image -2021

Faculty of Business Administration (GLSBBA)

Presents

IMAGE -2021

Registration Details

1. The registration link: https://www.glsbba.org/web/eventimage

2. Last date to register for IMAGE 2021 is Sunday, 10th January, 2021.

3. Students of all disciplines (Undergraduate and Postgraduate) can participate in IMAGE

2021.

4. In order to register, the participant is required to provide their Aadhar card number /

(Unique Photo Identification Number for Foreign Students) along with the necessary

details.

5. One participant cannot be a part of multiple teams in the same event.

6. The Team Leader has to first register with Team Name and generate “A Unique Team

Code”. All other members will have to register individually using the same Team Name

and Team Code.

7. In all the future communications the above said unique ID will be required.

8. In case, the participant has registered for more than one event and there is a clash in the

timings of the events, the participant will be solely responsible for the same.

9. Changes in the participant details will be allowed ONLY until 10th January, 2021.

10. The detailed event schedule will be displayed on the website https://www.glsbba.org/web/

by 15th January 2021.

11. The host holds all rights to change the format of elimination rounds as and when required.

12. Signing the Self-declaration form is mandatory.

https://www.glsbba.org/web/eventimage

https://www.glsbba.org/web/

13. For any queries related to registration, please connect with student coordinator Poojan

Shukla - +91 97237 07095.

Event Participation Rules

1. All the participants are expected to join their respective meeting links 15 minutes prior

to the commencement of the event.

2. Clarification regarding the rules has to be made before the event starts. No interference

in between will be allowed.

3. The participants will have to join the meeting with the naming convention

TeamNumber_StudentName

4. While presenting, the participant is compulsorily required to keep their camera on.

5. The Participant ID/ Team ID should be visible clearly when the participant is presenting.

6. The participants will be required to make sure they have a steady internet connection in

order to participate. In case of any technical or connectivity problem, the participant will

be solely responsible. Additional time may not be allotted in case of such issues.

7. In case, the participant has registered for more than one event and there is a clash in the

timings of the events, the participant will be solely responsible for the same.

Requirements for Claiming Prize

1. Post the event, there shall be strict verification of the winner’s identity.

2. In order to claim the prize, the participants must provide:

a. Bank details: Account number, IFSC code, Branch name, Cancelled cheque or first page

of the Passbook,

b. Proof of participation (screenshot)

c. Identity Proof (Aadhar card, PAN card, etc.)

d. College ID / Fee receipt

e. Consent letter in group events.

Faculty of Business Administration (GLSBBA)

Presents

IMAGE -2021

RULES AND REGULATIONS

In this document we present to you the list of the detailed rules and specifications regarding each individual competition which will be held as a part of IMAGE – 2021 with the theme -

“Harnessing Disruption”

Faculty in-charge: Dr. Vineeta Anand

+91 98257 89991

Chief Student Coordinators: Nitika Kukreja Poojan Shukla +91 97145 15491 +91 97237 07095

Faculty of Business Administration (GLS BBA), GLS Campus, Opp. Law Garden,

Ellisbridge, Ahmedabad – 380 006, Gujarat.

Telephone Number: +91 79 26468511 Website: www.glsbba.org

http://www.glsbba.org/

Plandemic

Since the advent of the Internet, the concept of competition has expanded and without a

proper strategy, your business is prone to fail and while many can find problems within the

business, only a few can come up with effective solutions.

Hence, this year, IMAGE 2021 brings to you the most exciting Strategic Management event,

that will test your mettle in the strategic running of the business.

➢ General Rules:

⚫ Participants have to register in a team of 2-5 members.

⚫ The event comprises of 3 rounds. There might be an elimination round if required.

⚫ The event will be hosted on Cisco Webex - Video Conferencing platform.

⚫ Every team, while presenting would be required to keep their camera on,

otherwise it would lead to disqualification.

⚫ Each team should mention their Participant ID/College code in their

presentations throughout the event. Guidelines for the same would be

communicated later.

