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1 Sunday, 4th November, IMAGING EXPO 2007

Published by SAP Media Worldwide Ltd.The Publishers of Asian Photography Magazine

Sunday, 4th November 2007

DAYTHREE

2nd November - 4th November 2007Singapore

The second day of the Imaging Expo Singapore witnessed several impor-

tant visitors, one of whom was Mr.Henri Honoris, the Sales and Marketing Director of Modern Photo, Indonesia who inherited his family business and legacy. In his early 30s, Henri has al-ready brought sweeping changes in the company that already envisioned the photo imaging market declining few years back. Resulting the chaotic situation and the closure of businesses of some major companies world-wide, dealers and studios started worrying about the shrinking margins and poor future in the

photo industry. Modern Photo, a sole distributor of Fuji prod-ucts, which has currently an 80 per cent market share brought in drastic changes by starting in-novative concept for survival and growth.

The company ran TV com-mercial in Indonesia alongwith several loyalty programmes and strategize the concept so that they were inspired to remain in the business and grew. Modern Photo spent close to half a mil-lion dollars on TV commercials besides other programmes that slowly started showing positive results.

Honoris said, “Lets fight and

win the game. You have to see business as a long term game”. He inspired their dealers and retailers throughout Indonesia, which resulted in the increase in the company sales as well as the turnover.

When asked how does he feel to be in the Numero Uno position Honoris replies, “We want to increase our market share and want to convert re-maining competing labs to be our customer”. He grew the photo imaging business by 15 per cent over the last year and enjoys the combined group turnover of USD 150 million.

Meet Henri Honoris, the Indonesian Photo-Imaging Tycoon

Mr.Henri Honoris, Sales and Marketing Director, Modern Photo, Indonesia

After the roaring response to his workshop on first day of the Imaging Expo

Singapore, the visitors/attendees/delegates were eagerly anticipat-ing Bryon Peterson’s “Under-standing Exposure” workshop on the second day.

The workshop on the second day primarily focused on the composition and how amateur photographers could use the “Rule of Thirds” to take their im-ages to a different level. He men-tioned how a photographer’s brain at a certain point reaches saturation and one needs to filter out the distortions. “If you struggle with the improving your

Tips To Keep in Mind

• Stick to the elements of de signing• Eliminate the uninvited guests• Shot Horizontal as well as Vertical• Apply the Rule of Thirds• Try framing within the frame• Intimacy wasn’t meant to be the asphyxiation•Use a Human Form in the image.Bryon Peterson

that Peterson spoke about were:

• Line• Texture• Color• Pattern• Shape, and • Form.

He stated that a photog-rapher would never be in the same stage/ mode forever, and that an individuals photogra-phy tends to move form one element to the other. “At some point of time when I started I was at Line from where I moved onto Colour, Pattern and Shape and currently settled down at

photographs then you should keep in mind the elements of design.”

The basic elements of design

Contd. on page 4

Keep It Simple – Bryan Peterson

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show-daily-day3 25/10/07 5:01 pm Page 1


