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Interactive Marketing:

Ben Guez

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Interactive Marketing

Agenda

Introduction

The Content

Trends and future

Questions

Ben Guez

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1. Introduction

Definition “Interactive marketing is the ability to address the

customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us”

 John Deighton

Marketing has moved from a business transaction to a conversation with the consumer. He is empowered, entrusted, and recruited to aid in the strategy. We want to meet their need and to have a feedback of their consumption experience

. A marketing facilitated by internet, thought the possibility to collect information online.

A company needs to use new technologies in order to grow and be successful. Internet provides marketers and consumers with opportunities for much greater interaction and individualization.

Challenges Media Average consumers’ time

spent per day

Online 4:13

TV & video 3:17

Music & Radio 1:26

Mobile phone 1:18

Landline phone 0:36

Gaming 0:36

Reading 0:24

Source: Yankee Group

•Can impact a lot of people

•Information easy to collect

•May be cost effective compare than other marketing

•Consumers can screen out most messages

•Advertisers lose some control over their online message ( can be hacked or vandalized)

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Interactive

Marketing

Integrated campaigns

Content marketing

Search Engine

Marketing

Display Advertising

Social Media Marketing

Community

marketing

Mobile marketing

Online promotion

jBRAND LOYALTY

Trends & FutureInteractive marketing spend in the US went up from $18.4

billion in 2007 to $61.3 billion in 2012. Top 2 industries: Travel and HospitalityConsidering the top areas of marketing, the future on

interactive marketing will be focus on social, mobile and real time web.

Word-of-mouth have became the most efficient tools to advertise your company.

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Thank you for your attention!

Content marketing :

-Websites -micro site -podcast -videos -newsletters

7C

- Context-Content

-Community-Customization-Communication

-Connection-Commerce

Display advertising :

-Contextual Ads -Banners Ads -Rich Media Ads

Social Media Marketing : Social Media Advertising Social Media Participation : Blogging, social networking, media sharing,

WIKIs, virtual worlds. Social Media Campaigns: Sponsored virtual gift, contests.Social Media Apps

Mobile Marketing : -Messaging

-Mobile Web Content -Downloadable Content-Mobile Application-Mobile Hotspots