⚫ The presentation file should be emailed on

[email protected] as per the deadline provided.

⚫ The participants must take a note of the deadlines provided, any late

submission can lead to a reduction in the marks and even the disqualification of

the teams.

⚫ The COVID-19 pandemic has affected several industries throughout the country.

The major industries which were adversely affected are listed below:

A. Aviation Industry B. Retail Industry C. Realty Industry D. Automobile Industry

E. Financials F. Tourism Industry G. Event Management Industry H. Hospitality Industry

I. Fitness Industry J. Food Industry K. Textile Industry

⚫ After the final registration, the team leaders will receive a

mailto:[email protected]

follow up mail consisting of Google form link, where they have

to fill up the preferences given and the industries will be

allotted as per availability.

⚫ Judges’ decisions will be considered final and binding.

⚫ The judging criteria would be suitability, creativity and feasibility of the

strategies mentioned.

Round 1: Idea Generation

⚫ The participants are free to select any specific business within that industry or the

⚫ ancillary industries that support the above industries. For example, If the participants are

allotted the Finance industry according to their given preferences, then they need to select

either the banking sector or insurance sector or investment sector or anything that falls

under the Finance category.

⚫ For the industry they choose, they are expected to come up with

strategies for survival during the COVID-19 pandemic.

⚫ Each team should highlight its proposed strategies for the chosen industry in not

more than 2 slides.

⚫ The presentation time for every team will be a maximum of 2 minutes.

Round 2: Idea Elaboration

⚫ Shortlisted teams after Round 1 will be required to present their ideas in

detail, in front of the judges.

⚫ Each team would be given 10 minutes time for the presentation.

⚫ From the strategies highlighted in the previous round, the participants are expected to

⚫ showcase an elaborated explanation through a presentation. The elements to be

included in this presentation are listed below:

1. USP

2. Finance

3. Technical

4. Market Segment

5. Market development

6. SWOT Analysis

Round 3: Devil’s Advocate

⚫ In this round, participants would randomly be allotted a competing team’s

presentation, and the teams would be required to critique their strategies, find

loopholes and suggest alternative solutions that they believe would work

better.

⚫ The allotment would be random, any individual request related to allotment

would not be entertained.

⚫ The teams will have to find loopholes and scope of improvement in the allotted

⚫ presentations.

⚫ Each team would get 5 minutes to present their criticisms

⚫ The improvements suggested should be based on logical and practical grounds.

Event Coordinators:

Himani Meratwal: 8469701900

Alfina Virani: 7575042611

Best Manager

In a world that is rife with competition, perfection has become quintessential. People are the

new capital of today’s world. Management skills are something that you hear a lot about in the

abstract; yet you may find you're at a loss to define what the term really means. These can be

nearly anything that enables you to manage others effectively. While some skills will vary

based on your industry, there are several that are universal across nearly every work

environment.

This event is your chance to showcase your managerial skill-sets and solve real-life problems

in different settings such as decision making, problem solving, communication and innovation.

Engage in 3 grueling rounds to test your people-skill and emerge victorious!

➢ General Rules:

⚫ This is an individual event.

⚫ The event comprises 3 ROUNDS. There might be an elimination whenever

required.


⚫ Each participant, while presenting will compulsorily have to keep their camera on.


presentations throughout the event. Guidelines for the same would be

communicated later.

⚫ The participants must take a note of the deadlines provided, any late submission

can lead to a reduction in the marks and even the disqualif ication of the teams.


Round 1: Aptitude Test

⚫ This round is designed to specifically assess the candidate’s problem-

solving, prioritisation, numerical skills as well as general knowledge.

⚫ The test shall be conducted online. The details for the same will be

communicated to the participants prior to the event.

Round 2: Situation Analysis

⚫ This round will test the participant’s critical thinking and prompt decision

making skills along with their oratory skills with respect to modern business

situations.

