REASONS FOR TAKING BRAND AMBASSDORSSHAHRUKH KHAN

YEAR- 2002REASONS—

-- According to Mr. Atul Bindal, Director & Group Chief MarketingOfficer, Shahrukh Khan’s core values of being a self made actor

with his success & glamour .SACHIN TENDULKARYEAR- 3rd Oct, 2003

REASONS–-- According to Mr. Atul Bindal , Sachin Tendulkar’s dedication,

innocence and performance are today seen as a driver of selfidentification

amongst the masses.-- "Sachin and Airtel both are leaders having similar values and

personality traits like trustworthiness, friendliness, youthfulnessand trend-setters,

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WHY REHMAN,SACHIN AND SHAHRUKH TOGETHER?YEAR– 2003-2007

REASONS---- All the three are the leaders in their respective fields, so is AIRTEL.

SACHIN - CRICKETSHAHRUKH - MOVIES

A.R REHMAN - MUSIC COMPOSER-- Sachin 1st, he is a legend of Indian cricket, not only a batsman, he

is a belief, a motivation - his mere presence brings so much toIndian dressing room.

-- Shahrukh khan is one of the biggest movie star - Indian filmIndustry has produced, he has the record of holding most number

of awards (including all categories)-- A.R REHMAN Blasting music, classical songs at a very young age.

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