Adobe Systems Pte Ltd K11

AGFAPHOTO A19

Album Stories H05

Asian Geographic Magazines Pte Ltd E11

AVS Technologies Pte Ltd K01

Bowens International Ltd J01

Bron Elektronik AG D12

Bushnell A01

Camelion F11

Canon Singapore Pte Ltd. B02

Cathay Photo Store (Pte) Ltd B02

CPAC Asia Imaging Products Ltd E15

DG Color Photographic Systems Sdn. Bhd. B18

Digital Scanning Corporation Pte Ltd D17

Dyandra Promosindo J15

Energizer Singapore Pte Ltd K15

FOTOHUB D11

Fujifilm A19

Gin Studio D12

Gitzo E21

Glory Workz H18

Hardware Zone Pte Ltd A15

Hasselblad A/S E21

Hewlett Packard Asia Pacific Pte Ltd G22

Hitachi A19

Hong Kong Jenis Photo-Facilty Co., Ltd D02

HPRC E21

i-discovery F11

Instant Digital Services H05

June Systems Co., Ltd J11

KATA D12

Kodak (Singapore) Pte Ltd H01

Linhof E21

MediaCorp Publishing Pte Ltd K07

Metz G11

Minton Optic Industry Co. Ltd C16

Multiblitz C18

My-Print Machinery Sdn Bhd C11

National Trade Union Congress D16

Noritsu Singapore Pte Ltd D11

Parkside Optical Inc. D15

Photo Imaging News A13

Photo Toolkit Pte Ltd J17

Photo-Art Association of Singapore B16/B11

Pictureworks Pte Ltd H12

Print Machinery Digital Pte Ltd C11

Professional Photographers Association (Singapore) G01

Profoto AB E21

PXL Soft H16

Red Peacock International Inc. C15

Ricoh B01

Roland K01

Ruby Photo J01

Samsung Asia Pte Ltd H01

SAP Media Singapore Pte Ltd A11

SDV F11

Sekonic G11

Servtouch-Wywy (Singapore) Pte Ltd H01

SGShoot.com Photography Forum C18

Shanghai Doli Photographic Equipment Co. Ltd. D21

Shanghai Tujing Mechanical Equipment Co. Ltd. D21

Shriro Singapore Pte Ltd E21

Sigma Marketing (Singapore) Pte Ltd B01

Sihl K01

Sinar AG D12

Singapore Photographic Trade Association A17

Singapore School of Photography J22

SM Development Co. D12

Stanley Lim Colour Centre C18

Sunblitz G15

Swissco Technology (Industries) Pte Ltd F11

Syner-g Technologies Pte Ltd K11

Tamrac E21

Tamron G11

The Photographic Society of Singapore K12/L11

Titan (Far East) Pte Ltd A19

Tithes Marketing (S) Pte Ltd G11

Vanguard B01

Wacom Singapore Pte Ltd F01

Xtri Technology International Pte Ltd G15

Yashica G11

Zebra Technologies Asia Pacific, LLC D17

Company Name Booth Number Company Name Booth Number

EXHIBITORS LIST

MONOLIGHTS • POWERPACKS • ACCESSORIES

www.bowens.co.ukFor the complete range of Bowens professional photographic lighting, visit:

All models and technical specifications featured here may be subject to change without notice. 230V Specifications given. © 2007 Bowens International Limited.

Bowens professional photographic lighting equipment is distributed exclusively in Singapore & Malaysia by Ruby Photo.

www.rubyphoto.com.sg Tel: +65 6254 6582

Explorer 1500 Kit QUAD2400 Kit QUADX 3000 KitMoney-saving Kit includes:

One QUAD 2400Ws AC powered Generator,

Two Quad 3K Flash Heads, Power Cord &

Sync Cord.

BW7720


One QUADX 3000Ws AC powered

Generator, Two Quad 3K Flash Heads,

Power Cord & Sync Cord.

BW7710


One Explorer 1500 Battery Generator, Two

Quad 3KM Mini Flash Heads, Universal

Battery Charger & Sync Cord.

BW7731

QUADX 3000 GeneratorThe QUADX is capable of fast flashdurations over 1/7000 of a second,making it perfect for fashion and stop-action special effects photography. At full-power of 3000Ws the flashduration is 1/1430 of a second,almost twice as fast as its nearestcompetitor. As the power level isreduced, the QUADX gets quicker,making it faster than any othergenerator or compact flash unit on themarket. BW7610

PRECISION,PERFORMANCE& POWER!

show-daily-day3 25/10/07 5:01 pm Page 1


Kris LeBoutillier’s workshop on the first day of the Im-aging Expo Singapore was

about hunting the appropriate el-ements in the Picture. Citing the example of National Geographic magazine, Le Boutillier stated that whenever he travels for an assignment for the magazine he looks out for the following things at the destination:

· Portraits· Moments· Light· Landscapes· Details

Le Boutillier stated that if a photographer could include any of these elements into his pictures than he was sure to get applauded and appreciated by his viewers.

Elaborating on each one of these elements, the Singapore-based photographer mentioned, portraits need to express feeling since they bring out the life in the subjects. “It is important that you let the person be themselves in their respective environment.” Some of the key points that Le Boutillier asked the delegates to keep in mind while shooting Por-traits were using different planes of Focus, making sure that the eyes always remain in focus.

