images and optimization ses presentation

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-Matt Siltala Dream Systems Media

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How to optimize your images - SES Chicago 2009 Presentation

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Page 1: Images And Optimization SES Presentation

-Matt Siltala

Dream Systems Media

Page 2: Images And Optimization SES Presentation
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Images, Why Bother?

•Additional SERPs•Traffic•Backlinks•Branding•Reputation•Viral (Get A Conversation Going)•SALES!!!!

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Go Viral; Info Graphics & Images In Viral Content

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First Things FirstPost It On Your Blog

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Optimize The Image & Post•Name of the Image•Alt Tags•Title of Post•URL•Tags/Categories•Adding Code “Add This Image To Your Site”•Make Sure Your Post Can Be Socialized (Shared)•Make Sure It Doesn’t suck

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Sharing The ImageMake It Easy

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Info-Graphic Examples:

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Why You Need To Optimize

Lost

Bored

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Images In Viral ContentAgain, making sure

you are using keywords in titles, images (alt tags)

and where you can in the content. All

the same rules apply, but these images can get

picked up and that means more traffic

to your site.

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Using keywords like

“snowboarding” in the title of post,

in content etc.

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These posts generally rank

well with a decent “push” behind

them.

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Link Bait Is Not Dead

Consider the following:

1. How To Tell If You Need A New Mattress.

2. How To Tell If You Have Had Too Much Sex On Your Old Mattress.

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It’s going to make people want to click, and read on

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The more people click, the more people save, the more they share. This all leads to more traffic, and of course - MORE BACKLINKS. This makes the image more popular - All of this = GOOD for SEO (insert evil laugh)

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It’s OK: Post It Everywhere

•Blog Posts•UGC (User Generated Content Sites)•Image Sharing Sites•Voting Sites•Remember Previous Slide (just a few of hundreds of places)

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Get Results

44,000 plus people have seen

this image and now know about

the website & over 60 people

have been talking about it.

This is JUST Stumble Upon

too.

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Control The SERPs

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The retail industry is HUGE for images, we have over 1/2 of our customers (that we ask) buy because of doing an image search first.

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Matt Siltala

Dream Systems Media, Founder

http://www.dreamsystemsmedia.com

@Matt_Siltala on Twitter

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If You Didn’t Like ThisTake it up with Kenny

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Matt Siltala

Dream Systems Media, Founder

http://www.dreamsystemsmedia.com

@Matt_Siltala on Twitter