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FEBRUARY 17, 2009THE BEGINNING OF THE ENDOF APPOINTMENT MEDIA

IMEDIA BRAND SUMMIT

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FCC MANDATE

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$ 165B WILL SPLINTER

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IT'S ALL ABOUT ON DEMANDAPPOINTMENT MEDIA WILL END

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10 POINTS TO CONSIDER

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INFORMATIONGENERATION

ATTENTIONGENERATION

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BROADCAST GENERATION

TV

PRINT

RADIO

BILLBOARD

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INFORMATION GENERATION

TV

PRINT

RADIO

CABLETV

KIOSK

BILLBOARD

SATELLITERADIO

INTERNET

SATELLITETV

CABLERADIO

DIRECT

EMAILDIRECTMOBILE

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TV

PRINT

RADIO

CABLETV

INTERNET

ATTENTION GENERATION

TWITTER

KIOSK

SOCIAL

RSS

COMMENTINGVOIP

SATELLITETV

SMS

BLOGS

IM

APPS

BILLBOARD

SATELLITERADIO

INTERNET

SATELLITETV

CABLERADIO

DIRECT

EMAILDIRECTMOBILE

PODCASTVIDEO

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INDIVIDUALMEDIA

THE CLOUD

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NEWSPAPER/MAGAZINE

TV

RADIO

INTERNET

MOBILE

MEDIA DEFINED BY TECHNOLOGY

LETTERPRESS

CABLE/SATELLITE

BROADCAST

TCP/IP

GSM

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MEDIA DEFINED BY CONSUMER

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APPOINTMENT ON DEMAND

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PRODUCT EXPERIENCE

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NON SOCIETY

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PRICE LIFETIME VALUE

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$170 (FIRST PURCHASE)

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+$200 (SECOND PURCHASE)

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+$250 (THIRD PURCHASE)

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+$180=$800 (LIFETIME VALUE OVER 18 MONTHS/3.5x)

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INTRUDERWITH TAGLINE

STEWARD OF ACONVERSATION

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SPARK CONVERSATIONADVERTISING IN MEEBO SPARKS CONVERSATION ABOUT THE BRAND

ALBUM RELEASE

MEDIABAR CAMPAIGN START

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RENT CONTENT OWN CONTENT

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WHAT’S OLD IS NEW

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ENGAGE THE AUDIENCE

Invite . . . Entertain . . . Co-Create

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CREATE COMPELLING PROGRAMMING

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PROGRAMMING GUIDE

SEARCH FORPROGRAMMING

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nice makeup

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STANDARD AD UNITS

PERMISSION AD UNITS

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MEVERTORIAL

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VCAM

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OLD MATH NEW MEDIA

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RECALCULATE THE MATH

(Reach x Frequency)Engagement

= Media Buy√

Reach x Frequency = Media Buy

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BECOME PART OF REVENUE

Revenue

Operating Profit

Expenses

R&D

Manufacturing

Salaries

G&A

Operating Income

Taxes

Net Income

Sales & Marketing

Cost of Sales

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SEARCH eCOMMCONTENTCOMM

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kvamme@sequoiacap.com

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THANK YOU!