Talking about capturing the

You Have To Be Diverse To Survive

Tips To Keep in Mind• Make sure the eyes are always in focus• Digital always needs flash• Keep on testing the light and make sure that your camera is set at the right speed• Shoot a lot of images and you will eventually get the perfect moment• Know your flash inside/out and experiment with it

moment, Le Boutillier men-tioned that unfortunately mo-ments could never be planned since they just happen. But the photographer can always be

the photographer mentioned that landscapes could present amazing photo opportunities and it is important to look for a strong subject to highlight the picture. “Flat as well as front light could again work very well for shooting landscapes and the important thing to keep in mind is to wait for the idyllic mo-ment.” Le Boutillier added that photographer’s often resemble landscapes with mountains and lush forests, and often forget that urban scenes can make for great landscapes as well.

“It is very important as a photographer that you do not miss the details, which include the little things that make the place special. One of the easi-est ways to capture details and provide the feel of the place is to showcase the food and jewelry of the destination.”

When asked about how difficult can it be to survive as a photographer, Le Boutillier is quick to respond that you have to be diverse in order to survive. “A photographer needs to do a lot of things surrounding photog-raphy if he wants to survive in this trade. These could include organizing workshops and shoot-ing stock a range of activities surrounding photography.”

- Bhavya Desai

– Kris Le Boutillier

ready for them and anticipate the moment. “The problem with shooting moments is that it could never make sense to you even if you might have shot 100 images before that moment when sud-denly it might just fall into place with the perfect shot.”

Like every photographer Le Boutillier says that the best time to shoot is the early mornings and late evenings. “Flat light generally tends to work well and sometimes grey days can turn amazing images.” One should not be afraid to use flash if the need be he added.

Moving on to Landscapes,

Kris Le Boutillier


Texture.”Peterson provided some

basic insights into the principles of photography by giving examples like the colour red is always advancing while blue is the most regressing. “Except rocky moun-tains, which have jagged on edgy lines, all other lines are either curved or linear in shape, since most of the forms are man made objects.”

Addressing to a packed house, Peterson stated that it

is often the extra – mile that differentiate the great photogra-pher from the ordinary. “It is the willingness of the individual pho-tographer to get that shot, which might differentiate him from the others.” “I have a tendency to share a fresh perspective with the viewer, which makes me go the extra mile.”

Peterson opines the most common mistakes that photog-raphers make while compos-ing their shots, is not filling the

subject in the whole frame or to include some or the other distractions in the frame. “If you are planning to shoot a subject then zoom in so close that the subject touches all the edges of the whole frame.”

Talking about the distrac-tions in details, Peterson stated that usually photographers are so focused on the subject that they often forget to eliminate the distortions in the background.

He also said that you should

not be afraid to shoot verti-cal, especially if you are a stock photographer. “When you shoot horizontals there is always a chance of other distractions coming in the frame, but only by choosing to shoot the same subject vertical, one can eliminate them.”

Bryon’s workshop continues today on Macro Photography from 10 AM to 12 PM at room No 303.

- Bhavya Desai

Keep It Simple – Bryan Peterson

Contd. from page 1


According to the research from IDC, 91 billion digital pictures will be printed

this year, which is a 24 per cent increase from last year. Pic-tureworks now offers the new PhotoATM software, which is a simple, powerful and cost effec-tive digital camera print system that combines one or more print ordering terminals with a thermal photo printer. It is the most affordable way to introduce digital print services and is de-signed to be elegant, trendy and cutting edge to meet the demand for the industry.

PhotoATM is developed to enable photo retailers to meet diversifying digital camera print needs, streamline the print order process and enhance customer

satis-faction. It has become a key item in a variety of printing

solutions, earning a reputation as an affordable way to provide high-qual-ity, high-speed commercial photo printing. It ensures high-quality prints, increases customer convenience and makes it possible to offer value-added printing options.

As the name

suggests, PhotoATM allows customized photographs to be printed conve-niently within minutes and is able to support a wide range of media. Soft-ware includes support for multiple language interfaces

and support for mul-tiple image formats. There is Image Intelligence when printing with Fujifilm printers and integra-tion is also available with Fujifilm Frontier via optional software. PhotoATM has come

out with a dynamic and simple graphic user inter-

face. There is added on assis-tance provided through animated graphics and vocal instructions. Better speed performance and improved stability achieved run-ning on the latest Microsoft .NET technologies. Software interface has been designed to simplify process flows to enable user to make photograph orders in the shortest period of time and as a result, higher business revenue generated.

