%Va$ian.! 7G93

H/ot"!*i8!%M!ani>!$!n.!

%+ 2G

t Stat -731

PCTtD on!-tail 25G?-Gt :$iti.al on!-tail 2F71FPCTtD t&o-

tail 515?-Gt :$iti.al t&o-

H67 T(ee i! *o !ig*i8+#*& di9ee*+e -e&wee*MARITAL STATUS #*d LOYALTY INTENTIONS

t-*tatt .$iti.al t&o tail' t"!$!+o$! n,ll "/ot"!*i* aep!e& T"! o*!$0!% %i>!$!n.! !t&!!n t"! *al! !an* C1 325D i*not .on0in.ing !no,g" to *a/ t"at t"!$! i* *igni;.ant %i>!$!n.!

!t&!!n MSCMARRI?D an% lo/alt/ int!ntion*



48/55

t-T!*tE T&o-Sal! A**,ing ?,al Va$ian.!* * lo/alt/ int

M!an 5 F3395Va$ian.! 15935O*!$0ation* F2 F2

Pool!% Va$ian.! 79G2H/ot"!*i8!%M!an i>!$!n.!

%+ G2

t Stat 32977

PCTtD on!-tail 7G7

t :$iti.al on!-tail 2372G7PCTtD t&o-tail 1575t :$iti.al t&o-tail 237123

H67 T(ee i! *o !ig*i8+#*& di9ee*+e -e&wee*MARITAL STATUS #*d LOYALTY INTENTIONS

t-*tatt .$iti.al t&o tail' t"!$!+o$! n,ll "/ot"!*i* REJECTED T"! o*!$0!% %i>!$!n.! !t&!!n t"! *al! !an* C5 F3D i*.on0in.ing !no,g" to *a/ t"at t"!$! i* *igni;.ant %i>!$!n.!

!t&!!n MSC(N-MARRI?D an% lo/alt/ int!ntion*

T(ee i! !ig*i8+#*& +oel#&io* -e&wee*


49/55

T(ee i! !ig*i8+#*& +oel#&io* -e&wee*LOYALTY INTENTIONS #*d CONSUMERPERCEPTION

Sin.! 777i* .lo*!$ to 1

Lo/alt/

int!ntion

:on*,!$

!$.!tion

Lo/alt/int!ntion 1:on*,!

$!$.!tio

n 777FF 1

T(ee i! !ig*i8+#*& +oel#&io* -e&wee*


50/55

Sin.!G2 i*.lo*!$ to1

B$an%iag!

:on*,!$

!$.!tion

B$an%iag! 1

:on*,!$!$.!tion G231 1

T(ee i! !ig*i8+#*& +oel#&io* -e&wee*BRAND IMAGE #*d CONSUMER PERCEPTION

T(ee i! MORE !ig*i8+#*& +oel#&io* -e&wee*


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Sin.!

"ig"!*t0al,! i*G2

LOYALTYINT?NTIO

N

:ONS(M?R

P?R:?PTION

BRANIMA=?

LOYALTYINT?NTION 1

:ONS(M?R

P?R:?PTI

ON 777FF 1BRANIMA=? 9995 G231 1

T(ee i! MORE !ig*i8+#*& +oel#&io* -e&wee*BRAND IMAGE #*d CONSUMER PERCEPTION&(#* -e&wee* lo,#l&, i*&e*&io* #*d +o*!"'e pe+ep&io* o lo,#l&, i*&e*&io* #*d -#*di'#ge/

H67 THERE IS NO SIGNIFICANT DIFFERENCE


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ANOVA: SINGLE

FACTORS(MMARY

=$o,* :o,nt S, A0!$ag! Va$ian.!

L"a0! +%!e%!+"%( 59 23G75 FF1173F7

5C"%()me$

pe$ep!+"% 59 1G1

3779

7

159G5

7

B$a%& +ma'e 59 1GG31GFF

1 132533

ANOVASo,$.! o+ Va$iation SS %+ MS < P-0al,! < .$it

B!t&!!n =$o,* 3372 2 1G351 1GF11 35?-5 3F79

it"in =$o,*2722

F 17F1552GG

G

Total

33G72

17

i+ < < .$it' &! $!j!.t t"! n,ll "/ot"!*i* T"i* i* t"! .a*!1GF 3F T"!$!+o$!' &! $!j!.t t"! n,ll "/ot"!*i* TH?R? ISSI=NI


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$#%$"&!I#%

It i* .on.l,%!% t"at $an% iag! la/* an io$tant$ol! in a)ing a .,*to!$ $an% lo/al B(T o$!ia.t i* on .,*to!$ !$.!tion

T"! oj!.ti0! o+ t"i* *t,%/ &a* to ."!.) o,t t"!ia.t o+ $an% iag! on $an% lo/alt/ &"i." &a*

*o!&"at lo&!$S,$0!/ ,!*tionnai$!* "a0! !!n ;ll!% / *t,%!nt*'in%,*t$iali*t* an% ot"!$ .on*,!$* / ,*ing.on0!ni!n.! *aling

T"! $!*,lt* "a0! *"o&n t"at $an% iag! "a0!

o*iti0! ia.t on $an% lo/alt/ Sal! &a* ta)!n j,*t +$o 4a, &"i." *"o,l%! gon! !/on% t"! o,n%a$i!* o+ .it/

Sa! *t,%/ *"o,l% ! .on%,.t!% in ot"!$ ajo$

.iti!* o+ In%ia to g!t a o$! .o$!"!n*i0! 0i!& o+PATAN ALI A ,$0!%a Lt%


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THANKYO(

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