iminds the conference 2012 - aram sinnreich
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Media Innovation by MIXiMinds Conference 2012Aram Sinnreich, Ph.D.Rutgers University School of Communication & Information
This text is freely available under a Creative Commons 3.0 Attribution-NonCommercial-ShareAlike license.
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Protection Is Important…
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…In The Proper Circumstances.
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What are we protecting ourselves against?
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When Culture Became Tangible…
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…It Became Scarce
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This Necessitated the Myth of the Lone Author
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But The Reality Was Consolidated Industry
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The Benefits:
CulturalComplexity
ProductivityIndividualism
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The Greatest Benefit:
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The Costs:
Consumerism CulturalExclusivity
Cartelizationof Culture
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What’s changed?
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Digital Networks Have Become Dominant
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Information Has Gone From This…
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…To This.
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We Have Developed A “Configurable Culture”
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Corporate org charts
production distribution marketing retail consumption
Business “value chain”
Chain of commandAssembly line
But Linear Institutions Continue to Dominate
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The Benefits:
ProductivityRapid Innovation CulturalDiversity
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Really?
• PWC/iDATE: Global entertainment industry, 1998-2010:• 66% growth
• Masnick & Ho (2012): Global music industry, 2005-10:• 27% growth
• WAN-IFRA (2008): US media & entertainment, 2002-08: • 5.3% CAGR
• Huygen et al. (2009): Dutch “music piracy” contributes €100 million to the economy annually
• Swiss Government (2011): “Winners will be those who are able to use the new technology to their advantages and losers those who missed this development and continue to follow old business models.
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The Costs:
production distribution
marketing
retail
consumption
???
Traditional Business Processes are Disrupted
We Need to Abandon Some of Our Cultural Myths
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What are the risksof maintaining the
status quo?
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IP Policies Get Stricter and Stricter, Worldwide
Treaties
TRIPSWIPOKORUSACTATPPCETA
US Laws
DMCANET ActPRO-IPNDAACISPAINDUCECOICASOPA/PIPASECURE-ITCybersecurityAct of 2012
EU Laws
CopyrightDirectiveHADOPIDigital Econ ActLey SindeIPRED
Requirements
“Harmonization”Longer © termsStronger penaltiesLimits on fair useSecondary liabilityBlack listsDigital wire tapsNon-neutral ISPs
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And Industries Spend More and More to Lobby
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011$0
$300
$600
$900
$1,200US Lobbying on Copyright, 1998-2011
Source: US Gov Data, InfluenceExplorer.com
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With No Effect On “Piracy”
2008 2009 2010 2011 2012 2013 2014 2015 20160
5,000
10,000
15,000
20,000Global Consumer File-Sharing Traffic, 2008-2016 (PB/mo)
Source: CISCO Visual Networking Index: Forecast and Methodology, 2011-2016
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But Many Consequences for Civil Liberties
UN: Internet Access is a “Fundamental Human Right.”
Censorship Surveillance Anti-Competition
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The Greatest Threat:
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The Greatest Threat:
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What can wedo about it?
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Business Innovation
Crowdfunding 360 Deals“Cloud” services
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Political Innovation
Copyleft Copyfight CopyrightReform
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Instead of Protection…
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…Let’s Try Preparation.
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Thank you. Dank u.Aram Sinnreich, [email protected]
Books by Aram Sinnreich
Mashed Up (2010)www.mashed-up.com
The Piracy Crusade (2013)www.piracycrusade.com