Lecturer:Lecturer:Ass. Professor Dr. Jamilah Hj. Ahmad ,Ass. Professor Dr. Jamilah Hj. Ahmad ,APR, FIPRAPR, FIPR

(YSP507)(YSP507)Present by:Present by:

Noorazlin AniNoorazlin Ani&&

Omar ThabitOmar Thabit

“A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines – generel advertising, direct responce, sales promotion, public relations – and combines these disciplines to provide clarity, consistency, and maximum communication impact.”

Stages of IMC ImplementationStages of IMC Implementation

Stages of IMC ImplementationStages of IMC Implementation

The benefits of the implementation of The benefits of the implementation of IMC for PR AgenciesIMC for PR Agencies

PR and IMC: The benefit of IntegrationPR and IMC: The benefit of Integration

SynergySynergy

IMC TYPOLOGYIMC TYPOLOGY

The Measurement and Evaluation of IMCThe Measurement and Evaluation of IMC

Critics of IMC from Malaysian Perspective Critics of IMC from Malaysian Perspective