PhotoATM has more than 300 templates tailor made for different occasions. Mak-

ing customization as a priority, PhotoATM aims to create various festive moods and wide range of individual customization.

PhotoATM is installed on digi-tal ordering terminals. The digital ordering terminals are equipped with Fujifilm’s proprietary Image Intelligence digital image process-ing technology when connected to Fujifilm ASK Printers. Image In-telligence automatically compen-sates for various photographic conditions including backlighting and underexposure. Even when photographs are shot under unfavorable conditions, Image Intelligence always fine tune and delivers attractive and customer satisfied photo prints.

PhotoATM enables multiple printing options. Apart from con-necting to any dye-sublimation photo printer, the digital ordering terminal can also be connected to any digital minilab via direct LAN or network printing through the internet / ADSL connectivity.

Cheong Chia Chou, General Manger of Pictureworks says, “Innovative and distinctive, we believe PhotoATM will meet the demand in the industry and will significantly change and bring retail photo services to the next level.”

Simple and Powerful Solution from Pictureworks

cutting edge to meet the demand

satis-faction. It has become a

suggests, PhotoATM allows customized photographs to be printed conve-niently within minutes and is able to support a wide range of media. Soft-ware includes support for multiple language interfaces

and support for mul-

out with a dynamic and simple graphic user inter-

face. There is added on assis-

ASIAN PHOTOGRAPHYSingapore Office: 12 A, Norris Road, Singapore - 208 254. Tel.: 65-62974148/67613/74068 Fax: 65-62967348 [email protected] www.sapmagazines.com

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branded by customers such as Minolta, Polaroid, Fuji, Carl Zeiss and other multi-nation-als concerned with quality,” he added.

“We anticipate the same positive response for our new photo-related market and expect to see an expansion in the regional market.”

LensPen applies a propri-etary felt-like technology to remove dust, smudges and static from virtually all glass surfaces, including CRT and LCD screens, photocopiers, scanners, and more.

See the LensPen range of products at booth D15.

SPOT NEWS


PUBLISHERTrilok Desai

EDITORBhavya Desai

DIRECTOR (MARKETING) Aruna Desai

CORRESPONDENT(SINGAPORE)Nazir Keshvani

(US) Fred Shippie

PHOTO JOURNALISTSamira Khan

Sara OoiLester Ledesma

CONTRIBUTING PHOTOGRAPHERMichael Ozaki

LAYOUT ARTISTShrihari Billa

DY. MANAGER (ADVT)(SINGAPORE)Kora Ganguly

PRODUCTION MANAGERManoj Surve

SINGAPORE OFFICE:12 A, Norris Road,

Singapore - 208 254.Tel.: 65-62974148/67613/74068

Fax: [email protected]

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Sap Media Singapore Pte. Ltd.,All material covered by copyright; Not part of the contents of this journal may may be published

or reproduced or transmitted in any form without prior written

permission of the publisher.

Printed at KHL Printing Press Singapore

Shooting landscape is often perceived as a simple form of photography. However

there are numerous minute details that need to be paid attention to. The delegates at the workshop were treated to valuable tips on Shooting Land-scapes from none other than the renowned Landscape photogra-pher, Peter Eastway.

Peter believes that automatic cameras today do a good job, but cannot help one create an image despite providing the cor-rect exposure, focus and colour.

Creating an image is a big challenge which all photogra-phers face. Simple digital manipulations play a critical role in creating an outstand-ing image, although most purist land-scape photographers say a complete no to cropping images. “However, some landscape photog-raphers are quite ready to recreate reality,” said Peter Eastway.

Reareaching art history, finding ones

passion and developing a style are the three broad outlines which lead to creating attractive images.

Despite having clicked a beautiful image with appropri-ate colour balance, eliminating unwanted elements and similar alterations add immense value to the image stresses Eastway.