⚫ A situation will be provided to the participants on-the-spot, upon which,

the participants are expected to come up with a solution to the given

situation.

⚫ 60 seconds of preparation time will be allotted to each participant.

⚫ Each participant will be allotted a time of 3 minutes to present their analysis in

front of the judges panel

Round 3: Personal Interview

⚫ A personal interview will be conducted by a panel of judges.

⚫ Candidate’s CV needs to be mailed on [email protected]

before the due deadline.

⚫ The naming convention for the CV is CollegeName_FirstNameLastName.

⚫ The candidates will be evaluated for their Quality of Resume, Body Language

and Justification of Answers.

Event Coordinator:

Tulsi Gondaliya: 9925086616

Palak Porwal: 8602418111



Digital Juggler

“Content is fire; social media is gasoline.” Marketing is no longer about the stuff that you

make, but about the stories you tell. Digital marketing is all about how you stay connected

with your potential and existing customers. As digital marketers, we like to see ourselves as

thought leaders, strategists and the go-to person for any digital marketing related question.

Many of us believe that our ideas are the ones that shape the marketing industry.

Keeping the same in mind, IMAGE 2021 has introduced Digital Marketing as an event that

tests the participant’s understanding of the different dimensions of digital marketing, their

data analytical skills, creativity in ideas and social media marketing.

➢ General Rules:

⚫ Participants can register in teams of 2-4.


⚫ The event comprises 3 ROUNDS. Round 1 and Round 2 will be viewed

as an Elimination Round.


⚫ Every team, while presenting will compulsorily have to keep their camera on.


presentations throughout the event.



the teams.

Round 1: Poster Making

1. The participants will be preparing a digital poster based on the theme for

IMAGE 2021 - “Harnessing Disruption”

2. The poster is to be submitted to [email protected]

by 20th January, 2021.



3. The poster can be of Portrait or Landscape orientation as per the

participants’ choice The ratio dimensions for the poster are as follow-

Portrait- 1:1 OR 4:3 Landscape- 16:9

4. All the posters would be posted on the IMAGE 2021 official Instagram handle -

@glsbbaimage

5. The posters which will be uploaded on our Instagram page would be

judged on the basis of the uniqueness of the concept, attractiveness,

overall impression created by the ad and the number of likes received for

the post.

Round 2: Brand Campaign

⚫ The list of brand campaigns shall be uploaded on the website by 24th January,

2021.

⚫ These brands will be allotted on a First Come, First Serve basis.

⚫ Post the selection, each team would be provided with a list of elements to be

accommodated in the campaign, the participants can accommodate any number of

elements from the list and for each element that gets accommodated the participant

would be given certain extra points.

⚫ The submission should be mailed to [email protected]

on or before 27th January, 2021.


Round 3: Design a Campaign

⚫ The participants are required to present a detailed campaign plan.

⚫ The necessary information of the campaign to be included in a presentation are

listed below:

CAMPAIGN BRIEF

Campaign Summary: Describe your campaign idea in two or three sentences

Campaign Objectives: Detailed Goals, Desired Outcomes and Measurable Objectives

What do you aim to achieve through this campaign?

Marketing Materials: What all mediums do you intend to use to reach out to your audience? Websites/Google Ads/Blogs/Facebook Ads/Contests etc.

Target Audience: The who, what, and where to target customer base Include the pertinent demographic/psychographic profile of your typical target customer

How do you segment and differentiate each target group? Specific Hashtags/Keywords/interests/likes/age group etc.

Call To Action: Detail the desired reaction of each target group

Positioning Statement

Campaign Message: All the big and the small ideas that you want to communicate to the audience through the campaign, the key benefit of the product/ value of the product/any message appealing to emotion/any social message

Ad Creatives (At least 2)

Schedule: Duration and Dates, specific occasion (if any) for the campaign eg- Children's day, Teacher's Day

⚫ The evaluation will be based on realistic analysis of the campaign prepared

by the teams.

