imade ws2-1-jan-leyssens
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WorkShop #2
Duurzame Business Modellen
?
Free cars! Is that possible?
How to make money with a basic problem
- Meet 2TheLoo, a concept store in shopping streets -
a new chain of ‘public’ toilets.
First in Amsterdam(next: Poland, Belgium,...)
Special Design toilets & branding
- Meet 2TheLoo, a concept store in shopping streets -
a new chain of ‘public’ toilets.
Business facts- People pay premium prices: €1
Instant discount - extra shop included
Linked with SCA- sponsor deal
What’s innovative about this product?
What’s innovative about this product?
What’s innovative about this product?
Introducing consumables
What’s innovative about this product?
Introducing consumables
Taking away consumables
An inspiring workshop about Business Models!
An inspiring workshop about Business Models!
An inspiring workshop about Business Models!
Innovative business models
Workshop & feedback
5 Guest Speakers
Today
Today
Duurzame Business Modellen
iMade - A new Digital Factory
VS
iMade - A new Digital Factory
VS
FabLabLow Entry Point
iMade - A new Digital Factory
VS
FabLabLow Entry Point
CleanRoomQuality Production
iMade - A new Digital Factory
Lokale marktvraag
iMade - A new Digital Factory
Lokale marktvraag
iMade - A new Digital Factory
Industriële, op maat gemaakte, kleine volumes
Do you remember? Foundations of iMade
KMOs in Vlaanderen
De focus voor iMade ligt op de KMO maakindustrie in Vlaanderen!
90% van productie mogelijk
iMade vormt een centrale plek waar 90% van de productie mogelijk moet kunnen zijn.
Digitaal gestuurde productietechnieken
De toekomstige iMade “Fabriek" betreft niet enkel 3D printing. Het gaat om digitaal gestuurde productietechnieken, nét omdat deze technieken lokale productie toegankelijker maken.
Focus op kleine series
In de iMade “Fabriek" worden kleine series gemaakt. Geen enkele stuks en geen massaproducties.
Laagdrempelige instap, hoogwaardige afwerking
De instap voor de KMO moet laagdrempelig genoeg blijven, al mag de kwaliteit van het product hierdoor niet negatief beïnvloed worden.
Competitief met traditionele markt
Producten gemaakt in de iMade fabriek moeten competitief zijn met traditioneel vervaardigde producten, zowel op vlak van prijs, kwaliteit als beleving.
Geen duurzaamheidslabel
iMade wil niet gelijkstaan aan een duurzaamheidslabel. Wel kunnen producten gemaakt in de iMade fabriek een soort van iMade “stempel” krijgen, te vergelijken met “Made in Belgium”.
Hoogwaardig gesloten kringloop
iMade producten moeten passen binnen een hoogwaardig gesloten kringloop. Materialen moeten op een bepaalde manier terugkomen en/of terugvloeïen.
Design principles
Door het vooropstellen van “design principles”, moet de KMO aan der lijve de duurzame en innovatieve aspecten als meerwaarde ondervinden.
Sector overschrijdend
Het iMade project heeft als doel sectoroverschreidende samenwerking te bemoedigen.Hierdoor is de iMade fabriek “open” van structuur.
The quest for a new business model
Workshop 2
Business Models
Kick-Off
5 SepMei
Workshop 3
Gedeelde Infrastructuur
17 Dec
Workshop 1
DuurzaamMaterialenbeheer
31 Mei
Oplevering
Q1/2014
Business Model Development
Interviews
The quest for a new business model
Workshop 2
Business Models
Kick-Off
5 SepMei
Workshop 3
Gedeelde Infrastructuur
17 Dec
Workshop 1
DuurzaamMaterialenbeheer
31 Mei
Oplevering
Q1/2014
Business Model Development
Interviews
Why?
Rudy, Angry Belgian
Steak Friet €2.5
15 years ago - 1 dominant business model
Today, battle of concepts!
