imaxx-reading-lights · 2020. 2. 18. · to heathrow terminals - 188 direct trains in to london...
TRANSCRIPT
Reading Lights, Station Approach, Station Road, Reading, RG1 1LZ
Fortnightly Impacts
64m2 of premium HD coverage
Double Sided Full Motion Screen
Highest Large Format DOOH Impacts in Reading
Dynamic creative capabilities
2000118664 6058-01 2000118665 6058-02
Frame ID’s Site No. READING LIGHTS
3,300,000
‘I am hugely impressed with the new screen in the plaza; it does much to enhance Reading’s sense of place.’Tim Smith MBE – Chief ExecutiveThames Valley Berkshire Local Enterprise Partnership
“READING LIGHTS
- 5th busiest train station in the UK outside of London, with over 17 million annual entries and exits- New Elizabeth line opening December 2019 – 55 minutes to Tottenham Court Road and 44 minutes to Heathrow terminals- 188 direct trains in to London everyday
- 5 minutes to the M4- 38 minute drive time to Heathrow- Rail Air Coach every 20 minutes to Heathrow
- Oracle Shopping Centre annual footfall 13.7 million - 10th largest town in the UK- Population 158,184- Reading has the UK’s fastest growing economy
READING LIGHTS
READING LIGHTS
READING LIGHTS
Business Headquarters & Offi ces Located in Reading
Return on InvestmentEstimated reach 146,579550,920 fortnightly impacts
75%ABC1
4th highest UK weekly workplace earnings
Businesses in the town include SSE, Gillette, Microsoft & Huawei
28% of population are graduates
READING LIGHTS
Weekly Pedestrian Data Count
Full Network AM & PM
AM & PMCommuter
AM Commuter 6am - 10pm
PM Commuter 4pm-8pm
Consumer 10am - 4pm
Entertainer 8pm - Midnight
Mon - Sun 381,480 212,202 85,104 127,098 121,026 48,342
Mon - Fri 78,570 180,090 77,100 102,990 86,700 36,120
Weekends 78,570 32,112 8,004 24,108 34,236 12,222
READING LIGHTS
- Weather & Traffi c Activation
- Social Media Live Streams – Twitter or Instagram Web Interface – complete control on the text and copy which appears on the screens
- Dynamic Text – showing the latest sporting results, statistics or news updates
- Interruptive – creative can be changed based on sporting events or any set scenario
- Scheduling
- 24 hour scheduling team Multiple creative rotation
The screens are fully integrated with dynamic platforms, allowing you to run the following campaigns:
For further information please call: 02380 255 093 or email: [email protected]