Lot of change of scene was also noticed in the photographers images, which provided a variety of moods. Day shots changed to night lend calming effect to the pictures. Also, in a few im-

ages there were people placed, creating a kind of a picture story. All this was a purely a product of the photographers imagination, which could be incorporated with the help of a few tools. Eastway explained that the three key points one should keep in mind, Darkening and Lightening, Changing Colours and Simple Photoshop Manipulations. He briefly described the whole process in a few steps which were as follows- Open the Raw file- Convert to lab- Overall Ad-justments-Selective Adjustments-Review overall images- Convert to RGD- Sharpen, add noise.

The photographer shoots with PhaseOne P45+ or Canon 1Ds Mark II mostly because according to him they provide highest image quality for their formats. There are numerous lenses he works with with range from 14mm F2.8 to 1.4x Con-verter also the Arca Swiss F6x9, was said to be good for archi-tecture and other shots where depth of field would be required. Eastway mentioned various other lenses and accessories mainly implying the importance of the right equipment in ones photography.

- Sameera Khan

Inspired Landscape

Peter Eastway

Parkside Optical Inc. is eager to explore distri-bution deals and OEM

partnerships in the region for its award winning LensPen, a proprietary lens cleaning sys-tem sold in over 75 countries around the world.

Peter Meurrens, senior operations manager of Park-side, said the company plans to further develop its product lines and geographical reach while maintaining a solid com-mitment to strategic and profitable growth.

“All existing and new products utilise patented

Lenspen To Go Regional

Peter Meurrens, senior operations manager of Parkside

Carbon Black Cleaning Tech-nology (CBCT) unique only to International Parkside Products Inc.” Meurrens explained.

“Distribution of our exist-ing top-seller, LensPen and other Parkside products have been purchased and co-

More than 1,000 digital imaging enthusiasts from the region attended

Photoshop World Asia Pacific 2007 at Suntec Convention and Exhibition Centre.

Photoshop World Asia Pacific is one of the world’s largest Pho-toshop-related industry events and attracts photographers, web designers, graphic designers, digital artists, videographers, art

directors and educa-tors eager to learn about the latest won-ders from the world of Photo-shop.

The event included live training sessions from some of the world’s leading Photoshop gurus, including Julieanne Kost. Speaking

on the sidelines of the event, Kost reiterated her belief that Photo-shop is not an excuse for bad photography.

“There’s a lot of room for photographers to feel complacent when they see how a photo can be greatly improved with Photo-shop. Some think that since Photoshop can do all that, anybody can do the same (make the photos look good).”

An experienced photographer, Kost acknowledged that one could do much more with Photoshop than with photography, but the photo had to come first.

“Photoshop doesn’t come up with the idea of the picture. It is a person who does it. The photographer must find the most interesting angle of a shot,” she said.

Kost, has spent 15 years with

Adobe presenting seminars in major events such as industry trade shows and conferences across the US and Canada in-cluding Seybold, MacWorld and PhotoPlus East.

- Nazir Keshvani

Photoshop World Asia Pacific 2007

Trade visitors to Imaging Expo Singapore look-ing for innovative digital

imaging and multimedia services in self-service digital content delivery and photo printing kiosks would do well to visit Picture-Works Pte Ltd at booth H12.

Since 2005, the Singapore based start-up has surged ahead, building on a strong founda-tion that leverages on technol-ogy and an innovative business concept. PictureWorks combines its knowledge in processing and management of digital imaging and multimedia into a compact, space saving design to increase the functionality and efficiency of photofinishing outlets.

The range of self-service machines includes the PhotoATM and Photo Album. Mr Cheong Chia Chou, general manager of PictureWorks Pte Ltd, explained

that the company aimed to pro-duce digital kiosks that combined the simplicity, elegance and ease-of-use of automated teller machines (ATM).

“With the PhotoATM, the consumer has to insert his media card, and within 10 seconds the images are visible and the consumer is ready to choose a template. The key features of the system is the easy and simple to use interface with user friendly graphics which allow the user to print beyond 4R and create a unique photo memory experi-ence,” said Mr Cheong.

“The retailer can utilize the multiple output feature with ex-isting printers. The complete sys-tem installation occupies a small footprint yet can handle large number of digital camera print orders in the shortest possible time which translates to increase

in potential business sales,” Mr Cheong added.

The other feature of the PhotoATM system is the pow-erful software for better speed performance and improved stability with support for multiple language interface and multiple image formats.