⚫ The participants are required to submit the presentation prior to the event on -

⚫ [email protected]

⚫ Each team would be given 10 minutes time for the presentation.

Event Coordinator:

Mridul Gupta: 8451946001

Azra Malik: 6352478982


Financially Forward

A financier is one who continuously updates his strategies with the changing environment to

outscore his competitors and maximize the wealth of the organization. To do the same, he/she

needs to be proactive and have the ability to react to market situations efficiently. If finance is

your game and money is how you like to keep score, Financially Forward is the event for you.

Cut through the castle of conjectures, weave a symphony of numbers, and convince our judges

and audience with your logic.

➢ General Rules:

⚫ Participants can register as a team of 2-4.


⚫ The event comprises 3 ROUNDS. There might be an elimination whenever

required.





⚫ The participants must take a note of the deadlines provided, any late submission

can lead to a reduction in the marks and even the disqualification of the teams.


Round 1: Financial Quiz

⚫ A variety of questions will be asked to test your financial acumen.

⚫ Only 1 member from each team can attempt the quiz.

⚫ The questions will be based on General Finance, Banking, Investment, etc.

Round 2: Eco-Matrix

This is a surprise round. Further details for this round will be communicated with the eligible

participants.

Round 3: Stock Pitching

⚫ Each team will be given a random stock at the end of Round 1.

⚫ The participants need to analyze the stock and pitch it to the judges.

⚫ The analysis should include the following aspects:

Fundamental Analysis

Technical Analysis

⚫ The participants are required to submit their presentation on

⚫ [email protected], prior to the event.

⚫ Each team will be given 10 minutes for Pitching followed by 3 minutes for Q&A.

⚫ The pitch will be evaluated for their Analysis and Presentation Skills.

Event Coordinator:

Mridul Gupta: 8451946001

Jainam Jain: 9079319948


INVENTOPRENEUR

So, you have a brilliant idea for a new product or service. You feel energized, inspired, and

ready to forge ahead. Then your first challenge is to ‘create a business plan’. The goal of

Inventopreneur is to hone the business plans of young and budding entrepreneurs. The

participants are expected to create a hypothetical road map of their business, navigating

through the opportunities present in the market and by presenting and overcoming the

inevitable obstacles an entrepreneur might face, besides developing strategies to avoid

problems before they arise.

➢ General Rules:

⚫ Participants can register as a team of 2-4.


⚫ The event comprises 3 ROUNDS. Round 1 will be viewed as an Elimination

Round.







the teams.


⚫ The Business Canvas Model and PowerPoint Presentation should be named

as CollegeName_SectorCode_PlanName (For example,

GLSBBA_A_ElectricCar).

Round 1: Elevator Pitch

⚫ Participants need to prepare an elevator pitch for their business plan. The

business plan should roughly translate to the event’s theme - “Harnessing

Disruption”

⚫ The presentation could include any of the following:

a. Problem/Opportunity

b. Value Proposition

c. Business Model

⚫ The elevator pitch should not span more than 1 minute.

⚫ Selected teams will qualify for the next round.

Round 2: The Plan

⚫ Each team needs to prepare a Business Canvas Model and PowerPoint

Presentation of their Business Plan, pitched in Round 1. The format for Business

Canvas Model can be found here:

https://neoschronos.com/download/business-model-canvas/docx/

⚫ Each team will have 10 minutes for their presentation.

⚫ The presentation will be followed by 3-5 minutes for Q&A Round.

⚫ The Business Canvas Model / PowerPoint Presentation should be emailed

[email protected] by 26th January, 2021.

⚫ The plans will be evaluated for their Relevance, Feasibility and Q&A.

Round 3: The Havoc

This is a surprise round. Further details for this round will be communicated with the

eligible participants.

https://neoschronos.com/download/business-model-canvas/docx/


Event Coordinator:

Samika Dewani: 8469860900

Pooja Jadeja: 8780282550

image -2021

Documents