Itunes, pay per song
Spotify, subscription on music
SonicAngel, Invest in new Artists
Other ways people could use the crowd?
Upstart: Invest in people’s career
Pave: Invest in people’s career
of ideas come fromanalogy thinking
80%
G. Jucevičius, 2009
Business models change...
Telecom
Transport
Publishing
Banking
Health
...
What about iMade?
1st Speaker
Annelies Geerts - INCENTIM
2nd Speaker
Maka De Lameillieure - Flanders Inshape
Jurgen Ceuppens- IDC
3rd Speaker
What?what is a business model?
Business Models
Business Models- More than money transactions -
Business Models- More than money transactions -
Explore alternative distribution options,pricing tactics, partnerships, emotions,...
In a nutshell
An organization’s logic of creating, delivering and capturing value.
Visual!
Why work with a visual language
Bird
Why work with a visual language
Bird
10%remembers
Why work with a visual language
Bird
10%remembers 65%
remembers
Why work with a visual language
BirdBlueBig eyes
Big head...
Pictures communicate a more complete idea.
Why work with a visual language
Bird
Images help groups move faster together.
Generate ideas!
Make ideas tangible?
Rationalize & verify?
Product vs Business innovation
Product Innovation Business Innovation
Product vs Business innovation
Product Innovation Business Innovation
Product vs Business innovation
Product Innovation Business Innovation
?
Product vs Business innovation
Product Innovation Business Innovation
?
Remember?
Remember?
Remember?
company
company
customer1
customer3supplier1
supplier2
NGO
government
customer2
supplier3
Consumer
6 Stakeholders
10 objects to exchange between these stakeholders
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Kickstarter : Crowdfunding your project
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
3D printing products
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
3DHubs - Community 3D Printing
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Runkeeper: running as a social experience
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
ZombiesRun: running as a game
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Techshop: Hackerspace via subscription
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Rights: Franchising Models
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Patents: Exclusivity right to exploit a service
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
OpenDesk: Open Source Furniture, made locally
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
OpenDesk: Open Source Furniture, made locally
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Klout: Online influence as reputation
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Klout: Online influence as reputation
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Fourquare : game tactics used for reputation
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Fourquare : Become Mayor!
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Bitcoin : digital currency
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Changers : From Eco-Power to Changer credits
Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Pay with the value of your social network
Example
Transactions
Example: iMade
IncIncIncInc
KMO+
Machine Producent
Supplier
iMade Samenwerkingsmodel
IncIncHQHQ
iMade
Beschutte WPs
IncIncIncInc
Productie/Assembly
Machines Leads
5
Less Money
IncIncIncInc
KMO
IncIncIncInc
Start-Up
IncIncIncInc
Freelancers
Product Product
Service License to Use
5
++
5
+
Product Gebruiker
Product Eigenaar5
Money
Used Product
?Credits?
Product
5
Money
Used Product
?
Rec. Material OVAM
5
MoneyRecycledMaterial
Material
5
Less Money
Used (iMade) Products
?Credits? ?
Waste?
5
€? ?Credits?
Feedback?
Feedback?
4rd Speaker
Andries Vaneycken - Nearly New Office Facilities
5th Speaker
Frederic Vermeiren - Colruyt Group
BREAK
15 min.
of ideas come fromanalogy thinking
80%
G. Jucevičius, 2009
Business Model Analogies
Aux Raus = McDonalds for Music
24symbols = Spotify for Books
Chemical Leasing = Leasing chemicals like Cars
How can we boost the iMade Business Model?
4 working groups x 2 analogies
#1#1 #1#2 #1#3 #1#4
If you get stuck on an analogy, you can choose between the other ones
Example: 3DHubs
Example: 3DHubs
Example: 3DHubs
Example: 3DHubs
Business Model Analogies
THINK
Make 2 new iMade Concepts
Next Workshop
Next Workshop
17 december 2013
Gedeelde Infrastructuur