Apart from that, Picture-Works provides customized on-site photo capture and output service that allow theme parks and entertainment outlets to take pictures of their customers for instant gratification.

Called PictureAnywhere, it is an easily installed and unique system that can be configured for both wired and wireless applica-tion. It is a convenient system to manage large number of pic-tures, and at the same time per-form necessary image processing and identification to cut down on backend operation time.

Photographers at an event are equipped with wireless cameras to take pictures within a 100m range. Each of the wireless cameras is attached to a portable receipt printer with identification numbers. Customers preview and select the images on LCD screens before they are issued with speedy and high quality photo prints that serve as me-mentos of the event.

Pictureworks is dedicated to offering customers the benefits of new revenue streams, conve-nience and cost efficiency with solutions that can be continu-ously upgraded to leverage on the latest technologies. Picture-works presently has its offices in two countries and representa-tives in five other countries, i.e., Thailand, Philippines, Indonesia, Australia and Vietnam, with its headquarters in Singapore.

- Nazir Keshvani

Picture Works

SPOT NEWS

9 Sunday, 4th November, IMAGING EXPO 20078 Sunday, 4th November, IMAGING EXPO 2007

etc. Plus, tasks may become so much of an assembly line that people aren’t communi-cating and collabo-rating in an artistic way. With so much technol-

ogy available, I fear that the tools may take over from the art.”

However the same tech-nology had brought about a situation where studios think of post-production and editing as an afterthought, Dickinson explained. For example, the amount of time allocated to a

SPOT NEWS


The ability that motion camera operators have to lead the viewer’s eye

towards an image is an advantage that videographers enjoy over photographers. However, this edge has to be used wisely to avoid losing the viewer’s atten-tion, participants of the Photo Imaging X-change seminar en-titled “How To Frame Your Shot Perfectly” were told.

“When you point a camera at any given subject what you’re ac-tually doing is framing in specific elements of a scene or an object and leaving out other elements that are maybe less relevant or important to the message you’re trying to convey. Obviously the main difference between pho-tographers and motion camera operators is the fact that motion adds many more elements to the shot,” present Chris Thompson explained.

“The difference between a good camera operator and a

How To Frame Your Shot Perfectly

Despite advances in tech-nology that has made editing accessible to a

broader public, the task of film and video editing is still more art than science, participants to the “Editing On The Go” seminar were reminded by presenter Chris Dickinson.

“The tools editors use are now available to a broader general population--including kids and high school students. They have access to some very sophisticated editing tools and concepts. I didn’t have this kind of exposure at all growing up. It will have a very positive effect on the evolution of the art form as time goes on,” Dickinson said.

“Because of technology, the speed at which we can do initial cuts and present alternatives to producers is phenomenal. There’s very little we can’t do or show; we can even mock up

Editing On The Go

Chris Thompson

great camera operator is how they compose pictures. Anybody can learn how to operate a cam-era but arranging the individual elements in the frame to create a harmonious balance is where the skill lies,” Thompson said.

“When you frame the subject it’s important to leave adequate

‘looking room’ on the right or left of frame to give the eye line somewhere to go. It works the same if you were shooting someone pointing at something or throwing a ball. Looking room adds harmony to the shot and is pleasing to the eye, although so sublime at times you would hardly notice.”

Thompson also advised against severe profile shots. “You should always be able to see both eyes. People are very attuned to seeing someone’s whole face when they talk and if the viewer can’t see enough of the face it becomes uncomfort-able,” he explained.

“Eye lines are also an impor-tant element. It’s important to remember that during interviews you are in control of where your subject’s eyes are looking because you have control of the height and position of the cam-era. For example if your subject

is seated and you interviewer is standing, your subject’s eyes will be looking upward. This will ap-pear strange to look at.”

In closing, Thompson re-minded seminar participant to be aware of the High Definition revolution that necessitated a switch from the standard defini-tion aspect of 4:3 to wide screen or 16:9.

“16:9 gives the viewer a much wider field of view. For a camera operator this is a great thing, obviously because there’s so much more room to play with in a frame. The only obstacle we’re still dealing with is the fact that people still watching on standard 4:3 TV sets are missing out on a third of the picture. In the transitional stage towards full 16:9, camera operators have to be sure to compose shots that still made sense for standard definition viewing.”

-Nazir Keshvani

Chris Dickinson

special effects to get an idea of the final product,” he added.

“As technology becomes easier to use and more acces-sible, the risk is that people don’t take it quite as seriously as they should. No one has sat down and defined the new rules of this technology, especially as it pertains to job classifications,

30-minute TV episode could be less than 24 hours.

“Technology and the editor’s skills allow us to do that, but the fast turnaround totally negates any kind of thought process or development of the edit. It’s just getting it out.”

“I’d love to work at home where I have an Avid Xpress linked with Apple iChat AV to the producers, so I was able to show them what I was working on as I was doing it. The technology is there already,” he added.

“Technology is a double-edged sword. As Avid and Final Cut Pro systems become capable of doing more and more - color correction, sound editing - producers expect you to do other people’s jobs. The threat is that it dilutes the talent. The more specialized we are the bet-ter,” summarized Dickinson.

-Nazir Keshvani

Risk, challenges and the cost involved in most forms of photography are standard

elements known to all photog-raphers. But Aerial photography takes all these elements a step further, is what was realized after a session with Master of the sky, Laurie Gilbert on the second day of Imaging Expo Singapore.

Supersonic in cockpit, He-licopter Aerial, Air to Air, Air to Sea and Air to land are the areas of expertise this form of pho-tography offers. Laurie Gilbert explained that there are different aerial platforms that the camera can operate from, out of which Satellite is one aerial platform certain people have access to. Satellite photography and google earth are said to be good for ref-erence while the other platforms include Airships, Fixed Wings and Rotor Wings.

According to Laurie Gilbert, Rotor Wings is the most com-monly used platform since it has many factors in its favour like easy availability, relatively cost effective, and also provides the

flexibility of taking off and refuel-ling from anywhere. Aerial in-volves two types of photography, Verticals in Aerial photography are mostly taken for mapping purposes or to show relation-ship of topographical features.

Whereas obliques are everything which is not vertical. And are mostly used for docu-mentation, sports ad-vertising, promotion, sales etc. explained Gilbert.

Moving on to the main considerations involved in Aerial photography, the pho-tographer pointed out to cost consideration, consequences of Jet stream and Vibrations. While cost include factors like fuel, pilot, aircraft, transit etc. Jet stream, considerations on the other hand in-clude equipment, cam-eraman and accessory safety. “When you are shooting and mov-

ing you need major Jet Stream considerations and it is one of the main things one has to think about,” said Laurie Gilbert.

However, the major problem Aerial photography faces is that

of Vibration, which only increases in cinematography. “Inducing soft images is the biggest chal-lenge of Aerial Photography,” said the Master of the sky. The new lenses featuring an im-age stabilizer are extremely essential to reduce vibrations. Gilbert also mentioned that he does not shoot on a very basic range of lens since he keeps his images dramatic by shooting at extremes, “ Although when you go up there, you should make sure you have a variety of focal lengths,” he said.

Coming to the permissions involved in Aerial photography, Gilbert said that, “The clients are responsible for justifying to the government and the aviation in-dustry the need for such photog-raphy.” He also mentioned that the laws for Aerial photography in Singapore are quite strict as compared to the other countries. Therefore, the challenges and the stimulation involved in this form of photography were well understood at the end of the session.

- Sameera Khan

SPOT NEWS


The visitors at the Imaging Expo, Singapore will be treated with the option of

entering numerous contests at the venue. Bowens in associa-tion with Kodak and Adobe has organized one such contest for the visitors. The contest includes the visitors getting the opportu-nity of shooting the Yamaha R1 at the Bowen’s booth and printing the same at the Kodak booth next door.

On the last day of the show the winner will be picked by a jury comprising of representa-tives from Bowen’s, Ruby Photo and Adobe. The winners will receive a copy of “Adobe Cre-ative Suite 3 premium,” which is worth S$1600.

The organisers are basically

Bowens Photography Contest

looking images that will highlight the use of creative lighting since it has been organised by Bowen’s. “We have provided a three-light set up for the participants and

are looking for any image that has a “wow” factor in it. We are not interested in the images that might already be there in the catalogue. The visitor should

focus on a fresh perspective,” said Robert Cook, Marketing Manager, Bowens International Limited.

Any visitor coming to the show is entitled to enter the con-test. Unfortunately they will have to carry their own camera, while the other accessories will be provided to them at the Bowens booth added Cook.

Talking about the response at the show, he stated that it is always great to meet your customers and realise that your brand is well reputed and ap-preciated in the market. “We are also very lucky to have a partner like Ruby Photo in Singapore and Malaysia, who have been with us for over 50 years now.”

- Bhavya Desai

Aerial Photography And The Challenging Skies!

Laurie Gilbert

PHOTO GALLERY


SPOT NEWS


Energizer is driving growth in the photography market with performance brands

such as Energizer e2 Lithium and Energizer rechargeable systems. It is also leading the charge with products such as Energizer Compact Charger, Energizer DUO USB battery chargers.

The popularity of digital cameras has led to a surge in demand for long-life batteries as well as high-capacity storage devices to preserve electronic images.

Energizer e2 Lithium and rechargeable fill the demand for high-performance batteries to power digital cameras, handheld computers and other high-tech devices.

Energizer is in the midst

of some strong new product launches. It is targeting the “tech-wired” and wireless younger generation with Energizer DUO, which charges two AA or AAA NiMH batteries in as little as two hours through a USB port on a computer or through a wall outlet.

Among the most important emerging trends in this category is that photographers now understand that all batteries are not the same. They value their devices and want the best performance they can get. Photographers will spend more for better performance when they are educated and informed on performance differences.

View the Enerizer range of batteries at Booth K15.

Energizer Covers The Bases In BatteriesIt is not enough for a pho-

tographer to only click good images, but he has to know

how to market himself in the industry. The ‘Marketing Yourself’ session by Willy Foo was looked forward to on the second day of the Imaging Expo, since there is no particular theory or technique one can follow to market them-selves as a photographer and one cannot always wait to be at the right place at the right time.

Apart from the traditional ways of advertising through print ads, brochures, classifieds etc, Willy Foo said that they are other factors which can boost a photographers image and elevate him to different levels. Firstly it is most important for the photog-rapher to ask himself that what defines him and how he plans to manage himself? The most important elements a photogra-pher must have are- Personality, Professionalism and Passion.

Secondly, interactions and the connection you establish with your client play a vital role along with what you stand for. “ You have to stand for something and find a niche. If you say you are a general photographer, then it is hard to place you,” said Foo. The photographer has to establish himself in such a way which makes him a brand. Otherwise with the emergence of numer-ous photographers everyday, it is easy to get lost in the crowd.

A photographer must also have a peripheral vision and should be completely aware of his surroundings. He should also be careful of placing himself while photographing an event in rela-tion to the other photographers present there, and not only photographers but one should also know where the videogra-

phers are. Another contemplation the

photographer faces is regarding his portfolio and how to build a good portfolio. Foo highlights that the best way to do this is to throw away photos. Which means careful elimination, which leaves only the best shots behind since it is quality which makes a good portfolio rather than quan-tity. Clearing a misconception in the mind of most photographers, Foo said that a good portfolio does not always mean that it has to be obnoxiously expensive. It is possible to do it with less money since the type of photography involved mostly includes Travel, Fashion, Magazine etc, which if planned properly can lead to eye catching images at a reasonable price.

Another interesting point dis-cussed was that a photographer should always be ready with his ‘Elevator Pitch’, which means what describes himself in the best possible way in a matter of few seconds. Apart from human networking which most people are well aware of by now, Willy Foo stressed on viral network-ing which every photographer should focus on to give him that edge in his career and get more work his way. This happens when people you have worked with or who are associated with your work, recommend you, the reasons for which could be qual-ity of work, personality, efficiency and range of services.

Lastly, the need for a well designed website was highlighted with relevant and marketable content and not very difficult to comprehend by anyone visiting for the first time.

- Sameera Khan

More Than Just Photography

For the comprehensive coverage and detailed Interviews, Trends, News and the New Product Launches be sure to catch the Show Daily at Photofair ‘08 (Mumbai) and Photokina ‘08 (Koln)

Contact: Tel.: + 91-022-26358083/84, Fax: +91-022-26305184 Email : [email protected] www.sapmagazines.com

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